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LUUM provides AI-powered lash extension services using robotic technology to apply lashes consistently and safely, staffed by lash artists. The service targets consumers seeking fast, comfortable beauty treatments.
Also known as LUUM · LUUM Lash
Investors · 5
How we know: the VCSheet dataset · Not right? Tell us
How we know: foundationcapital.com · Not right? Tell us
How we know: Long Journey Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Company profile
researched Aug 2026LUUM (LUUM Lash) operates an eyelash extension service in which a robotic system applies extensions to both eyes simultaneously, supervised and finished by a human lash artist. The robot uses flexible, feather-light wands rather than sharp instruments, and the company positions the approach around four attributes: speed, safety, comfort and session-to-session consistency.
The service is delivered in-person at LUUM locations, where clients recline during the application and an artist completes the final result. The company's published service menu consists of a Natural Full Set for new or returning-from-scratch clients at $199, a Refill at $99 available to returning clients booking within 24 days of their prior appointment, and an optional volume boost add-on at $40 that increases lash density. LUUM states that thousands of lash sessions have been completed and refers to its technology as award-winning.
Business model
Direct-to-consumer service business: clients book appointments at LUUM locations and pay per service, with a full-set entry service, lower-priced refills for returning clients within a 24-day window, and a paid density add-on encouraging repeat visits.
Per-session service fees, with tiered pricing across full sets, refills and optional add-ons.
Traction
The company reports thousands of completed lash sessions and publishes client testimonials, including from clients using the service for more than six months who cite roughly halved service times.
Latest developments
LUUM describes itself as rapidly expanding and is recruiting lash artists, field operations and technical support personnel for locations nationwide.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a technology-enabled provider within the eyelash extension segment of the beauty services market, contrasting its robotic process with traditional manual lash application.
Combines robotic application with human lash artistry, which the company links to shorter appointment times, reduced use of sharp tools, and consistent results between visits compared with fully manual lash application.
Technology
A robotic lash application system that lashes both eyes at the same time using flexible, lightweight wands and no sharp instruments, delivering repeatable placement across sessions; a lash artist remains beside the client throughout and perfects the final result manually.
Go-to-market
Online booking through the company website for appointments at physical locations, supported by client testimonials, a results gallery, and a waitlist sign-up for prospective cities; hiring of lash artists, field operations and technical support staff to open additional locations.
Consumers seeking eyelash extensions, including first-time lash extension clients and returning clients maintaining existing sets who value short appointment times and comfort.
Geography
Operates at physical locations and states it is expanding to additional cities nationwide, with a sign-up list for customers in cities not yet served.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 6
Companies working in the same space as Luumlash.
▸Research sources · 1
primary sources listed
- Luumlashluumlash.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Luumlash do?
- LUUM offers robot-assisted eyelash extension services applied by a machine with a lash artist present.
- Who are Luumlash's investors?
- Luumlash's investors include Cleo Capital, Foundation Capital, Long Journey Ventures, Denver Ventures, Sugar Capital.