Fundraising Fox
Novel
Founded 2021 · 62 employees on LinkedIn · 3 known investors
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Novel provides branded mobile wallet passes for Shopify merchants, integrating with their existing loyalty, email/SMS, and subscription tools to enroll customers, sync loyalty balances, and send push notifications without an app. It also offers analytics and customer data capture covering revenue, referrals, and in-store attribution for direct-to-consumer retail brands.
Investors · 3
Funding
SEC filings, press & company announcementsSource: company announcements and press reports — follow each round's link for the claim.
Frequently asked questions
- What does Novel do?
- Novel provides branded mobile wallet passes for Shopify merchants, integrating with their existing loyalty, email/SMS, and subscription tools to enroll customers, sync loyalty balances, and send push notifications without an app. It also offers analytics and customer data capture covering revenue, referrals, and in-store attribution for direct-to-consumer retail brands.
- Who are Novel's investors?
- Novel's investors include Green Meadow Ventures, Lerer Hippeau, Sugar Capital.