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Novel

Founded 2021 · 62 employees on LinkedIn · 1 known investors

Novel provides branded mobile wallet passes for Shopify merchants, integrating with their existing loyalty, email/SMS, and subscription tools to enroll customers, sync loyalty balances, and send push notifications without an app. It also offers analytics and customer data capture covering revenue, referrals, and in-store attribution for direct-to-consumer retail brands.

Investors · 1

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Frequently asked questions

What does Novel do?
Novel provides branded mobile wallet passes for Shopify merchants, integrating with their existing loyalty, email/SMS, and subscription tools to enroll customers, sync loyalty balances, and send push notifications without an app. It also offers analytics and customer data capture covering revenue, referrals, and in-store attribution for direct-to-consumer retail brands.
Who are Novel's investors?
Novel's investors include Green Meadow Ventures.