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About
Brian Sugar is the Founder and Managing Partner of Sugar Capital, an early-stage venture firm investing in the future of commerce. He co-founded POPSUGAR with his wife Lisa in 2006 and previously held executive roles including President and Director at Group Nine Media, Chief Web Officer of Kmart's Bluelight.com, and VP of eCommerce at J.Crew. He earlier founded the ISP Neptune and IPTV company Sugar Media.
Contact· self-published, not guessed
Invests in
ConsumerDirect to ConsumerE-commerceMedia & EntertainmentRetail TechSaaS
Experience
- Sugar CapitalFoundercurrent2020 — present
- POPSUGARFoundercurrent2006 — present
- EverlaneBoard Membercurrent2011 — present
- Avid Capital AdvisorsFoundercurrent2023 — present
- Sequoia CapitalScout2010 — 2019
- ShopStyleChief Executive Officer2007 — 2017
- AT&TVP of Marketing2001 — 2006
- KmartChief Web Officer2000 — 2001
- J.CrewVP, eCommerce1996 — 2000
- NeptuneFounder1995 — 1996
Skills & more
From Brian's professional profile.
Investments
Board seats
Disco NetworksEverlaneNovel Commerce
Investor
AfterpayLeap RetailOlive & JuneOptimizelyRoadsterTrue Botanicals
Per the firm's website.
Colleagues at Sugar Capital
Frequently asked questions
- Who is Brian Sugar?
- Brian Sugar is the Founder and Managing Partner of Sugar Capital, an early-stage venture firm investing in the future of commerce. He co-founded POPSUGAR with his wife Lisa in 2006 and previously held executive roles including President and Director at Group Nine Media, Chief Web Officer of Kmart's Bluelight.com, and VP of eCommerce at J.Crew. He earlier founded the ISP Neptune and IPTV company Sugar Media.
- Where does Brian Sugar work?
- Brian Sugar is Founder & Managing Partner at Sugar Capital.
- What does Brian Sugar invest in?
- Brian Sugar invests in Consumer, Direct to Consumer, E-commerce, Media & Entertainment, Retail Tech, SaaS.
- What check size does Brian Sugar write?
- Brian Sugar typically writes checks of $1M – $2M.
- What boards does Brian Sugar sit on?
- Brian Sugar holds tracked board seats at Disco Networks, Everlane, Novel Commerce.
- What companies has Brian Sugar invested in?
- Investments tracked here include Afterpay, Leap Retail, Olive & June, Optimizely, Roadster, True Botanicals.
- Where did Brian Sugar go to school?
- Brian Sugar studied at Parsippany Hills High School.
Same school
Also attended Parsippany Hills High School2
Shared employers
Also worked at Everlane11
+ 5 more
Also worked at Sequoia Capital205
+ 199 more
Also worked at AT&T312
+ 306 more






























