Fundraising Fox

Brian Sugar

Investor

Founder & Managing Partner at Sugar Capital

San Francisco

Writes $1M – $2M checks

About

Brian Sugar is the Founder and Managing Partner of Sugar Capital, an early-stage venture firm investing in the future of commerce. He co-founded POPSUGAR with his wife Lisa in 2006 and previously held executive roles including President and Director at Group Nine Media, Chief Web Officer of Kmart's Bluelight.com, and VP of eCommerce at J.Crew. He earlier founded the ISP Neptune and IPTV company Sugar Media.

Invests in

ConsumerDirect to ConsumerE-commerceMedia & EntertainmentRetail TechSaaS

Experience

  1. Sugar CapitalFoundercurrent2020 — present
  2. POPSUGARFoundercurrent2006 — present
  3. EverlaneBoard Membercurrent2011 — present
  4. Avid Capital AdvisorsFoundercurrent2023 — present
  5. Sequoia CapitalScout2010 — 2019
  6. ShopStyleChief Executive Officer2007 — 2017
  7. AT&TVP of Marketing2001 — 2006
  8. KmartChief Web Officer2000 — 2001
  9. J.CrewVP, eCommerce1996 — 2000
  10. NeptuneFounder1995 — 1996

Education

  1. Parsippany Hills High School

Skills & more

Strategic Partnerships99Digital Media99Start-ups99Online Advertising99E-commerce18Entrepreneurship16Leadership13Strategy13

From Brian's professional profile.

Investments

Board seats

Disco NetworksEverlaneNovel Commerce

Investor

AfterpayLeap RetailOlive & JuneOptimizelyRoadsterTrue Botanicals

Per the firm's website.

Colleagues at Sugar Capital

Arthur
Partner at Sugar Capital
Krista Moatz
Managing Partner at Sugar Capital
Lisa Sugar
Partner at Sugar Capital
Patrick
Partner at Sugar Capital
Will Hawthorne
General Partner at Sugar Capital

Frequently asked questions

Where does Brian Sugar work?
Brian Sugar is Founder & Managing Partner at Sugar Capital.
What does Brian Sugar invest in?
Brian Sugar invests in Consumer, Direct to Consumer, E-commerce, Media & Entertainment, Retail Tech, SaaS.
What check size does Brian Sugar write?
Brian Sugar typically writes checks of $1M – $2M.

Same school

Also attended Parsippany Hills High School1

Danielle SukharenkoChief of Staff at Hum Capital

Shared employers

Also worked at Everlane2

Craig ShermanPartner at Meritech Capital PartnersRuchika JulapalliVenture Partner at Interlace Ventures

Also worked at Sequoia Capital175

Michael MoritzFormer Partner at Sequoia Capital; Senior Adviser at Sequoia HeritageDoug LeonePartner at Sequoia Capital; former Global Managing PartnerRoelof BothaAdvisor & former Steward at Sequoia Capital; SpaceX board memberJason CalacanisFounder of LAUNCH; host of This Week in Startups; All-In co-hostAlfred LinPartner at Sequoia CapitalMatt HuangCo-founder and Managing Partner at Paradigm

+ 169 more

Also worked at ShopStyle1

Lexi PaeInvestor at Left Lane Capital

Also worked at AT&T118

Prashant ShahPartner at Monta Vista CapitalMark NelsonVenture Partner at Madrona Venture GroupBrad BurnhamPartner at Union Square Ventures (USV)Barmak MeftahGeneral Partner at Ballistic VenturesRoger ThorntonGeneral Partner at Ballistic VenturesAnupam RastogiManaging Partner at EMERGENT VENTURES

+ 112 more