Orita was founded by Daniel Brady in 2021.

Who are Orita's investors?

Orita's investors include Bee Partners, Javelin Venture Partners, Studio VC, Phenomenal Ventures, Recursive Ventures, Sugar Capital.

Orita

Founded 2021 · 27 employees on LinkedIn · 6 known investors

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Orita builds a bespoke machine learning model on a brand's own customer data to create audience segments that populate directly in Klaviyo, ranking subscribers by engagement daily. It targets consumer/ecommerce brands and marketing teams to improve email, SMS, direct mail, and remarketing ad performance.

AI & Machine Learning E-commerce Marketing Tech

Founders & leadership

Orita was founded in 2021 by Daniel Brady.

Daniel Brady Founder · Co-Chief Executive OfficerDaniel Brady studied neuroscience at UC Berkeley, Harvard, and UCSF before transitioning to machine learning. He is Co-CEO of Orita, which uses machine learning models on customer data to create audience segments for ecommerce brands integrated with Klaviyo.

Investors · 6

Bee Partners✓ confirmed by OritaLafayette · $300K – $500K

How we know: Bee Partners's portfolio page · the company's own site · Not right? Tell us

Javelin Venture Partners✓ confirmed by OritaSan Francisco · $500K – $4M

How we know: the company's own site · the VCSheet dataset · Not right? Tell us

Studio VC✓ confirmed by OritaNew York · $400K

How we know: the company's own site · Studio VC's portfolio page · Not right? Tell us

Phenomenal Ventures✓ confirmed by OritaSan Francisco · $100K – $500K

How we know: the company's own site · Not right? Tell us

Recursive Ventures✓ confirmed by OritaSan Francisco · $100K – $1M

How we know: the company's own site · Not right? Tell us

Sugar Capital✓ confirmed by OritaSonoma · $1M – $2M

How we know: the company's own site · funding news · the VCSheet dataset · Not right? Tell us

Founder mafia

2 people who came through Orita went on to found or lead other companies.

Dane BakerInvestorFounded EcoCart Matt BahrAdvisorFounded Fairing

In the news

Orita.ai Secures Funding from Top-Tier Investors in AI, Commerce, and Marketing - RetailWireretailwire.com · Sep 2024

Frequently asked questions

What does Orita do?: Orita builds a bespoke machine learning model on a brand's own customer data to create audience segments that populate directly in Klaviyo, ranking subscribers by engagement daily. It targets consumer/ecommerce brands and marketing teams to improve email, SMS, direct mail, and remarketing ad performance.
Who founded Orita?: Orita was founded by Daniel Brady in 2021.
Who are Orita's investors?: Orita's investors include Bee Partners, Javelin Venture Partners, Studio VC, Phenomenal Ventures, Recursive Ventures, Sugar Capital.