Orita
Founded 2021 Β· 27 employees on LinkedIn Β· 6 known investors
Orita builds a bespoke machine learning model on a brand's own customer data to create audience segments that populate directly in Klaviyo, ranking subscribers by engagement daily. It targets consumer/ecommerce brands and marketing teams to improve email, SMS, direct mail, and remarketing ad performance.
Founders & leadership
Orita was founded in 2021 by Daniel Brady.
DB

Daniel BradyinFounder Β· Co-Chief Executive Officer
Investors Β· 6
Javelin Venture Partnersβ verifiedSan Francisco Β· $500K β $4M
Bee Partnersβ verifiedLafayette Β· $300K β $500K
Phenomenal Venturesβ verifiedSan Francisco Β· $100K β $500K
Recursive Venturesβ verifiedSan Francisco Β· $100K β $1M
Studio VCβ verifiedNew York Β· $400K
Sugar Capitalβ verifiedSonoma Β· $1M β $2M
In the news
Frequently asked questions
- What does Orita do?
- Orita builds a bespoke machine learning model on a brand's own customer data to create audience segments that populate directly in Klaviyo, ranking subscribers by engagement daily. It targets consumer/ecommerce brands and marketing teams to improve email, SMS, direct mail, and remarketing ad performance.
- Who founded Orita?
- Orita was founded by Daniel Brady in 2021.
- Who are Orita's investors?
- Orita's investors include Javelin Venture Partners, Bee Partners, Phenomenal Ventures, Recursive Ventures, Studio VC, Sugar Capital.



