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Hello Cake (Hello Cake, Inc.) is a consumer sexual wellness company that sells prescription and over-the-counter products for men, women and couples through its own online store. The prescription ("RX Care") line includes Cake ED Meds, described as quick-dissolve erectile dysfunction medication, Libido Lift Rx for Her, an arousal enhancer, and O-Cream Rx for Her, a topical arousal and sensitivity product, each priced at $60.

The non-prescription catalog spans lubricants, supplements, protection and accessories. Lubricant products include water-based ($14), silicone-based ($20-$22), aloe, toy and flavored variants such as peppermint, vanilla chai and strawberry shortcake ($18), plus Tush Cush, described as the company's best-selling backside lubricant ($20). Other items include Climax Control Spray ($20), Stim For Him and Tingle To Mingle arousal gels ($12), So-Low Stroker Lotion ($22), Cake Condoms ($12), foaming toy cleaner ($14), and "drive" daily supplements for him and for her ($15 each, or $25 for a combined listing).

Business model

Direct-to-consumer e-commerce: the company sells its own branded sexual wellness products, including prescription items requiring physician involvement, through hellocake.com, with promotional email capture offering 10% off a first order.

Product sales at published unit prices, ranging from roughly $12 for gels and condoms to $60 for prescription products, with free shipping on orders of $50 or more.