cake
3 known investors
Cake is a telehealth brand offering flavored erectile dysfunction medications, including sildenafil and tadalafil, marketed directly to consumers for men's sexual health.
Also known as Hello Cake · Hello Cake, Inc
Founders & leadership
Investors · 3
Company profile
researched Aug 2026Hello Cake (Hello Cake, Inc.) is a consumer sexual wellness company that sells prescription and over-the-counter products for men, women and couples through its own online store. The prescription ("RX Care") line includes Cake ED Meds, described as quick-dissolve erectile dysfunction medication, Libido Lift Rx for Her, an arousal enhancer, and O-Cream Rx for Her, a topical arousal and sensitivity product, each priced at $60.
The non-prescription catalog spans lubricants, supplements, protection and accessories. Lubricant products include water-based ($14), silicone-based ($20-$22), aloe, toy and flavored variants such as peppermint, vanilla chai and strawberry shortcake ($18), plus Tush Cush, described as the company's best-selling backside lubricant ($20). Other items include Climax Control Spray ($20), Stim For Him and Tingle To Mingle arousal gels ($12), So-Low Stroker Lotion ($22), Cake Condoms ($12), foaming toy cleaner ($14), and "drive" daily supplements for him and for her ($15 each, or $25 for a combined listing).
Business model
Direct-to-consumer e-commerce: the company sells its own branded sexual wellness products, including prescription items requiring physician involvement, through hellocake.com, with promotional email capture offering 10% off a first order.
Product sales at published unit prices, ranging from roughly $12 for gels and condoms to $60 for prescription products, with free shipping on orders of $50 or more.
▸Full profile — market position, go-to-market
Market position
Positions its prescription ED product as quick-dissolve and faster acting than generic pills, and markets physician-approved and doctor-formulated formulations across its flavored lubricant and supplement lines.
Go-to-market
Online storefront with email newsletter sign-up and first-order discount, discreet packaging and shipping, a satisfaction/money-back guarantee, and press placements displayed in an "as seen in" section.
Adult consumers seeking sexual health and pleasure products; the site segments shopping by "for him," "for her," and "for everybody."
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 8
primary sources listed
- cakehellocake.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does cake do?
- Hello Cake is a direct-to-consumer sexual wellness brand selling prescription treatments, lubricants, supplements and condoms.
- Who are cake's investors?
- cake's investors include Habitat Partners, Selva Ventures, Sugar Capital.