About
Krista Moatz is a General Partner at Sugar Capital, a venture firm focused on early-stage investments in the future of commerce. She co-founded POPSUGAR, a media and commerce brand where she spent 14 years in roles including EVP of Editorial Operations and EVP People, Culture and Corporate Citizenship, before its merger with Group Nine Media and later acquisition by Vox Media. Earlier, she was a founding employee at Sugar Media and worked in investment banking at Robertson Stephens and Savvian, and holds a BA in Business Administration/Accounting from the University of Washington.
Invests in
ConsumerDirect to ConsumerE-commerceRetail TechSaaS
Experience
- Sugar CapitalGeneral Partnercurrent2020 — presentSan Francisco, California, United States
- Avid Capital AdvisorsOwnercurrent2022 — presentSan Francisco Bay Area
- NovelAdvisorcurrent2021 — present
- POPSUGARFounder, EVP Culture and Corporate Citizenship2015 — 2020San Francisco Bay Area
- POPSUGARFounder, EVP Editorial Operations2006 — 2015San Francisco Bay Area
- SavvianInvestment Banking Associate2003 — 2006San Francisco Bay Area
- Sugar MediaVP Finance2002 — 2003San Francisco Bay Area
- Robertson Stephens Advisors LLCInvestment Banking Analyst2000 — 2001San Francisco Bay Area
Education
- University of WashingtonBachelor's degree, Magna Cum Laude, Business Administration/Accounting1996 — 2000
Skills & more
Digital Media7Social Media3Social Media Marketing3Blogging2Digital Marketing2Online Advertising1New Media1Social NetworkingCopywriting1Editorial1Digital Strategy2Strategy
+2 more
WordPressFacebookFrom Krista's professional profile.
Colleagues at Sugar Capital
Frequently asked questions
- Where does Krista Moatz work?
- Krista Moatz is General Partner at Sugar Capital.
- What does Krista Moatz invest in?
- Krista Moatz invests in Consumer, Direct to Consumer, E-commerce, Retail Tech, SaaS.
- What check size does Krista Moatz write?
- Krista Moatz typically writes checks of $1M – $2M.
Same school
Also attended University of Washington261
Andrew ChenGeneral Partner at Andreessen HorowitzVictoria TreygerGeneral Partner at Felicis VenturesAndrewAdvisor at Clear VenturesJoe HorsmanInvestor at Madrona Venture GroupTed KummertVenture partner at Madrona focused on enterprise infrastructure, data, and intelligent applicationsJohn CarpenterInformation Technology Director at Madrona Venture Group
+ 255 more
Shared employers
Also worked at Avid Capital Advisors3
Also worked at Novel1
Also worked at POPSUGAR5
Also worked at Savvian24
Shomik GhoshEnterprise software enthusiast and taco bell aficionadoSahib GillAssociate at Marlin Equity PartnersJared KatzenSenior Associate at Blumberg CapitalChase GoreeSenior Associate at PeakSpan Capital PartnersSam SuskindInvestor at Valo VenturesTory PattersonCo-founder and Managing Partner at Owl Ventures
+ 18 more