Fundraising Fox
Consumer Ventures
Venture capitalHinsdale · Series A–Growth · 17 people tracked
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Investment thesis
Consumer Ventures backs US-based emerging consumer brands and companies with high growth potential and solid fundamentals, focusing on industries where building a consumer brand is central to the strategy, such as food and beverage, health, wellness and personal care, outdoor, sporting goods and apparel, products for family, kids and pets, and tech enablement of the shopping experience. It targets companies with roughly $500k to $10M in revenue, typically starting with Series A rounds and reinvesting across multiple rounds. The team takes a hands-on, value-added approach spanning brand, strategy, finance, and operations, and co-invests with partners. It is not a social impact fund but reports on the impact of its investments.
Source: firm website, verified Sep 26, 2026.
Team · 17 people
from the firm's website & public directories
Founder mafia
2 people who came through Consumer Ventures went on to found or lead other companies.
What they invest in
from 21 of 39 portfolio companiesConsumer ×18Direct to Consumer ×14FoodTech ×8E-commerce ×4Wellness & Fitness ×4Circular Economy ×3Impact & Social Good ×3Retail Tech ×3
HQs:United States×14
Who they back
founder profiles across 13 portfolio companiesFounding team size:solo founder×52 founders×73 founders×1
Where their founders studiedfrom 15 founders with education data
University of California, Berkeley ×3
What their founders studiedfrom 13 founders with field-of-study data
Business & Management ×5Economics ×3Finance & Accounting ×2Humanities ×2
Where their founders worked beforefrom 15 founders with career history
La Haus ×2NatureBox ×2Simera ×2SpaceX ×2University of Illinois at Urbana-Champaign ×2
Accelerator rootsportfolio companies that came through a program
Investments · 39 tracked
founders shown can be your intro pathBy year:2022 · 22021 · 13 dated
Alder Apparel designs premium outdoor clothing for women, offering size-inclusive pieces (XS-6X) that combine fashion and function.
Circular EconomyConsumerDirect to Consumer
Co-investorsBackbone AngelsMaple Leaf Angels
Aura Bora is a sparkling water brand that produces flavored beverages made with filtered water, herbal extracts, and natural sweeteners, positioned as a healthier alternative to traditional sodas and commercial seltzers.
ConsumerDirect to ConsumerFoodTech
Co-investorsAngel groupAssembled BrandsSeaside VenturesSiddhi CapitalBalanced BreakfastGaingels+1 more
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Awakened Foods is a contract manufacturer of snacks and baked goods, including popped and extruded snacks, granolas, and snack mixes, with a focus on cleaner-label and "free from" products made from higher-nutrition, higher-protein ingredients.
ConsumerFoodTech
Co-investorsClover Vitality
Back to the Roots is an organic gardening brand offering grow kits, heirloom seeds, peat-free soils, plant food, and raised beds for people growing their own food at home.
ConsumerDirect to ConsumerE-commerceOakland, US
Nikhil Arora(Co-founder)inAlejandro Velez(Co-founder)inGreg Dunn(Executive Officer)
BoardLucas Mann(Director)inJohn Foraker(Director)Jim Harris(Director)
Co-investorsAcre Venture PartnersBlue Scorpion InvestmentsL'ATTITUDE VenturesRenewal FundsRevolutionS2G Investments+1 more
Circa was a company focused on accelerating renter wealth; it has since joined Stake to continue that mission.
FintechPropTechBridgeport, US
Co-investorsCEI VenturesLaunchpad Venture GroupTechstars
CurlMix creates natural hair care products designed for curly hair, particularly for women with textured and gray hair.
ConsumerWellness & FitnessChicago, US
Kim Lewis(CEO & Co-Founder)inTim Lewis(Founder)in
Co-investorsBackstage CapitalCleveland AvenueLightship CapitalNext Play VenturesOssian Capital
Cybele's Free to Eat makes allergy-friendly packaged snacks, including gluten-free, plant-based cookies and Ancient Grain Pops that are free from corn, artificial preservatives, colors, flavors, and GMOs.
ConsumerDirect to ConsumerFoodTech
Co-investorsRCV Frontline
Inovar Packaging Group manufactures high-end labels, sleeves, and pouches using flexographic and digital printing technology.
Advanced ManufacturingCircular EconomyConsumerNew MaterialsDallas, US
Co-investorsAea InvestorsKelso
Koia makes plant-based protein shakes, including a Vanilla Bean flavor that is dairy-free, soy-free, and non-GMO with 18g of protein per bottle.
ConsumerDirect to ConsumerFoodTechWellness & Fitness
Co-investorsClover VitalityKarpReillyRCV FrontlineSpiral Sun VenturesACCELFOODSAF Ventures+3 more
Maverick Snacks makes reformulated everyday snacks that emphasize whole grains, reduced sugar without syrups or sugar alcohols, and non-GMO, junk-free ingredients.
ConsumerDirect to ConsumerFoodTech
Co-investorsSiddhi Capital
Murphy's Naturals makes natural insect-repellent and outdoor products designed to help people enjoy time outside without bug bites.
ConsumerDirect to ConsumerImpact & Social GoodWellness & FitnessRaleigh, US
Philip Freeman(Founder)inTanya Rhone(Director)Scott Ajac(Director)Jason Starr(Director)inLaura Markley(Director)John Replogle(Director)
Co-investorsECP GrowthFreshTracks CapitalPoint King Capital
Producer of packaged Asian food products celebrating authentic Asian flavors.
Vanessa Pham(Cofounder)Kim P.(Founder)inVanessa Pham Kim Pham(Founder)
Co-investorsBlack Jays VenturesPortfoliaSugar Capital
Pacas makes clothing, including socks, from alpaca fiber and sells directly to consumers.
ConsumerDirect to ConsumerE-commerceWestmont, US
Justin Arquilla(Co-founder)inChristian Arquilla(Co-founder)
BoardMark Thomann(Director)in
Co-investorsChicago Early Growth Ventures (CEGV)ConstellationCorazon CapitalSandalphon CapitalSpiral Sun VenturesCrosscut Ventures+2 more
Pacha Soap makes bath and body products, including shower steamers with essential oils like eucalyptus, peppermint, and rose for aromatherapy.
ConsumerDirect to ConsumerE-commerceImpact & Social GoodWellness & FitnessHastings, US
Abi(Co-founder)Andrew J Vrbas(Co-founder)in
Co-investorsAdvantage Capital PartnersBain Capital Double Impact Fund LPMontage CapitalSpiral Sun VenturesTouch Capital
Pod Foods operates a technology-enabled grocery supply chain platform designed to connect consumer food brands with retail accounts, replacing traditional wholesale distribution models.
B2B MarketplacesFoodTechLogistics & Supply ChainRetail TechSan Francisco, US
Fiona Lee(Executive Officer, Director)inLarissa Russell(Executive Officer, Director)in
BoardAinhoa Maiz(Director)inClint Chao(Director)in
Co-investorsBarrel VenturesFunction VenturesK2 GlobalLotus Venture PartnersM12 (Microsoft's Venture Fund)Moment Ventures, Llc+9 more
Quevos makes crisps and thins made from egg whites, marketed as high in protein, fiber, and healthy fats with low net carbs.
ConsumerDirect to ConsumerFoodTech
Zack Schreier(Founder)in
Co-investorsRCV FrontlineSandalphon Capital
Quinn makes filled pretzel snacks, including nuggets made with regenerative farming methods, focused on cleaner ingredients.
ConsumerDirect to ConsumerFoodTechBoulder, US
Kristy Lewis(Executive Officer, Director)in
BoardBen Fenton(Director)Ken Pucker(Director)Justin Lewis(Director)
Co-investorsBFG PartnersNewRoad Capital Partners, LLCHarbinger Ventures
Reel manufactures bamboo-based toilet paper and paper products sold via subscription and one-time purchase, marketed as tree-free, plastic-free, and biodegradable alternatives for home consumers.
Circular EconomyConsumerDirect to ConsumerImpact & Social Good
Livio Bisterzo(Co-founder)Derin Oyekan(Co-founder)
Co-investorsAngel Capital ManagementGreat Oaks Venture CapitalMontage VenturesTrousdale Ventures
RetailAware provides sensor-based analytics and sense technology that lets retail brands and their partners measure how shoppers interact with physical in-store product displays, tracking foot traffic, dwell time, and out-of-stock events.
AI & Machine LearningIoTRetail TechOmaha, US
Keith Fix(Executive Officer, Director)in
BoardMICHAEL GILKES(Director)Michael Andrew Dierks(Director)
Co-investorsFirstMile VenturesFlucas VenturesInvest NebraskaLofty VenturesNew Stack VenturesProven Ventures+2 more
Stantt is a direct-to-consumer apparel company that sells fitted shirts, pants, and blazers with a physical presence in 350+ retail locations nationwide.
ConsumerDirect to ConsumerE-commerceNew York, US
Co-investorsFernbrook Capital ManagementOverton Venture Capital
WeStock is a consumer acquisition platform for brands that connects them with ready-to-shop consumers through a network of retailers.
ConsumerData & InfrastructureMarketing TechRetail TechFort Lee, US
Cameron McCarthy(Executive Officer, Director)inDmitriy Shumayev(Executive Officer)Jeffrey Silverman(Director)Bethanis Panos(Director)
Co-investorsGoat Rodeo CapitalGoods VenturesTechstarsAperiamVenturesIncisive VenturesSilicon Road Ventures
Windmill designs smart, easy-to-install window air conditioners and other home air-care products, including air purifiers, air filters, and smart fans, built on three generations of HVAC industry experience.
CleantechConsumerDirect to ConsumerHardwareIoT
Ryan Figlia(Founder)inDanny Mayer(Founder)in
Co-investorsAssembled BrandsCosmic Venture PartnersDot CapitalInspired CapitalNext Play VenturesOpenSky Ventures+6 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Adgile Media GroupBaboon to the MoonBetr RemediesCarawayCool BeansCriquetDionoFat Brain ToysHuronKJUSLuna BayPeter MillarRhythm SuperfoodsSacred ServeWild Friends FoodsYishi FoodsYoung King
Frequently asked questions
- How many investments has Consumer Ventures made?
- Consumer Ventures has 39 tracked investments.
- What stage does Consumer Ventures invest at?
- Consumer Ventures invests at the Series A, Growth stages.
- What is Consumer Ventures's typical check size?
- Consumer Ventures typically writes checks of $500K – $1M.
- What sectors does Consumer Ventures focus on?
- Consumer Ventures focuses on Consumer, Direct to Consumer, E-commerce, FoodTech, Retail Tech, Sports Tech, Wellness & Fitness.
- Where is Consumer Ventures located?
- Consumer Ventures is headquartered in Hinsdale, US.
- Does Consumer Ventures lead rounds?
- Yes, Consumer Ventures leads investment rounds.
- Who does Consumer Ventures co-invest with?
- Consumer Ventures most often shares deals with RCV Frontline, Spiral Sun Ventures, Next Play Ventures, among 69 tracked co-investors.
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