Venice · Seed–Late Stage · 14 people tracked
Investment thesis
PLUS Capital focuses on emerging growth stage companies aiming to be better for the world. It leverages a collective of high-profile artists, athletes, and cultural leaders to invest across sectors including health and wellness, the future of work, the future of societies, and the conscious consumer, where its network can drive outsized impact. Beyond direct investments, the firm advises these cultural leaders on strategic direct investments, equity-based partnerships, and new business ventures.
Source: firm website, verified Aug 25, 2026.
Team · 14 people
from the firm's website & curated & public directories
What they invest in
from 41 of 45 portfolio companiesSaaS ×14Consumer ×12AI & Machine Learning ×11Enterprise Software ×9Healthtech ×9E-commerce ×8Digital Health ×6Direct to Consumer ×6
HQs:United States×25Canada×1Finland×1France×1United Kingdom×1
Who they back
founder profiles across 29 portfolio companiesFounding team size:solo founder×102 founders×133 founders×44+ founders×2
Where their founders studiedfrom 30 founders with education data
Duke University ×3Stanford University Graduate School of Business ×3University of Southern California ×3Brown University ×2Carnegie Mellon University ×2Harvard Medical School ×2Harvard University ×2University of Oxford ×2
Where their founders worked beforefrom 30 founders with career history
McKinsey & Company ×4Goldman Sachs ×2
Accelerator rootsportfolio companies that came through a program
1 founders hold a PhD · 3 hold an MBA (of 30 with degree data)
Investments · 45 tracked
founders shown can be your intro pathBy year:2026 · 62025 · 12021 · 18 dated
Anduril builds autonomous systems and software for defense and military applications, including attack aviation, unmanned aircraft, and underwater vehicles, unified by an autonomy platform.
AI & Machine LearningDefense TechHardwareRobotics
Palmer Luckey(Founder)inBrian Schimpf(CEO)inTrae Stephens(Founder)in
Co-investors137 Ventures1Flourish Capital8VCAltra VentureAndreessen HorowitzAnorak Ventures+82 more
AvantStay operates a collection of fully furnished, design-forward vacation rental homes in sought-after U.S. destinations, offering short- and long-term stays with amenities like concierge service, Wi-Fi, and smart locks.
B2B MarketplacesFuture of WorkMarketplacesPropTechTravel & HospitalityCulver City, US
Sean Breuner(Executive Officer, Director, Promoter)Reuben Doetsch(Executive Officer, Director, Promoter)inJesse Suarez(Executive Officer)inJodi Kessler(Director)
BoardShawn Colo(Director)Eric Wiesen(Director)in
Co-investorsAbstract VenturesBlue Ivy VenturesBullpen CapitalConvivialité VenturesDaft CapitalEvolution VC Partners+5 more
A bathhouse operator with locations in New York and Philadelphia offering thermal pools, saunas, steam rooms, massage, and scrub treatments to consumers seeking wellness and relaxation services.
ConsumerWellness & FitnessNew York, US
Jason Goodman(Executive Officer, Director)Travis Talmadge(Executive Officer, Director)
Co-investorsGood GroundImaginary Venture CapitalWellness Ventures
BetterUp provides an AI-powered coaching and professional development platform that helps organizations support employee growth and wellbeing.
AI & Machine LearningEnterprise SoftwareHR TechSaaSAustin, US
Alexi Robichaux(Co-founder and CEO)inEduardo Medina(Co-founder and COO)
Co-investorsAfore CapitalAurumCarnrite VenturesConvergeCrosslink CapitalEvio VC+16 more
Brightwheel provides software tools for early education centers and teachers, helping them spend more time with students and engage parents in child development while supporting small business operations in the early education sector.
EdTechHR TechSaaS
Dave Vasen(Founder)
Co-investorsBessemer Venture PartnersEniac VenturesGolden VenturesNext Play VenturesNotable CapitalRed Swan Ventures+5 more
BuildOps provides operational management software for commercial contractors, integrating project management, accounting, and AI-driven intelligence to streamline field-to-ledger workflows across North America.
AI & Machine LearningConstruction TechEnterprise SoftwareSaaS
Alok Chanani(CEO)in
Co-investors01 Advisors137 Ventures1984 Ventures Management, LlcAlpha EdisonB Capital GroupB4 Capital+15 more
Calibrate offers a Metabolic Reset weight-loss program that combines GLP-1 medications prescribed by clinicians with lifestyle coaching to help members lose weight and maintain it.
Digital HealthHealthtechWellness & Fitness
Co-investorsDeclaration PartnersOptum VenturesSamsung NextThreshold VenturesForerunner VenturesFounders Fund+2 more
DanceOn is an entertainment platform celebrating dance and music culture.
Creator EconomyMedia & EntertainmentSocial
Madonna(Founder)Guy Oseary(Co-founder)Allen DeBevoise(Co-founder)Amanda Taylor(Co-founder)
Co-investorsLuminari CapitalWaverley CapitalAMC Networks
Equip provides virtual care and treatment services for eating disorders through a digital platform.
Digital HealthHealthtechMental Health
Kristina Saffran(CEO & Co-Founder)inErin Parks(Chief Clinical Officer & Co-Founder)
Co-investors.406 VenturesCoalition OperatorsF-Prime CapitalOptum VenturesThe Chernin Group (TCG Crypto)
Evereden makes clean, non-toxic, dermatologist-tested skincare and self-care products designed for kids and teens.
ConsumerDirect to ConsumerWellness & Fitness
Kimberley Ho(Cofounder)
Co-investorsInformed Ventures Advisors, LlcTrousdale VenturesGSR Ventures
Flow Computing develops the Flow PPU (Parallel Processing Unit), a licensable on-die parallel co-processor architecture that works alongside CPUs to improve parallel throughput and scalability.
Deep TechHardwareSemiconductorsHelsinki, FI
Timo Valtonen(CEO, Co-Founder)inMartti Forsell(CTO & Chief Architect, Co-Founder)Jussi Roivainen(Chief Designer, Co-Founder)in
Co-investorsButterfly VenturesSuperhero Capital8VCMVP VenturesNeoNew Enterprise Associates (NEA)+2 more
Flow provides an API-first platform that helps brands sell internationally by handling localized shopping experiences, global shipping and returns, real-time tax and duties calculation, and over 100 geography-configurable payment methods.
E-commerceLogistics & Supply ChainRetail TechSaaS
Co-investorsBAM VenturesNew Enterprise Associates (NEA)8VCMVP VenturesNeoNotable Capital+1 more
Flow City provides an online platform for creating and previewing advertising campaigns, letting users upload artwork to see how ads will appear in real-world placements.
AdTechMarketing TechSaaS
Philippa Louise King(Financial Controller)Jamie Lindsay(CSO)
Co-investorsR/GA Ventures8VCMVP VenturesNeoNew Enterprise Associates (NEA)Notable Capital+1 more
Flow is a blockchain network for consumer DeFi applications, offering features like prediction markets, tokenized home equity credit lines, automated on-chain transactions, and cross-chain swaps.
Crypto & Web3Developer ToolsFintech
Roham Gharegozlou(Founder)Alexander Hentschel(Founder)Dieter Shirley(Founder)Layne Lafrance(Founder)
Co-investorsCoinFundDapper LabsFenbushi CapitalNarcissus VenturesNIV8VC+6 more
New York City, US
Elizabeth Duggan(Founder)
Co-investorsCoFound Partners VentureUncommon
Forerunner offers a software platform for local government floodplain management teams to map flood risk, centralize records like Elevation Certificates and permits, run AI-powered document validation, conduct mobile inspections, and track Substantial Improvement/Substantial Damage compliance.
AI & Machine LearningClimate TechGovTechSaaSBrooklyn, US
JT White(Founder)inJames White(Executive Officer, Director)
BoardAdam Michela(Director)in
Co-investorsBright VenturesEverywhere VenturesGutter Capital8VCCombineMenlo Ventures+5 more
Garner Health uses data science and novel financial incentives to help patients find high-quality, affordable care and help providers improve their medical practice.
Data & InfrastructureEnterprise SoftwareHealthtechNew York, US
Nick Reber(Founder)in
BoardRyan Pripstein(Director)
Co-investorsIndex VenturesKaiser Permanente VenturesKleiner PerkinsRedpoint VenturesSV AngelCoFound Partners Venture+3 more
GRIN is a creator marketing platform for brands, offering tools to discover influencers, manage relationships, handle payments and shipping, run affiliate programs, and track campaign performance.
AI & Machine LearningMarketing TechSaaS
Brandon Brown(Founder)Ryan Brown(Founder)Ryan Debenham(CEO)in
Co-investorsBase Venture Management, Inc.Bullpen CapitalEscalate Capital PartnersEudemian VenturesForefront VentureGood Friends+5 more
Grow Therapy provides online mental health therapy services designed to be more accessible, affordable, and user-friendly than traditional therapy.
B2B MarketplacesHealthtechMental HealthSaaS
Jake Cooper(Founder & CEO)inManoj Kanagaraj(Cofounder)inManoj Kanagaraj, MD(Founder)inAlan Ni(Founder)in
Co-investorsBCICold Start VenturesEvio VCMenlo VenturesReshapeSequoia Capital+6 more
Grüns makes nutrient-dense gummy supplements formulated with 60+ whole-food ingredients designed to provide comprehensive daily nutrition.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Co-investorsAble PartnersSelva VenturesSugar Capital
Homebase is a management platform for small businesses that includes team messaging, scheduling, shift tracking, onboarding, and payroll features.
Future of WorkHR TechSaaSSan Francisco, US
John Waldmann(Founder)in
Co-investorsAkkadian VenturesNotable CapitalSlauson & Co.Emerson Collective Investing
HumanCo invests in and incubates mission-driven consumer companies in categories such as food and beverage, beauty, personal care, household products, and consumer health technology, focusing on better-for-you products that help people live healthier lives.
ConsumerFoodTechImpact & Social GoodWellness & Fitness
Jason H. Karp(Founder & CEO)in
Co-investorsJAZZ Venture PartnersPoint King CapitalUpper90BullishCAVU Venture PartnersRocana Ventures
Online platform empowering independent therapists to launch and grow thriving in-network private practices.
Lyra provides mental health care services through a network of evidence-based providers, combining clinical expertise with technology to deliver accessible, quality care for employers and health plans.
Digital HealthEnterprise SoftwareHealthtechHR TechMental HealthBurlingame, US
David Ebersman(Co-Founder & Chairman (CEO 2015–2025))inBob Kocher(Co-Founder and Board Member)inDena Bravata(Co-Founder & former Chief Medical Officer)Alethea Varra(Vice President of Clinical Care)Jennifer Schulz(Chief Executive Officer)Elaine Yang(Executive Officer)
Co-investorsAdditionBreyer CapitalCasdin CapitalCoatue ManagementDragoneer Investment GroupDurable Capital Partners+11 more
Mixlab is a full-service veterinary pharmacy that provides compounded, commercial, and over-the-counter pet medications with custom dosages, forms, and flavors, delivered to pet owners across all 50 U.S. states.
AI & Machine LearningE-commerceHealthtechNew York City, US
Frederic Dijols(Founder)
Co-investorsEscalate Capital Partners
MoonPay provides infrastructure for buying, selling, and trading cryptocurrencies using standard payment methods such as cards and digital wallets, as well as tools for stablecoin management.
Crypto & Web3FintechDover, US
Ivan Soto-Wright(Founder)inVictor Faramond(Founder)Asiff Hirji(Executive Officer, Director)inMaximilian Crown(Executive Officer, Director)
Co-investors1/1 Capitalalphabet angelsArchetypeBlossom CapitalBroadLight CapitalChapter One+15 more
Multiverse develops workforce training programs focused on equipping workers with durable skills needed for effective AI adoption in the workplace, combining soft skills and cognitive competencies.
AI & Machine LearningEdTechEnterprise SoftwareFuture of WorkLondon, GB
Euan Blair(Co-Founder & CEO)inSophie Adelman(Co-Founder & President)in
Co-investorsGeneral CatalystLightspeed Venture PartnersStepstone GroupAudaciousBlitzscaling VenturesEmerge Education+7 more
OneSkin develops topical skincare products built around OS-01, a proprietary peptide the company says reduces cellular senescence in skin to address visible signs of aging such as wrinkles and hyperpigmentation.
BiotechDirect to ConsumerLongevitySan Francisco, US
Carolina Reis de Oliveira(Executive Officer, Director)Alessandra Zonari(Director)Carolina Reis Oliveira(Founder)inAlessandra Zonari Scheel(Founder)inEdgar Andres Ochoa Cruz(Executive Officer, Director)
BoardTara Poseley(Director)
Co-investorsAble PartnersMetaplanetSelva VenturesUnilever VenturesPrelude Growth PartnersSOSV
Online platform empowering independent therapists to launch and grow thriving in-network private practices.
Pachama used satellite imagery, lidar, and machine learning to verify and monitor forest carbon projects, connecting companies to nature-based carbon credits for reforestation and forest conservation.
Advanced ManufacturingAI & Machine LearningClimate TechEnterprise SoftwareImpact & Social GoodSaaSSan Francisco, US
Diego Saez Gil(Founder)inTomas Aftalion(Founder)in
Co-investorsAglae VenturesBreakthrough Energy VenturesFirstrock CapitalJetstreamLOWERCARBONLowercarbon Capital+7 more
Pomelo is a San Francisco fintech combining international money transfers with consumer credit lines and a Mastercard card.
Eric Velasquez Frenkiel(Founder)in
Co-investorsA*Mantis CapitalAdams Street PartnersAfore CapitalAndreessen HorowitzAtomico+10 more
Pomelo provides maternity and neonatal care services, offered as a benefit to employees or members through employer and organizational partnerships.
Digital HealthFemTechHealthtechJersey City, US
Marta Bralic Kerns(Executive Officer, Director)in
Co-investorsAndreessen HorowitzFirst Round CapitalAtomicoBoxGroupStripesSV Angel
Postscript helps ecommerce brands design and operate SMS marketing programs that engage customers and drive revenue.
AI & Machine LearningE-commerceEnterprise SoftwareMarketing TechSaaSPhoenix, US
Adam Turner(Founder/CEO)inAlex Beller(Founder)inColin Turner(Founder)in
BoardMike Duboe(Board Member / Investor representative (General Partner, Greylock))Sarah Guo(Board Member (joined at Series B, 2021, as a Greylock partner))
Co-investors01 Advisors1984 Ventures Management, LlcAccompliceAli CapitalBeyond CapitalExpanding Capital+10 more
RigUp provides vendor management software, staffing and payroll services, and bid management tools for the energy industry, focusing on workforce and procurement solutions.
B2B MarketplacesEnergyEnterprise SoftwareSaaS
Xuan Yong(Founder)in
Co-investors137 VenturesAndreessen Horowitz
Sage provides care solutions designed to improve the lives of people needing care and their caregivers.
AI & Machine LearningDigital HealthHealthtechNew York City, US
Ellen Johnston(CPO & Co-founder)inMatt Lynch(Founder)in
Co-investorsDistributed VenturesIVP (Institutional Venture Partners)MaveronMerus CapitalP101 Ventures
Save repairs devices such as smartphones with broken screens or worn batteries and sells refurbished phones from brands including Apple, Samsung, and Xiaomi.
Circular EconomyConsumerRetail Tech
Co-investorsKima Ventures8VCMenlo VenturesMVP VenturesNeoNew Enterprise Associates (NEA)+2 more
Weee! is a grocery delivery company that recruits drivers to deliver groceries to customers, operating a fleet of vans and distribution centers.
AdTechConsumerE-commerceFoodTechLogistics & Supply Chain
Co-investorsA-Rod CorpAmino CapitalGold House VenturesGoodwater CapitaliFly.vcSoftBank Vision Fund
Shelf Engine developed automated demand forecasting and ordering technology for grocery retailers, using machine learning to predict sales of perishable goods and reduce food waste.
AI & Machine LearningData & InfrastructureEnterprise SoftwareSeattle, US
Stefan Kalb(Founder/CEO)inBede Jordan(Founder/CTO)in
Co-investorsNotable CapitalVentureSouqY CombinatorFoundation Capital
SmartSweets sells sweet and sour candy products such as gummy worms, peach rings, cinnamon bears, lollipops, and chews, sold direct-to-consumer with a build-your-own box option shipped to customers.
ConsumerDirect to ConsumerE-commerce
Tara Bosch(Founder)
Tecovas designs and sells Western footwear and apparel, including cowboy and cowgirl boots, denim, and pearl snap shirts for men, women, and kids.
ConsumerDirect to ConsumerE-commerceAustin, US
Paul Hedrick(Executive Officer, Director)David Lafitte(Executive Officer, Director)James Mann(Executive Officer)
BoardAndrew Hunt(Director)inChristine Day(Director)Bill McComb(Director)
Co-investorsBlue CollectiveElephant Partners
The Long Drink produces sparkling canned cocktails made with natural flavors for casual consumption.
ConsumerDirect to ConsumerE-commerceFoodTech
Co-investorsFourward VenturesPalm Tree Crew Investments
True Food Kitchen is a restaurant chain serving dishes and beverages made from whole, fresh ingredients sourced from partner growers, ranchers, and producers.
ConsumerWellness & Fitness
Co-investorsLion CapitalBullish
Unite Us provides software and data infrastructure for coordinating whole-person care, helping organizations identify social and health needs, deliver services, and track outcomes.
Digital HealthGovTechSaaSNew York, US
Daniel M. Brillman(Executive Officer)inTaylor Justice(Co-Founder and Chief Executive Officer)in
Co-investorsBlossom Street VenturesEqual Opportunity VenturesICONIQOak HC/FTOptum VenturesPremji Invest+6 more
Vivrelle is a membership service that gives subscribers access to luxury accessories such as handbags and jewelry across four membership tiers, including unlimited personal stylist appointments and brand partner perks.
Circular EconomyConsumerE-commerceNew York, US
Wayne Geffen(President)Blake Geffen(Executive Officer, Director)Jodi Kessler(Director)
BoardHarry Hurst(Director)inJacqueline Marshall Siegmund(Director)Zachary Coopersmith(Director)
Co-investorsOrigin VenturesProtagonist
Wealthsimple is a Canadian financial services company offering investing, stock and crypto trading, saving and spending accounts, and tax filing through a simplified consumer platform.
ConsumerCrypto & Web3FintechSaaSToronto, CA
Michael Katchen(Co-founder & CEO)inBrett Huneycutt(Co-founder & CPO)inRudy Adler(Co-founder (formerly CMO))inRadhika Kakkar(Chief Operating Officer)inDiederik van Liere(Chief Technology Officer)inLeen Li(Former CFO; CEO, Wealthsimple Foundation)in
Co-investorsAlkeon InnovationAllianz XDiagramDragoneer Investment GroupDST GlobalGIC+13 more
Exits · 2
IPOs and acquisitions across the tracked portfolioPachamaacq. by Carbon DirectShelf Engineacq. by Crisp
Portfolio news
latest coverage across their companies
Flow · 22ndcenturyfrontier.com · Aug 24, 2026
Wealthsimple · investmentexecutive.com · Aug 21, 2026
Flow · startupstorymedia.com · Aug 19, 2026
Forerunner · unite.ai · Aug 19, 2026
Save · techcrunch.com · Aug 17, 2026
Anduril · bloomberg.com · Aug 10, 2026
Frequently asked questions
- How many investments has PLUS Capital made?
- PLUS Capital has 37 tracked investments, 2 of which have exited via acquisition or IPO, including 3 dated in the last 24 months.
- What stage does PLUS Capital invest at?
- PLUS Capital invests at the Seed, Series A, Series B, Series C, Growth, Late Stage stages.
- What is PLUS Capital's typical check size?
- PLUS Capital typically writes checks of $100K – $1M.
- What sectors does PLUS Capital focus on?
- PLUS Capital focuses on Consumer, Crypto & Web3, EdTech, Enterprise Software, Future of Work, Healthtech, Mental Health, SaaS, Wellness & Fitness.
- Where is PLUS Capital located?
- PLUS Capital is headquartered in Venice, US.
- Who does PLUS Capital co-invest with?
- PLUS Capital most often shares deals with Greylock Partners, ICONIQ, Notable Capital, among 186 tracked co-investors.
Media · Podcasts & interviews
featuring the teamAdam Lilling - Plus Capital
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