Fundraising Fox

PLUS Capital

Venture capital

Venice · Seed–Late Stage · 11 people tracked

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Investment thesis

PLUS Capital focuses on emerging growth stage companies aiming to be better for the world. It leverages a collective of high-profile artists, athletes, and cultural leaders to invest across sectors including health and wellness, the future of work, the future of societies, and the conscious consumer, where its network can drive outsized impact. Beyond direct investments, the firm advises these cultural leaders on strategic direct investments, equity-based partnerships, and new business ventures.

Source: firm website, verified Aug 11, 2026.

Stage
Seed–Late Stage
Check
$100K – $1M
HQ
Venice, California, US
Instruments
Equity
Founded
2013
AUM
$294.2M
Tracked investments
37

Team · 11 people

from the firm's website & public directories

What they invest in

from 26 of 37 portfolio companies

AI & Machine Learning ×9Enterprise Software ×9SaaS ×9Healthtech ×8Consumer ×4Digital Health ×4HR Tech ×4B2B Marketplaces ×3

HQs:United States×18United Kingdom×1

Investments · 37 tracked

founders shown can be your intro path
Andurilanduril.com

Anduril Industries is a defense technology company that builds autonomous systems and AI-powered software for the United States and allied militaries.

AI & Machine LearningDeep TechFintechGaming

Palmer Luckey(Founder)Brian Schimpf(CEO)in

AvantStayavantstay.comin

AvantStay organizes corporate team retreats and offsites, providing curated properties, dedicated coordination, catering, and activities for corporate groups.

B2B MarketplacesFuture of WorkPropTechTravel & HospitalityCulver City, US

Sean Breuner(Executive Officer, Director, Promoter)Reuben Doetsch(Executive Officer, Director, Promoter)Jesse Suarez(Executive Officer)Shawn Colo(Director)Rishi Reddy(Director)Frederick Tuomi(Director)

Bathhouseabathhouse.comin

A bathhouse operator with locations in New York and Philadelphia offering thermal pools, saunas, steam rooms, massage, and scrub treatments to consumers seeking wellness and relaxation services.

ConsumerWellness & FitnessNew York, US

Jason Goodman(Executive Officer, Director)Travis Talmadge(Executive Officer, Director)

BetterUpbetterup.comin𝕏

BetterUp provides an AI-powered coaching and professional development platform that helps organizations support employee growth and wellbeing.

AI & Machine LearningEnterprise SoftwareHR TechSaaSAustin, US

Alexi Robichaux(Co-founder and CEO)Eduardo Medina(Co-founder and COO)

Brightwheelmybrightwheel.comin𝕏

Brightwheel provides software tools for early education centers and teachers, helping them spend more time with students and engage parents in child development while supporting small business operations in the early education sector.

EdTechHR TechSaaS

Dave Vasen(Founder)

BuildOpsbuildops.comin𝕏

BuildOps provides operational management software for commercial contractors, integrating project management, accounting, and AI-driven intelligence to streamline field-to-ledger workflows across North America.

AI & Machine LearningConstruction TechEnterprise SoftwareSaaS

Alok Chanani(CEO)

Calibratejoincalibrate.com𝕏
Equipequip.healthin𝕏

Equip provides virtual care and treatment services for eating disorders through a digital platform.

Digital HealthHealthtechMental Health

Kristina Saffran(CEO & Co-Founder)Erin Parks(Chief Clinical Officer & Co-Founder)

Everedenever-eden.com

Kimberley Ho(Cofounder)

Fora Travelforatravel.com
Garner Healthgarnerhealth.comin𝕏

Garner Health uses data science and novel financial incentives to help patients find high-quality, affordable care and help providers improve their medical practice.

Data & InfrastructureEnterprise SoftwareHealthtechNew York, US

Nicholas Reber(Executive Officer, Director, Promoter)Ryan Pripstein(Director)Phil Salinger

GRINgrin.coin

GRIN is a creator marketing platform that helps brands discover, manage, and execute partnerships with creators and influencers.

Creator EconomyMarketing TechSaaS

Brandon Brown(Founder)Ryan Brown(Founder)Ryan Debenham(CEO)in

Grow Therapygrowtherapy.comin𝕏

Grow Therapy provides online mental health therapy services designed to be more accessible, affordable, and user-friendly than traditional therapy.

B2B MarketplacesHealthtechMental HealthSaaS

Jake Cooper(Founder & CEO)inManoj Kanagaraj(Cofounder)

Grünsgruns.co

Grüns makes daily nutrition gummies packed in single-serve daily packs containing 60+ ingredients, including whole food fruits and vegetables, 20+ vitamins and minerals, fiber, adaptogens, and prebiotics.

ConsumerDirect to ConsumerWellness & Fitness

homebasejoinhomebase.comin𝕏

Homebase is a management platform for small businesses that includes team messaging, scheduling, shift tracking, onboarding, and payroll features.

Future of WorkHR TechSaaSSan Francisco, US

HumanCohumanco.comin
Independent therapist practice platform

Online platform empowering independent therapists to launch and grow thriving in-network private practices.

Lyralyrahealth.comin𝕏

Lyra provides mental health care services through a network of evidence-based providers, combining clinical expertise with technology to deliver accessible, quality care for employers and health plans.

Digital HealthEnterprise SoftwareHealthtechHR TechMental HealthBurlingame, US

Alethea Varra(Vice President of Clinical Care)Jennifer Schulz(Chief Executive Officer)Elaine Yang(Executive Officer)David Ebersman(Executive Officer, Director, Promoter)

BoardBryan Roberts(Director)James Slavet(Director)

Mixlabmixlab.comin

Mixlab is a full-service veterinary pharmacy that provides compounded, commercial, and over-the-counter pet medications with custom dosages, forms, and flavors, delivered to pet owners across all 50 U.S. states.

AI & Machine LearningE-commerceHealthtech

MoonPaymoonpay.comin𝕏

MoonPay provides infrastructure for buying, selling, and trading cryptocurrencies using standard payment methods such as cards and digital wallets, as well as tools for stablecoin management.

Crypto & Web3Fintech

Ivan Soto-Wright(Founder)Victor Faramond(Founder)

Multiversemultiverse.ioin𝕏

Multiverse develops workforce training programs focused on equipping workers with durable skills needed for effective AI adoption in the workplace, combining soft skills and cognitive competencies.

AI & Machine LearningEdTechEnterprise SoftwareFuture of Work

Euan Blair

OneSkinoneskin.co

OneSkin develops topical skincare products built around OS-01, a proprietary peptide the company says reduces cellular senescence in skin to address visible signs of aging such as wrinkles and hyperpigmentation.

BiotechDirect to ConsumerLongevitySan Francisco, US

Carolina Reis de Oliveira(Executive Officer, Director)Alessandra Zonari(Director)Edgar Andres Ochoa Cruz(Executive Officer, Director)

BoardTara Poseley(Director)

Online platform for independent therapists

Online platform empowering independent therapists to launch and grow thriving in-network private practices.

Pachamapachama.comin𝕏acquired by Carbon Direct

Carbon Direct provides science-backed carbon management solutions including advisory services, carbon removal credits, and software platforms for measuring carbon footprints and reduction strategies.

Advanced ManufacturingAI & Machine LearningClimate TechEnterprise SoftwareImpact & Social GoodSaaSSan Francisco, US

Diego Saez Gil(Founder)inTomas Aftalion(Founder)in

Pomelo Carepomelocare.comJun 2021

Pomelo provides maternity and neonatal care services, offered as a benefit to employees or members through employer and organizational partnerships.

Digital HealthFemTechHealthtechJersey City, US

Marta Bralic Kerns(Executive Officer, Director)

Postscriptpostscript.ioin𝕏

Postscript helps ecommerce brands design and operate SMS marketing programs that engage customers and drive revenue.

AI & Machine LearningE-commerceEnterprise SoftwareMarketing TechSaaS

Adam Turner(Founder/CEO)inAlex Beller(Founder)inColin Turner(Founder)in

Riguprigup.comin𝕏

RigUp provides vendor management software, staffing and payroll services, and bid management tools for the energy industry, focusing on workforce and procurement solutions.

B2B MarketplacesEnergyEnterprise SoftwareSaaS

Sagehellosage.comin

Sage provides care solutions designed to improve the lives of people needing care and their caregivers.

AI & Machine LearningDigital HealthHealthtech

Ellen Johnston(CPO & Co-founder)in

Sayweeesayweee.comin𝕏
Shelf Engineshelfengine.comin𝕏

Crisp is a vertical AI platform for retailers and CPG brands that integrates and structures retail data to automate supply chain operations, demand forecasting, and merchandising decisions.

AI & Machine LearningData & InfrastructureEnterprise SoftwareSeattle, US

Stefan Kalb(Founder/CEO)inBede Jordan(Founder/CTO)in

SmartSweetssmartsweets.com
Tecovastecovas.com

Austin, US

Paul Hedrick(Executive Officer, Director)David Lafitte(Executive Officer, Director)James Mann(Executive Officer)

BoardAndrew Hunt(Director)Christine Day(Director)Bill McComb(Director)

The Long Drinkthelongdrink.com𝕏

The Long Drink makes a canned, lightly-carbonated alcoholic beverage combining sparkling refreshment with real liquor, inspired by the traditional Finnish long drink from the 1952 Summer Games.

ConsumerDirect to ConsumerE-commerce

True Food Kitchentruefoodkitchen.comin

True Food Kitchen is a restaurant chain serving dishes and beverages made from whole, fresh ingredients sourced from partner growers, ranchers, and producers.

ConsumerWellness & Fitness

Unite Usuniteus.comin𝕏

Unite Us provides a software and data infrastructure platform for coordinating whole-person care across healthcare, government, and community-based organizations, enabling need identification, service delivery coordination, and outcomes measurement at scale.

Data & InfrastructureGovTechHealthtechNew York, US

Daniel M. Brillman(Executive Officer)

Vivrellevivrelle.com

New York, US

Jodi Kessler(Director)Wayne Geffen(President)Blake Geffen(Executive Officer, Director)

BoardHarry Hurst(Director)Jacqueline Marshall Siegmund(Director)Zachary Coopersmith(Director)

Wealthsimplewealthsimple.comin𝕏

Exits · 1

IPOs and acquisitions across the tracked portfolio

Pachamaacq. by Carbon Direct

Portfolio news

latest coverage across their companies

Frequently asked questions

What stage does PLUS Capital invest at?
PLUS Capital invests at the Seed, Series A, Series B, Series C, Growth, Late Stage stages.
What is PLUS Capital's typical check size?
PLUS Capital typically writes checks of $100K – $1M.
What sectors does PLUS Capital focus on?
PLUS Capital focuses on Consumer, Crypto & Web3, EdTech, Enterprise Software, Future of Work, Healthtech, Mental Health, SaaS, Wellness & Fitness.
Where is PLUS Capital located?
PLUS Capital is headquartered in Venice, US.

Media · Podcasts & interviews

featuring the team

Adam Lilling - Plus Capital

LA Venture · Adam Lilling

Images

PLUS Capital photo

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