Magic Hour
New York · Seed–Series A · 2 people tracked
Find your way into Magic Hour
Investment thesis
Magic Hour is an investment firm backing consumer brands and products across wellness, sustainability, food, and personal care categories.
Source: firm website, verified Aug 3, 2026.
Team · 2 people
from the firm's websiteWhat they invest in
from 5 of 16 portfolio companiesConsumer ×3Direct to Consumer ×3Climate Tech ×2E-commerce ×2FoodTech ×2New Materials ×2Wellness & Fitness ×2Biotech ×1
HQs:United States×4Mongolia×1
Investments · 16 tracked
founders shown can be your intro pathBy year:2018 · 12017 · 12 dated
Evrnu develops technology to transform textile waste into recyclable fibers for apparel manufacturing, creating sustainable alternatives to conventional textiles without compromising quality or performance.
Circular EconomyCleantechClimate TechNew MaterialsSeattle, US
Christopher Stanev(Executive Officer, Director)inStacy Flynn(Executive Officer, Director)inChristopher Stenev(Executive Officer, Director, Promoter)
BoardCorey Vernon(Director)inKyle Adkins(Director)Julie Guggemos(Director)
Co-investorsPlum Alley InvestmentsRadicle Impact
Finless Foods develops cell-cultivated seafood alternatives, starting with Pacific bluefin tuna, aimed at consumers seeking sustainable options that reduce pressure on wild fish stocks.
BiotechClimate TechFoodTech
Brandon Chen(Co-Founder & CEO)inBrian Wyrwas(Co-Founder & CSO)inMichael Selden(Co-Founder & Advisor)in
Co-investorsAt One VenturesAurum Venture PartnersBabel VenturesBlue Horizon CorporationBlue Revolution Investments G.P.Draper Associates+9 more
Naadam sources and produces cashmere products from Mongolia, using hand-combing methods to ensure animal welfare and sustainability.
ConsumerDirect to ConsumerE-commerceNew MaterialsMongolia, MN
Matthew ScanlaninDiederik RijsemusinKyle Fisher(Director)
BoardShad Azimi(Director)
Co-investorsBlack Jays VenturesExpansion Venture CapitalMaywic Select InvestmentsReshapeSocial StartsSWAT Equity Partners+2 more
Coconut Cult produces dairy-free, vegan probiotic yogurts made from organic coconut cream and whole-food ingredients for health-conscious consumers seeking plant-based fermented foods.
ConsumerDirect to ConsumerFoodTechWellness & Fitness
James Harkin(Founder)inJungho Michael Oh(Founder)in
Co-investorsAble PartnersTrousdale VenturesRepublic Ventures
True Botanicals creates botanically-formulated skincare products designed for whole-body wellbeing, using clinically validated plant-based ingredients that prioritize safety and efficacy.
ConsumerDirect to ConsumerE-commerceHealthtechWellness & FitnessMill Valley, US
Hillary Peterson(Founder)inChristina Mace-Turner(Executive Officer, Director, Promoter)inMeghan Higney(Executive Officer)in
BoardMats Lederhausen(Director)inJon Sebastiani(Director)Anna Ohlsson-Baskerville(Director)in
Co-investorsSonoma Brands CapitalUnilever VenturesCue BallSugar Capital
Portfolio news
latest coverage across their companiesClare · afr.com · Aug 21, 2026
Finless Foods · blog.seedstage.ai · Apr 30, 2026
True Botanicals · forbes.com · Jun 18, 2025
Frequently asked questions
- How many investments has Magic Hour made?
- Magic Hour has 16 tracked investments.
- What stage does Magic Hour invest at?
- Magic Hour invests at the Seed, Series A stages.
- What sectors does Magic Hour focus on?
- Magic Hour focuses on Circular Economy, Consumer, Direct to Consumer, FoodTech, Wellness & Fitness.
- Where is Magic Hour located?
- Magic Hour is headquartered in New York, US.
- Who does Magic Hour co-invest with?
- Magic Hour most often shares deals with Social Starts, At One Ventures, Kairos Venture Investments, Llc, among 26 tracked co-investors.
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