Mu Ventures
Venture capitalActively deployingArmonk · 42 people tracked
Find your way into Mu Ventures
4,104 people in our graph share verified history with the Mu Ventures team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Mu Ventures positions itself around the physics concept of the coefficient of friction (µ), aiming to lower friction both within its portfolio companies and in commerce broadly. The firm invests in commerce infrastructure, vertical AI and marketplaces, and consumer brands. It describes itself as an early conviction investor ('first to believe') and supports founders through go-to-market strategy, digital marketing, tech and agency partnerships, product-led growth, organizational alignment and talent management frameworks, solution architecture for commerce applications, data activation, and guidance on fundraising, M&A, and strategic partnerships.
Source: firm website, verified Aug 3, 2026.
Team · 42 people
from the firm's website & curatedFounder mafia
2 people who came through Mu Ventures went on to found or lead other companies.
What they invest in
from 35 of 42 portfolio companiesAI & Machine Learning ×19SaaS ×19E-commerce ×10Enterprise Software ×9Marketing Tech ×9Retail Tech ×6AdTech ×5Fintech ×5
HQs:United States×16Canada×1United Kingdom×1
Who they back
founder profiles across 17 portfolio companiesFounding team size:solo founder×132 founders×33 founders×1
Where their founders studiedfrom 17 founders with education data
Shenkar - Engineering. Design. Art. ×2University of Manitoba ×2
What their founders studiedfrom 16 founders with field-of-study data
Computer Science ×6Business & Management ×5Humanities ×2
Where their founders worked beforefrom 18 founders with career history
PayPal ×3Jibe Ventures ×2Nielsen ×2Peak Opportunity Partners ×2
Accelerator rootsportfolio companies that came through a program
Investments · 42 tracked
founders shown can be your intro pathBy year:2026 · 22025 · 12024 · 12023 · 12022 · 16 dated
Heatmap is an on-site analytics platform for ecommerce businesses that links revenue data to specific website elements and user interactions, offering AI-powered recommendations for optimization.
AI & Machine LearningE-commerceMarketing TechSaaS
Dylan Ander(Founder)inKenn Palmin
PartnerGary Benerofe· solo GP
Co-investorsEl Cap EquityHawke VenturesVine Ventures
Alloy provides an embedded integration platform (iPaaS) with AI agents, MCP servers, and a connectivity API that lets software providers and enterprises build and manage integrations across systems like NetSuite, SAP, Salesforce, and Shopify.
AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareSaaS
Gregg Mojica(Founder)
PartnerGary Benerofe· solo GP
Co-investorsAbstract VenturesAmbush CapitalBoxGroupContraryGreen Meadow VenturesHabitat Partners+4 more
Arena is a real-time engagement platform that enables organizations to create immersive interactive experiences, engage audiences through live updates, and personalize customer interactions across news, gaming, and ecommerce industries.
Marketing TechMedia & EntertainmentRetail TechSaaSSan Francisco, US
Paulo Martins(Founder)in
PartnerGary Benerofe· solo GP
Co-investorsCRV (Charles River Ventures)Incubate USLightspeed Venture PartnersTechstarsVela PartnersAndreessen Horowitz+2 more
Arta provides commerce technology and services for the art, luxury, and collectibles market, handling insured shipping and transactions globally.
B2B MarketplacesE-commerceLogistics & Supply ChainSaaSLondon, New York
PartnerGary Benerofe· solo GP
Co-investorsCorazon CapitalV1 VCAtlantic Vantage PointCoatue ManagementRecharge Thematic Ventures Management LlcRibbit Capital+1 more
Balance provides real-time credit intelligence, embedded financing, and autonomous accounts receivable solutions for B2B transactions.
Enterprise SoftwareFintechSaaSSan Francisco, US
Bar Geron(Founder)inYoni Shuster(Founder)in
PartnerGary Benerofe· solo GP
Co-investorsAvid VenturesForerunner VenturesHubSpot VenturesJibe VenturesLightspeed Venture PartnersUpWest+4 more
Buncha is a social commerce platform that delivers groceries and products from favorite stores on a neighborhood-based schedule.
CleantechConsumerE-commerceLogistics & Supply ChainHopkins, US
PartnerGary Benerofe· solo GP
Co-investorsMatchstick VenturesStarting LineTechstarsUnusual VenturesAssembly VenturesFoundry+1 more
ChatLabs Studio is a platform for marketing teams to generate on-brand content variations at scale for multiple channels.
AI & Machine LearningE-commerceMarketing Tech
PartnerGary Benerofe· solo GP
Co-investorsSilicon Road Ventures
Chptr turns the obituary data funeral homes already collect into televised and radio obituary announcements that air on local news stations for at least three consecutive days, along with slideshows, heirloom films, and social remembrance products.
ConsumerMedia & EntertainmentSaaSNy, US
Rehan Choudhry(CEO)inJeff Tennery(Chief Commercial Officer)inJamie Henriod(COO)in
BoardMichael Flannery(Director)Oliver Libby(Director)Andrew Bebbington(Director)
PartnerGary Benerofe· solo GP
Co-investorsCosmic Venture PartnersGrit Capital PartnersCityRock Venture PartnersGrit Capital SeedSugar Capital
Consio offers an AI phone platform that combines inbound calls, outbound campaigns, and SMS into a single workspace with smart routing, a unified inbox, call recording/transcription, and order-level revenue attribution.
AI & Machine LearningE-commerceSales TechDover, US
Philippe Roireau(Founder)in
BoardMartin Latrille(Director)
PartnerGary Benerofe· solo GP
Co-investorsKima VenturesRTP GlobalSaaStr Fund
Drumroll makes plant-based, gluten-free, grain-free donuts marketed as higher-protein and low-sugar (10g protein, 190 calories, 1g sugar per serving).
ConsumerDirect to ConsumerFoodTech
PartnerGary Benerofe· solo GP
Firmly provides a platform that connects merchants and their commerce stacks to AI agents through a single integration, supporting agentic protocols such as UCP, ACP, MCP, AP2, and TAP without engineering work.
AI & Machine LearningE-commerceRetail TechSeattle, US
Kumar N Senthil(Founder)
PartnerGary Benerofe· solo GP
Co-investorsHawke VenturesRachel Zoe VenturesBenhamou Global VenturesHike Ventures
Videowise provides an AI-powered centralized library for managing and organizing videos, UGC, and creative assets with automated tagging, search, and rights management.
AI & Machine LearningCreator EconomyE-commerceMarketing TechSaaSSocial
PartnerGary Benerofe· solo GP
Co-investorsUnderline Ventures
Ingest is a data management and analytics platform designed for restaurants and food & beverage businesses.
Data & InfrastructureFoodTechNew York, US
Daniel Meth(Executive Officer, Director)Linus Liang(Executive Officer, Director)
PartnerGary Benerofe· solo GP
Co-investors7BC Venture CapitalBoot64 VenturesBranded Strategic HospitalityNew Orleans Startup FundPathbreaker Ventures
Kingpin is an AI-powered sales agency that helps consumer brands find and manage wholesale relationships by automating buyer prospecting, outreach, and order management across retail channels globally.
AI & Machine LearningDirect to ConsumerRetail TechSaaSSales Tech
Co-investorsCOTU VenturesInfinity VenturesOutliers VCRed Swan Ventures
Kingpin operates a B2B wholesale platform that manages sales processes for brands, including retail targeting, outreach, order management, and a retailer-facing portal for purchasing and inventory visibility.
AI & Machine LearningB2B MarketplacesE-commerceRetail TechSaaSSales Tech
Harsh Sajnani(Founder)in
PartnerGary Benerofe· solo GP
Co-investorsRed Swan Ventures
MutualMarkets is an AI platform that matches brands with relevant TV shows and movies to create co-marketing digital ads, then connects the parties directly and helps produce the campaigns.
AdTechAI & Machine LearningMarketing TechFranklin Lakes, US
Eric Gould(Co-CEO & Founder)inAlan Gould(Co-CEO & Founder)in
BoardLloyd Braun(Director)
PartnerGary Benerofe· solo GP
Co-investorsPurple Sage Ventures
Calvin Cooper(Founder)inRob May(Founder)in
PartnerGary Benerofe· solo GP
Co-investorsAbstraction CapitalBantam GroupBetaworks
Nilus provides a platform that aggregates cash data from multiple sources—banks, payment systems, billing systems, and ERPs—and uses AI to analyze the data and deliver insights for finance and treasury teams.
AI & Machine LearningEnterprise SoftwareFintechSaaSNew York City, US
Danielle Shaul(Founder)inDaniel Kalish(Founder)in
PartnerGary Benerofe· solo GP
Co-investorsBessemer Venture PartnersBetter Tomorrow VenturesFelicis VenturesSymbolVesey VenturesBTV
OpenAds generates hyper-contextual ad creatives in real time based on page content and user intent, producing thousands of variations on demand without relying on user targeting data.
AdTechAI & Machine LearningMarketing Tech
Steven Liss(Founder)in
PartnerGary Benerofe· solo GP
Co-investorsAccelFirst Round CapitalIndex VenturesirrvrntVCMangrove Capital Partners
OpStream provides an AI-powered RFP template for enterprise procurement, containing 173 evaluation questions across 14 weighted categories designed for vendor selection and comparison.
AI & Machine LearningEnterprise SoftwareFintechSaaS
PartnerGary Benerofe· solo GP
Co-investorsStorytime CapitalThe 51 VenturesRed Bike CapitalTenOneTen Ventures
Pack Digital provides a platform for ecommerce brands to optimize their shopping experiences with conversion rate optimization tools including personalization, testing, and analytics, built on Shopify integration.
AI & Machine LearningDeveloper ToolsE-commerceSaaS
Cory Cummings(Founder)in
PartnerGary Benerofe· solo GP
Co-investorsAlpaca VCCorigin VenturesNorwest Venture PartnersirrvrntVC
Palazzo is an AI virtual staging tool that furnishes empty real estate listing photos with photorealistic, shoppable furniture from real product catalogs.
AI & Machine LearningPropTechRetail Tech
Raffi Holzer(Co-founder)Venus Williams(Co-founder)
PartnerGary Benerofe· solo GP
Co-investorsMetaPropMetaProp Ventures
Pulzaid provides occupational healthcare services for workplace injuries, combining telemedicine, onsite care, and triage services for construction, manufacturing, retail, and logistics companies.
Enterprise SoftwareHealthtechLewes, GB
PartnerGary Benerofe· solo GP
Co-investorsIncisive VenturesTechstars
Qonsent offers a composable identity and consent data management platform that helps brands, agencies, and publishers collect, validate, and route first-party data and consumer permissions with a focus on privacy and transparency.
AdTechData & InfrastructureMarketing TechWestport, US
Jesse Redniss(Executive Officer, Director)inGreg Couture(Product & Technology)Stephano Kim(Director)inKenneth H. Zekavat(Director)Andrea Redniss(Executive Officer, Director)
PartnerGary Benerofe· solo GP
Co-investorsCrosscut Ventures
Quoll is a data analytics company that translates climate risk into projected physical and financial impacts at the individual property level, producing house-specific reports on risk exposure, budgeting, property value, and recommended home improvements.
Climate TechData & InfrastructurePropTech
PartnerGary Benerofe· solo GP
Justin Donovan(Founder)inDaryn Lam(Founder)in
PartnerGary Benerofe· solo GP
Co-investorsClocktower VenturesInfinity VenturesIndicator Ventures
Sapience AI provides AI-powered technology to help professional organizations unlock and leverage collective knowledge from their members.
AI & Machine LearningEnterprise SoftwareSaaSIssaquah, US
Amanda Kilmer(Executive Officer)inLarry Monroe Gibbs(Executive Officer, Director)
BoardJames Cook(Director)Bryan Daniels(Director)
PartnerGary Benerofe· solo GP
Co-investorsMighty Capital
Mayple provides cross-border e-commerce logistics through a global supply chain platform that integrates with Shopify and ERP systems.
E-commerceLogistics & Supply ChainSaaS
PartnerGary Benerofe· solo GP
Co-investorsirrvrntVC
Simply Bail is a management platform for bail bond agents that consolidates case management, e-document signing, payment plan collection, inventory tracking, court date reminders, GPS defendant check-ins, arrest alerts, and reporting into one system.
FintechLegalTechSaaS
PartnerGary Benerofe· solo GP
Co-investorsGreen Egg VenturesIU VenturesIndicator Ventures
Soris.ai is an early-stage frontier technology company assembling a founding team to build infrastructure applying AI research to real-world applications across areas such as aerospace and mobility.
AI & Machine LearningDeep Tech
PartnerGary Benerofe· solo GP
StorageDefender provides subscription-based smart monitoring technology for self-storage facilities, including tenant unit monitoring and zone technology for common areas.
CybersecurityHardwareIoTPropTechSaaSDenton, US
Mark Cieri(CEO)Nathan Wright(CTO)
PartnerGary Benerofe· solo GP
Co-investorsIncisive Ventures
Sunbound provides a revenue operations platform for senior living communities that automates billing, payment collection, and insurance claims processing.
Enterprise SoftwareFintechHealthtechSaaS
PartnerGary Benerofe· solo GP
Co-investorsBling CapitalFikaUpper90TTV Capital
Taiv operates a smart TV platform for bars, restaurants, gyms, and retail venues across North America that delivers targeted ads and custom content on in-venue screens using AI.
AdTechAI & Machine LearningEnterprise SoftwareMarketing TechMarketplacesMedia & EntertainmentWinnipeg, CA
Jordan Davis(Founder)inNoah Palansky(Founder)inAvi Stoller(Founder)inMitch Conway(CCO)in
PartnerGary Benerofe· solo GP
Co-investorsCathexis VenturesGolden Opportunities FundY CombinatorGarage CapitalIDC VenturesMiami Angels
Threes offers a service that connects brands with trusted third-party publishers to create premium content aimed at building credibility and driving commerce.
AdTechMarketing TechMedia & Entertainment
John Peters(Founder)in
PartnerGary Benerofe· solo GP
Top Tier Lessons connects college athletes with families to provide sports instruction, handling scheduling, payments, and safety for both coaches and parents.
B2B MarketplacesConsumerMarketplacesSports TechChicago, US
Cara Bognar(Founder)in
PartnerGary Benerofe· solo GP
Co-investorsIllinois VenturesM25
Vendora provides an all-in-one POS and grocery management platform for retail grocers, combining point-of-sale checkout, loyalty programs, inventory management, and AI-powered analytics in a single system.
AI & Machine LearningEnterprise SoftwareRetail TechSaaSNew York City, US
Sunny Singh(Founder)in
PartnerGary Benerofe· solo GP
Co-investorsInterlace VenturesSID Venture PartnersY CombinatorNo Such Ventures
VeroSkills provides an AI-agent platform for staffing and recruiting teams that automates sourcing, resume screening, candidate ranking, dynamic voice interviews, license verification, and reference checks.
AI & Machine LearningHR TechSaaS
PartnerGary Benerofe· solo GP
Co-investorsAmbassadors Impact NetworkCircadian VenturesEagle VentureService Provider CapitalVisible VenturesMotivate Venture Capital+1 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
UNKNOWN
Portfolio news
latest coverage across their companies
Firmly · alexjoneslive.com · Aug 22, 2026

Alloy · infotechlead.com · Aug 20, 2026

Arena · wweek.com · Jul 16, 2026
Balance · benzinga.com · Jul 16, 2026

Taiv · betakit.com · Jul 8, 2026

Sapience AI · datacenterdynamics.com · Jun 18, 2026
Arta · startupfundraising.com · Jun 17, 2026
Chptr · superbcrew.com · Jun 14, 2026
Frequently asked questions
- How many investments has Mu Ventures made?
- Mu Ventures has 42 tracked investments, including 3 dated in the last 24 months.
- What sectors does Mu Ventures focus on?
- Mu Ventures focuses on AdTech, AI & Machine Learning, B2B Marketplaces, Consumer, E-commerce, Fintech, Logistics & Supply Chain, Marketing Tech, Marketplaces, Retail Tech, SaaS, Sector Agnostic.
- Where is Mu Ventures located?
- Mu Ventures is headquartered in Armonk, US.
- Who does Mu Ventures co-invest with?
- Mu Ventures most often shares deals with Hawke Ventures, Red Swan Ventures, Techstars, among 76 tracked co-investors.
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