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Mu Ventures

Venture capitalActively deploying

Armonk · 41 people tracked

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Investment thesis

Mu Ventures positions itself around the physics concept of the coefficient of friction (µ), aiming to lower friction both within its portfolio companies and in commerce broadly. The firm invests in commerce infrastructure, vertical AI and marketplaces, and consumer brands. It describes itself as an early conviction investor ('first to believe') and supports founders through go-to-market strategy, digital marketing, tech and agency partnerships, product-led growth, organizational alignment and talent management frameworks, solution architecture for commerce applications, data activation, and guidance on fundraising, M&A, and strategic partnerships.

Source: firm website, verified Aug 3, 2026.

HQ
Armonk, FL, US
Instruments
Equity
Founded
2022
Last 12 months
3 investments
Tracked investments
41

Team · 41 people

from the firm's website & curated
Zixiao Pan, Ph.D.

Advisor; President of Butlr with supply chain expertise.

Founder mafia

2 people who came through Mu Ventures went on to found or lead other companies.

What they invest in

from 35 of 41 portfolio companies

AI & Machine Learning ×19SaaS ×19E-commerce ×10Enterprise Software ×9Marketing Tech ×9Retail Tech ×6AdTech ×5Fintech ×5

HQs:United States×16Canada×1United Kingdom×1

Who they back

founder profiles across 17 portfolio companies
71%
solo founders
12 of 17 mapped founding teams
67%
repeat founders
of 21 founders with career history

Founding team size:solo founder×122 founders×23 founders×24+ founders×1

Where their founders studiedfrom 19 founders with education data

Copenhagen Business School ×2Shenkar - Engineering. Design. Art. ×2The London School of Economics and Political Science (LSE) ×2University of Manitoba ×2

What their founders studiedfrom 19 founders with field-of-study data

Business & Management ×7Computer Science ×7Humanities ×3Economics ×2Finance & Accounting ×2Mathematics & Statistics ×2

Where their founders worked beforefrom 21 founders with career history

PayPal ×3Jibe Ventures ×2McDonald's ×2McKinsey & Company ×2Nielsen ×2Peak Opportunity Partners ×2

Accelerator rootsportfolio companies that came through a program

Techstars ×3Y Combinator ×3

1 hold an MBA (of 21 with degree data)

Investments · 41 tracked

founders shown can be your intro path

By year:2026 · 22025 · 12024 · 12023 · 12022 · 16 dated

Alloyrunalloy.com

Alloy provides an embedded integration platform (iPaaS) with AI agents, MCP servers, and a connectivity API that lets software providers and enterprises build and manage integrations across systems like NetSuite, SAP, Salesforce, and Shopify.

AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareSaaS

Gregg Mojica(Founder)

PartnerGary Benerofe· solo GP

Co-investorsAbstract VenturesAmbush CapitalBoxGroupContraryGreen Meadow VenturesHabitat Partners+6 more

Archousearchouse.health

PartnerGary Benerofe· solo GP

Co-investorsStruck Capital

Arenaarena.imin𝕏

Arena is a real-time engagement platform that enables organizations to create immersive interactive experiences, engage audiences through live updates, and personalize customer interactions across news, gaming, and ecommerce industries.

Marketing TechMedia & EntertainmentRetail TechSaaSSan Francisco, US

Paulo Martins(Founder)in

PartnerGary Benerofe· solo GP

Co-investorsCRV (Charles River Ventures)Grupo Globo - Mídia e ConteúdoIncubate USLightspeed Venture PartnersTechstarsVela Partners+3 more

Artaarta.ioin

Arta provides commerce technology and services for the art, luxury, and collectibles market, handling insured shipping and transactions globally.

B2B MarketplacesE-commerceLogistics & Supply ChainSaaSLondon, New York

PartnerGary Benerofe· solo GP

Co-investorsCorazon CapitalV1 VCAtlantic Vantage PointB Capital GroupCoatue ManagementCoinbase Ventures+6 more

Balancegetbalance.comin𝕏

Balance provides real-time credit intelligence, embedded financing, and autonomous accounts receivable solutions for B2B transactions.

Enterprise SoftwareFintechSaaSSan Francisco, US

Bar Geron(Founder)inYoni Shuster(Founder)inEmil Munk(Founder)inGus Levinson(Founder)inMathias Løvring(Founder)in

PartnerGary Benerofe· solo GP

Co-investorsAvid VenturesBragiel BrothersForerunner VenturesHubSpot VenturesJibe VenturesLightspeed Venture Partners+10 more

Bunchagobuncha.comin𝕏

Buncha is a social commerce platform that delivers groceries and products from favorite stores on a neighborhood-based schedule.

CleantechConsumerE-commerceLogistics & Supply ChainHopkins, US

PartnerGary Benerofe· solo GP

Co-investorsMatchstick VenturesStarting LineTechstarsUnusual VenturesAssembly VenturesFoundry+3 more

Chatlabschatlabs.comin

ChatLabs Studio is a platform for marketing teams to generate on-brand content variations at scale for multiple channels.

AI & Machine LearningE-commerceMarketing Tech

PartnerGary Benerofe· solo GP

Co-investorsSilicon Road Ventures

Chptrchptr.cominNov 2023

Chptr turns the obituary data funeral homes already collect into televised and radio obituary announcements that air on local news stations for at least three consecutive days, along with slideshows, heirloom films, and social remembrance products.

ConsumerMedia & EntertainmentSaaSNy, US

Rehan Choudhry(CEO)inJeff Tennery(Chief Commercial Officer)inJamie Henriod(COO)in

BoardMichael Flannery(Director)Oliver Libby(Director)Andrew Bebbington(Director)

PartnerGary Benerofe· solo GP

Co-investorsCosmic Venture PartnersGrit Capital PartnersCityRock Venture PartnersGrit Capital SeedSugar Capital

Consioconsio.aiinJan 2026 · $3.3M

Consio offers an AI phone platform that combines inbound calls, outbound campaigns, and SMS into a single workspace with smart routing, a unified inbox, call recording/transcription, and order-level revenue attribution.

AI & Machine LearningE-commerceSales TechDover, US

Philippe Roireau(Founder)in

BoardMartin Latrille(Director)

PartnerGary Benerofe· solo GP

Co-investorsKima VenturesRTP GlobalSaaStr Fund

Eatdrumrolleatdrumroll.com

Drumroll makes plant-based, gluten-free, grain-free donuts marketed as higher-protein and low-sugar (10g protein, 190 calories, 1g sugar per serving).

ConsumerDirect to ConsumerFoodTech

PartnerGary Benerofe· solo GP

Co-investorsTerpsi Capital

Firmlyfirmly.ai

Firmly provides a platform that connects merchants and their commerce stacks to AI agents through a single integration, supporting agentic protocols such as UCP, ACP, MCP, AP2, and TAP without engineering work.

AI & Machine LearningE-commerceRetail TechSeattle, US

Kumar N Senthil(Founder)

PartnerGary Benerofe· solo GP

Co-investorsAlumni VenturesFJ LabsHawke VenturesPID Fund I, a series of DV Collective, LPRachel Zoe VenturesBenhamou Global Ventures+1 more

GO to Videowisevideowise.comin𝕏

Videowise provides an AI-powered centralized library for managing and organizing videos, UGC, and creative assets with automated tagging, search, and rights management.

AI & Machine LearningCreator EconomyE-commerceMarketing TechSaaSSocial

PartnerGary Benerofe· solo GP

Co-investorsUnderline Ventures

Heatmapheatmap.comin𝕏

Heatmap is an on-site analytics platform for ecommerce businesses that links revenue data to specific website elements and user interactions, offering AI-powered recommendations for optimization.

AI & Machine LearningE-commerceMarketing TechSaaS

Dylan Ander(Founder)inKenn Palmin

PartnerGary Benerofe· solo GP

Co-investorsEl Cap EquityHawke VenturesVine Ventures

Ingest AIingest.aiin𝕏

Ingest is a data management and analytics platform designed for restaurants and food & beverage businesses.

Data & InfrastructureFoodTechNew York, US

Daniel Meth(Executive Officer, Director)Linus Liang(Executive Officer, Director)

PartnerGary Benerofe· solo GP

Co-investors7BC Venture CapitalBoot64 VenturesBranded Strategic HospitalityNew Orleans Startup FundPathbreaker VenturesSOSV

Kingpinkingpin.globalNov 2025 · $3.5M

Kingpin is an AI-powered sales agency that helps consumer brands find and manage wholesale relationships by automating buyer prospecting, outreach, and order management across retail channels globally.

AI & Machine LearningDirect to ConsumerRetail TechSaaSSales Tech

Co-investorsCOTU VenturesInfinity VenturesOutliers VCRed Swan Ventures

Kingpinkingpin.ai

Kingpin operates a B2B wholesale platform that manages sales processes for brands, including retail targeting, outreach, order management, and a retailer-facing portal for purchasing and inventory visibility.

AI & Machine LearningB2B MarketplacesE-commerceRetail TechSaaSSales Tech

Harsh Sajnani(Founder)in

PartnerGary Benerofe· solo GP

Co-investorsRed Swan Ventures

Letscolifeletscolife.com

PartnerGary Benerofe· solo GP

Co-investorsHamilton Ventures

Mutualmarketsmutualmarkets.aiinJun 2024

MutualMarkets is an AI platform that matches brands with relevant TV shows and movies to create co-marketing digital ads, then connects the parties directly and helps produce the campaigns.

AdTechAI & Machine LearningMarketing TechFranklin Lakes, US

Eric Gould(Co-CEO & Founder)inAlan Gould(Co-CEO & Founder)in

BoardLloyd Braun(Director)

PartnerGary Benerofe· solo GP

Co-investorsPurple Sage Ventures

Neurometricneurometric.ai

Calvin Cooper(Founder)inRob May(Founder)in

PartnerGary Benerofe· solo GP

Co-investorsAbstraction CapitalBantam GroupBetaworksEncoded VenturesEverywhere Ventures

Nilusnilus.comin𝕏

Nilus provides a platform that aggregates cash data from multiple sources—banks, payment systems, billing systems, and ERPs—and uses AI to analyze the data and deliver insights for finance and treasury teams.

AI & Machine LearningEnterprise SoftwareFintechSaaSNew York City, US

Danielle Shaul(Founder)inDaniel Kalish(Founder)inDaniel Shaul(Founder)

PartnerGary Benerofe· solo GP

Co-investorsBessemer Venture PartnersBetter Tomorrow VenturesFelicis VenturesSymbolTruist VenturesVesey Ventures+2 more

Openadsopenads.aiin

OpenAds generates hyper-contextual ad creatives in real time based on page content and user intent, producing thousands of variations on demand without relying on user targeting data.

AdTechAI & Machine LearningMarketing Tech

Steven Liss(Founder)in

PartnerGary Benerofe· solo GP

Co-investorsAccelFirst Round CapitalIndex VenturesirrvrntVCMangrove Capital Partners

Opstreamopstream.aiin

OpStream provides an AI-powered RFP template for enterprise procurement, containing 173 evaluation questions across 14 weighted categories designed for vendor selection and comparison.

AI & Machine LearningEnterprise SoftwareFintechSaaS

PartnerGary Benerofe· solo GP

Co-investorsStorytime CapitalThe 51 VenturesRed Bike CapitalTenOneTen Ventures

Pack Digitalpackdigital.comin

Pack Digital provides a platform for ecommerce brands to optimize their shopping experiences with conversion rate optimization tools including personalization, testing, and analytics, built on Shopify integration.

AI & Machine LearningDeveloper ToolsE-commerceSaaS

Cory Cummings(Founder)inAndrew Pizula(Founder)

PartnerGary Benerofe· solo GP

Co-investorsAlpaca VCAnthemis VentureCorigin VenturesNorwest Venture PartnersAntiirrvrntVC+3 more

Palazzopalazzo.aiin

Palazzo is an AI virtual staging tool that furnishes empty real estate listing photos with photorealistic, shoppable furniture from real product catalogs.

AI & Machine LearningPropTechRetail Tech

Raffi Holzer(Co-founder)Venus Williams(Co-founder)

PartnerGary Benerofe· solo GP

Co-investorsMetaPropMetaProp Ventures

PulzAidpulzaid.comin𝕏

Pulzaid provides occupational healthcare services for workplace injuries, combining telemedicine, onsite care, and triage services for construction, manufacturing, retail, and logistics companies.

Enterprise SoftwareHealthtechLewes, GB

PartnerGary Benerofe· solo GP

Co-investorsAlumni VenturesIncisive VenturesTechstarsUntapped Capital

Qonsentqonsent.comMar 2022

Qonsent offers a composable identity and consent data management platform that helps brands, agencies, and publishers collect, validate, and route first-party data and consumer permissions with a focus on privacy and transparency.

AdTechData & InfrastructureMarketing TechWestport, US

Jesse Redniss(Executive Officer, Director)inGreg Couture(Product & Technology)Stephano Kim(Director)inKenneth H. Zekavat(Director)Andrea Redniss(Executive Officer, Director)

PartnerGary Benerofe· solo GP

Co-investorsBrand New MatterCrosscut Venturessuper{set}

Quollintelligencequollintelligence.comin𝕏

Quoll is a data analytics company that translates climate risk into projected physical and financial impacts at the individual property level, producing house-specific reports on risk exposure, budgeting, property value, and recommended home improvements.

Climate TechData & InfrastructurePropTech

PartnerGary Benerofe· solo GP

Sapience AIsapienceai.coin𝕏Jun 2026

Sapience AI provides AI-powered technology to help professional organizations unlock and leverage collective knowledge from their members.

AI & Machine LearningEnterprise SoftwareSaaSIssaquah, US

Amanda Kilmer(Executive Officer)inLarry Monroe Gibbs(Executive Officer, Director)

BoardJames Cook(Director)Bryan Daniels(Director)

PartnerGary Benerofe· solo GP

Co-investorsMighty Capital

Shopmaypleshopmayple.comin

Mayple provides cross-border e-commerce logistics through a global supply chain platform that integrates with Shopify and ERP systems.

E-commerceLogistics & Supply ChainSaaS

PartnerGary Benerofe· solo GP

Co-investorsirrvrntVC

Simply Bailsimplybail.com

Simply Bail is a management platform for bail bond agents that consolidates case management, e-document signing, payment plan collection, inventory tracking, court date reminders, GPS defendant check-ins, arrest alerts, and reporting into one system.

FintechLegalTechSaaSAtlanta, US

Peter Morris(Executive Officer, Director, Promoter)

PartnerGary Benerofe· solo GP

Co-investorsGreen Egg VenturesIU VenturesRiverPark VenturesSidecut VenturesUNCOMMON DENOMINATORIndicator Ventures

Sorissoris.aiin

Soris.ai is an early-stage frontier technology company assembling a founding team to build infrastructure applying AI research to real-world applications across areas such as aerospace and mobility.

AI & Machine LearningDeep Tech

PartnerGary Benerofe· solo GP

Splinksplinktechnologies.com

PartnerGary Benerofe· solo GP

Co-investorsYonder VCRedbud VC

Storage Defenderstorage-defender.comin

StorageDefender provides subscription-based smart monitoring technology for self-storage facilities, including tenant unit monitoring and zone technology for common areas.

CybersecurityHardwareIoTPropTechSaaSDenton, US

Mark Cieri(CEO)Nathan Wright(CTO)

PartnerGary Benerofe· solo GP

Co-investorsIncisive Ventures

Sumeria Spacesumeria.space

PartnerGary Benerofe· solo GP

Co-investorsK Street CapitalYonder VC

Sunboundsunboundhomes.comin

Sunbound provides a revenue operations platform for senior living communities that automates billing, payment collection, and insurance claims processing.

Enterprise SoftwareFintechHealthtechSaaS

PartnerGary Benerofe· solo GP

Co-investorsBling CapitalFikaUpper90Cambrian VenturesTTV Capital

Taivtaiv.tvin

Taiv operates a smart TV platform for bars, restaurants, gyms, and retail venues across North America that delivers targeted ads and custom content on in-venue screens using AI.

AdTechAI & Machine LearningEnterprise SoftwareMarketing TechMarketplacesMedia & EntertainmentWinnipeg, CA

Jordan Davis(Founder)inNoah Palansky(Founder)inAvi Stoller(Founder)inMitch Conway(CCO)in

PartnerGary Benerofe· solo GP

Co-investorsCathexis VenturesFJ LabsGolden Opportunities FundPioneerWomen's Equity LabY Combinator+7 more

Threesaithreesai.comin

Threes offers a service that connects brands with trusted third-party publishers to create premium content aimed at building credibility and driving commerce.

AdTechMarketing TechMedia & Entertainment

John Peters(Founder)in

PartnerGary Benerofe· solo GP

Top Tier Lessonstoptierlessons.comin

Top Tier Lessons connects college athletes with families to provide sports instruction, handling scheduling, payments, and safety for both coaches and parents.

B2B MarketplacesConsumerMarketplacesSports TechChicago, US

Cara Bognar(Founder)in

PartnerGary Benerofe· solo GP

Co-investorsIllinois VenturesJosephine CollectiveM25

Vendoravendora.ioin𝕏

Vendora provides an all-in-one POS and grocery management platform for retail grocers, combining point-of-sale checkout, loyalty programs, inventory management, and AI-powered analytics in a single system.

AI & Machine LearningEnterprise SoftwareRetail TechSaaSNew York City, US

Sunny Singh(Founder)in

PartnerGary Benerofe· solo GP

Co-investorsInterlace VenturesSID Venture PartnersY CombinatorBankia Fintech VentureBragiel BrothersCRV (Charles River Ventures)+5 more

Vero Skillsveroskills.comin

VeroSkills provides an AI-agent platform for staffing and recruiting teams that automates sourcing, resume screening, candidate ranking, dynamic voice interviews, license verification, and reference checks.

AI & Machine LearningHR TechSaaS

PartnerGary Benerofe· solo GP

Co-investorsAlumni VenturesAmbassadors Impact NetworkCircadian VenturesEagle VentureInnovation DepotService Provider Capital+4 more

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Mu Ventures made?
Mu Ventures has 41 tracked investments, including 3 dated in the last 24 months.
What sectors does Mu Ventures focus on?
Mu Ventures focuses on AdTech, AI & Machine Learning, B2B Marketplaces, Consumer, E-commerce, Fintech, Logistics & Supply Chain, Marketing Tech, Marketplaces, Retail Tech, SaaS, Sector Agnostic.
Where is Mu Ventures located?
Mu Ventures is headquartered in Armonk, US.
Who does Mu Ventures co-invest with?
Mu Ventures most often shares deals with Alumni Ventures, FJ Labs, Hawke Ventures, among 98 tracked co-investors.

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