London · Seed–Late Stage · 10 people tracked
Investment thesis
DMG Ventures focuses on consumer startups, backing them from Seed stage onwards through two vehicles: a Headline Fund (Seed to Series A) and a Scale Fund (Series B onwards). Investment is structured as a flexible blend of cash and heavily discounted media credits, with the earlier-stage fund weighted toward cash and the later-stage fund majority or all media credits. Leveraging its parent dmg media, one of the world's largest media groups reaching 155M+ monthly consumers globally, the firm provides marketing expertise, dedicated media teams and above-the-line advertising support to help portfolio companies build brands that mainstream consumers love.
Source: firm website, verified Aug 3, 2026.
Team · 10 people
from the firm's website & curated
What they invest in
from 26 of 28 portfolio companiesConsumer ×21Direct to Consumer ×9E-commerce ×7Climate Tech ×3Fintech ×3FoodTech ×3Sports Tech ×3AI & Machine Learning ×2
HQs:United Kingdom×11United States×4
Who they back
founder profiles across 8 portfolio companiesFounding team size:solo founder×63 founders×2
Investments · 28 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 12 dated
Farewill offers online services for dealing with death in the UK, including will writing, probate support, and direct cremations with prepaid funeral plans.
ConsumerInsurTechLegalTechMaidenhead, GB
Dan Garrett(CEO)
Co-investorsAugmentum FintechHighland EuropeKindred CapitalSAATCHiNVESTKeen Venture PartnersVenture Founders
Bloobloom sells handcrafted eyeglasses direct to consumers, with all-inclusive pricing starting at £99 and free express delivery.
ConsumerDirect to ConsumerE-commerceLondon, GB
Abbas Manai(Founder)
Co-investorsPembroke VCTCIV
Blue Stripes makes food and beverage products from the whole cacao pod — shell, fruit, and beans — marketed as a source of antioxidants, electrolytes, vitamins, and natural energy.
Circular EconomyConsumerFoodTech
Co-investorsPoint King CapitalZintinus
Bricklane redevelops and upgrades UK housing stock into modern, energy-efficient rental homes, using its own technology to identify areas in need of quality rental housing.
Climate TechPropTech
Co-investorsClocktower VenturesForm VenturesSwordfish Investmentsnoa
Collider produces non-alcoholic beer, including a Session IPA, aimed at people looking to relax without alcohol.
ConsumerDirect to ConsumerFoodTech
Harry(Founder)
Co-investorsSyndicateRoom
Coopah is a running training app that provides personalised coaching plans backed by human running coaches, sports psychologists, physiotherapists, and nutritionists.
ConsumerSports TechWellness & FitnessLondon, GB
Pete Cooper(Founder)
Co-investorsAmrock VenturesActive PartnersRedrice Ventures
Waterloo produces sparkling water with zero calories, sugar, or sweeteners, offered in natural flavors.
ConsumerDirect to ConsumerAustin, US
Sean Cusack(Founder)
Co-investorsCAVU Consumer Partners
Fenton & Co sells engagement rings and wedding bands, offering customisable, bespoke, antique, and in-stock pieces made with natural gemstones and natural or lab-grown diamonds.
ConsumerDirect to ConsumerE-commerce
Co-investorsRedbus Ventures
Final Boss Sour produces sour fruit candy made with real dried fruit and custom sour coatings, sold directly to consumers through their e-commerce site.
ConsumerDirect to ConsumerFoodTech
Co-investorsAltered VenturesEvolution VC PartnersGFR FundMelitas Ventures Llc
Hexagon Cup is a padel tournament featuring eight teams of top professional players alongside celebrity team owners, plus a NextGen competition showcasing emerging padel talent.
Media & EntertainmentSports Tech
Co-investorsLinkinFirm
Honest Mobile is a UK mobile network operator (MVNO) offering pay-monthly SIM plans, including a Classic SIM with unlimited UK calls and texts on the Three network and a Smart SIM backup eSIM providing data across EE, O2, Three and Vodafone with free roaming in 180+ countries.
Climate TechConsumer
Co-investorsThe SidebySide Partnership
Kortext operates a group of digital platforms for higher education, offering content, teaching, learning, and analytics tools built on Microsoft technology.
AI & Machine LearningEdTechSaaS
Co-investorsCommitted CapitalQVenturesSalica Investments
Lucky Beverage Company produces beverages with a focus on authentic storytelling and resilience-oriented branding.
Consumer
Co-investors359 CapitalImaginary Venture CapitalInvestBevMaveronBrand Foundry VenturesJoyance Partners+4 more
Napo is a UK pet insurance provider offering lifetime cover for dogs and cats, with tiers from £2,000 to £16,000 per year covering illnesses, accidents, dental and behavioural treatment.
ConsumerFintechInsurTechLondon, GB
JP(Founder)Jean-Philippe Doumeng(Founder)inGB JP(Founder)Ludovic Lacay(Co-Founder & CPO)in
Co-investorsCompanion FundDN CapitalMTECH CAPITALPICUS CAPITALMercia Ventures
OceanSaver makes microplastic-free home cleaning products, such as dissolvable laundry sheets and dishwasher/cleaning capsules and sprays, formulated to avoid toxins harmful to marine life.
ConsumerDirect to ConsumerE-commerce
Papier is a stationery brand founded in 2015 that sells premium personalised paper products such as notebooks, photo books, and desk accessories, mostly made on-demand.
ConsumerDirect to ConsumerE-commerce
Taymoor Atighetchi(Founder)in
Co-investorsBeringeaBeringea ProVen VCTFELIX CAPITALSamos InvestmentsLansdowne PartnersSingular
Plum is a personal finance app that helps individuals automatically save and invest, offering products such as easy access savings accounts, Cash and Lifetime ISAs, Stocks and Shares ISAs, notice accounts, and self-invested personal pensions.
ConsumerFintechPropTech
Victor Trokoudes(Founder)inAlex Michael
Co-investors500 Emerging Europe500 GlobalVentura Capitale2vc
Poolhouse is a hospitality venue offering an elevated pool-playing experience combined with cocktails, catering to social outings, group nights, and events for up to 650 guests.
Consumer
Co-investorsSharp AlphaActive PartnersVisible Ventures
ReBorn manufactures products in Britain using recycled materials, with a focus on sustainability and local production.
Circular EconomyClimate TechConsumer
Co-investorsBayes Entrepreneurship FundConduit Connect
Rorra sells water filtration products, including a countertop filtration system and showerhead, available direct-to-consumer with subscription options.
ConsumerDirect to ConsumerE-commerceHardware
Jordi Hays(Co-Founder & Board Member)in
Co-investorsCreator VenturesGROOVE CAPITALNexus BaySuperAngel.FundV3 Ventures
Sustainable electric toothbrush and dental care
London, GB
Mark Rushmore(Founder)inGyve Safavi(Founder)in
Co-investorsMiroma VenturesSalica InvestmentsV3 Ventures
Taboola provides performance advertising technology that places ads on publisher media properties beyond search and social, using AI trained on publisher data and first-party audience targeting to drive conversions.
AdTechAI & Machine LearningMarketing TechNew York City, US
Adam Singolda(Founder)
Co-investorsAdvance Venture PartnersAglae VenturesArrowshare VenturesComcast VenturesMarkerQumra Capital+1 more
TRIP designs functional beverage and supplement products formulated with botanical ingredients intended to help users manage stress, improve sleep, and support overall wellbeing.
ConsumerMental HealthWellness & Fitness
DanLivOlivia Ferdi(Founder)
Co-investorsChannel 4 VenturesCoefficient CapitalMelitas Ventures LlcTaste Tomorrow Ventures
Zilch is a buy-now-pay-later payment app that lets shoppers pay in full for 2% cashback rewards or split purchases into instalments over six weeks across thousands of online stores.
ConsumerE-commerceFintech
Co-investorsLotus Capital
Portfolio news
latest coverage across their companies
Suri · indianretailer.com · Aug 20, 2026
Rorra · explosion.com · Aug 14, 2026
Poolhouse · orlandosentinel.com · Jul 26, 2026
Honest Mobile · coolcuration.com · Apr 18, 2026
Lucky Energy · finsmes.com · Nov 12, 2025
Bloobloom · opticianonline.net · Jun 3, 2025
Napo · ffnews.com · Feb 28, 2025
Frequently asked questions
- How many investments has DMG Ventures made?
- DMG Ventures has 28 tracked investments, including 2 dated in the last 24 months.
- What stage does DMG Ventures invest at?
- DMG Ventures invests at the Seed, Series A, Series B, Growth, Late Stage stages.
- What is DMG Ventures's typical check size?
- DMG Ventures typically writes checks of $1.3M – $6.3M.
- What sectors does DMG Ventures focus on?
- DMG Ventures focuses on Consumer, Direct to Consumer, E-commerce.
- Where is DMG Ventures located?
- DMG Ventures is headquartered in London, GB.
- Who does DMG Ventures co-invest with?
- DMG Ventures most often shares deals with JamJar Investments, Melitas Ventures Llc, Salica Investments, among 61 tracked co-investors.
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