Everlane Modern Basics, re-imagined
8 known investors
Everlane designs and sells apparel and accessories positioned on transparency and sustainability, offering quality basics and fashion items through direct-to-consumer channels. The company emphasizes verified material sourcing, ethical factory practices, and longevity over fast fashion.
Also known as Everlane
Founders & leadership
Investors · 8
Company profile
researched Aug 2026Everlane is an apparel company that sells women's and men's clothing, footwear and related basics directly to consumers through its own online store and a network of physical retail locations. Its assortment spans tees, tops, dresses, denim, bottoms and shoes, organized around core wardrobe staples alongside seasonal silhouettes and best-seller collections.
The brand positions its products as offering comparable quality to higher-priced labels at lower prices, and frames its merchandising around natural materials, longevity and craftsmanship rather than rapid seasonal turnover. Everlane also publishes sustainability information, stating that its materials, factories and certifications are verified, traceable and third-party backed, and issues an impact report covering efforts to reduce the environmental footprint of its garments.
Founding story
The company's first product was a single t-shirt, The Essential, offered as an alternative to higher-priced brands of similar quality; the assortment broadened from there into a wider apparel range.
Business model
Everlane sells branded apparel and accessories directly to end consumers, combining an owned e-commerce site with company-operated retail stores. Online orders qualify for free standard shipping above a $125 order value, and purchases are covered by a 30-day returns policy.
Revenue is generated from retail sales of apparel, footwear and accessories through the company's e-commerce site and its own stores, including full-price and marked-down merchandise.
Latest developments
The website features newly added markdowns across categories, seasonal collections including a dress edit and best-seller ranges, and the second part of the company's impact report on reducing the environmental footprint of its clothing.
▸Full profile — market position, go-to-market, geography, history
Market position
Everlane differentiates on price-to-quality comparisons against higher-priced brands, use of natural materials, and specific published disclosure of materials, factories and third-party certifications rather than general sustainability claims.
Go-to-market
The company markets directly to consumers through its website, email/shipping incentives, promotional markdown events, social media channels under the @everlane handle and user-generated content campaigns such as #EverlaneOnYou, supported by its own retail stores.
Consumers buying women's and men's everyday apparel, footwear and basics who weigh material quality, price relative to comparable brands and sustainability disclosures.
Geography
Everlane sells online and operates 11 physical stores that customers can locate through a store finder on its website.
History
Everlane began with a single product, The Essential T-shirt, marketed as matching the quality of brands charging twice the price. The company subsequently expanded into additional materials, factories and styles, and describes itself as having maintained that approach for more than a decade.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with Everlane Modern Basics, re-imagined for the same Google search keywords, organic and paid, via search-intersection analysis.
▸Research sources · 1
primary sources listed
- Everlane Modern Basics, re-imaginedeverlane.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Everlane Modern Basics, re-imagined do?
- Everlane is a direct-to-consumer apparel brand selling wardrobe basics with traceable materials and factory disclosures.
- Who founded Everlane Modern Basics, re-imagined?
- Everlane Modern Basics, re-imagined was founded by Michael Preysman.
- Who are Everlane Modern Basics, re-imagined's investors?
- Everlane Modern Basics, re-imagined's investors include Bling Capital, CrunchFund, Maveron, Tuesday Capital, Betaworks, Imaginary Venture Capital, Slow Ventures, Sugar Capital.