Fundraising Fox
Violet
Seattle, US · Founded 2017 · 12 known investors
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Violet provides a unified API for commerce infrastructure that simplifies checkout, catalog management, and order processing for platforms and marketplaces serving multiple merchants. The platform handles merchant onboarding, product data normalization, multi-merchant checkout orchestration, and post-purchase operations across different ecommerce systems.
Founders & leadership
Violet was founded in 2017 by Brandon Schulz.
Investors · 12
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Also in the syndicate · 1
Funding
SEC filings, press & company announcements$13.7M disclosed across 5 of 8 rounds · 2019–2023
- Undisclosed amountseed funding roundMay 2023
Dementia Discovery Fund (lead), UTEC (University of Tokyo Edge Capital Partners) (lead), Mass General Brigham Ventures (MGBV), Ono Venture Investment
Source ↗ - Undisclosed amountseed fundingAug 2022
SemperVirens (lead), HopeLab, Northwell Holdings, the Venture Collective
Source ↗
▶$10MraisedSep 2021 · 5 investors · Other TechnologyRule 506(b)
- Brandon SchulzExecutive Officer, Director
- Rhen ZabelExecutive Officer, Director
- Paul StrachmanDirector
- Offering amount
- $10M
- Amount sold
- $10M
- First sale
- Sep 2021
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$3MraisedMay 2021 · 10 investors · Other TechnologyRule 506(b)
- Rhen ZabelExecutive Officer, Director, Promoter
- Adam DreiblattDirector
- Brandon SchulzExecutive Officer, Director, Promoter
- Offering amount
- $3M
- Amount sold
- $3M
- First sale
- May 2021
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$500KraisedDec 2019 · 1 investors · Other TechnologyRule 506(b)
- Brandon SchulzExecutive Officer, Director, Promoter
- Rhen ZabelExecutive Officer, Director
- Offering amount
- $500K
- Amount sold
- $500K
- Minimum investment
- $500K
- First sale
- Dec 2019
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$175KraisedAug 2019 · 2 investors · Other TechnologyRule 506(b)
- Brandon SchulzExecutive Officer, Director, Promoter
- Rhen ZabelExecutive Officer, Director
- Offering amount
- $200K
- Amount sold
- $175K
- First sale
- Aug 2019
- Incorporated
- Corporation, Oregon, 2017
- Federal exemptions
- 06b
▶$6.8KraisedAug 2019 · 2 investors · Other TechnologyRule 506(b)
- Brandon SchulzExecutive Officer, Director, Promoter
- Rhen ZabelExecutive Officer, Director
- Amount sold
- $6.8K
- First sale
- Jul 2019
- Incorporated
- Corporation, Oregon, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Violet do?
- Violet provides a unified API for commerce infrastructure that simplifies checkout, catalog management, and order processing for platforms and marketplaces serving multiple merchants. The platform handles merchant onboarding, product data normalization, multi-merchant checkout orchestration, and post-purchase operations across different ecommerce systems.
- Who founded Violet?
- Violet was founded by Brandon Schulz in 2017.
- Who are Violet's investors?
- Violet's investors include Alumni Ventures, SeaChange, Dementia Discovery Fund, Hopelab, Northwell Holdings, Ono Venture Investment, Inc., Red Sea Ventures, SemperVirens Venture Capital and 3 more.
- How much funding has Violet raised?
- Violet has disclosed $13.7M raised across 5 of its 8 known rounds.
- Where is Violet headquartered?
- Violet is headquartered in Seattle, US.