About
Will Hawthorne is a General Partner at Sugar Capital, an early-stage venture firm focused on the future of commerce, with more than twenty years of experience in M&A and corporate finance. He previously co-founded Code Advisors (acquired by Raine Group in 2023) and spent 11 years at JPMorgan, where he led the Internet and Digital Media practice in the US. He began his career in public accounting at Coopers and Lybrand, earned a CPA, and holds an MBA from Kellogg and an undergraduate degree from the University of Southern California.
Invests in
ConsumerDirect to ConsumerE-commerceRetail TechSaaS
Experience
- Sugar CapitalGeneral Partnercurrent2020 — presentSan Francisco, California, United States
- Avid Capital AdvisorsOwnercurrent2023 — present
- LvbleBoard Observercurrent2022 — present
- ReflexBoard Observercurrent2022 — present
- DiscoBoard Observercurrent2020 — present
- SnifBoard Member2021 — 2022
- Code AdvisorsOwner, Partner and Investment Banker2011 — 2022
- JP MorganExecutive Director, Head of Internet and Digital Media M&A2000 — 2011
Education
- Northwestern University - Kellogg School of ManagementMBA1998 — 2000
- University of Southern CaliforniaBS, Accounting1989 — 1993
Skills & more
Finance28Financial Modeling25Valuation21Mergers & Acquisitions (M&A)2Start-ups1Due Diligence1Venture Capital6Corporate Finance1Financial Analysis1Investment Banking1Business StrategyStrategy
+7 more
Business DevelopmentCapital MarketsStrategic PartnershipsInvestmentsLeadershipCorporate DevelopmentManagementFrom Will's professional profile.
Colleagues at Sugar Capital
Frequently asked questions
- Where does Will Hawthorne work?
- Will Hawthorne is General Partner at Sugar Capital.
- What does Will Hawthorne invest in?
- Will Hawthorne invests in Consumer, Direct to Consumer, E-commerce, Retail Tech, SaaS.
- What check size does Will Hawthorne write?
- Will Hawthorne typically writes checks of $1M – $2M.
Same school
Also attended Northwestern University - Kellogg School of Management558
Jenny LeeSenior Managing Partner at Granite AsiaAndy FligelSenior Managing Director at Intel CapitalDavid Clark GuillermoInvestments at Impact America FundGiuseppe DonvitoPartner at P101 VenturesAntonio TurroniOperating Advisor at P101 VenturesJon TurowVenture Partner at Madrona Venture Group
+ 552 more
Also attended University of Southern California474
Shaun MaguirePartner at Sequoia CapitalDamir BecirovicInvestor at Index VenturesVojtech HornaInvestor at Index VenturesNatalie VaisInvestor at Spark CapitalErica BresciaManaging Director at Redpoint VenturesDylan PearcePartner at Greycroft
+ 468 more
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