Liz Whitman
InvestorInvestor at xfactor ventures
New York, New York
Writes $100K β $150K checks Β· typically $125K
About
Liz Whitman is the Founder & CEO of Exponent Beauty, a clinical skincare brand, and has worked in the beauty industry as a corporate executive, entrepreneur, and early-stage investor. She previously served as President & CMO of The Red Door by Elizabeth Arden, founded the corporate beauty services startup Manicube (acquired by The Red Door), and was an early hire at Quidsi where she launched BeautyBar.com. She also co-founded the womenswear line Lewis Albert and holds a BA from Harvard College and an MBA from Harvard Business School.
Invests in
ConsumerE-commerceFoodTechSports TechWellness & Fitness
Experience
- Exponent BeautyFounder & CEOcurrent2019 β presentSan Francisco Bay Area
- XFactor VenturesInvestment Partnercurrent2017 β presentNew York, NY
- The Red Door by Elizabeth ArdenMember Board Of Directors2018 β 2020San Francisco Bay Area
- The Red Door by Elizabeth ArdenPresident2017 β 2018New York, New York
- The Red Door by Elizabeth ArdenChief Marketing Officer2016 β 2017New York City
- The Red Door by Elizabeth ArdenPresident, The Red Door At Work (Omni-Channel Division)2015 β 2016New York, NY
- ManicubeCo-Founder2012 β 2015New York, NY
- Quidsi Inc., a subsidiary of AmazonHead of Marketing, BeautyBar.com2011 β 2012Jersey City, NJ
- American ExpressSenior Manager2009 β 2011
- Aronsson GroupSummer Intern2008
- Lewis Albert Design LLCChief Executive Officer and Co-Founder2005 β 2007
Education
- Society of Cosmetic ChemistsCertification, Cosmetic Chemistry & Skin Science2025 β 2026
- Harvard Business SchoolMBA, General Management2007 β 2009
- Harvard UniversityBA, History2002 β 2006
Skills & more
+12 more
Competitive AnalysisBusiness StrategyMergers & AcquisitionsFinancial ModelingStrategic PartnershipsPartnershipsCustomer Acquisition StrategiesPaid Search StrategyLeadershipStrategyStrategic PlanningManagementLanguages English
From Liz's professional profile.
Same school
Also attended Harvard Business School1,777
+ 1,771 more
Also attended Harvard University1,173
+ 1,167 more
Shared employers
Also worked at XFactor Ventures16
+ 10 more
Also worked at Manicube2
Also worked at Quidsi Inc., a subsidiary of Amazon1
Also worked at American Express111
+ 105 more
Colleagues at xfactor ventures
Network1
Investors connected to Liz in public investor directories β a warm-intro map.

















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