Fundraising Fox

Liz Whitman

Investor

Investor at xfactor ventures

New York, New York

Writes $100K – $150K checks Β· typically $125K

About

Liz Whitman is the Founder & CEO of Exponent Beauty, a clinical skincare brand, and has worked in the beauty industry as a corporate executive, entrepreneur, and early-stage investor. She previously served as President & CMO of The Red Door by Elizabeth Arden, founded the corporate beauty services startup Manicube (acquired by The Red Door), and was an early hire at Quidsi where she launched BeautyBar.com. She also co-founded the womenswear line Lewis Albert and holds a BA from Harvard College and an MBA from Harvard Business School.

Invests in

ConsumerE-commerceFoodTechSports TechWellness & Fitness

Experience

  1. Exponent BeautyFounder & CEOcurrent2019 β€” presentSan Francisco Bay Area
  2. XFactor VenturesInvestment Partnercurrent2017 β€” presentNew York, NY
  3. The Red Door by Elizabeth ArdenMember Board Of Directors2018 β€” 2020San Francisco Bay Area
  4. The Red Door by Elizabeth ArdenPresident2017 β€” 2018New York, New York
  5. The Red Door by Elizabeth ArdenChief Marketing Officer2016 β€” 2017New York City
  6. The Red Door by Elizabeth ArdenPresident, The Red Door At Work (Omni-Channel Division)2015 β€” 2016New York, NY
  7. ManicubeCo-Founder2012 β€” 2015New York, NY
  8. Quidsi Inc., a subsidiary of AmazonHead of Marketing, BeautyBar.com2011 β€” 2012Jersey City, NJ
  9. American ExpressSenior Manager2009 β€” 2011
  10. Aronsson GroupSummer Intern2008
  11. Lewis Albert Design LLCChief Executive Officer and Co-Founder2005 β€” 2007

Education

  1. Society of Cosmetic ChemistsCertification, Cosmetic Chemistry & Skin Science2025 β€” 2026
  2. Harvard Business SchoolMBA, General Management2007 β€” 2009
  3. Harvard UniversityBA, History2002 β€” 2006

Skills & more

E-commerce21Entrepreneurship26Marketing15Analytics6Product Management11Business Development7Start-ups9Retail4Customer Retention3Social Media Marketing2Marketing Strategy3Email Marketing1
+12 moreCompetitive AnalysisBusiness StrategyMergers & AcquisitionsFinancial ModelingStrategic PartnershipsPartnershipsCustomer Acquisition StrategiesPaid Search StrategyLeadershipStrategyStrategic PlanningManagement

Languages English

From Liz's professional profile.

Same school

Shared employers

Colleagues at xfactor ventures

Network1

Investors connected to Liz in public investor directories β€” a warm-intro map.