Optimizely
YC W10 ↗San Francisco, US · Delaware corporation · 1500 employees · Acquired · 20 known investors
Optimizely develops an AI-powered marketing operating system used by over 10,000 businesses to manage campaigns and conduct experiments. The platform serves marketing teams across enterprises globally.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareMarketing TechSaaSMarketingin /optimizely@koomenycombinator.com ↗
Founders & leadership· Y Combinator alumni (W10)
PK
Pete Koomenin𝕏Founder
IF
Ilya FushmanDirector
SW
Scott WeissDirector
DS
Dan SirokerExecutive Officer, Director30 Under 30 2013
PF
Peter FentonDirector
Investors · 20
Advancit CapitalBoston
Andreessen HorowitzMenlo Park · $500K – $50M
Battery VenturesBoston · $500K – $100M
Correlation VenturesSan Francisco · $100K – $4M
Corsa VenturesAustin
Firebolt Ventures Management Company, LlcPalo Alto
Kleiner PerkinsMenlo Park · $500K – $15M
Omega Venture PartnersSilicon Valley
Tenaya CapitalPalo Alto · $5M – $10M
Y CombinatorSan Francisco · $500K
Accenture VenturesreportedSan Francisco
Bain Capital VenturesreportedBoston · $1M – $100M
Benchmarkreported · 2 sourcesSan Francisco · $100K – $30M
Citi VenturesreportedNew York
Danhua CapitalreportedPalo Alto
GV (Google Ventures)reportedMountain View · $250K – $50M
Index VenturesreportedSan Francisco · $540K – $10.8M
Lowercase CapitalreportedJackson
Salesforce VenturesreportedSan Francisco · $5M – $50M
Sugar CapitalreportedSonoma · $1M – $2M
Reported raises · per SEC filings
Form D private placements▶$50MraisedJun 2019 · 3 investors · OtherRule 506(b)
▶$50MraisedJun 2019 · 3 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Derrick AlesevichExecutive Officer
- James B. LarsonExecutive Officer, Director
- Dan SirokerExecutive Officer, Director
- Peter KoomenExecutive Officer, Director
- Peter FentonDirector
- Lars DalgaardDirector
- Mike VolpiDirector
- Michael KondoleonDirector
- David SchwarzbachExecutive Officer
- Offering amount
- $50M
- Amount sold
- $50M
- First sale
- Jun 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.2MraisedAug 2017 · 32 investors · OtherRule 506(b)
▶$2.2MraisedAug 2017 · 32 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Dan SirokerExecutive Officer, Director
- Peter KoomenExecutive Officer, Director
- James LarsonExecutive Officer, Director
- David SchwarzbachExecutive Officer
- Peter FentonDirector
- Lars DalgaardDirector
- Ilya FushmanDirector
- Offering amount
- $2.2M
- Amount sold
- $2.2M
- First sale
- Apr 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$58.5MraisedOct 2015 · 15 investors · Other TechnologyRule 506(b)
▶$58.5MraisedOct 2015 · 15 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
- Peter KoomenExecutive Officer, Director
- Ilya FushmanDirector
- Scott WeissDirector
- Dan SirokerExecutive Officer, Director
- Peter FentonDirector
- Offering amount
- $75M
- Amount sold
- $58.5M
- First sale
- Sep 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Acquisitions · 1
Early investors' stakes continue via these dealsNetSpring
Product analytics platform for digital experience teams (acquired by Optimizely).
In the news
- Optimizely’s Summer ’26 Roadmap: The CMS Is Starting to Look Less Like a Publishing Tool and More Like Marketing Infrastructureworld.optimizely.com · 2026
- Optimizely acquired by content management company Episerver • TechCrunchtechcrunch.com · 2020
- Optimizely raises $50M to expand its experimentation platformventurebeat.com · 2019
- Optimizely Raises $50M Series D From Goldman Sachs And Accenture Venturesnews.crunchbase.com · 2019
- Optimizely raises $50M Series D round for its experimentation platform • TechCrunchtechcrunch.com · 2019
- Optimizely Raises 58M in C Roundtechcrunch.com · 2015
- Optimizely Raises $58Mblog.optimizely.com · 2015
- Optimizely raises $58 million in latest funding | Reutersreuters.com · 2015