Fundraising FoxSimple Food Ventures
Venture capitalNew York · Pre-Seed–Series A · 1 people tracked
Also known as Simple Food
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Investment thesis
Simple Food Ventures invests in consumer brands with real retail potential, targeting opportunities where large incumbents face slowing growth and need genuine innovation rather than line extensions. The firm believes younger consumers reshape demand faster than legacy portfolios can adapt, and prioritizes velocity — early repeat purchase and organic pull — over short-term revenue as the strongest predictor of category-winning outcomes. It evaluates brands against a seven-part rubric covering growth slope, velocity quality, cultural relevance, product and nutrition, expandability, operating leverage, and portfolio fit, backing companies built toward eventual strategic acquisition by scaled incumbents.
Source: firm website, verified Oct 1, 2026.
Team · 1 people
from public directories
What they invest in
from 20 of 21 portfolio companiesConsumer ×14Direct to Consumer ×14FoodTech ×14Wellness & Fitness ×4E-commerce ×2Healthtech ×2Advanced Manufacturing ×1B2B Marketplaces ×1
HQs:United States×10Germany×2India×1Italy×1
Investments · 21 tracked
founders shown can be your intro pathBy year:2025 · 42023 · 42022 · 22021 · 111 dated
Amante 1530 is an Italian amaro (bittersweet liqueur) made from Mediterranean ingredients including Italian citrus, ginger, and honeysuckle, produced at the Il Palagio 1530 estate in Tuscany.
ConsumerDirect to Consumer
Ana Rosenstein(Founder)in
Co-investorsBlack Jays VenturesSWAT Equity Partners
Aura Bora is a sparkling water brand that produces flavored beverages made with filtered water, herbal extracts, and natural sweeteners, positioned as a healthier alternative to traditional sodas and commercial seltzers.
ConsumerDirect to ConsumerFoodTech
Co-investorsAngel groupAssembled BrandsConsumer VenturesSeaside VenturesSiddhi CapitalBalanced Breakfast+1 more
Ayoh makes flavored mayonnaise condiments, branded as "Sando Sauce," that blend creamy mayo with ingredients like pickles, spices, herbs, and vinegars for use on sandwiches, burgers, fries, and vegetables.
ConsumerDirect to ConsumerFoodTechGolden, US
Molly BazDavid McCormick(Founder)in
BoardGreer Tessler(Director)inLogan Langberg(Director)inMolly Willet(Director)
Co-investorsAngel groupGreat Circle VenturesHabitat PartnersImaginary Venture CapitalLerer HippeauSiddhi Capital
Ayoh Foods makes flavored mayonnaise condiments, including varieties such as Giardinayo and Dill Pickle Mayo, sold as consumer food products.
ConsumerDirect to ConsumerFoodTech
BelliWelli makes flavored daily fiber supplements, including fiber powder and gummies, designed to be palatable and easy to add to a daily routine.
ConsumerDirect to ConsumerWellness & FitnessWest Hollywood, US
Katie Wilson(Co-founder)inNicholas Wilson(Founder)inNick(Co-founder)Tyson Woeste(Co-founder)in
Co-investorsMiroma VenturesThe 51 VenturesWellness VenturesWinklevoss CapitalElectric Feel Ventures Llc
Bias makes premium Korean-style instant ramen featuring air-dried (not fried) noodles and premium toppings, sold direct to consumers.
ConsumerDirect to ConsumerFoodTechLos Angeles, US
Cult.fit operates a fitness platform offering group classes, gym memberships, at-home workouts, sports facilities, nutrition coaching, and wellness services across multiple centers in India.
HealthtechWellness & FitnessBangalore, IN
Co-investorsAccelSouth Park CommonsTrifecta Capital AdvisorsChiratae VenturesGreat Oaks Venture CapitalJoyance Partners+4 more
Cure produces clean hydration drink mixes and related wellness products, including an Energy mix and a Cure Kids line, sold through retail.
ConsumerFoodTechWellness & FitnessNew York, US
Lauren Picasso(Founder)in
Co-investorsAmbush CapitalEastward Capital PartnersGreat Oaks Venture CapitalJoyance PartnersLerer HippeauNat Turner+4 more
CURE operates a booking platform that connects pharmacies with delivery service partners to generate online orders.
B2B MarketplacesHealthtechSaaSBerlin, DE
Manuel Aberle(Founder)in
Co-investorsAbstract VenturesArtis VenturesFJ LabsJ12 VenturesStella CapitalAccel+23 more
Doughy sells edible cookie dough as a consumer food product, available for online purchase and shipping.
Direct to ConsumerE-commerceFoodTechSanta Monica, US
Josep Andreu(Founder)inKelly Ramey(Executive Officer, Director)
BoardEugene J. Merkert(Director)Casey Steidle(Director)Rachelle Lynch(Director)
Co-investorsBluestein VenturesCorazon CapitalQuorum Capital Partners
Nomadica offers customizable wine bundles featuring ready-to-drink canned wine in various varieties such as white, red, rosé, and flavored options.
ConsumerDirect to ConsumerE-commerceFoodTech
Kristin O(Founder)
Co-investorsInvestBev
Final Boss Sour produces sour fruit candy made with real dried fruit and custom sour coatings, sold directly to consumers through their e-commerce site.
ConsumerDirect to ConsumerFoodTech
Co-investorsAltered VenturesAngel groupDMG VenturesEvolution VC PartnersGFR FundMelitas Ventures Llc+1 more
HealthyCell makes nutritional supplements delivered through a gel-based format called MicroGel, which it says improves nutrient absorption compared to pills, powders, or gummies.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsVentureSouth
KRAVE makes marinated, slow-cooked meat jerky snacks with culinary-inspired flavors and no added nitrites.
ConsumerDirect to ConsumerFoodTechSonoma, US
Partake Foods makes allergy-friendly cookies and snacks designed for people with dietary restrictions including common allergens like peanuts, tree nuts, and shellfish.
Direct to ConsumerFoodTechNew York, US
Denise Woodard(Founder)
Co-investors37 AngelsBackstage CapitalCleveland AvenueFourward VenturesGold House VenturesPortfolia+10 more
Smalls produces fresh, gently cooked cat food made to resemble home-prepared meals, differentiating itself from conventional pet food manufacturers by using minimal processing.
Direct to ConsumerFoodTech
Matthew Michaelson(Founder)inCalvin Bohn(Founder)Matt Michaelson(Founder)
Co-investorsCompanion FundEastward Capital PartnersEvolution VC PartnersFounder CollectiveGeneral MillsImaginary Venture Capital+8 more
Snacklins makes light, airy vegetable crisps from fresh vegetables (carrot, broccoli, beet, cabbage, onion) and milled yuca, cooked in avocado oil and sold under 125 calories per serving.
ConsumerDirect to ConsumerFoodTech
SODA is a consumer startup focused on changing how people go out, operating with data-driven practices and a fast-paced culture.
ConsumerFoodTechMarketplacesFrankfurt, DE
Co-investorsHeartfelt CapitalRiverPark VenturesVanterra Ventures
Tomorrow Farms develops modern food products positioned as better for people, animals, and the environment, sold through grocery retail channels.
Climate TechConsumerFoodTechNew York, US
Ben Berman(CEO)inScaramucci Alexander(Treasurer)
BoardAlex Klokus(Secretary)
Co-investorsValor Equity PartnersLowercarbon CapitalMaveronSV Angel
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
NoopsRogue
Frequently asked questions
- How many investments has Simple Food Ventures made?
- Simple Food Ventures has 21 tracked investments, including 4 dated in the last 24 months.
- What stage does Simple Food Ventures invest at?
- Simple Food Ventures invests at the Pre-Seed, Seed, Series A stages.
- What sectors does Simple Food Ventures focus on?
- Simple Food Ventures focuses on Consumer, Direct to Consumer, FoodTech, Wellness & Fitness.
- Where is Simple Food Ventures located?
- Simple Food Ventures is headquartered in New York, US.
- Who does Simple Food Ventures co-invest with?
- Simple Food Ventures most often shares deals with Wellness Ventures, Eastward Capital Partners, Evolution VC Partners, among 41 tracked co-investors.
Media · Podcasts & interviews
featuring the teamBuilding Healthy Food Brands with Simple Food Ventures’ Greer Tessler & Luke Goldstein
The CPG Guys · Greer Tessler
Podcast E030 | Greer Tessler of Simple Food Ventures
Female VC Lab · Greer Tessler
Images
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