Ayoh Foods

Ayoh Foods is a consumer packaged goods company that produces a line of flavored mayonnaise condiments marketed as "sando sauces," positioned for use on sandwiches and other foods. The core lineup includes Original Mayo, Dill Pickle Mayo, Hot Giardinayo (mayonnaise combined with pickled relish and Calabrian chiles), Tangy Dijonayo (a mayo and Dijon mustard hybrid), and Miso Mayo, described by the company as a blend of fermented white miso and toasted sesame with brown sugar. Products are sold individually and in multi-bottle packs and bundles, with single bottles listed at $20 and bundles at $40 to $50 on the company's site.

Alongside the condiment line, Ayoh sells branded merchandise including apparel, caps, gift cards and cookbooks authored by co-founder Molly Baz. The brand is described by retail partners as dairy-free, gluten-free, low-sugar and women-owned. The company launched direct-to-consumer in November 2024 and subsequently expanded into brick-and-mortar retail, reporting 725 retail doors as of mid-2025, including a nationwide launch in Whole Foods Market beginning in July 2025 and availability at Pop Up Grocer's NYC flagship.

Founding story

Ayoh Foods was founded by David McCormick, a Golden, Colorado resident and former Whole Foods executive, together with cookbook author and former Bon Appétit editor Molly Baz; BusinessDen reports the company was formed in 2023. McCormick's stated premise was that consumers enjoy sandwiches but assemble utilitarian versions at home using standard bread, protein and mass-market condiments, falling short of a sandwich-shop experience.

Business model

Consumer packaged goods. Ayoh sells shelf-stable flavored mayonnaise directly to consumers through its own e-commerce site, which offers single bottles, multi-packs and build-your-own bundles with free shipping above $50, and through wholesale distribution to grocery retailers including Whole Foods Market and Pop Up Grocer. Branded merchandise and gift cards provide an additional direct revenue line.

Product sales: direct-to-consumer online orders of condiment bottles, multi-packs and merchandise, plus wholesale sales into retail grocery doors.

Traction

Sold through six months of launch inventory in two weeks and exceeded a one-year revenue goal within two months of launching, per its marketing agency. As of July 2025 the company reported distribution in 725 retail doors, with a nationwide Whole Foods Market rollout beginning that month and placement at Pop Up Grocer's NYC flagship.

Latest developments

In 2025 Ayoh announced a $4.5 million seed round led by Imaginary Ventures with participation from Lerer Hippeau, Simple Food Ventures, Habitat Partners and Great Circle Ventures, introduced a Miso Mayo flavor as a Whole Foods-exclusive SKU available July through September 2025, and began a nationwide Whole Foods Market rollout that brought it to 725 retail doors.