New Theory Ventures
Venture capitalSeed–Growth · 1 people tracked
Investment thesis
New Theory Ventures invests in early-stage companies founded by women and diverse leaders who are disrupting industries and driving social and environmental impact. The firm operates as both an evergreen venture fund and a venture catalyst, providing not only capital but also strategic guidance, branding support, and operational connections. The founder's thesis is grounded in data showing that amplifying new voices generates both financial returns and positive impact, challenging traditional venture capital's historical underinvestment in women and underrepresented founders.
Source: firm website, verified Aug 6, 2026.
Team · 1 people
from public directoriesWhat they invest in
from 7 of 12 portfolio companiesConsumer ×6Wellness & Fitness ×4Direct to Consumer ×3AgTech ×1E-commerce ×1FoodTech ×1Hardware ×1IoT ×1
HQs:United States×2Vietnam×1
Investments · 12 tracked
founders shown can be your intro pathBabylon Micro-Farms builds on-site indoor hydroponic vertical farms managed remotely through its BabylonIQ software platform to grow fresh produce year-round.
AgTechFoodTechHardwareIoTRichmond, US
Graham Smith(Co-founder)Alexander Olesen(Co-founder)Tappan August(Chief Executive Officer)Chris Fenderson(Chief Operating Officer)Bevin Etienne(Director)Eric Glymph(Executive Officer)
Co-investorsLighthouse Network Ventures LlcVentureSouthMiami Angels
Co-investorsBackbone AngelsBlack Jays VenturesFemale FoundersTrust FundBeliadeSoGal Ventures
INNBEAUTY Project is a direct-to-consumer skincare brand that formulates clinically tested products using multiple active ingredients per formula and sells them by eliminating middlemen to lower prices.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsBeechwood CapitalHabitat Partners
Clean, vegan, cruelty-free and affordable skincare brand.
Co-investorsBeechwood Capital
Maude is a sexual wellness company that designs and sells body-safe intimacy and personal care products, guided by a medical advisory board.
ConsumerDirect to ConsumerWellness & FitnessBrooklyn, US
Éva Goicochea(Founder)Dakota Johnson(Investor & Co-Creative Director)Dina Epstein(Executive Officer, Director)Eva Iliana Yazmin Cantu(Executive Officer, Director)
Co-investorsCoyote VenturesOutbound VenturesPortfoliaTrue Beauty VenturesTrue.VU Venture Partners
Xoilac TV (Xoilac86.tv) is a Vietnamese website that provides free live streaming links for football matches in HD, covering international leagues such as the Premier League, Champions League, La Liga, Serie A, and domestic competitions like V-League.
ConsumerMedia & EntertainmentSports TechHo Chi Minh City, VN
Open offers guided meditation, breathwork, and movement classes set to music, designed to strengthen the mind-body connection through a hybrid online and offline platform.
ConsumerWellness & Fitness
Co-investorsA.Capital VenturesOpen Venture CapitalTrust FundVisary CapitalWestern Technology Investment
Sourse makes daily supplements in the form of dark chocolate, with clinically-dosed vitamins targeting skin, hair, sleep, energy, and mood.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsCathexis VenturesLDR Ventures
Thirteen Lune is an e-commerce retailer selling curated beauty, fragrance, and lifestyle products, including featured brands like Fornasetti, Vyrao, and Flamingo Estate.
ConsumerE-commerceMarketplaces
Co-investorsFab Co-Creation Studio VenturesFearless Fund
Portfolio news
latest coverage across their companies
Open · whalesbook.com · Jul 15, 2026
Frequently asked questions
- How many investments has New Theory Ventures made?
- New Theory Ventures has 12 tracked investments.
- What stage does New Theory Ventures invest at?
- New Theory Ventures invests at the Seed, Growth stages.
- What sectors does New Theory Ventures focus on?
- New Theory Ventures focuses on Consumer, FoodTech, Impact & Social Good, Wellness & Fitness.
- Who does New Theory Ventures co-invest with?
- New Theory Ventures most often shares deals with Beechwood Capital, Trust Fund, A.Capital Ventures, among 21 tracked co-investors.
Similar investors
The Craftory is a global investment firm focused on category-transforming consumer packaged goods brands, providing patient growth capital and industry expertise.
Beliade Consumer Partners is an investment firm founded in 2015 that backs founder-led consumer brands focused on health, wellness, and everyday living for modern families.
Oltre Impact is Italy's first impact investment fund, investing in innovative companies that address major social and environmental challenges aligned with the UN SDGs.
Willow Growth Partners is an investor focused exclusively on consumer brands, bringing operating experience and executive networks to support its portfolio companies.
Verlinvest is a consumer-focused investment firm that provides long-term, permanent capital to build brands in food, beverage, FMCG, health, consumer technology and lifestyle sectors.

