Share Willow
New York, US · Founded 2023 · 12 employees on LinkedIn · 3 known investors
ShareWillow is a software platform for designing, launching, and managing employee incentive and profit-sharing plans, aimed primarily at small businesses. It offers goal-based payout thresholds, customizable plan templates, reporting dashboards, an employee-facing dashboard, integrations with tools like QuickBooks, and access to incentive specialists.
Also known as Share Willow · ShareWillow
Founders & leadership
Share Willow was founded in 2023 by Ryan Shank.
Investors · 3
Reported raises · per SEC filings
Form D private placements$3.8M disclosed across 1 round · 2023
▶$3.8MraisedOct 2023 · 13 investors · Other TechnologyRule 506(b)
- Ryan ShankExecutive Officer, Director
- Taylor GreeneDirector
- Offering amount
- $3.8M
- Amount sold
- $3.8M
- Minimum investment
- $1
- First sale
- Sep 2023
- Incorporated
- Corporation, Delaware, 2023
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026ShareWillow provides software for building and administering employee incentive and profit-sharing programs. Businesses set a payout cadence (the company suggests quarterly payouts with a 30-60 day delay to allow books to close), define company-wide thresholds that must be met before any payout occurs, configure calculation formulas that can vary by role, department, tenure or KPI, and then invite employees into the platform. Plans can be started from templates or built with more complex rules and calculations, with in-product guidance and the option of a one-time plan design engagement with an incentive specialist.
Feature coverage described publicly includes custom plan design, real-time performance and goal tracking, automated bonus and profit-sharing distributions, reporting on financial performance, compliance, historical distributions and payouts, milestones and thresholds, document storage, admin and employee dashboards, templates and workspaces for managing multiple companies, and QuickBooks and payroll integrations. Employees can see goal progress, earnings history and the underlying calculation of their share through a personal dashboard, which the company positions as a way to give staff an ownership-like stake without using equity.
Business model
Software-as-a-service sold to businesses, with an optional paid plan-design service delivered by incentive specialists.
Subscription pricing based on the number of active participants in a plan; a third-party review page lists pricing starting at $49 per month.
Traction
Public testimonials come from employees and executives at construction, remodeling, moving and medical technology companies, including one customer reporting three years of use and another citing $5,000 in additional earned compensation in a year. A third-party review aggregator lists an average 4.3 rating from 10 reviews.
Latest developments
Customer reviews aggregated on a third-party site date from March and April 2025, and the company's site continues to market templates, industry playbooks, participant-based pricing and specialist-assisted plan design.
▸Full profile — market position, technology, go-to-market
Market position
A niche compensation-technology vendor focused on profit-sharing and incentive plan administration for smaller employers; BetaList describes it as positioning itself as the first software platform for profit sharing.
Positions itself as a dedicated profit-sharing platform rather than a general HR or payroll suite, with project-specific profit sharing, performance reviews incorporated into incentive calculations, and transparency into how each employee's payout is computed. Third-party commentary notes the narrow focus may leave gaps for companies needing broader compensation, HR or complex equity plan functionality.
Technology
Web-based platform with a plan builder supporting configurable thresholds, milestones and formulas, real-time tracking dashboards for administrators and employees, automated payout calculations, reporting and analytics, document storage, multi-company workspaces, and integrations with accounting and payroll systems including QuickBooks.
Go-to-market
Self-serve entry via a free start and template-based plan setup, complemented by booked "performance pay audit" consultations, industry-specific playbooks and case studies, and customer testimonials; the product has also been listed on startup discovery sites such as BetaList.
Small and mid-sized businesses that rely on employees to serve customers, including construction, remodeling, moving and medical technology firms cited in customer testimonials.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsShareWillow was featured on the startup discovery site BetaList, described as a profit sharing platform for designing, launching, and managing profit sharing plans based on company goals.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Share Willowsharewillow.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Share Willow do?
- ShareWillow is a software platform that helps small businesses design, launch, and manage profit-sharing and employee incentive plans.
- Who founded Share Willow?
- Share Willow was founded by Ryan Shank in 2023.
- Who are Share Willow's investors?
- Share Willow's investors include Expa, Habitat Partners, Twelve Below.
- How much funding has Share Willow raised?
- Share Willow has disclosed $3.8M raised across 1 round.
- Where is Share Willow headquartered?
- Share Willow is headquartered in New York, US.