CANN
76 employees on LinkedIn Β· 13 known investors
Cann makes microdosed THC-infused beverages, including flavored social tonics and a bergamot-and-yerba-mate "Half and Half" tea drink. The products are sold direct-to-consumer with a subscription delivery option.
Also known as Cann Β· Cann Social Tonics
Investors Β· 13
Also in the syndicate Β· 8
Company profile
researched Aug 2026Cann is a cannabis-infused beverage company that produces canned "social tonics" combining a microdose of THC and CBD with sparkling water, fresh citrus juice, agave nectar and all-natural flavors. The classic 8oz Cann contains 2mg of THC and 4mg of CBD, while 12oz cans contain 5mg of THC; the company positions the drinks as sessionable, with an onset of roughly 10-15 minutes and effects that may last two or more hours. Products are gluten-free, non-GMO, vegan, free of stevia and artificial flavors, and low in calories.
The product line spans several dosage tiers and formats: the base Cann, Lo Boy, Hi Boy (higher THC), Hi'er Boy, Naked Hi Boy, Spritz, and Roadie pocket-sized liquid packets, plus starter packs, a 0mg line, and apparel. Core flavors are Blood Orange Cardamom, Lemon Lavender and Grapefruit Rosemary, supplemented by additional and seasonal flavors including Half & Half, Yuzu Elderflower, Ginger Lemongrass, Honeydew Mint and Cranberry Sage. The Half & Half is a non-carbonated, caffeinated bergamot and yerba mate tea drink associated with Dwyane Wade. Cann notes that depending on the market, its THC and CBD may be derived from hemp or marijuana; only hemp-derived products are sold through drinkcann.com.
Cann was founded in Los Angeles by Luke Anderson and Jake Bullock, Harvard and Stanford graduates, and launched in 2019. Bullock serves as Co-Founder and CEO. Actress Rosario Dawson is described as a Cann board member.
Founding story
Co-founders Jake Bullock and Luke Anderson created Cann after seeking a way to keep socializing with friends without the harmful effects of alcohol, putting a microdose of cannabis and a short list of natural ingredients into a can. Bullock has said that three years before the 2022 Series A they were told consumers did not want cannabis in beverages and viewed them as a novelty.
Business model
Cann sells canned cannabis-infused beverages to consumers both through retail/dispensary channels and direct-to-consumer via its own website, where hemp-derived products ship to 39 states. The site offers one-time purchases and a subscription program that discounts orders by 20% with free shipping, pause/skip/cancel flexibility and gifts on repeat orders.
Product sales of multi-packs (4-, 12-, 16- and 24-packs) and starter packs, with pricing such as $25 for a one-time pack and $20 on subscription, and a $76 starter pack ($60.80 on subscription); recurring revenue comes from weekly, bi-weekly, monthly or six-week subscription deliveries.
Traction
Cann reported nearly tripled sales in the year preceding its February 2022 Series A and repeated near-tripling of size annually according to board member Rosario Dawson. Products on the company's site carry a 4.9 out of 5 average customer rating, and direct shipping covers 39 states.
Latest developments
Cann's storefront lists an expanded assortment beyond the original three core flavors, including the non-carbonated Half & Half bergamot and yerba mate tea linked to Dwyane Wade, plus Yuzu Elderflower, Ginger Lemongrass, 0mg options, Spritz, Naked Hi Boy and Hi'er Boy dosage tiers, Roadie liquid packets and branded apparel, sold with subscription discounts, a 90-day guarantee and promotional offers.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Cann has described itself as the leading cannabis-infused beverage company and the #1 selling THC-infused beverage globally, and as the fastest-growing and selling THC beverage on the market. Its social tonics won first place at BevNET's New Beverage Showdown in 2019.
Cann emphasizes microdosing relative to typical higher-dose cannabis edibles and beverages, giving consumers control over the experience, alongside a short ingredient list of five all-natural components, no artificial sweeteners, flavors or preservatives, and no cannabis taste, positioning the product as a hangover-free substitute for beer or wine.
Technology
The company formulates low-dose cannabinoid beverages using naturally derived THC and CBD blended with reverse-osmosis filtered sparkling water, fresh citrus juice from Sicily and Florida, and Mexican agave nectar, formulated to preserve potency and avoid cannabis taste; dosing is calibrated per format (2mg THC/4mg CBD per 8oz, 5mg THC per 12oz).
Go-to-market
Cann combines direct-to-consumer e-commerce and subscription with retail and dispensary distribution across U.S. states, and uses a large roster of celebrity investors and endorsers, press coverage and product-led marketing (dosage quiz, starter packs, promotional discounts) to reach mainstream consumers.
Adults 21 and over, specifically sober-curious, fully sober and canna-curious consumers seeking a social alternative to alcohol, including newcomers to cannabis as well as consumers with higher tolerance served by higher-dose formats.
Geography
Headquartered in Los Angeles, Cann ships hemp-derived products to 39 U.S. states (excluding shipping to Colorado for certain products) and by 2022 had expanded into Illinois, Massachusetts and Arizona. Its first international market was Canada, launching in Ontario with British Columbia and further provinces planned, served through a separate site, drinkcann.ca.
History
Founded in Los Angeles by Harvard and Stanford graduates Luke Anderson and Jake Bullock, Cann launched in 2019 and won first place at BevNET's New Beverage Showdown that year. The company expanded into Illinois, Massachusetts and Arizona, and in February 2022 announced a $27 million Series A alongside its first international launch, entering Canada in partnership with Truss Beverage Co., a joint venture between Molson Coors Canada and HEXO. The product range has since broadened across dosage tiers and formats including Hi Boy, Roadie packets, Spritz and the non-carbonated Half & Half tea.
Risks & controversies
The business is subject to cannabis regulation that varies by jurisdiction: products sold online are limited to hemp-derived THC and CBD, shipping is restricted to 39 states with certain products unavailable in Colorado, site access requires age verification at 21 and over, and the company has cited difficulty gaining retail acceptance for cannabis beverages.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 5
launches, deals, and filingsCann announced its first international expansion, making its THC social tonics available to consumers in Ontario, with British Columbia and additional provinces planned.
Cann announced a $27 million Series A round from new institutional capital, existing investor Imaginary Ventures and celebrity investors including Nina Dobrev, Adam Devine, Zoey Deutch, Jordan Cooper, Sara Foster and Rosario Dawson.
$27M source β
Cann partnered with Truss Beverage Co., a joint venture between Molson Coors Canada and HEXO Corp., to produce its beverages for the Canadian market.
Cann expanded into Illinois, Massachusetts and Arizona during a year in which sales nearly tripled.
Cann's social tonics won first place at BevNET's New Beverage Showdown in 2019.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 8
primary sources listed
- CANNdrinkcann.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does CANN do?
- Cann makes microdosed THC- and CBD-infused canned social tonics sold as an alcohol alternative.
- Who are CANN's investors?
- CANN's investors include Artemis Growth Partners, Habitat Partners, Imaginary Venture Capital, InvestBev, Outbound Ventures.