Fundraising FoxTONIC VENTURES
Venture capitalActively deployingChicago · 2 people tracked
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Investment thesis
Tonic Ventures positions itself as a 'back-to-basics' investor that considers consumer the most overlooked and durable asset class. Run by an investor with operating experience founding three consumer brands and serving as COO of a fourth, the firm favors honestly-built, product-led companies rooted in genuine need. It evaluates deals by hand rather than with AI screeners, focusing on metrics like Contribution Margin After Marketing and viewing consumer businesses as trading on EBITDA multiples. The firm believes in diversification and moving quickly, backing many trends across fast-moving consumer goods. Its 'Small Ball' approach aims to mitigate risk and maximize founders' time in the game.
Source: firm website, verified Oct 11, 2026.
Team · 2 people
from the firm's website & public directoriesWhat they invest in
from 19 of 55 portfolio companiesConsumer ×13Direct to Consumer ×11FoodTech ×9Wellness & Fitness ×6AI & Machine Learning ×3Healthtech ×3Advanced Manufacturing ×2Creator Economy ×2
HQs:United States×12Australia×1Japan×1
Investments · 55 tracked
founders shown can be your intro pathAyoh makes flavored mayonnaise condiments, branded as "Sando Sauce," that blend creamy mayo with ingredients like pickles, spices, herbs, and vinegars for use on sandwiches, burgers, fries, and vegetables.
ConsumerDirect to ConsumerFoodTechGolden, US
Molly BazDavid McCormick(Founder)in
BoardGreer Tessler(Director)inLogan Langberg(Director)inMolly Willet(Director)
Co-investorsAngel groupGreat Circle VenturesHabitat PartnersImaginary Venture CapitalLerer HippeauSiddhi Capital+1 more
Cleveland Kitchen makes fresh, naturally fermented foods including kimchi, sauerkraut, coleslaws, and sauces sold direct-to-consumer and in grocery stores nationwide.
ConsumerDirect to ConsumerFoodTechWellness & FitnessCleveland, US
Macian Anderson(Director)Luke Visnic(Co-founder)inDrew Anderson(Co-founder)inMac Anderson(Co-founder)inDARREN BUCK(Executive Officer)
BoardJames Graham(Director)in
Co-investorsAMBERSTONEClover Vitality
Magna makes a daily hydration drink mix that blends three forms of magnesium (malate, glycinate, and gluconate) with electrolytes and vitamins to support energy, focus, muscle recovery, and hydration.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsCircle VenturesEvolution VC Partnersgumi IncSuperAngel.Fund
Fitjoy Foods produces grain-free pretzel snacks filled with peanut butter.
ConsumerDirect to ConsumerFoodTechAustin, US
Norman Taliaferro(Executive Officer)in
BoardDoss Cunningham(Director)
Co-investorsGreat Circle VenturesMidnightSpringdale Ventures
Freaks of Nature makes natural, aluminum- and baking-soda-free deodorant that works with the skin's microbiome to control odor for up to 48 hours.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
Kelly Slater(Founder)
Co-investorsat HulaBreak Trail VenturesV3 Ventures
Frozen One makes a high-protein, low-calorie ice cream from all-natural ingredients designed for fitness-conscious consumers.
Advanced ManufacturingConsumerDirect to ConsumerFoodTechAustin, US
Alan Chen(Executive Officer, Director)inConner Mennig(Executive Officer, Director)in
Co-investorsBrand Foundry Venturessupernatural ventures
A clinical hair growth provider offering personalized treatment plans delivered by board-certified medical professionals across multiple locations.
ConsumerHealthtechMedical DevicesWellness & FitnessNew York City, US
Steve Klebanow(Founder)inMichael Pollak(Founder)in
Co-investorsFJ LabsGaingelsJoyance PartnersMidnightBrandProject Capital
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Happy Howl makes human-grade, shelf-stable dog food that is slow-cooked and steam-pressure sterilized to stay fresh for up to two years without refrigeration or preservatives.
ConsumerDirect to ConsumerE-commerceDoylestown, US
Colin Buckley(Founder)
Co-investorsDarco CapitalVisible VenturesRed Sea Ventures
Main Street Advisors is a strategic advisory and investment firm that works with leaders in media, music, entertainment, and sports.
FintechMedia & Entertainment
Co-investorsRedBird Capital PartnersGreat Circle Ventures
Maxine's Heavenly makes plant-based, gluten-free cookies sold through retailers such as Sprouts and health food stores as well as via direct online ordering.
ConsumerDirect to ConsumerFoodTechLos Angeles, US
Nikhil Talreja(Director)David Berry(Director)Shelli Miller(Director)Rachel Carmichael(Director)Robert Petrarca(Executive Officer, Director)
Co-investorsGaingels
Mezcla makes plant-based snack bars with a light, crispy texture, offering flavors such as Matcha Vanilla and Peanut Butter Chocolate with plant protein and fiber.
ConsumerDirect to ConsumerFoodTech
Griffin Spolansky(Founder)in
Co-investorsBluestein VenturesHabitat PartnersLever VC
Mosh is an online men's health clinic offering treatment and consultations remotely, aiming to make care more affordable and accessible.
Digital HealthHealthtechWellness & Fitness
Gabriel Baker(Co-founder)inDavid Narunsky(Co-founder)in
Co-investorsGreat Circle VenturesUtiliti Group
MOSH is a platform connecting creators with customers based on individual reputation and expertise rather than corporate affiliation.
AI & Machine LearningB2B MarketplacesCreator EconomyMarketplacesSaaSTokyo, JP
Kazuya Yabu(Founder)in籔 和弥(創業者 / CEO)
Co-investorsDBJ CapitalGlobal BrainJIC Venture Growth InvestmentsKDDI Open Innovation FundPrime PartnersSumisho Venture Partners+2 more
Original Sunshine makes non-GMO, gluten-free baked goods such as bread and bagels, produced in a dedicated allergen-free facility and sold to shops, restaurants, and markets.
ConsumerDirect to ConsumerFoodTechLos Angeles, US
David Cohen(Founder)in
Co-investorsHabitat PartnersRiverPark Ventures
Painterland Sisters makes organic, lactose-free skyr (Icelandic-style) yogurt using organic milk from its family farm and neighboring farms in Pennsylvania.
Advanced ManufacturingConsumerDirect to ConsumerFoodTechLititz, US
Stephanie Painter(Co-founder)Hayley Painter(Co-founder)
Co-investorsAngel groupsupernatural venturesWefunder
Perfectly Dosed supplies nanoemulsion cannabinoid ingredients that allow manufacturers to infuse consistent, precise doses into their products.
BiotechFoodTechNew Materials
Co-investorsChicago Early Growth Ventures (CEGV)
Slate offers a mobile app for real-time video content creation and editing, letting teams caption videos with brand fonts and colors, add licensed music, use templates, and publish directly to social channels.
AI & Machine LearningCreator EconomyMarketing TechMedia & EntertainmentSaaS
Co-investors37 AngelsAlumni VenturesGeneral CatalystInnova Capital Partners, LLCInterplay Ventures Early Stage Management LlcSignal Peak Ventures+4 more
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The Gleamery is a dental boutique offering hygienist-led teeth cleanings, whitening, night guards, cavity prevention/repair, and FDA-cleared GleamFit overnight clear aligners in a spa-style studio setting.
ConsumerHealthtechWellness & FitnessLos Angeles, US
Tina Nguyen(Founder & Supervising Dentist)
Co-investorsSuncoast VenturesBrandProject CapitalMontage Ventures
Vero is an AI hiring platform that predicts job success and matches "nontraditional" candidates—such as workers without college degrees, veterans, and reentry talent—to roles where they are likely to thrive, then tracks retention and career mobility after hire.
AI & Machine LearningEdTechFuture of WorkHR TechPembroke Pines, US
Chrissybil Boulin(Founder)in
Co-investorsGreat Circle VenturesSamvid VenturesTechstars
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
ALTR FLTRAncient CrunchBiomBrellaBrella PakCadenceFinal BossFreestyle SnacksGarage BeerGood GrainsGraymatterHabizaJubileesKalos HealthLaobanLe NoseLeisure HydrationMagic CactusMakerMartieMimikaiNimbleNorm'sOddbirdOlipopPOPWTRRealmRenderRoccoStillersStoned & SkilletSwimclubTovalaVeracityWakuZab's
Portfolio news
latest coverage across their companiesCleveland Kitchen · natlawreview.com · Aug 6, 2026
Painterland Sisters · prnewswire.com · Sep 14, 2025
Frequently asked questions
- How many investments has TONIC VENTURES made?
- TONIC VENTURES has 55 tracked investments, including 4 dated in the last 24 months.
- What sectors does TONIC VENTURES focus on?
- TONIC VENTURES focuses on Consumer, Direct to Consumer.
- Where is TONIC VENTURES located?
- TONIC VENTURES is headquartered in Chicago, US.