/Investor DB

Coefficient Capital

Venture capitalActively deploying

New York · Seed–Late Stage · 11 people tracked

Also known as COEFFICIENT CAPITAL, LLC · Efficient Advisors, Llc

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Investment thesis

Coefficient Capital invests in transformational consumer shifts, targeting emerging consumer brands and platforms across food and beverage, beauty, wellness, and related categories. The firm combines capital with proprietary consumer trend research, publishing regular Consumer Trends Reports to inform its thesis. It deploys capital across both early and late growth strategies and supports founders building next-generation consumer businesses, having recently raised $500M of new capital to bring its assets under management to over $800 million.

Source: firm website, verified Sep 27, 2026.

Stage
Seed–Late Stage
Check
$5M – $10M
HQ
New York, New York, US
Leads rounds
Leads
Instruments
Equity
Founded
2018
Last 12 months
1 investment
AUM
$800M
VC funds
6
Tracked investments
21
Unicorns
1
IPOs
1

Team · 11 people

from the firm's website & public directories
Anna Whiteman· Partnerin𝕏
Dan Frommer· Content Partner – Head of Data and Researchin
Libby Hanley· Operations Manager
Marielle Zweig· Associatein
Courtney Nelson· Vice President

What they invest in

from 20 of 21 portfolio companies

Consumer ×14Direct to Consumer ×14FoodTech ×11Wellness & Fitness ×7E-commerce ×6Healthtech ×4AI & Machine Learning ×1Climate Tech ×1

HQs:United States×7Germany×4United Kingdom×2

Who they back

founder profiles across 12 portfolio companies
25%
solo founders
3 of 12 mapped founding teams
45%
repeat founders
of 11 founders with career history

Founding team size:solo founder×32 founders×23 founders×44+ founders×3

Where their founders studiedfrom 10 founders with education data

Harvard University ×3Brown University ×2Princeton University ×2

Investments · 21 tracked

founders shown can be your intro path

By year:2025 · 22022 · 12020 · 36 dated

Hydrantdrinkhydrant.comSeries A · Dec 2020 · $6M

Hydrant makes electrolyte drink mixes formulated with real fruit juice, sugar, and balanced electrolytes for hydration, sold direct to consumers.

ConsumerDirect to ConsumerWellness & FitnessNew York, US

John Sherwin(Founder)inJai Jung Kim(Executive Officer, Director)

Board seatFranklin Isacson· per SEC Form D

Co-investorsCalano VenturesDorm RoomRx3 Growth PartnersSoma CapitalThe MBA FundRx3 Ventures

Allureallure.com𝕏

Allure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness.

ConsumerE-commerceMedia & Entertainment

Co-investorsAdvance Venture PartnersAvestria VenturesBeechwood CapitalCurql Collective, LLCGlasswing VenturesGutbrain Ventures+1 more

Defaultmilano-vice.deSeed · Jul 2022 · $6M
Gorgiegetgorgie.com

Gorgie sells sparkling energy drinks with 150mg of natural green tea caffeine, zero sugar, and added ingredients like L-theanine, biotin, and B vitamins.

ConsumerDirect to ConsumerWellness & Fitness

Michelle Cordeiro Grant(Founder)

Co-investorsNotable Capital

Just Spicesjustspices.deSeries B · Jan 2020 · $14M

Just Spices produces pre-blended spice mixtures for home cooking across various cuisines and dishes, designed by in-house chefs.

ConsumerDirect to ConsumerE-commerceFoodTech

Béla Seebach(Founder)in

Co-investorsFive Seasons VenturesSimon Capital

Just Spicesjustspices.comJan 2020

Just Spices develops and sells pre-mixed spice blends designed to simplify home cooking, using high-quality natural ingredients without artificial flavors.

ConsumerDirect to ConsumerFoodTech

OleBelaFlorian

Co-investorsDoehler VenturesHOWZAT PartnersFive Seasons VenturesMarchmont Ventures

Kate Farmskatefarms.comin

Kate Farms makes plant-based nutritional shakes and formula products aimed at supporting digestion, tolerance, and overall health for people managing their nutrition and health needs.

Direct to ConsumerFoodTechHealthtechWellness & FitnessSanta Barbara, US

Richard Laver(Director)inCeleste Clark(Director)Carol Ammon(Director)Robert Zollars(Director)Brett Matthews(Executive Officer, Director)Thomas Beecher(Executive Officer)

Co-investorsAliment CapitalKaiser Permanente VenturesPontifax AgTechAnterra Capital

KoRokorodrogerie.dein

KoRo is a food retailer that sells snacks and groceries, focused on healthy and tasty products, primarily across DACH markets with operations in France, Italy and Spain.

Direct to ConsumerE-commerceFoodTechBerlin, DE

Flo(CEO)Florian(CEO)Daniel(CFO)Steffani(COO)Constantinos Calios(Founder)Robert Schanz(Founder)

Co-investorsFive Seasons VenturesHoltzbrinck VenturesHV CapitalPymwymicSevenVenturesKharis Capital+1 more

KoRokoro.com

KoRo is a direct-to-consumer food company offering packaged healthy snacks and pantry staples.

Direct to ConsumerE-commerceFoodTechBerlin, DE

Florian Schwenkert(CEO)Daniel(CFO)Steffani(COO)

Co-investorsKharis CapitalPartech VenturesFive Seasons VenturesHV CapitalSevenVentures

Lemmelemmelive.com𝕏

Lemme produces a dietary supplement capsule formulated with digestive enzymes and probiotics designed to reduce bloating and support gut health for consumers.

ConsumerDirect to ConsumerE-commerceHealthtechWellness & Fitness

Magic Spoonmagicspoon.com𝕏

Magic Spoon makes a high-protein, low-sugar cereal formulated for adults who want the nostalgic taste of classic breakfast cereals without the afternoon energy crash.

ConsumerDirect to ConsumerFoodTechNew York, US

Gabi Lewis(Founder)inGregory Sewitz(Founder)inGabi Lewis Greg Sewitz(Founder)Greg Sewitz(Founder)

Co-investorsCollaborative FundConstellationGreen Meadow VenturesLightspeed Venture PartnersMelitas Ventures LlcRSE Ventures+6 more

Nom Nomnomnomnow.com𝕏

Nom Nom produces fresh dog food, supplements, and nutritional support products for pet owners.

ConsumerDirect to ConsumerFoodTechWellness & FitnessNashville, US

Nathan Phillips(Executive Officer, Director)Zachary Phillips(Executive Officer, Director)Alexandria Jarrell(Founder)inThomas Gieselmann(Director)Nate Phillips(Founder)Wenzhe Gao(Founder)

Co-investorsAlumni VenturesBullishGreycroftKima VenturesMelitas Ventures LlcRx3 Growth Partners+4 more

Oatlyoatly.com

Oatly makes oat-based food and drink products, including oat drinks, chilled oat drinks, cooking products, and oatgurt.

Climate TechConsumerFoodTech

Rickard Öste(Founder)Björn Öste(Founder)

Co-investorsAliya Capital PartnersDynabrand VenturesFELIX CAPITALIndustrifondenK2 GlobalOyster Bay Venture Capital+12 more

Sauzgetsauz.com

Sauz produces artisanal sauces blending nostalgia and innovation for various dining occasions beyond traditional pasta dishes.

ConsumerDirect to ConsumerFoodTechNew York, US

Troy Bonde(Executive Officer, Director)inWinston Alfieri(Executive Officer, Director)

BoardMichael Diaz(Director)Mike Messersmith(Director)

Co-investorsCAVU Consumer PartnersPalm Tree Crew Investments

Sesamesesamecare.comin𝕏

Sesame is a telehealth marketplace that connects patients with board-certified providers for cash-pay medical visits without insurance, with prices shown upfront and visits starting at $34.

Digital HealthHealthtechMarketplaces

David Goldhill(Founder)inJohn Fontein(Founder)inMichael Botta(Founder)inMichael Botta Hernandez(Founder)in

Co-investorsAlumni VenturesEntrée CapitalGiant Ventures Global LlpCrossbeam Venture PartnersGeneral CatalystGV (Google Ventures)+1 more

SincerelyYours CoefficientGreensincerely-yours.com

Sincerely Yours sells dermatologist-approved skincare products formulated for sensitive skin, described as non-irritating and barrier-friendly.

ConsumerDirect to ConsumerE-commerce

Co-investorsHabitat PartnersThe Family Fund

Starship Technologiesstarship.xyzin𝕏Oct 2025

Starship develops autonomous robots for last-mile delivery of groceries, food, and packages to customers.

AI & Machine LearningLogistics & Supply ChainMobility & TransportationRoboticsSan Francisco, US

Ahti Heinla(Founder)inJanus Friis(Founder)Lex Bayer(Executive Officer, Director)inMark Dyne(Director)

Co-investorsAir Street CapitalGoodyear VenturesGrishin RoboticsHOF CapitalK2 GlobalKarma Ventures+18 more

Tripdrink-trip.comin

TRIP designs functional beverage and supplement products formulated with botanical ingredients intended to help users manage stress, improve sleep, and support overall wellbeing.

ConsumerMental HealthWellness & Fitness

DanLivOlivia Ferdi(Founder)in

Co-investorsChannel 4 VenturesDMG VenturesMelitas Ventures LlcTaste Tomorrow Ventures

untameduntamed.com

Untamed makes human-grade cat food using real, hand-shredded meats, sold direct to pet owners via a subscription/trial box with delivery.

ConsumerDirect to ConsumerFoodTechLondon, GB

Marco Pacifici(Founder)in

Untameduntamedcatfood.comApr 2025

Untamed makes cat food using human-grade, real hand-shredded meats, sold direct to consumers via a subscription trial box and delivery.

ConsumerDirect to ConsumerFoodTech

Co-investorsFive Seasons VenturesRedrice VenturesVenture Stars

ZOEzoe.com

ZOE provides personalized nutrition advice and testing based on scientific research to help individuals improve their health and dietary habits.

HealthtechWellness & Fitness

Jonathan Wolf(Founder)inGeorge Hadjigeorgiou(Founder)Tim Spector(Founder)

Co-investorsDaphniMosaic VenturesAccompliceAhren Innovation CapitalAir Street CapitalBalderton Capital+1 more

Portfolio news

latest coverage across their companies
Sauz Raises $12M in Funding

Sauz · finsmes.com · Jun 11, 2025

Fund performance · per public LP disclosures · 2

as of Jun 2025
FundVintageCommittedNet IRRTVPIDPI
Coefficient Capital Fund II, LPLPs: California Public Employees' Retirement System2024——0.80x0.00x
Coefficient Capital Apex Fund I, LPLPs: California Public Employees' Retirement System2023——0.85x0.00x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

Frequently asked questions

How many investments has Coefficient Capital made?
Coefficient Capital has 21 tracked investments, 1 of which have exited, including 2 dated in the last 24 months.
What stage does Coefficient Capital invest at?
Coefficient Capital invests at the Seed, Series A, Series B, Growth, Late Stage stages.
What is Coefficient Capital's typical check size?
Coefficient Capital typically writes checks of $5M – $10M.
What sectors does Coefficient Capital focus on?
Coefficient Capital focuses on Consumer, Direct to Consumer, E-commerce, FoodTech, Wellness & Fitness.
Where is Coefficient Capital located?
Coefficient Capital is headquartered in New York, US.
Does Coefficient Capital lead rounds?
Yes, Coefficient Capital leads investment rounds.
Who does Coefficient Capital co-invest with?
Coefficient Capital most often shares deals with Melitas Ventures Llc, Alumni Ventures, K2 Global, among 60 tracked co-investors.

Images

Coefficient Capital photoCoefficient Capital photo

Co-investors · 8

Notable Capital

This page announces that GGV Capital split into two separate firms in March 2024: Granite Asia (Singapore, covering APAC) and Notable Capital (US, based in Silicon Valley with offices in San Francisco and New York, investing in the US, Israel, Europe, and Latin America).

Both backed · 1
$5M – $50M
Partech Ventures

Partech is a global venture capital firm supporting founders across multiple continents and investment stages through dedicated teams and funds.

Both backed · 1
$200K – $50M
Accomplice

Accomplice is a venture capital firm that has backed early-stage companies across sectors, having been part of the origin stories of companies like AngelList, DraftKings, Patreon and WHOOP.

Both backed · 1
$5M – $25M
HV Capital

HV Capital is a European multistage venture capital firm that backs founders from the first check through IPO, investing across consumer, software, deep tech and AI.

Both backed · 1
$540K – $54M
Sapphire Ventures

Sapphire Ventures partners with expansion-stage enterprise software companies, aiming to help them become category leaders. Its Platform team of operators supports portfolio companies with customer introductions, go-to-market talent, and growth advisory.

$5M – $20M
Amasia

Amasia is a venture capital firm founded in 2013 that invests in software or software-enabled businesses aimed at enabling human flourishing and helping people live healthier, happier lives.

$100K – $5M
Courtside Ventures

Courtside Ventures is an early-stage venture capital fund investing in companies across sports, lifestyle, and gaming.

$1M – $1.5M
Hannah Grey Ventures

Hannah Grey Ventures is a thesis-led venture capital firm investing in early-stage companies led by customer-obsessed founders who are redefining everyday experiences across multiple sectors.

$400K – $1M

Firms observed investing alongside Coefficient Capital, from public investor directories. Shared companies are the overlap with Coefficient Capital's recorded portfolio.

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