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Reformation Partners

Growth equityActively deploying

Miami · Series A · 7 people tracked

Also known as REFORMATION MANAGEMENT, LLC

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Investment thesis

Reformation Partners is an early growth equity firm that invests in and helps accelerate businesses.

Source: firm website, verified Sep 29, 2026.

Stage
Series A
HQ
Miami, Florida, US
Instruments
Equity
Founded
2019
Private fund assets
$247.6M
VC funds
7
Tracked investments
27

Team · 7 people

from the firm's website & curated & public directories

What they invest in

from 22 of 27 portfolio companies

SaaS ×14AI & Machine Learning ×9Enterprise Software ×6Consumer ×5Marketing Tech ×5Direct to Consumer ×3E-commerce ×3HR Tech ×3

HQs:United States×15India×1

Who they back

founder profiles across 13 portfolio companies
85%
solo founders
11 of 13 mapped founding teams

Founding team size:solo founder×112 founders×14+ founders×1

Investments · 27 tracked

founders shown can be your intro path

By year:2025 · 32024 · 42023 · 12022 · 52021 · 12020 · 115 dated

Corfixcorfix.cominOct 2024

Corfix is construction safety and workforce management software that digitizes safety forms, certifications, timekeeping, payroll, and project workflows for construction teams.

Construction TechHR TechSaaSOttawa

Shawn Kenneth Watts(President and Chief Executive Officer.)Jeffrey Allen Burns(Secretary and Treasurer.)

BoardRobert Riopelle(Director)

Board seatAndrew Oved· per SEC Form D

Muddy Bitesmuddybites.comJul 2022

Muddy Bites makes snack-sized chocolate-filled cones inspired by the chocolate tip of a sundae cone, sold in seven year-round flavors plus seasonal varieties.

ConsumerDirect to ConsumerFoodTechNorth Sioux City, US

Jarod Steffes(Executive Officer, Director)Tyler DeVos(Executive Officer, Director)

Board seatAndrew Oved· per SEC Form D

Co-investorsEvolution VC PartnersHabitat PartnersRCV Frontline

Symmetresymmetre.comin𝕏Feb 2025

symmetRE is a data and reporting platform for real estate owners that connects to 20+ property management and accounting systems, standardizes portfolio data, and automates institutional-grade investor and lender reporting.

AI & Machine LearningData & InfrastructurePropTechChicago, US

Artur G(Founder)Jack Swoboda(Executive Officer, Director)inRoss Piermarini(Executive Officer, Director)inDrew Beaurline(SVP Operations & Customer Success)in

BoardBrandt Stiles(Director)

Board seatDavid Rogg· per SEC Form D

Airexpertairexpert.netin𝕏Seed · Nov 2023 · $3M

AireXpert provides a knowledge exchange and collaboration platform for the global aviation and aerospace technical community, connecting maintenance professionals, airline operators, and MRO companies to share expertise and best practices.

Enterprise SoftwareMobility & TransportationSaaS

Andy Hakes(Founder)in

Co-investorsLaunch NY

Aptyapty.ioin𝕏Dec 2020 · $5.4M

Apty is an AI-powered digital adoption platform for enterprises that tracks user adoption, identifies workflow breakdowns, and provides in-application guidance to improve how work gets done within existing software systems.

AI & Machine LearningEnterprise SoftwareSaaSBangalore, IN

Co-investorsCompanyon VenturesCreativeCoEudemian VenturesFalconX VenturesGaingels

Carefeedcarefeed.cominJul 2022 · $3M

Carefeed is an operations platform for senior living and long-term care communities that consolidates workflows such as admissions and e-signatures, resident bed boards, family portals, secure communications, training, surveys, and online payments into one system.

Digital HealthHealthtechSaaSCincinnati, US

Terrence M. Wall(Executive Officer, Director, Promoter)

Co-investorsAllos VenturesService Provider CapitalTelescope Partners

Continucontinu.comin𝕏Series A · Jan 2022 · $14M

Continu is an AI-powered learning management and enablement platform that lets enterprises author, deliver, and measure training for internal teams as well as external customers and partners, with tools including an assistant (Eddy) that delivers training via Slack, Teams, and SMS.

EdTechHR TechSaaSSan Francisco, US

Scott Burgess(Executive Officer, Director)in

Co-investorsFive Elms Capital

Drivenbemoredriven.comSeed · Jul 2025 · $3M

Software for home services businesses (such as pest control companies) that automates review requests, referral generation, and win-back/upsell outreach, and provides tools for lead and pipeline tracking, customer communication, team messaging, performance scorecards, and incentive programs.

Marketing TechSaaSSales Tech

Co-investorsSTARTUP IGNITION VENTURES

Encyrcleencyrcle.comin

Encyrcle provides an automated, text-based platform for substance use disorder and mental health treatment centers to manage post-discharge alumni engagement, compliance tracking, and relapse detection.

AI & Machine LearningDigital HealthEnterprise SoftwareHealthtechSaaS

Ashly Stone(Founder & CEO)in

Endearendearhq.comin𝕏

Endear is a retail CRM that centralizes customer, order, and product data to help stores personalize outreach and track omnichannel sales.

AI & Machine LearningMarketing TechRetail TechSaaSSales Tech

Jinesh Shah(Co-founder)inLeigh Sevin(Co-founder)in

Co-investors11.2 CapitalHabitat PartnersXRCZag Capital8VCChannel Equity Partners+2 more

Erinapperinapp.comin𝕏

ERIN provides AI-powered employee referral software and sourcing tools that help organizations turn employees into an effective recruiting channel.

AI & Machine LearningHR TechSaaS

Co-investorsBlueTree Venture CapitalRiverfront Ventures, LLC

EZ Newswireeznewswire.comin

EZ Newswire is a newswire service that helps PR teams create, publish, and monitor press releases across a network of verified news publishers.

Marketing TechMedia & EntertainmentSaaS

Neel Shah(Founder)in

Co-investorsHearstLabThe MBA FundValuestream Ventures

Irisintelgroupirisintelgroup.com

Intelligence workflow software for law enforcement and public safety agencies

Laminr sitelaminr.aiin

Laminr provides AI-powered bank statement analysis for income verification in non-qualified mortgage lending.

AI & Machine LearningFintechSaaS

Co-investorsRWT Horizons

Meetingpulsemeetingpulse.netin𝕏

MeetingPulse is a Microsoft Teams app that adds interactive audience engagement features to enterprise meetings, including polls, surveys, Q&A, quizzes, raffles, and sentiment analysis.

Enterprise SoftwareFuture of WorkMarketing TechSaaSSan Francisco, US

Partingpropartingpro.comin

Parting Pro provides cremation arrangement software for funeral homes, offering online arrangement tools, case management, and family-facing digital experiences.

E-commerceEnterprise SoftwareSaaS

Plantgemplantgem.cominMay 2021

Plantgem is an online shop selling flower seeds, bulbs, and young plants, letting customers browse by variety, season, vibe, or zodiac and receive orders with growing instructions delivered to their door.

ConsumerDirect to ConsumerE-commerceBoulder, US

Julie Sparrow Carson(Founder)inWillow King(Executive Officer)

RE Groceryregrocery.coin

Re Grocery offers package-free grocery and snack services aimed at reducing waste, including a zero-waste office breakroom snack program and a bookable popup shop for events.

Circular EconomyConsumerFoodTechLos Angeles, US

Joseph Macrino(Executive Officer, Director)inLauren Macrino(Executive Officer)

Co-investorsAble Partners

Titancaskettitancasket.com𝕏

Titan Casket operates an online retailer offering customizable caskets and funeral products with over 1,000 models, providing direct-to-consumer sales with free shipping and guaranteed on-time delivery to U.S. funeral homes.

ConsumerDirect to ConsumerE-commerceLittle Rock, US

Elizabeth SiegelJoshua SiegelScott GinsbergWilliam ProutLuke HenkeJulius Noble

Tough Leaftoughleaf.comin𝕏Jun 2024

Tough Leaf provides a platform for managing sourcing, outreach, compliance, and spend visibility across the project lifecycle for prime contractors and government teams.

AI & Machine LearningB2B MarketplacesConstruction TechEnterprise SoftwareGovTechNew York, US

Wissam Akra(Executive Officer, Director)

Co-investorsAlleyCorpStellifiAlley Robotics Ventures

Triviahublivetriviahublive.ioin𝕏

TriviaHub provides customizable trivia experiences and entertainment for corporate events and company celebrations, available both virtually and in-person at venues across the United States.

ConsumerFuture of WorkGamingMarketing Tech

USLegeuslege.aiin𝕏Feb 2025

USLege is an AI-powered platform for monitoring legislation, tracking bills, reading real-time hearing transcripts, and pulling video clips of legislative proceedings.

AI & Machine LearningGovTechLegalTechAustin, US

Laura DavisinEric Davis(Executive Officer, Director)

BoardLaura Carr(Director)Benjamin Brewer-Bowman(Director)

Co-investorsAvalanche VC

Walkwaywalkway.aiin

Walkway is a revenue management platform for tours and activities operators, providing AI-generated pricing recommendations, market and competitor demand tracking, and automated dynamic pricing with configurable rules, floors, and ceilings.

AI & Machine LearningSaaSTravel & HospitalitySan Francisco, US

Brent Boone(Founder)in

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Erin Technologies, Inc.We Are Arthur, Inc.ERINTitan Casket

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Reformation Partners made?
Reformation Partners has 27 tracked investments, including 6 dated in the last 24 months.
What stage does Reformation Partners invest at?
Reformation Partners invests at the Series A stage.
What sectors does Reformation Partners focus on?
Reformation Partners focuses on Construction Tech, Consumer, Data & Infrastructure, Digital Health, Direct to Consumer, E-commerce, EdTech, Enterprise Software, Fintech, GovTech, LegalTech, PropTech, SaaS.
Where is Reformation Partners located?
Reformation Partners is headquartered in Miami, US.
Who does Reformation Partners co-invest with?
Reformation Partners most often shares deals with Habitat Partners, AlleyCorp, Eudemian Ventures, among 22 tracked co-investors.
What size deals does Reformation Partners back?
Across 5 deals with disclosed amounts, Reformation Partners has joined rounds of $3M – $14M (median $3M).

Media · Podcasts & interviews

featuring the team

Ep 5: Jim Hao, Managing Partner of Reformation Partners | The Entre Show Podcast

Entre · Jim Hao

Images

Reformation Partners photoReformation Partners photo

Co-investors · 1

STARTUP IGNITION VENTURES

Startup Ignition Ventures is a pre-seed fund backing software and AI founders who show real customer traction and disciplined execution, operating within a broader founder ecosystem that includes a bootcamp and AI-powered tools.

Both backed · 1
$100K – $1M

Firms observed investing alongside Reformation Partners, from public investor directories. Shared companies are the overlap with Reformation Partners's recorded portfolio.

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