Endear

Endear is a customer relationship management and clienteling platform built for retail brands operating both physical stores and online channels. The product unifies purchases, preferences, interactions and other omnichannel data from point-of-sale, ecommerce, customer support and loyalty systems into a single real-time customer profile that store associates can act on. Core modules include the CRM, appointments and scheduling, campaigns, Stories (content-rich messages), SalesChat for online customers, notes and tasks, and data and insights reporting. Messaging spans email, SMS and WhatsApp, and associates can log notes by voice, send messages from mobile devices and view their individual performance statistics.

Endear positions its AI features as workflow guidance rather than summarization: an AI Notetaker captures and organizes in-store visit notes, and an AI Opportunity Engine surfaces high-value follow-up opportunities. The company distinguishes itself from B2B-oriented CRMs such as Salesforce and HubSpot, which it describes as built for sales pipelines, and from campaign-marketing tools such as Klaviyo and Attentive, which it says address segment-level marketing while Endear supports one-to-one associate conversations and attributes resulting sales. It maintains developer documentation covering CSV imports, a GraphQL Admin API, a scheduler embed and a SalesChat SDK, plus a help center covering integrations, messaging, campaigns and analytics.

Founding story

Co-founders Leigh Sevin and Jinesh Shah met in 2015 as fellows in the Venture for America program. Drawing on backgrounds in retail, design and technology, they identified a gap in retail-specific software capable of uniting online and offline customer experiences and founded Endear in 2019 to address the difficulty retailers faced delivering personalized experiences across channels.

Business model

Endear sells a subscription software platform to retail brands; its own marketing references a subscription cost against which customers measure return, a free trial, a pilot program and demo-led sales. It also runs a partnership program with retail agencies, consultants and industry experts to reach clients internationally.

Subscription-based software licensing to retail brands, with results marketed as a multiple of return on subscription cost.

Traction

Endear's own materials cite customer outcomes including a 17% average SMS reply rate, a 52% increase in order frequency, a 72% increase in average order value and a 136x average return on subscription cost, alongside case studies such as GANNI's 28% average order value increase and Gorjana's 20% SMS conversion rate. The company reports serving thousands of stores globally and names customers including Reformation, Glossier and UNTUCKit.

Latest developments

In January 2025 Endear announced a $6 million Series A led by Channel Equity Partners, to be used for product development, customer success and expansion into new markets. The company has since promoted AI capabilities including an AI Opportunity Engine and AI Notetaker, and states it was named MarTech's Breakthrough Award winner for Cross-Channel Orchestration Platform of 2026.