Keychain CPG manufacturing platform

Keychain is an AI-powered manufacturing platform for the consumer packaged goods (CPG) industry. It connects brands, retailers and manufacturers to support sourcing, product development and production workflows, with a particular focus on private-label and challenger-brand production. The platform structures product information into searchable data so that brands can identify and evaluate suitable contract manufacturing partners, a process the company says has traditionally taken 12 to 18 months in an industry that still runs largely on trade shows, word of mouth and opaque pricing.

The company's stated network spans more than 30,000 manufacturers and more than 20,000 brands and retailers. A product referenced as Keychain360 is positioned to reduce private-label product launch time by up to 30% and to streamline sourcing. Keychain also publishes industry research: its 2026 CPG Intelligence Report surveyed more than 1,000 U.S. CPG manufacturers across over 500 product categories, drawing on invitations sent to more than 20,000 verified U.S. manufacturers, and reported findings on private-label expansion, AI adoption, idle production capacity, margin pressure and software purchasing intent.

Founding story

Co-founders Oisin Hanrahan and Umang Dua, who previously founded the home-services marketplace Handy and sold it to Angi — later serving as CEO and CRO respectively of ANGI Homeservices — identified the difficulty of matching CPG brands with contract manufacturers as an unsolved marketplace problem. They were joined by co-founder Jordan Weitz, who brought CPG experience.

Business model

Keychain operates a platform/marketplace model that intermediates between CPG brands and retailers on one side and contract manufacturers on the other, providing AI-powered matching and workflow tooling for sourcing, product development and manufacturing.

Traction

The company reports a network of over 30,000 manufacturers and over 20,000 brands and retailers, up from over 10,000 manufacturers at the platform's launch in February 2024. Reported total capital raised is $78 million.

Latest developments

In May 2026 Keychain published its 2026 CPG Intelligence Report, based on a survey of more than 1,000 U.S. CPG manufacturers, reporting that 52% plan to add new production lines, 25% plan to open new facilities, and that AI-enabled manufacturers are 2.6x more likely to expect revenue growth above 20%.