Truehold
St. Louis, US · 10 known investors
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Truehold Financial provides financing for real estate investors, including long-term loans for rental properties qualified on property cash flow and short-term loans covering purchase and renovation costs. It offers fast funding in as few as 10 days with programs like DSCR-style rental loans and fix-and-rehab loans.
Also known as Truehold Financial
Founders & leadership
Investors · 10
Company profile
researched Aug 2026Truehold is a real estate platform that offers property owners several ways to access the value held in their homes or investment properties. For homeowners, it provides a sell-and-rent (sell-and-stay) transaction in which the owner sells the home at an agreed price and then rents it back under a standard lease, with property taxes and essential repairs handled by the landlord, as well as a traditional outright home sale paid upfront.
For real estate investors, Truehold offers multifamily sales, single-family rental (SFR) portfolio sales, and financing products including DSCR loans for rental properties and fix-and-flip loans. The company positions these products under a single platform intended to let owners compare options for using property equity, with transaction steps and terms explained upfront. Truehold Financial is the company's financing arm, launched in 2025 alongside a nationwide expansion of its financing products.
Business model
Truehold combines principal real estate transactions with lending: it purchases homes outright or through sell-and-rent arrangements in which the seller becomes a tenant under a standard lease, buys multifamily assets and single-family rental portfolios, and originates investor financing such as DSCR and fix-and-flip loans through Truehold Financial.
Traction
The company states it served its 1,000th customer in 2023 and describes serving thousands of homeowners and investors nationwide as of 2024.
Latest developments
In 2025 Truehold launched Truehold Financial and expanded its financing products, including DSCR and fix-and-flip loans, nationwide.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Truehold positions itself as an alternative to traditional real estate companies by bringing sell-and-rent transactions, direct property sales, portfolio sales, and investor financing together on one platform rather than a listing-based sale process.
The company emphasizes offering multiple equity-access and financing options under one roof, transactions without listing the property, transparent upfront explanation of terms and steps, seasoned transaction professionals, and technology-assisted offer generation.
Technology
The company describes an online platform through which customers submit property and rental income details to request offers, and states that AI-powered data is used to generate competitive offers and shorter timelines.
Go-to-market
Direct-to-consumer and direct-to-investor acquisition through its website, where prospects submit property details and rental income information to receive an offer and are contacted by a real estate specialist, supported by a phone line and a partner program for single/small-group and large-team realtors, wholesalers, and mortgage professionals who refer business.
Homeowners seeking to access home equity without moving or to sell and move on, and real estate investors building or exiting rental portfolios, including those seeking rental-property and renovation financing. It also works with partners such as realtors, wholesalers, and mortgage professionals.
Geography
United States. The company launched in St. Louis in 2021, expanded across the Midwest in 2022 into Cleveland, Kansas City, Cincinnati, and Indianapolis, added six more states in the Southern US in 2024, and expanded its financing products nationwide in 2025.
History
Truehold launched in St. Louis in 2021, serving its first customers with a focus on simplifying home equity access. In 2022 it expanded across the Midwest to Cleveland, Kansas City, Cincinnati, and Indianapolis. It reported serving its 1,000th customer in 2023, entered six additional states in the Southern US in 2024, and launched Truehold Financial with nationwide financing products in 2025.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsTruehold launched Truehold Financial and expanded its financing products, including DSCR and fix-and-flip loans, nationwide.
Truehold brought its products to six more states in the Southern US.
The company expanded its operations across the Midwest.
Truehold launched in St. Louis and served its first customers with a focus on simplifying home equity access.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 4
primary sources listed
- Trueholdtruehold.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Truehold do?
- Truehold is a US real estate platform offering sell-and-rent, home and portfolio sales, and investor financing.
- Who founded Truehold?
- Truehold was founded by Azat Tulegenov.
- Who are Truehold's investors?
- Truehold's investors include 25Madison, BAM Ventures, Clocktower Ventures, Great Wave Ventures, Habitat Partners, Launchpad Capital, Samsung Next, Twelve Below and 2 more.
- Where is Truehold headquartered?
- Truehold is headquartered in St. Louis, US.