Muddy Bites
North Sioux City, US · Founded 2019 · Delaware corporation · 6 known investors
Muddy Bites makes bite-sized snacks modeled on the chocolate-filled tip of a sundae cone, using Fairtrade cocoa and kosher-certified ingredients. The products are sold directly to consumers online, including through bundles like the Bestseller Bundle.
Also known as Muddy Bites, Inc.
Founders & leadership
Muddy Bites was founded in 2019 by Jarod Steffes.
Board
Investors · 6
Also in the syndicate · 3
Reported raises · per SEC filings
Form D private placements$4.8M disclosed across 1 of 2 rounds · 2022
▶$4.8MraisedJul 2022 · 14 investors · OtherRule 506(b)
- Andrew OvedDirector
- Jarod SteffesExecutive Officer, Director
- Tyler DeVosExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $4.8M
- First sale
- Jul 2022
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Muddy Bites, Inc. is a snack company that produces bite-size waffle cone tips filled with chocolate and other fillings, recreating the chocolate-filled end of a sundae cone. The core line includes milk chocolate, dark chocolate and white chocolate, alongside additional year-round and seasonal flavors such as churro, peanut butter chocolate, a Dubai-style chocolate with pistachio and phyllo, and a Disney Pixar Toy Story strawberry variant. The company states it offers seven year-round flavors plus seasonal items.
Products are certified Fairtrade, RSPO and kosher dairy by the Orthodox Union, and the company describes its cones as non-GMO. Items are sold in multi-bag pack sizes (for example three, six and twelve bags of Milk Chocolate at a $14.99 base price) and as bundles such as the $16.99 Bestseller Bundle, with a subscription option and a stated happiness guarantee. The company is headquartered in North Sioux City, South Dakota.
Founding story
Founders Jarod Steffes and Tyler DeVos grew up in Le Mars, Iowa, a town known for ice cream, and observed that the chocolate-filled tip was the favorite part of a sundae cone but was not sold on its own. They turned that idea into Muddy Bites, which the company's about page dates to 2018.
Business model
Consumer packaged goods: Muddy Bites manufactures branded snack products sold through its own e-commerce store, including one-time purchases, multi-bag packs, gift cards and subscriptions, as well as through third-party retail and online marketplaces.
Revenue comes from product sales — direct-to-consumer orders and subscriptions on muddybites.com, sales through Amazon, and wholesale distribution to retail chains.
Traction
Distribution expanded from 2,300 retail locations at the beginning of 2022 to more than 5,200 by September 2022, with a stated goal of more than 15,000 doors in 2023; the company's site currently cites more than 18,000 locations. Its website reports over 5,800 five-star reviews, and the Milk Chocolate product alone carries 4,601 reviews with a 4.8 average rating. A 2022 press release stated the company was set to more than double revenue that year.
Latest developments
Recent product introductions promoted on the company's site include a Dubai-style chocolate with pistachio and phyllo, a churro flavor, peanut butter chocolate, and a licensed Disney Pixar Toy Story strawberry-filled product. The site lists retail availability at Target, Walmart and Whole Foods and more than 18,000 store locations.
▸Full profile — market position, go-to-market, geography, history
Market position
Positioned in the indulgent/nostalgic snack segment of the US packaged snack market, distributed in the cookie aisle of national grocery and mass retailers.
The product replicates the chocolate-filled tip of a sundae cone as a standalone shelf-stable snack, supported by Fairtrade, RSPO and Orthodox Union kosher dairy certifications and non-GMO cones.
Go-to-market
Direct-to-consumer e-commerce and subscriptions on its own site, Amazon sales, and retail distribution at chains including Target, Walmart and Whole Foods, supported by a store locator. Earlier growth was driven by viral TikTok videos, influencer partnerships and memes, and the company added experienced CPG sales, marketing, supply chain and finance leaders to scale retail distribution.
Retail snack consumers in the United States; press coverage frames the brand as resonating with Gen Z and millennial consumers seeking indulgent snacks.
Geography
Headquartered in North Sioux City, South Dakota, with nationwide US retail distribution and online sales.
History
The company was founded by Jarod Steffes and Tyler DeVos and, per its own account, began in 2018. It initially sold mostly through its online store and Amazon with limited retail presence. Distribution grew from 2,300 retail locations at the start of 2022 to more than 5,200 by September 2022, when it announced a financing round of more than $5 million and a set of senior hires, including president Michael Parisi. The company projected more than 15,000 stores in 2023; its site now cites more than 18,000 locations.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlap
Companies competing with Muddy Bites for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 4
launches, deals, and filingsThe company promotes new items including a Disney Pixar Toy Story-branded strawberry-filled waffle cone product, Dubai Style Chocolate with pistachio and phyllo, Churro, and Peanut Butter Chocolate.
Muddy Bites announced a financing round of more than $5 million from investors including Reformation Partners, RXBAR founder Peter Rahal, former RXBAR COO Sam McBride and barkTHINS founder Scott Semel, to support distribution growth and team expansion.
$5M source ↗
Michael Parisi, previously a senior executive at barkTHINS and SmartSweets, joined Muddy Bites as president.
Jessie Ferraioli (formerly Hershey Co.) joined as head of marketing, Tiffany Cap (formerly Lily's Sweets) as director of supply planning and operations, and Steven Sacchinelli (formerly Hippeas and barkThins) as vice president of finance; new sales leaders were also hired from barkTHINS and SmartSweets.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 8
primary sources listed
- Muddy Bitesmuddybites.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Muddy Bites do?
- Muddy Bites makes bite-sized waffle cone snacks filled with chocolate, sold online and in national US retailers.
- Who founded Muddy Bites?
- Muddy Bites was founded by Jarod Steffes in 2019.
- Who are Muddy Bites's investors?
- Muddy Bites's investors include Evolution VC Partners, Habitat Partners, Reformation Partners.
- How much funding has Muddy Bites raised?
- Muddy Bites has disclosed $4.8M raised across 1 of its 2 known rounds.
- Where is Muddy Bites headquartered?
- Muddy Bites is headquartered in North Sioux City, US.