Roxberry
1 known investors
Roxberry makes soda-style drinks for kids using fruits and vegetables, with 5g of sugar, no artificial ingredients, and no single-use plastic. The beverages are sold in stores nationwide and positioned as a healthier alternative to juice boxes and conventional soda.
Also known as Roxberry Fizz for Kids · Roxberry Naturals, Inc
Investors · 1
Company profile
researched Aug 2026Roxberry (legal entity Roxberry Naturals, Inc.) is a Columbus, Ohio-based beverage company that produces sparkling canned drinks formulated for children. The products are flavored with real fruits and vegetables, contain 5g of sugar per can, and are made without artificial flavors, colors, sweeteners, high-fructose syrups or dyes. Sweetening comes from a combination of monkfruit and cane sugar, and the company states the drinks provide vitamins, antioxidants and electrolytes derived from fruits and vegetables. Roxberry positions the product as containing 40% less sugar than leading juice boxes.
The line consists of three flavors sold in 7.5oz recyclable aluminum cans: Pink Lava (strawberry lemonade), Ocean Potion (fruit punch) and Galaxy Gulp (orange citrus). Packs are sold direct-to-consumer at $5.99 for four cans and $32.99 for 24 cans, with free shipping over $50. The company's site also lists a fruit and vegetable drink mix category, described as a nutrient-rich water mix-in powder, though no products were listed in that collection. Roxberry emphasizes avoidance of single-use plastic, using recyclable aluminum cans as an alternative to plastic packaging common in children's beverages.
Founding story
Roxberry was founded by parents who were searching for better beverage options for their own children and identified a gap in the modern soda aisle for a better-for-you soda made specifically for kids.
Business model
Consumer packaged goods: Roxberry manufactures and sells branded canned beverages through national retail distribution and through direct-to-consumer e-commerce on its own website.
Product sales of multi-can packs, both at retail and via the company's online store, where 4-can packs are priced at $5.99 and 24-can packs at $32.99.
Traction
Following a January 2026 Walmart launch across more than 2,200 stores, the company reported growth of nearly 900% over four months and secured a further 50% increase in Walmart store count to more than 3,300 stores, roughly doubling its presence across retail partners. It added Texas retailer H-E-B in April 2026 and closed a funding round in May 2026.
Latest developments
On May 14, 2026, Roxberry announced the closing of a funding round, following its Walmart national launch and H-E-B entry; Co-Founder and COO Dan Haugen said the capital would be used to expand distribution and reach more families ahead of peak beverage season.
▸Full profile — market position, go-to-market, geography
Market position
The company describes itself as the first modern soda made specifically for kids and as the first kids' beverage placed in Walmart's Modern Soda aisle, entering an already competitive modern soda segment where it says it is drawing new consumers, particularly parents, into the category.
Kid-specific formulation within the modern soda category, with flavors derived from fruits and vegetables, 5g of sugar per can, monkfruit and cane sugar sweetening, no artificial flavors, colors or sweeteners, and recyclable aluminum packaging instead of single-use plastic.
Go-to-market
Roxberry sells through large national and regional grocery and mass retailers, including a January 2026 Walmart launch across 2,200+ stores in all 50 states and an April 2026 entry into Texas retailer H-E-B, alongside a store locator and direct online sales. Marketing draws on parent-founder positioning, social media accounts on Instagram and TikTok, an email/SMS club program, and customer testimonials.
Parents and caregivers purchasing beverages for children, positioned as an alternative to juice boxes and conventional soda; the company also targets parents shopping the modern soda aisle.
Geography
Headquartered in Columbus, Ohio, with distribution across all 50 U.S. states via Walmart and a regional presence in Texas through H-E-B.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsWalmart increased Roxberry's store count by an additional 50%, to more than 3,300 stores.
Roxberry announced the closing of a funding round, with the amount and investors undisclosed, citing plans to expand distribution and deepen retail partnerships. The company is headquartered in Columbus, Ohio.
Roxberry expanded into Texas retailer H-E-B beginning April 27, following its Walmart growth.
Roxberry launched nationally in Walmart, described as the first kids' beverage to enter Walmart's Modern Soda aisle, reaching more than 2,200 stores across all 50 states.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Roxberrygetroxberry.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Roxberry do?
- Roxberry makes canned "modern soda" for kids, sweetened with fruits and vegetables and containing 5g of sugar per can.
- Who are Roxberry's investors?
- Roxberry's investors include Habitat Partners.