Fundraising FoxLondon · Pre-Seed–Series A · 15 people tracked
Also known as Redrice
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Investment thesis
Redrice Ventures invests in purpose-driven consumer brands that shape culture and build engaged fanbases rather than mere customer bases. It targets UK-based seed to Series A companies with global ambitions, spanning products, services, platforms, marketplaces, new business models, and retail tech serving consumer brands. Ideal companies are building category-winning products and teams, have a growing community of customers, generate revenue up to £10m with strong momentum, and have a credible path to £100m+ in revenue. The firm emphasizes founders driven by a cause beyond financial returns, guided by values of honesty, sacrifice, teamwork, and a people-planet-profit philosophy.
Source: firm website, verified Aug 3, 2026.
Team · 15 people
from the firm's website & curated & public directories
What they invest in
from 16 of 36 portfolio companiesConsumer ×11Direct to Consumer ×10Wellness & Fitness ×7E-commerce ×4Sports Tech ×4FoodTech ×3AI & Machine Learning ×2Healthtech ×2
HQs:United Kingdom×8Canada×1France×1United States×1
Who they back
founder profiles across 10 portfolio companiesFounding team size:solo founder×62 founders×24+ founders×2
Investments · 36 tracked
founders shown can be your intro pathBy year:2026 · 22025 · 32024 · 22023 · 12022 · 12021 · 211 dated
LEON is a fast-casual restaurant chain that offers nutritionally balanced meals at quick-service speed, operating across the UK and Europe.
ConsumerDirect to ConsumerFoodTechSports TechLondon, GB
Simon MottramJohn VincentHenry Dimbleby
Co-investorsEnterprise Capital Funds
By Rotation is a fashion rental platform that allows consumers to rent designer clothing and lend or monetize their own wardrobes.
Circular EconomyConsumerMarketplaces
Eshita Kabra(Founder)inEshita Kabra-Davies(Founder)
Co-investorsCornerstone VCSie VenturesTrue.Cherry VenturesClosed Loop PartnersTrue Global Ventures
British premium sportswear brand and end-to-end digital retailing platform for professional sports teams.
Philip Beahon(Founder)inThomas Beahon(Founder)inPhil Beahon(Founder)Tom Beahon(Founder)
Co-investorsFELIX CAPITALHanaco Venture CapitalRaineBNP Paribas
Coopah offers a run-training app that combines AI-driven personalization with coaching plans built by professional coaches and grounded in sports science, serving runners from beginners to those targeting competitive marathon times.
AI & Machine LearningConsumerSports TechWellness & FitnessLondon, GB
Pete Cooper(Co-founder)inDan(Co-founder)
Co-investorsAmrock VenturesDMG VenturesActive Partners
Epetome sells a synbiotic supplement combining probiotics and prebiotics (50 billion CFU) aimed at gut health issues such as bloating.
ConsumerDirect to ConsumerWellness & Fitness
Emily English
Co-investorsActive Partners
Finematter is a curated online marketplace that connects buyers with independent fine jewellers globally, offering handcrafted pieces, bespoke design services, and repair and remodeling of existing jewellery.
ConsumerDirect to ConsumerE-commerceMarketplacesLondon, GB
Caroline Chalmer(Founder)in
Co-investorsEmblemHeartcore Capital
Compostable biopolymer material derived from seaweed and natural sources.
Co-investorsBtomorrow VenturesPente CapitalVala CapitalIndico Capital Partners
GoJoe is a corporate health and fitness platform that runs inclusive, gamified team challenges across 60+ activity types, with social features, analytics, and a move-to-earn rewards system.
Digital HealthHealthtechHR TechSports TechWellness & Fitness
Phil(Co-founder & CEO)Will(Co-founder)Costi(Co-founder)Mihai(Co-founder)
Co-investorsAmrock VenturesAnimoca BrandsHellen’s Rock CapitalSuperbet Ventures
Co-investorsActive Partners
Luna Daily makes pH- and microbiome-balanced body and intimate care products, including washes, sprays, and whole-body deodorants formulated with natural, hypoallergenic, and vegan ingredients.
ConsumerDirect to ConsumerWellness & Fitness
Katy Cottam(Founder)in
Co-investorsJoyance PartnersUnilever Ventures
Consumer brand focused on sustainable consumption
Nick Doman(Founder)inWill Pearson(Founder)in
Co-investorsSustainable Ventures
Omni is a browser extension that helps sales and support teams quickly access current internal information by integrating with existing knowledge sources and surfacing relevant answers during their work.
AI & Machine LearningEnterprise SoftwareFuture of WorkSan Francisco, US
Akshay Ramaswamy(Founder)inAndrew Chang(Founder)inChetan Rane(Founder)inChris Merrick(Founder)Colin Zima(Founder)Jamie Davidson(Founder)
Co-investorsSoma CapitalY CombinatorArtesianAurumBoxGroupCPT Capital+16 more
Omni makes electric scooter attachments that connect to wheelchairs, letting wheelchair users travel on urban and off-road terrain; the company states 95% of wheelchairs are compatible with its devices.
HardwareHealthtechMobility & Transportation
Co-investors50 PartnersCraft VenturesDigitalis VenturesFirst Round CapitalGV (Google Ventures)ICONIQ+6 more
Omni is a non-custodial multi-chain crypto wallet that lets users store, bridge, and swap tokens across multiple blockchains, import wallets from MetaMask, Keplr, and Phantom, build custom portfolios, and buy crypto with a credit card.
Crypto & Web3Fintech
Serafin Lion Engel(Founder)
Co-investorsFigmentFlori VenturesCraft VenturesDigitalis VenturesEmerge VenturesFirst Round Capital+11 more
Puresport sells performance nutrition products for athletes and active individuals, including high-sodium electrolyte sachets, energy gels, creatine, and running performance wear.
ConsumerDirect to ConsumerWellness & Fitness
Grayson Hart(Founder)inDaniel Temmin
Co-investorsFive Seasons Ventures
Skin Rocks is a skincare brand selling products such as moisturisers and serums (including a hyperpigmentation serum) directly to consumers, along with gift sets and refills.
Direct to ConsumerE-commerceWellness & Fitness
Caroline Hirons(Facialist and Founder)in
Spacegoods makes an all-in-one daily drink blend combining coffee with functional mushrooms and adaptogens, aimed at promoting focus, energy, calm and gut health for consumers seeking a wellness alternative to coffee and supplements.
ConsumerDirect to ConsumerFoodTechWellness & Fitness
Co-investorsFive Seasons VenturesSlingshot Ventures
Untamed makes cat food using human-grade, real hand-shredded meats, sold direct to consumers via a subscription trial box and delivery.
ConsumerDirect to ConsumerFoodTech
Co-investorsFive Seasons VenturesVenture StarsCoefficient Capital
Untamed Perfumes is an independent fine fragrance house that hand-blends, bottles, and labels gender-inclusive perfumes using unusual materials.
ConsumerDirect to ConsumerE-commerceVancouver, CA
Marco Pacifici(Founder)Sunyata Calogeros-Smith(Founder)
Co-investorsFive Seasons VenturesVenture Stars
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
BanquistColorsxstudiosDaily Colors x StudiosEpetōmeHYLOLife SuppliesLunaLVNDR HealthMissionMission MotherMother RootNeutonicRootSelf SpaceWinedrops
Portfolio news
latest coverage across their companiesPuresport · finsmes.com · Apr 23, 2025
Principals & officers · per Companies House
what is this? ⓘDirector · British · since 2018
Director · British · since 2025
Tom March — 25–50% of shares, 25–50% of voting rights
Amulet Private Office Limited — 25–50% of shares, 25–50% of voting rights
Frequently asked questions
- How many investments has Redrice Ventures made?
- Redrice Ventures has 36 tracked investments, 1 of which have exited, including 5 dated in the last 24 months.
- What stage does Redrice Ventures invest at?
- Redrice Ventures invests at the Pre-Seed, Seed, Series A stages.
- What sectors does Redrice Ventures focus on?
- Redrice Ventures focuses on B2B Marketplaces, Consumer, Direct to Consumer, E-commerce, FemTech, FoodTech, Healthtech, Marketing Tech, Marketplaces, Retail Tech, Sector Agnostic, Wellness & Fitness.
- Where is Redrice Ventures located?
- Redrice Ventures is headquartered in London, GB.
- Does Redrice Ventures lead rounds?
- Redrice Ventures has led 4 of the 9 rounds where its role is on record.
- Who does Redrice Ventures co-invest with?
- Redrice Ventures most often shares deals with Five Seasons Ventures, Active Partners, FELIX CAPITAL, among 18 tracked co-investors.
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