Redrice Ventures

Giles Humphries co-founded healthy eating startup Mindful Chef in 2015, scaling it from a bedroom to a 200-person team and UK-leading D2C brand on £8 million total investment, reaching £100 million ARR before selling to Nestlé in 2024. He brings founder and operator experience as CMO.

Jonathan Heilbron served as CFO and later CEO of Thomas Pink, where he managed an LVMH sale, internationalized operations, and grew sales to £75 million. He brings expertise in strategic simplification and helping founders navigate complex business challenges.

Robert Senior co-founded advertising agency Fallon London in the late 1990s, growing it to 190 people before its sale to Publicis, where he became Global CEO of Saatchi & Saatchi. At Redrice, he focuses on helping founders build long-term brand value.

Andrew Sutcliffe co-founded Writtle Holdings, which became one of the UK's largest private media groups. He has seeded multiple businesses including Purple Bricks and Eagle Eye Solutions through to IPO, and offers operational advice with an extensive network of investors and founders.

Claudia Yupangco was an Associate at Primeiro Partners investment bank in the Philippines, advising on real estate, technology, agriculture, and logistics. She holds an MBA from London Business School and brings investment experience and technical expertise.

Gabbie Swycher previously worked at Deutsche Bank advising major consumer brands on M&A transactions. She joined Redrice to work more closely with disruptive challenger brands, with particular interest in health, community-led platforms, and femtech ventures.

Alistair Brownlee is a two-time Olympic gold medalist, four-time triathlon world champion, and three-time Ironman winner. He has made over 20 startup investments focused on health and active living, and was appointed to the International Olympic Committee Athletes' Commission in 2022.

Sir Andy Murray is a professional athlete with three Grand Slam titles and two Olympic gold medals in tennis. He has backed over 50 ventures in technology, fitness, hospitality, and wellness sectors, focusing on British businesses with potential for lasting impact.

Helen Connor has extensive experience optimizing financial operations, managing multi-currency transactions, payroll, and compliance across private family offices and corporate environments. She brings expertise in streamlining financial systems to support growth and scaling.

Ivan Shyr specializes in B2B tech and early-stage startups applying scientific innovations to global challenges. He was Investment Director at Sussex Place Ventures from 2011 to 2020 investing in nanotechnology and digital twin solutions, with prior semiconductor industry experience in China.