London · Pre-Seed–Series A · 16 people tracked
Investment thesis
Redrice Ventures invests in purpose-driven consumer brands that shape culture and build engaged fanbases rather than mere customer bases. It targets UK-based seed to Series A companies with global ambitions, spanning products, services, platforms, marketplaces, new business models, and retail tech serving consumer brands. Ideal companies are building category-winning products and teams, have a growing community of customers, generate revenue up to £10m with strong momentum, and have a credible path to £100m+ in revenue. The firm emphasizes founders driven by a cause beyond financial returns, guided by values of honesty, sacrifice, teamwork, and a people-planet-profit philosophy.
Source: firm website, verified Aug 3, 2026.
Team · 16 people
from the firm's website & curated & public directoriesWhat they invest in
from 11 of 28 portfolio companiesConsumer ×8Direct to Consumer ×7Wellness & Fitness ×6E-commerce ×3Marketplaces ×2Sports Tech ×2Circular Economy ×1Crypto & Web3 ×1
HQs:United Kingdom×5
Investments · 28 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 12024 · 13 dated
By Rotation is a fashion rental platform that allows consumers to rent designer clothing and lend or monetize their own wardrobes.
Circular EconomyConsumerMarketplaces
Co-investorsCornerstone VCSie VenturesTrue.
British premium sportswear brand and end-to-end digital retailing platform for professional sports teams.
Philip Beahon(Founder)inThomas Beahon(Founder)in
Co-investorsFELIX CAPITALHanaco Venture CapitalBNP Paribas
Co-investorsBonnier Capital
Coopah is a running training app that provides personalised coaching plans backed by human running coaches, sports psychologists, physiotherapists, and nutritionists.
ConsumerSports TechWellness & FitnessLondon, GB
Pete Cooper(Founder)
Co-investorsAmrock VenturesDMG VenturesActive Partners
Epetome sells a synbiotic supplement combining probiotics and prebiotics (50 billion CFU) aimed at gut health issues such as bloating.
ConsumerDirect to ConsumerWellness & Fitness
Emily English
Co-investorsActive Partners
Gut health brand founded by Emily English.
Finematter is an online marketplace connecting consumers with independent fine jewellers to shop handcrafted or bespoke pieces, as well as repair, remodel, and resell jewellery.
ConsumerE-commerceMarketplaces
Co-investorsEmblem
Co-investorsActive Partners
Luna Daily makes pH- and microbiome-balanced body and intimate care products, including washes, sprays, and whole-body deodorants formulated with natural, hypoallergenic, and vegan ingredients.
ConsumerDirect to ConsumerWellness & Fitness
Katy Cottam(Founder)
Co-investorsJoyance PartnersUnilever Ventures
Consumer brand focused on sustainable consumption
Nomina is a unified trading terminal for perpetual future decentralized exchanges (perp DEXs) that lets DeFi users run and automate advanced cross-exchange trading strategies.
Crypto & Web3Data & InfrastructureFintech
Tyler Tarsi(Co-Founder and CTO)Austin King(Founder)in
Co-investorsPantera CapitalCraft VenturesDigitalis VenturesICONIQIW CapitalLever VC
Puresport sells performance nutrition products for athletes and active individuals, including high-sodium electrolyte sachets, energy gels, creatine, and running performance wear.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsFive Seasons Ventures
Skin Rocks is a skincare brand selling products such as moisturisers and serums (including a hyperpigmentation serum) directly to consumers, along with gift sets and refills.
Direct to ConsumerE-commerceWellness & Fitness
Spacegoods makes functional mushroom and adaptogen powder blends (such as Rainbow Dust, Astro Dust, Glow Dust, and Hydro Dust) marketed as coffee alternatives for energy, focus, sleep, and hydration.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsFive Seasons VenturesSlingshot Ventures
Untamed makes cat food using human-grade, real hand-shredded meats, sold direct to consumers via a subscription trial box and delivery.
ConsumerDirect to ConsumerFoodTech
Co-investorsFive Seasons VenturesVenture StarsCoefficient Capital
Portfolio news
latest coverage across their companiesManors · hexham-courant.co.uk · Aug 11, 2026
Omni · businesswire.com · Jul 6, 2026
Castore · uk.fashionnetwork.com · May 6, 2026
Puresport · insider.fitt.co · Sep 2, 2025
Untamed · petbusinessworld.co.uk · Apr 8, 2025
Principals & officers · per Companies House
what is this? ⓘDirector · British · since 2018
Director · British · since 2025
Tom March — 25–50% of shares, 25–50% of voting rights
Amulet Private Office Limited — 25–50% of shares, 25–50% of voting rights
Frequently asked questions
- How many investments has Redrice Ventures made?
- Redrice Ventures has 26 tracked investments, including 1 dated in the last 24 months.
- What stage does Redrice Ventures invest at?
- Redrice Ventures invests at the Pre-Seed, Seed, Series A stages.
- What sectors does Redrice Ventures focus on?
- Redrice Ventures focuses on B2B Marketplaces, Consumer, Direct to Consumer, E-commerce, FemTech, FoodTech, Healthtech, Marketing Tech, Marketplaces, Retail Tech, Sector Agnostic, Wellness & Fitness.
- Where is Redrice Ventures located?
- Redrice Ventures is headquartered in London, GB.
- Who does Redrice Ventures co-invest with?
- Redrice Ventures most often shares deals with Five Seasons Ventures, Active Partners, FELIX CAPITAL, among 13 tracked co-investors.
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