Redrice Ventures
Venture capitalLondon · Pre-Seed–Series A · 13 people tracked
Investment thesis
Redrice Ventures invests in purpose-driven consumer brands that shape culture and build engaged fanbases rather than mere customer bases. It targets UK-based seed to Series A companies with global ambitions, spanning products, services, platforms, marketplaces, new business models, and retail tech serving consumer brands. Ideal companies are building category-winning products and teams, have a growing community of customers, generate revenue up to £10m with strong momentum, and have a credible path to £100m+ in revenue. The firm emphasizes founders driven by a cause beyond financial returns, guided by values of honesty, sacrifice, teamwork, and a people-planet-profit philosophy.
Source: firm website, verified Aug 3, 2026.
Team · 13 people
from the firm's website & public directories
What they invest in
from 2 of 26 portfolio companiesConsumer ×2Circular Economy ×1Direct to Consumer ×1Marketplaces ×1Wellness & Fitness ×1
HQs:United Kingdom×2
Investments · 26 tracked
founders shown can be your intro pathBy Rotation is a fashion rental platform that allows consumers to rent designer clothing and lend or monetize their own wardrobes.
Circular EconomyConsumerMarketplaces
Gut health supplement company offering a once-daily pre- and pro-biotic product developed by a renowned nutritionist
Gut health brand founded by Emily English.
Consumer skincare/personal care brand.
Consumer brand focused on sustainable consumption
Puresport sells performance nutrition products for athletes and active individuals, including high-sodium electrolyte sachets, energy gels, creatine, and running performance wear.
ConsumerDirect to ConsumerWellness & Fitness
Principals & officers · per Companies House
what is this? ⓘDirector · British · since 2018
Director · British · since 2025
Tom March — 25–50% of shares, 25–50% of voting rights
Amulet Private Office Limited — 25–50% of shares, 25–50% of voting rights
Frequently asked questions
- What stage does Redrice Ventures invest at?
- Redrice Ventures invests at the Pre-Seed, Seed, Series A stages.
- What sectors does Redrice Ventures focus on?
- Redrice Ventures focuses on B2B Marketplaces, Consumer, Direct to Consumer, E-commerce, FemTech, FoodTech, Healthtech, Marketing Tech, Marketplaces, Retail Tech, Sector Agnostic, Wellness & Fitness.
- Where is Redrice Ventures located?
- Redrice Ventures is headquartered in London, GB.
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