CAMP
Founded 2018 · 1,031 employees on LinkedIn · 10 known investors
CAMP operates family entertainment venues combining immersive themed experiences, hands-on activities, and toy retail in physical locations. The company serves families seeking interactive play and entertainment destinations.
Also known as Camp · CAMP Family Experience Store
Founders & leadership
CAMP was founded in 2018 by Nikki Kaufman.
Investors · 10
Company profile
researched Aug 2026CAMP is a family experience store operator that blends immersive, themed environments with hands-on children's activities and toy retail in physical locations. Its venues are built around a "Magic Door" concept — a walk-in world themed to shows and characters that children follow — alongside rotating immersive experiences, seasonal crafts, slime and craft activities, birthday parties, and exclusive toys sold on site.
The experience is designed for children roughly ages 2 to 10 and their accompanying adults. CAMP operates multiple locations that visitors select from when booking, including a Washington, D.C. site, and its format emphasizes flexible visits: advance ticketing for experiences, walk-in participation in individual activities, or browsing the retail assortment.
Business model
CAMP operates physical family experience stores that combine ticketed immersive experiences with drop-in activities and retail. Visitors can pre-book tickets for experiences, drop in for an individual activity, or shop the toy store without booking, and the venues also host birthday parties.
Revenue comes from ticket sales for immersive experiences and activities, birthday party bookings, and retail sales of toys and craft products at its stores.
▸Full profile — market position, go-to-market, geography
Market position
CAMP combines licensed, character-themed walk-in immersive environments with hands-on craft activities and a toy store in a single retail footprint, and refreshes its offer through rotating experiences and seasonal crafts rather than a fixed attraction.
Go-to-market
CAMP sells timed and early-access tickets directly through its website for experiences at named locations, promotes new themed experience openings ahead of launch dates, and supplements ticketed visits with walk-in activities, birthday party bookings and on-site toy retail.
Families with children approximately 2 to 10 years old, along with the adults accompanying them; also families booking children's birthday parties.
Geography
CAMP operates multiple U.S. locations that customers choose between when booking, including a Washington, D.C. venue.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Competitors · 2
by search overlap
Companies competing with CAMP for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsCAMP announced that a Bluey's House immersive experience would arrive at its Washington, D.C. location on August 29, with early access tickets on sale and first play dates starting that day.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- CAMPcamp.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does CAMP do?
- CAMP runs family experience stores pairing immersive themed worlds, kids' crafts and activities with toy retail.
- Who founded CAMP?
- CAMP was founded by Nikki Kaufman in 2018.
- Who are CAMP's investors?
- CAMP's investors include BLH Venture Partners, LLC, Bullpen Capital, Disney Accelerator, Lerer Hippeau, Maywic Select Investments, Reshape, Zigg Capital, Alley Robotics Ventures and 2 more.