Kosas
Los Angeles, US · Founded 2018 · Delaware LLC · 6 known investors
Kosas develops clean cosmetics that combine makeup and skincare, offering products such as cream cheek and lip color and complexion items with a shade-matching quiz for consumers. It operates in the beauty and personal care category, selling directly to consumers.
Founders & leadership
Kosas was founded in 2018 by Sheena Yaitanes.
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Sheena YaitanesFounder
Investors · 6
Reported raises · per SEC filings
Form D private placements$19M disclosed across 3 of 4 rounds · 2018–2022
▶$12MraisedApr 2022 · OtherRule 506(b)
▶$12MraisedApr 2022 · Other
Rule 506(b)Officers, directors & promoters on the filing
- Sheena YitanesExecutive Officer, Director
- Greg YitanesDirector
- Patrick RobinsonDirector
- Offering amount
- $12M
- Amount sold
- $12M
- Minimum investment
- $39K
- First sale
- Apr 2022
- Incorporated
- Limited Liability Company, Delaware, 2018
- Federal exemptions
- 06b
▶$5MraisedAug 2020 · 17 investors · OtherRule 506(b)
▶$5MraisedAug 2020 · 17 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Greg YaitanesDirector
- Patrick RobinsonDirector
- Christopher StoneDirector
- Karen KenworthyDirector
- Sheena YaitanesExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $5M
- Minimum investment
- $1K
- Proceeds to insiders
- $5M
- First sale
- Aug 2020
- Incorporated
- Limited Liability Company, Delaware, 2018
- Federal exemptions
- 06b
▶$17MofferedDec 2019 · OtherRule 506(b)
▶$17MofferedDec 2019 · Other
Rule 506(b)Officers, directors & promoters on the filing
- Sheena YitanesExecutive Officer, Director
- Greg YaitanesDirector
- Patrick RobinsonDirector
- Offering amount
- $17M
- Minimum investment
- $30K
- Sales commissions
- $400K
- Proceeds to insiders
- $2M
- Placement agents
- Financo Securities LLC
- Incorporated
- Limited Liability Company, Delaware, 2018
- Federal exemptions
- 06b
▶$2MraisedMay 2018 · 2 investors · OtherRule 506(b)
▶$2MraisedMay 2018 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Sheena YaitanesExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $2M
- First sale
- May 2018
- Incorporated
- Limited Liability Company, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlapUlta Salon Cosmetics Fragrance733 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Shopmy501 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Allure409 shared keywordsAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.
Detox Market344 shared keywordsThe Detox Market is an online retailer selling clean beauty and skincare products, such as body creams and other cosmetics, to consumers.
Instacart280 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Poshmark, Inc.280 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Companies competing with Kosas for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Kosas do?
- Kosas develops clean cosmetics that combine makeup and skincare, offering products such as cream cheek and lip color and complexion items with a shade-matching quiz for consumers. It operates in the beauty and personal care category, selling directly to consumers.
- Who founded Kosas?
- Kosas was founded by Sheena Yaitanes in 2018.
- Who are Kosas's investors?
- Kosas's investors include Able Partners, Beechwood Capital, Beliade, Imaginary Venture Capital, Stripes, Tq Ventures Llc.
- How much funding has Kosas raised?
- Kosas has disclosed $19M raised across 3 of its 4 known rounds.
- Where is Kosas headquartered?
- Kosas is headquartered in Los Angeles, US.