Impression Ventures
Venture capitalToronto · Seed–Series A · 12 people tracked
Investment thesis
Impression Ventures invests in startups revolutionizing financial services, seeking solutions that disrupt and democratize banking, insurance, and wealth management. Focus areas include AI-enhanced underwriting, next-generation data analytics for credit assessment, robo-advising, and advanced investment management. The firm specializes in leading or co-leading seed rounds across North America, typically investing around $2M in rounds of $3M or more, with an ideal entry point when a startup has built an initial product and acquired its first customer. Impression Ventures positions itself as a conviction, hands-on partner offering straightforward NVCA term sheets, network introductions, operational support, financial modeling, go-to-market guidance, and hiring help.
Source: firm website, verified Aug 3, 2026.
Team · 12 people
from the firm's website & curated & public directories
What they invest in
from 21 of 47 portfolio companiesSaaS ×16Fintech ×13AI & Machine Learning ×6Enterprise Software ×6InsurTech ×4PropTech ×4Data & Infrastructure ×3Cloud Computing ×2
HQs:United States×7Canada×3
Investments · 47 tracked
founders shown can be your intro pathBy year:2026 · 12021 · 32015 · 15 dated
401GO provides 401(k) plan administration and record-keeping services for small businesses, offering a curated selection of investment funds across bonds, equities, target-date portfolios, and sector-focused options.
FintechHR TechSaaSWest Jorden, US
Dan Beck(Executive Officer, Director)inNate Beck(Director)inJared Porterin
Board seatChristian Lassonde· per SEC Form D
Co-investorsCentana Growth PartnersGreen Egg VenturesNext Frontier CapitalRally Ventures Management, LlcStout Street CapitalSignal Peak Ventures
Co-investorsAccess Venture PartnersAdit Ventures Management, LlcAgilitas Private EquityAlba Infra PartnersALIVE Israel HealthTech FundAlkemi Growth Capital+73 more
Afficiency builds a digital platform for purchasing life insurance, aiming to make the buying process fully digital and accessible.
FintechInsurTechSaaSNew York, US
Scafaro Mark(Executive Officer, Director)Ravi Arasan(Director, Promoter)in
BoardSteve Gerber(Former Director, resigned 2/10/20)Maor Amar(Director)in
Co-investorsIA Capital Group
Avesdo is a sales and contract management platform for new home developers that optimizes revenue through real-time inventory control, lead management, unit allocation, and digital contracting.
Enterprise SoftwarePropTechSaaS
Richard Bell(Co-Founder & Advisor)Tyler Proud(Executive Chairman)
Brim Financial operates a fully-integrated cards and payments platform-as-a-service (PaaS) that lets financial institutions, credit unions, non-bank lenders, fintechs, and major brands launch and modernize credit card programs, payments, money movement, BNPL, and loyalty offerings.
Enterprise SoftwareFintechSaaS
Cascade provides data validation and portfolio monitoring tools for investors, offering independently verified asset-level data, real-time reporting, and analytics dashboards to reduce risk and improve capital deployment decisions.
Data & InfrastructureFintechSaaS
Co-investorsBonfire VenturesFounder CollectiveHypothesisNew Stack VenturesThe Fund
CCC is a technology platform serving the P&C insurance industry with over 35,000 customers, providing software solutions that combine AI and human insight to automate and digitize claims processing and related workflows.
AI & Machine LearningEnterprise SoftwareInsurTechSaaSChicago, US
Co-investorsLeonard Green
FlexPay offers Revaly, an AI-powered payment performance management platform that uses machine learning and issuer intelligence to optimize card transactions, improve approval rates, and reduce churn.
AI & Machine LearningFintechSaaS
Fraction offers a payment-free home equity mortgage that lets homeowners unlock up to $1,000,000 in equity without monthly payments or prepayment penalties, applied for online or by phone.
FintechPropTech
Co-investorsManchesterStory Group, LLC
HONK is a parking management platform for private parking operators, higher education campuses, and municipalities, offering modular products for daily parking, permits, validations, reservations, and centralized reporting without dedicated hardware.
Mobility & TransportationPropTechSaaSToronto
Jordan Shnier(Executive Officer, Director)Bryan Kerdman(Director)Michael Back(Executive Officer, Director, Promoter)
Owl builds domain-specific AI for insurance carriers that reads across full claim files—medical records, legal documents, FNOL, photos, recorded statements, and handwritten notes—to extract facts, surface contradictions and gaps, and speed up claim decisions.
AI & Machine LearningEnterprise SoftwareInsurTech
Co-investorsCota CapitalFUSE
Kredit operates a digital clearing house that facilitates debt resolution by connecting financial institutions, debt advisors, and consumers, streamlining the repayment and resolution process.
Enterprise SoftwareFintechSaaS
Dave Hanrahan(Chief Executive Officer)
Co-investorsAltari VenturesFinTech VenturesGreen Egg VenturesMaccabee VenturesRosecliff Ventures
Co-investorsThe Fund
Acquired by CCC Intelligent Solutions in February 2022
Secludy offers GraphReplica, a containerized tool that detects sensitive PII/PHI entities in enterprise data and replaces them with consistent, realistic synthetic stand-ins across tables, documents, and images while preserving joins and relationships.
AI & Machine LearningCybersecurityData & InfrastructureSan Francisco, US
Ben Cerchio(Co-founder & CEO)inMingze He(Co-founder & CTO)Mingze He,Ph.D.(Founder)in
Co-investorsScript CapitalHustle FundMana VenturesPrecursor VenturesWedbush Ventures
Sporttrade is a sports betting platform that modernizes the industry using proprietary technology and capital markets expertise, operating with a focus on equity, responsibility, and accessibility.
B2B MarketplacesFintechSports TechUnionville, US
Alexander Kane(Executive Officer, Director)inAnthony(Chief Financial Officer)Arpita(Chief Compliance Officer)Thomas Wittman(Director)David Frohardt-Lane(Director)
Co-investorsAcies InvestmentsTechstarsJump Capital
Symend offers an AI and behavioral science engagement platform that automates enterprise debt collections by scoring customers, assigning delinquency archetypes, and delivering personalized outreach across email, text, IVR, and letters.
AI & Machine LearningEnterprise SoftwareFintechSaaS
Hanif Joshaghani(Founder)in
Co-investorsAngels of ManyFUSEInovia CapitalMistral Venture PartnersPlaza VenturesThin Air Labs+1 more
Trailblazer Technology builds cloud-based software for the insurance industry, focused on policy management, underwriting, and modernizing operations for small and midsize insurers.
Cloud ComputingInsurTechSaaS
Aaron Shapiro(Founder)
Co-investorsManchesterStory Group, LLC
Juno is an AI-powered tax preparation platform that pulls data from W-2s, 1099s, K-1s, and other source documents to build workpapers and review returns for tax professionals preparing 1040s and business returns.
AI & Machine LearningFintechSaaS
Dave Haase(CPA and Founder)
Co-investorsXfund
Trustate offers a planning platform with a trust funding service that prepares and processes the documents needed to transfer assets into a trust, coordinating directly with financial institutions.
FintechLegalTechSaaSTampa, US
Leah Del Percio(Executive Officer)
Co-investorsGingerbread CapitalRed Bike Capital
Wealthsimple is a Canadian financial services company offering investing, stock and crypto trading, saving and spending accounts, and tax filing through a simplified consumer platform.
ConsumerCrypto & Web3FintechSaaSToronto, CA
Michael Katchen(Co-founder & CEO)inBrett Huneycutt(Co-founder & CPO)inRudy Adler(Co-founder (formerly CMO))inRadhika Kakkar(Chief Operating Officer)inDiederik van Liere(Chief Technology Officer)inLeen Li(Former CFO; CEO, Wealthsimple Foundation)in
Co-investorsAlkeon InnovationAllianz XDiagramDragoneer Investment GroupDST GlobalGIC+13 more
Exits · 1
IPOs and acquisitions across the tracked portfolioSafekeepacq. by CCC Intelligent Solutions
Portfolio news
latest coverage across their companiesWealthsimple · investmentexecutive.com · Aug 21, 2026
Sporttrade · oddsassist.com · Jul 8, 2026
Secludy · dot.la · May 15, 2026
Trustate · estate.tech · Feb 18, 2026
Frequently asked questions
- How many investments has Impression Ventures made?
- Impression Ventures has 25 tracked investments, 1 of which have exited via acquisition or IPO.
- What stage does Impression Ventures invest at?
- Impression Ventures invests at the Seed, Series A stages.
- What is Impression Ventures's typical check size?
- Impression Ventures typically writes checks of $2M.
- What sectors does Impression Ventures focus on?
- Impression Ventures focuses on AI & Machine Learning, Fintech, InsurTech.
- Where is Impression Ventures located?
- Impression Ventures is headquartered in Toronto, CA.
- Does Impression Ventures lead rounds?
- Yes, Impression Ventures leads investment rounds.
Media · Podcasts & interviews
featuring the teamChristian Lassonde of Impression Ventures presents Is it Harder to Raise VC Money in Canada?
TechTO · Christian Lassonde
Images
Co-investors · 4
Rally Ventures is an investment firm focused on business technology companies, backing a select group of high-potential startups to help them grow market impact and value.
Next Frontier Capital (NFC) is a venture capital firm founded by former operators that invests in technology startups across sectors it knows well, offering hands-on founder support and mentorship.
Wedbush Ventures is an early-stage investment firm that backs founders solving problems through technological innovation, positioning itself as hands-on partners focused on helping companies grow.
Uber is a technology company operating multisided platforms that connect consumers with ride services, transit, delivery of food and groceries, and freight shipping across more than 70 countries and 15,000+ cities.
Firms observed investing alongside Impression Ventures, from public investor directories. Shared companies are the overlap with Impression Ventures's recorded portfolio.
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