Fundraising Fox
Impression Ventures
Venture capitalToronto · Seed · 12 people tracked
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Investment thesis
Impression Ventures invests in startups revolutionizing financial services, seeking solutions that disrupt and democratize banking, insurance, and wealth management. Focus areas include AI-enhanced underwriting, next-generation data analytics for credit assessment, robo-advising, and advanced investment management. The firm specializes in leading or co-leading seed rounds across North America, typically investing around $2M in rounds of $3M or more, with an ideal entry point when a startup has built an initial product and acquired its first customer. Impression Ventures positions itself as a conviction, hands-on partner offering straightforward NVCA term sheets, network introductions, operational support, financial modeling, go-to-market guidance, and hiring help.
Source: firm website, verified Aug 3, 2026.
Team · 12 people
from the firm's website & curated & public directories
What they invest in
from 25 of 38 portfolio companiesSaaS ×18Fintech ×14AI & Machine Learning ×7Enterprise Software ×7InsurTech ×5Data & Infrastructure ×4PropTech ×4Cloud Computing ×3
HQs:United States×13Canada×4
Investments · 38 tracked
founders shown can be your intro pathBy year:2026 · 12024 · 22021 · 32017 · 12015 · 12014 · 19 dated
401GO provides 401(k) plan administration and record-keeping services for small businesses, offering a curated selection of investment funds across bonds, equities, target-date portfolios, and sector-focused options.
FintechHR TechSaaSWest Jorden, US
Dan Beck(Executive Officer, Director)inNate Beck(Director)inJared Porterin
Board seatChristian Lassonde· per SEC Form D
Co-investorsCentana Growth PartnersCentana PartnersGener8torGreen Egg VenturesNext Frontier CapitalRally Ventures Management, Llc+3 more
Afficiency builds a digital platform for purchasing life insurance, aiming to make the buying process fully digital and accessible.
FintechInsurTechSaaSNew York, US
Mark Scafaro(CEO & Co-Founder)inScafaro Mark(Executive Officer, Director)Ravi Arasan(CIO, CDO, & Co-Founder)in
BoardSteve Gerber(Former Director, resigned 2/10/20)Maor Amar(Director)in
Co-investorsIA Capital GroupEnergy Capital Ventures
Avesdo is a sales and contract management platform for new home developers that optimizes revenue through real-time inventory control, lead management, unit allocation, and digital contracting.
Enterprise SoftwarePropTechSaaS
Richard Bell(Co-Founder & Advisor)inTyler Proud(Executive Chairman)in
Josh Green(Founder)inSally Daub(Founder)
Brim Financial provides enterprise workflow platforms and APIs that enable banks to deliver digital financial experiences across departments, including customer onboarding, card management, payment processing, and rewards management.
Cloud ComputingEnterprise SoftwareFintechSaaS
Rasha Katabi(Founder and CEO)in
Co-investorsEPIC VENTURES
Cascade enables companies to fine-tune AI models using their own data and processes to generate higher-quality results at lower cost.
Data & InfrastructureEnterprise SoftwareSan Francisco, US
Adam AlSayyad(CEO)inHaluk Cem Demirhan(CTO)inAna-Maria Constantin(Founder)Pulak Goyal(Founder)
Co-investorsSoma CapitalY CombinatorAmplify.LAExpon CapitalFPVGaorong Ventures+7 more
Cascade provides data validation and portfolio monitoring tools for investors, offering independently verified asset-level data, real-time reporting, and analytics dashboards to reduce risk and improve capital deployment decisions.
Data & InfrastructureFintechSaaS
Kyle Meade(Founder)Mike Shum(Founder)
Co-investorsBonfire VenturesFounder CollectiveHypothesisNew Stack VenturesSimplex VenturesSoma Capital+1 more
CCC is a technology platform serving the P&C insurance industry with over 35,000 customers, providing software solutions that combine AI and human insight to automate and digitize claims processing and related workflows.
AI & Machine LearningEnterprise SoftwareInsurTechSaaSChicago, US
Githesh Ramamurthy(Founder)
Co-investorsLeonard GreenTCV
Co-investorsLuge CapitalRising Tide
Revaly is an AI-powered payment performance management platform that optimizes transaction approval rates and reduces churn through machine learning analysis of issuer and ecosystem intelligence.
AI & Machine LearningFintechSaaS
Fraction offers a payment-free home equity mortgage that lets homeowners unlock up to $1,000,000 in equity without monthly payments or prepayment penalties, applied for online or by phone.
FintechPropTech
Sensibill provides a platform that enables financial institutions and fintech companies to help customers manage spending by capturing and organizing financial documents, generating AI-powered spending insights, and delivering personalized financial guidance based on customers' life circumstances.
AI & Machine LearningData & InfrastructureFintechSaaS
Corey Gross(CEO and Co-Founder)
BJ Siegel(Founder)Chester Chipperfield(Founder)David Haase(Founder)Devin Tivona(Founder)Devon Tivona(Founder)Harjit Sajjan(Founder)
Co-investorsEmpire AngelsBlackbird VenturesCanaan PartnersFoundamentalFuel VenturesHashed+7 more
Goose provides software for pet daycare centers to manage scheduling, check-ins, pickups, and pet profiles.
ConsumerSaaS
Chris Tilson(Founder)Drew Brinkoetter(Founder)
Co-investorsB Capital GroupB4 CapitalBoxGroupCamber CreekFirst Round CapitalImaginary Venture Capital
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HONK provides white-labeled, AI-driven roadside assistance and towing dispatch through a cloud-based platform, serving insurance carriers, fleet and rental operators, automotive OEMs and dealerships, logistics companies, and collision repair and salvage businesses.
InsurTechLogistics & Supply ChainMobility & TransportationSaaSSan Francisco, US
Corey Brundage(CEO & Founder)in
BoardVADIM TARASOV(Director)
Co-investorsArena VenturesBonfire VenturesExpansion Venture CapitalFrontenacHinge CapitalKarlin Ventures+3 more
HONK Permit Manager is a digital platform that enables parking operators to issue, manage, and track permits with customizable rules, automated billing, and real-time reporting.
GovTechMobility & TransportationPropTechSaaSToronto, US
Michael Back(Founder and CEO)inJordan Shnier(Executive Officer, Director)in
BoardBryan Kerdman(Director)
Juno offers Binder, a tool that automatically builds structured tax workpapers from uploaded client documents, organizing them in tax return order and providing tax-specific markup tools like tick marks, calculator tapes, and sign-offs.
AI & Machine LearningFintechSaaS
Dave Haase(Founder)in
Co-investorsBonfire VenturesXfund
Juno organizes large groups of borrowers so that lenders compete to offer them lower rates on private student loans.
EdTechFintechMarketplacesBoston, US
Chris Abkarians(Founder)in
Co-investorsNFXBonfire Ventures
Kredit operates a digital clearing house that facilitates debt resolution by connecting financial institutions, debt advisors, and consumers, streamlining the repayment and resolution process.
Enterprise SoftwareFintechSaaS
Dave Hanrahan(Chief Executive Officer)in
Co-investorsAltari VenturesFinTech VenturesGreen Egg VenturesMaccabee VenturesRosecliff Ventures
Owl provides AI-powered insurance claims processing software that automates document review and analysis to accelerate claim decisions.
AI & Machine LearningEnterprise SoftwareInsurTechToronto, CA
Sean Merat(Co-founder)Sohrab Merat(Co-founder)Sam MeratAlexey ZhigaltsovAli DavarShams Albayati
Co-investorsCota CapitalFUSE
Perfect is a server-side Swift development toolkit for building backend applications.
Cloud ComputingDeveloper ToolsSaaS
Sean Stephens(Chief Executive Officer)inKyle Jessup(Chief Technology Officer)in
Secludy offers GraphReplica, a containerized tool that detects sensitive PII/PHI entities in enterprise data and replaces them with consistent, realistic synthetic stand-ins across tables, documents, and images while preserving joins and relationships.
AI & Machine LearningCybersecurityData & InfrastructureSan Francisco, US
Ben Cerchio(Co-founder & CEO)inMingze He(Co-founder & CTO)in
Co-investorsChispa VCScript CapitalHustle FundLAUNCHMana VenturesPrecursor Ventures+1 more
Sporttrade is a sports betting platform that modernizes the industry using proprietary technology and capital markets expertise, operating with a focus on equity, responsibility, and accessibility.
B2B MarketplacesFintechSports TechUnionville, US
Alexander Kane(Executive Officer, Director)inAnthony(Chief Financial Officer)Arpita(Chief Compliance Officer)Thomas Wittman(Director)David Frohardt-Lane(Director)
Co-investorsAcies InvestmentsBelvedere Strategic CapitalCTC VenturesDelaware Crossing Investor GroupLitquidity VenturesTechstars+2 more
Symend offers an AI and behavioral science engagement platform that automates enterprise debt collections by scoring customers, assigning delinquency archetypes, and delivering personalized outreach across email, text, IVR, and letters.
AI & Machine LearningEnterprise SoftwareFintechSaaS
Hanif Joshaghani(Founder)in
Co-investorsAngels of ManyFUSEInovia CapitalMistral Venture PartnersPlaza VenturesThin Air Labs+1 more
Trailblazer Technology builds cloud-based software for the insurance industry, focused on policy management, underwriting, and modernizing operations for small and midsize insurers.
Cloud ComputingInsurTechSaaS
Aaron Shapiro(Founder)in
Co-investorsManchesterStory Group, LLC
Trustate offers a planning platform with a trust funding service that prepares and processes the documents needed to transfer assets into a trust, coordinating directly with financial institutions.
FintechLegalTechSaaSTampa, US
Leah Del Percio(Executive Officer)in
Co-investorsGingerbread CapitalRed Bike Capital
Wealthsimple is a Canadian financial services company offering investing, stock and crypto trading, saving and spending accounts, and tax filing through a simplified consumer platform.
ConsumerCrypto & Web3FintechSaaSToronto, CA
Michael Katchen(Founder)inBrett Huneycutt(Founder)inRudy Adler(Founder)inRadhika Kakkar(Chief Operating Officer)inDiederik van Liere(Chief Technology Officer)inLeen Li(Former CFO; CEO, Wealthsimple Foundation)in
Co-investorsAlkeon InnovationAllianz XDeviation CapitalDiagramDragoneer Investment GroupDST Global+19 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Round Hill Technologies2017555 Bryant StreetGoose InsuranceNedNedhelpsSafekeep
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Exits · 2
2 acquisitions · showing 1Safekeepacq. by CCC Intelligent Solutions
Portfolio news
latest coverage across their companies
Secludy · trysignalbase.com · May 13, 2026
Juno · finsmes.com · Apr 9, 2026
Frequently asked questions
- How many investments has Impression Ventures made?
- Impression Ventures has 38 tracked investments, 2 of which have exited, including 2 dated in the last 24 months.
- What stage does Impression Ventures invest at?
- Impression Ventures invests at the Seed stage.
- What is Impression Ventures's typical check size?
- Impression Ventures typically writes checks of $2M.
- What sectors does Impression Ventures focus on?
- Impression Ventures focuses on AI & Machine Learning, Fintech, InsurTech.
- Where is Impression Ventures located?
- Impression Ventures is headquartered in Toronto, CA.
- Does Impression Ventures lead rounds?
- Yes, Impression Ventures leads investment rounds.
- Who does Impression Ventures co-invest with?
- Impression Ventures most often shares deals with Bonfire Ventures, Centana Growth Partners, Gener8tor, among 12 tracked co-investors.
Media · Podcasts & interviews
featuring the teamChristian Lassonde of Impression Ventures presents Is it Harder to Raise VC Money in Canada?
TechTO · Christian Lassonde
Images
Co-investors · 4
Rally Ventures is an investment firm focused on business technology companies, backing a select group of high-potential startups to help them grow market impact and value.
Next Frontier Capital (NFC) is a venture capital firm founded by former operators that invests in technology startups across sectors it knows well, offering hands-on founder support and mentorship.
Wedbush Ventures is an early-stage investment firm that backs founders solving problems through technological innovation, positioning itself as hands-on partners focused on helping companies grow.
Uber is a technology company operating multisided platforms that connect consumers with ride services, transit, delivery of food and groceries, and freight shipping across more than 70 countries and 15,000+ cities.
Firms observed investing alongside Impression Ventures, from public investor directories. Shared companies are the overlap with Impression Ventures's recorded portfolio.
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