Lore
10 known investors
Find your way into Lore
Lore is a fragrance brand that sells Eau de Parfum products, including full-size bottles, travel sets, and discovery sets. It offers scented perfumes marketed under evocative product names.
Founders & leadership
MB
Melanie BenderinFounder
Investors · 10
Imaginary Venture CapitalNew York · $1M – $10M
AccelreportedPalo Alto · $1.6M – $70M
Amex VenturesreportedPalo Alto
Bain Capital VenturesreportedBoston · $1M – $100M
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General CatalystreportedSan Francisco · $30M
GV (Google Ventures)reportedMountain View · $250K – $50M
New Enterprise Associates (NEA)reportedMenlo Park · $200K – $40M
YieldstreetreportedNew York · $25K
Also in the syndicate · 2
Alpine GroupForerunner
Funding
SEC filings, press & company announcements$650M disclosed across 1 of 2 rounds · 2022–2026
- $650MraisedJul 2026 · 3 sourcesSource ↗
- Undisclosed amountSeries BJun 2022
Bain Capital Ventures (lead), Accel, Alpine Group, Amex Ventures, Forerunner, General Catalyst, GV, NEA, YieldStreet
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Lore do?
- Lore is a fragrance brand that sells Eau de Parfum products, including full-size bottles, travel sets, and discovery sets. It offers scented perfumes marketed under evocative product names.
- Who founded Lore?
- Lore was founded by Melanie Bender.
- Who are Lore's investors?
- Lore's investors include Imaginary Venture Capital, Accel, Amex Ventures, Bain Capital Ventures, General Catalyst, GV (Google Ventures), New Enterprise Associates (NEA), Yieldstreet.
- How much funding has Lore raised?
- Lore has disclosed $650M raised across 1 of its 2 known rounds.