Glossier
New York, US · Delaware corporation · 8 known investors
Glossier is a beauty brand that develops skincare and makeup products, including formulations and packaging, sold directly to consumers. It grew out of the beauty website and community Into The Gloss and follows a "Skin First. Makeup Second" philosophy.
ConsumerDirect to ConsumerE-commerce
Founders & leadership
EW
KO
KATHRYN ORDOWERExecutive
NM
NABIL MALLICKExecutive
Board
Investors · 8
Forerunner VenturesSan Francisco · $1M – $20M
Imaginary Venture CapitalNew York · $1M – $10M
Index VenturesSan Francisco · $540K – $10.8M
IVP (Institutional Venture Partners)San Francisco · $15M – $75Mvia Eric Liaw · board
KfundMadrid · $108K – $10.8M
Lerer HippeauNew York · $500K – $2M
Sequoia CapitalMenlo Park · $4.4M – $214M
Torch CapitalNew York · $750K – $1.5M
Reported raises · per SEC filings
Form D private placements$100M disclosed across 1 round · 2019
▶$100MraisedMar 2019 · 13 investors · OtherRule 506(b)
▶$100MraisedMar 2019 · 13 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- ERIC LIAWDirector
- KATRINA LAKEDirector
- KATHRYN ORDOWERExecutive Officer
- KIRSTEN GREENDirector
- NABIL MALLICKExecutive Officer, Director
- EMILY WEISSExecutive Officer, Director
- Offering amount
- $100M
- Amount sold
- $100M
- First sale
- Mar 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
3 people who came through Glossier went on to found or lead other companies.
Competitors · 8
by search overlapUlta Salon Cosmetics Fragrance1731 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Allure1017 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Shopmy980 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Refinery29841 shared keywordsRefinery29 is a digital media publication producing lifestyle content for a primarily female audience, covering topics such as fashion, shopping, wellness, and horoscopes.
Charlotte Tilbury604 shared keywordsCharlotte Tilbury is a beauty brand that sells makeup and skincare products directly to consumers, including lipsticks, bronzers, foundations, and skincare kits. It offers curated product bundles and best-seller collections through its online store.
Poshmark, Inc.580 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Elle569 shared keywordsELLE is an online women's magazine publishing articles on fashion, beauty, celebrity news, culture, and lifestyle. It offers editorial content, shopping guides, and a newsletter for readers interested in style and culture.
Instacart438 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Companies competing with Glossier for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Glossier do?
- Glossier is a beauty brand that develops skincare and makeup products, including formulations and packaging, sold directly to consumers. It grew out of the beauty website and community Into The Gloss and follows a "Skin First. Makeup Second" philosophy.
- Who founded Glossier?
- Glossier was founded by Emily Weiss.
- Who are Glossier's investors?
- Glossier's investors include Forerunner Ventures, Imaginary Venture Capital, Index Ventures, IVP (Institutional Venture Partners), Kfund, Lerer Hippeau, Sequoia Capital, Torch Capital.
- How much funding has Glossier raised?
- Glossier has disclosed $100M raised across 1 round.
- Where is Glossier headquartered?
- Glossier is headquartered in New York, US.