Universal Standard
New York, US · Founded 2014 · 6 known investors
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Universal Standard is an inclusive fashion brand offering women's apparel in an extended size range (00-40), using premium fabrics such as Peruvian cotton, stretch linen, wool, and denim. Each garment is fit-tested across every size, and the company runs community initiatives including denim recycling and clothing donation programs.
Founders & leadership
Universal Standard was founded in 2014 by Polina Veksler, Polina Zitrin, and Alexandra Waldman.
Investors · 6
How we know: collabfund.com · Not right? Tell us
How we know: Fernbrook Capital Management's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: a partner's Signal profile · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$12.5M disclosed across 4 rounds · 2016–2018
▶$9.9MraisedFeb 2018 · 31 investors · RetailingRule 506(b)
- Nicholas BrownDirector
- Polina VekslerExecutive Officer, Director
- Alexandra WaldmanExecutive Officer, Director
- Offering amount
- $9.9M
- Amount sold
- $9.9M
- First sale
- Feb 2018
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$1.1MraisedOct 2017 · 6 investors · RetailingRule 506(b)
- Alexandra WaldmanExecutive Officer, Director
- Polina ZitrinExecutive Officer, Director
- Offering amount
- $1.1M
- Amount sold
- $1.1M
- First sale
- Oct 2017
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$643.5KraisedMay 2017 · 19 investors · RetailingRule 506(b)
- Polina ZitrinExecutive Officer, Director
- Alexandra WaldmanExecutive Officer, Director
- Offering amount
- $643.5K
- Amount sold
- $643.5K
- First sale
- May 2017
- Incorporated
- Corporation, New York, 2017
- Federal exemptions
- 06b
▶$850KraisedJul 2016 · 8 investors · RetailingRule 506(b)
- Alexandra WaldmanExecutive Officer, Director, Promoter
- Polina VekslerExecutive Officer, Director, Promoter
- Offering amount
- $1.4M
- Amount sold
- $850K
- Minimum investment
- $50K
- First sale
- Jun 2016
- Incorporated
- Limited Liability Company, New York, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Universal Standard do?
- Universal Standard is an inclusive fashion brand offering women's apparel in an extended size range (00-40), using premium fabrics such as Peruvian cotton, stretch linen, wool, and denim. Each garment is fit-tested across every size, and the company runs community initiatives including denim recycling and clothing donation programs.
- Who founded Universal Standard?
- Universal Standard was founded by Polina Veksler, Polina Zitrin, Alexandra Waldman in 2014.
- Who are Universal Standard's investors?
- Universal Standard's investors include Collaborative Fund, Dopamine Ventures, Fernbrook Capital Management, Imaginary Venture Capital, Yaday, Red Sea Ventures.
- How much funding has Universal Standard raised?
- Universal Standard has disclosed $12.5M raised across 4 rounds.
- Where is Universal Standard headquartered?
- Universal Standard is headquartered in New York, US.

