Who founded Universal Standard?

Universal Standard was founded by Polina Veksler, Polina Zitrin, Alexandra Waldman in 2014.

Who are Universal Standard's investors?

Universal Standard's investors include Dopamine Ventures, Fernbrook Capital Management, Imaginary Venture Capital, Red Sea Ventures.

How much funding has Universal Standard raised?

Universal Standard has disclosed $12.5M raised across 4 rounds.

Where is Universal Standard headquartered?

Universal Standard is headquartered in New York, US.

Universal Standard

New York, US · Founded 2014 · 4 known investors

Universal Standard is an inclusive fashion brand offering women's apparel in an extended size range (00-40), using premium fabrics such as Peruvian cotton, stretch linen, wool, and denim. Each garment is fit-tested across every size, and the company runs community initiatives including denim recycling and clothing donation programs.

Consumer Direct to Consumer E-commerce

Founders & leadership

Universal Standard was founded in 2014 by Polina Veksler, Polina Zitrin, and Alexandra Waldman.

Polina VekslerManaging Member

Polina ZitrinCo-founder

Alexandra WaldmaninFounder

Investors · 4

Dopamine VenturesNew York Cityvia Jules Chasles · inferred

Fernbrook Capital ManagementNew York · $1M

Imaginary Venture CapitalNew York · $1M – $10M

Red Sea VenturesreportedNew York · $300K – $1M

Reported raises · per SEC filings

Form D private placements

$12.5M disclosed across 4 rounds · 2016–2018

▶$9.9MraisedFeb 2018 · 31 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Nicholas BrownDirector
Polina VekslerExecutive Officer, Director
Alexandra WaldmanExecutive Officer, Director

Offering amount: $9.9M
Amount sold: $9.9M
First sale: Feb 2018
Incorporated: Corporation, Delaware, 2017
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$1.1MraisedOct 2017 · 6 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Alexandra WaldmanExecutive Officer, Director
Polina ZitrinExecutive Officer, Director

Offering amount: $1.1M
Amount sold: $1.1M
First sale: Oct 2017
Incorporated: Corporation, Delaware, 2017
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$643.5KraisedMay 2017 · 19 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Polina ZitrinExecutive Officer, Director
Alexandra WaldmanExecutive Officer, Director

Offering amount: $643.5K
Amount sold: $643.5K
First sale: May 2017
Incorporated: Corporation, New York, 2017
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$850KraisedJul 2016 · 8 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Alexandra WaldmanExecutive Officer, Director, Promoter
Polina VekslerExecutive Officer, Director, Promoter

Offering amount: $1.4M
Amount sold: $850K
Minimum investment: $50K
First sale: Jun 2016
Incorporated: Limited Liability Company, New York, 2014
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Universal Standard do?: Universal Standard is an inclusive fashion brand offering women's apparel in an extended size range (00-40), using premium fabrics such as Peruvian cotton, stretch linen, wool, and denim. Each garment is fit-tested across every size, and the company runs community initiatives including denim recycling and clothing donation programs.
Who founded Universal Standard?: Universal Standard was founded by Polina Veksler, Polina Zitrin, Alexandra Waldman in 2014.
Who are Universal Standard's investors?: Universal Standard's investors include Dopamine Ventures, Fernbrook Capital Management, Imaginary Venture Capital, Red Sea Ventures.
How much funding has Universal Standard raised?: Universal Standard has disclosed $12.5M raised across 4 rounds.
Where is Universal Standard headquartered?: Universal Standard is headquartered in New York, US.