Point King Capital
Growth equitySydney · Seed–Growth · 9 people tracked
Investment thesis
Point King Capital focuses on profitable consumer companies with a global orientation, providing long-term growth equity. The firm invests on a deal-by-deal basis, allowing flexible transaction structures aligned with founders' objectives and free of rigid investment timelines or pressure to monetize. It draws on extensive operating experience in the consumer sector and a global network of operators and business leaders. PKC targets opportunities where management teams genuinely want an active, supportive partner and where the firm's expertise can help build powerful, profitable and durable brands. It is a certified B Corp.
Source: firm website, verified Aug 3, 2026.
Team · 9 people
from the firm's website
What they invest in
from 26 of 30 portfolio companiesConsumer ×25Direct to Consumer ×20Wellness & Fitness ×11E-commerce ×8Circular Economy ×3Sports Tech ×3Advanced Manufacturing ×2FoodTech ×2
HQs:United States×7New Zealand×2Australia×1
Investments · 30 tracked
founders shown can be your intro pathBy year:2023 · 22018 · 13 dated
Arms Of Eve designs and sells jewellery, accessories, and clothing for women, including handcrafted pieces finished in 14k gold and rhodium plating.
ConsumerDirect to ConsumerE-commerce
Atelier operates a supply chain platform that connects brands with cosmetic chemists, packaging manufacturers, logistics providers, and regulatory experts to develop and deliver ready-to-sell products for a single unit cost.
Advanced ManufacturingConsumerLogistics & Supply Chain
Co-investorsArchangel VenturesTen13
AURate is a direct-to-consumer fine jewelry brand offering gold and diamond pieces made with durable materials, transparent pricing, and ethical, sustainable practices.
ConsumerDirect to ConsumerE-commerceNew York, US
Sophie Kahn(Co-founder & Designer)Bouchra Ezzahraoui(Co-founder)Joseph Walkush(Director)
Co-investorsAAF Management Ltd.Visible Ventures
Bandit is a running apparel and lifestyle brand that designs and sells head-to-toe apparel, socks, and running gear for runners of all levels.
ConsumerSports TechBrooklyn, US
Tim West(Founder)Nick West(Executive Officer, Director)
Co-investorsA-Rod CorpCollaborative FundDrive by DraftKingsJoyance PartnersSuperAngel.Fund
Vegan, cruelty-free DIY hair dye and haircare brand with salons in UK and US.
Co-investorsTrue.
Blue Stripes makes food and beverage products from the whole cacao pod — shell, fruit, and beans — marketed as a source of antioxidants, electrolytes, vitamins, and natural energy.
Circular EconomyConsumerFoodTech
Co-investorsDMG VenturesZintinus
BYBI sells cold-pressed skincare products, including a strawberry seed oil booster made from upcycled strawberry seeds rescued from the juicing and jam industry.
Circular EconomyConsumerDirect to Consumer
Co-investorsUnilever Ventures
Crown Affair sells clean haircare products, including styling tools and hair formulas designed to restore hair hydration, softness, and shine.
ConsumerDirect to ConsumerE-commerceLos Angeles, US
Dianna Cohen(Executive Officer, Director)Elaine Choi(Executive Officer, Director)
BoardCristina Nunez(Director)Richard Gersten(Director)in
Co-investorsAMBERSTONEPalm Tree Crew InvestmentsSelva VenturesStride Consumer PartnersTrue Beauty VenturesMontage Ventures+1 more
Co-investorsJoyance Partners
Ellis Brooklyn makes and sells fragrances, including eau de parfum and other scent products, positioned as vegan and cruelty-free.
ConsumerDirect to ConsumerMiami, US
Bee-Shyuan Shapiro(Managing Member and CEO)
Co-investorsConnecticut InnovationsREDO Ventures
Eterneva creates memorial diamonds grown from the cremated ashes of deceased people and pets, offering an interactive process, jewelry collections, and pre-planning options to help families honor loved ones.
ConsumerDirect to ConsumerNew MaterialsWellness & FitnessAustin, US
ADELLE ARCHER(Executive Officer, Director, Promoter)GARRETT OZAR(Executive Officer, Director, Promoter)Adelle Archer(Co-founder & CEO)Garrett Ozar(Co-founder & Co-CEO)
Co-investorsMark CubanNext Coast VenturesPalm Tree Crew InvestmentsCapstar VenturesSoGal VenturesSpringdale Ventures
Factor Bikes is a high-performance bicycle manufacturer that designs, prototypes, and produces UCI-legal carbon racing bike frames in-house, working with component makers such as SRAM and Shimano.
Advanced ManufacturingHardwareSports Tech
Rob Gitelis(Founder)
FitLab builds and operates a portfolio of sport and fitness brands spanning equipment, boutique fitness studios, apparel, competitive events, and AI-based performance training.
ConsumerSports TechWellness & FitnessNewport Beach, US
Brian Kirkbride(Executive Officer, Director)inGeoff Schneider(Director)Rod Trujillo(Executive Officer, Director)Michael Melby(Director)
Co-investorsBreak Trail VenturesCorazon Capital
Flamingo Estate is a luxury lifestyle and home goods brand selling products such as scented candles, and its offerings are positioned as premium gifts.
ConsumerDirect to ConsumerE-commerce
Co-investorsTrousdale VenturesWorklife Ventures
Genexa makes over-the-counter medicines formulated with what it calls "clean" ingredients, including pain relief and fever products for children and adults.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsVerlinvest
HALF MAGIC is a cosmetics brand offering colorful eye makeup products including eyeliner, eyeshadow singles, mascara, glitter, and lip products sold direct-to-consumer online.
ConsumerDirect to ConsumerE-commerce
Donni Davy
Co-investorsImaginary Venture Capital
Co-investorsigniteXL VentureJoyance Partners
TUSHY sells bidet attachments, electric bidet seats, stand-alone bidets, and bamboo toilet paper that connect to existing toilets and plumbing.
ConsumerDirect to ConsumerE-commerce
HumanCo is a health and wellness company that builds and backs food brands making products with real, clean ingredients that are organic, non-GMO, gluten-free, and free of seed oils.
ConsumerFoodTechWellness & Fitness
Jason H. Karp(Founder & CEO)
Co-investorsJAZZ Venture PartnersPLUS CapitalUpper90BullishRocana Ventures
Instant Hydration makes zero-sugar electrolyte drink mix single-serve stick packs formulated with French sea salt, trace minerals, and magnesium bisglycinate for hydration and recovery.
ConsumerDirect to ConsumerWellness & Fitness
Koala Eco makes natural cleaning and personal care products for the home and body, formulated with Australian essential oils.
Circular EconomyConsumerDirect to Consumer
Kroma sells high-protein, gluten-free and dairy-free nutrition products such as bone broth, plant-based protein powder, and a collagen matcha latte, along with a 5-Day Reset program and daily essentials.
ConsumerDirect to ConsumerWellness & Fitness
Me Today sells skincare, nutritional supplements, and health products, including powdered supplements, aimed at consumers seeking simple wellbeing routines.
ConsumerDirect to ConsumerWellness & Fitness
Murphy's Naturals makes natural insect-repellent and outdoor products designed to help people enjoy time outside without bug bites.
ConsumerDirect to ConsumerImpact & Social GoodWellness & FitnessRaleigh, US
Philip Freeman(Founder)Tanya Rhone(Director)Scott Ajac(Director)Jason Starr(Director)Laura Markley(Director)John Replogle(Director)
Co-investorsECP GrowthFreshTracks Capital
Rae Morris is a makeup brand founded by makeup artist Rae Morris, selling professional makeup brushes and cosmetics such as the Jishaku magnetic brush line.
ConsumerDirect to ConsumerE-commerce
Rae Morris(Founder)
Hair care and styling brand founded by hairstylist Sam McKnight, offering products such as texture mists and sea salt sprays for consumers.
ConsumerDirect to ConsumerE-commerce
Sam McKnight(Founder)
Sans Ceuticals develops haircare, skincare, and body-care products formulated with high-dose active ingredients and without fillers or additives.
ConsumerDirect to ConsumerWellness & Fitness
Soft Services develops body skincare products such as exfoliating buffing bars, chemical exfoliants, softening lotions, retinol serums, and overnight hand repair treatments.
ConsumerDirect to ConsumerWellness & Fitness
Australian handbag and accessories brand known for timelessly designed leather goods, with a strong global following.
The Beauty Chef offers beauty and wellness products, with a team available to provide product information and personalized advice to customers.
ConsumerDirect to ConsumerWellness & Fitness
Portfolio news
latest coverage across their companies
Bandit Running · glossy.co · Jul 7, 2026
Crown Affair · finsmes.com · May 11, 2026
Frequently asked questions
- How many investments has Point King Capital made?
- Point King Capital has 30 tracked investments.
- What stage does Point King Capital invest at?
- Point King Capital invests at the Seed, Series A, Growth stages.
- What sectors does Point King Capital focus on?
- Point King Capital focuses on Consumer, Direct to Consumer, E-commerce, Fintech.
- Where is Point King Capital located?
- Point King Capital is headquartered in Sydney, AU.
- Does Point King Capital lead rounds?
- Yes, Point King Capital leads investment rounds.
- Who does Point King Capital co-invest with?
- Point King Capital most often shares deals with Joyance Partners, Palm Tree Crew Investments, Collaborative Fund, among 32 tracked co-investors.
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