Sugar Capital — Full Portfolio

Airrobe curates and sells everyday essentials and clothing designed to be worn frequently and reduce wardrobe waste.

Circular EconomyConsumerE-commerce

Co-investorsAlberts Impact VenturesInvestible Climate Tech FundSydney AngelsTidal Ventures

Archive builds AI-powered creator marketing software for e-commerce brands, automating influencer program management and scaling community-driven marketing efforts.

AI & Machine LearningCreator EconomyE-commerceMarketing Tech

Geoffrey Woo(Co-founder & Chairman)inPaul Benigeri(Co-Founder & CEO)in

Co-investorsAntiFlorida FundersVocal VenturesEnergize CapitalNVP CapitalY Combinator

Argent Work is a women's professional apparel brand that sells workwear and offers style content aimed at working women.

ConsumerDirect to ConsumerE-commerceNew York City, US

Sali Christeson(Founder)

Co-investorsPortland Seed FundThe Perkins FundFuel Capital

Black Wolf sells men's grooming and skincare products, including a face and body acne routine, sonic cleansing devices, and body wash.

Direct to ConsumerE-commerceWellness & Fitness

Sam(Co-founder)Alex(Co-founder)

Co-investorsFramework Venture Partners

Co-investorsOyster VenturesThe Council

Los Angeles, US

Aishwarya Iyer(Executive Officer, Director)Fikret Cem Sinirlioglu(Director)

Co-investorsContrarySuperAngel.Fund

Builder.io provides visual development tools that enable teams to collaborate on software development through a plug-and-play approach.

Cloud ComputingDeveloper ToolsSan Francisco, US

Brent Locks(Co-founder & COO)inSteve Sewell(Co-founder & CEO)inMisko Hevery(Chief Technology Officer)Lindsay Brunner(Head of Communications)

BoardMike Duboe(Board Member (Venture Partner, Greylock))

Co-investorsCommerce VenturesGood FriendsGreylock PartnersHabitat PartnersImaginary Venture CapitalM12 (Microsoft's Venture Fund)+3 more

Cake is a telehealth brand offering flavored erectile dysfunction medications, including sildenafil and tadalafil, marketed directly to consumers for men's sexual health.

ConsumerDigital HealthDirect to ConsumerE-commerceWellness & Fitness

Holden Israelin

Co-investorsHabitat PartnersSelva Ventures

Caraway makes non-toxic kitchenware, including ceramic-coated cookware free of PFAS and other harmful materials, sold direct to consumers.

ConsumerDirect to ConsumerE-commerceNew York, US

Jordan Nathan(Executive Officer, Director)

Co-investorsLiquidity CapitalSuperAngel.FundSpringdale Ventures

Chptr turns the obituary data funeral homes already collect into televised and radio obituary announcements that air on local news stations for at least three consecutive days, along with slideshows, heirloom films, and social remembrance products.

ConsumerMedia & EntertainmentSaaSNy, US

Rehan Choudhry(CEO)Jeff Tennery(Chief Commercial Officer)Jamie Henriod(COO)

BoardMichael Flannery(Director)Oliver Libby(Director)Andrew Bebbington(Director)

Co-investorsCosmic Venture PartnersGrit Capital PartnersMu VenturesCityRock Venture PartnersGrit Capital Seed

Disco, formerly Co-op Commerce, runs a shared network that lets direct-to-consumer brands cut customer acquisition costs together.

Conner Sherline(Founder)

Co-investorsFelicis VenturesGround Up VenturesSuperAngel.FundBessemer Venture PartnersIndicator VenturesLiveOak Venture Partners+1 more

EcoCart provides ecommerce brands with a post-purchase checkout suite combining shipping protection, bundled returns, and transparent climate contributions, along with live impact counters and educational touchpoints to communicate a brand's sustainability story.

Climate TechE-commerceRetail Tech

Dane Baker(Founder)inAlex LeachDane-AustinJake ChattPeter Twomey

Co-investors500 GlobalAmbush Capital

Everlane designs and sells apparel and accessories positioned on transparency and sustainability, offering quality basics and fashion items through direct-to-consumer channels.

ConsumerDirect to ConsumerE-commerce

Michael Preysman(Founder)inAlfred Changin

Co-investorsBling CapitalCrunchFundMaveronTuesday CapitalBetaworksImaginary Venture Capital+1 more

Exponent is an anti-aging skincare brand that sells "activated" clinical skincare designed to keep potent active ingredients fresh and prevent degradation.

ConsumerDirect to ConsumerWellness & Fitness

Liz Whitman(Founder & CEO)

Co-investorsFlybridge Capital PartnersJoyance Partners

Feastables is a consumer snack brand selling chocolate bars, cups, gummies, chocolate milk, and branded apparel through its direct-to-consumer online store.

ConsumerDirect to ConsumerFoodTech

Jim Murray(Founder)inJimmy Donaldson(Founder)in

Co-investorsAlpha Wave GlobalMastryReshapeSpringdale Ventures

Govalo is a Shopify app that gives online stores gift card management and buying tools, including custom gift card designs, scheduled delivery direct to recipients, corporate bulk gifting, and giftable subscriptions via Recharge and Bold.

E-commerceRetail TechSaaS

Grüns makes daily nutrition gummies packed in single-serve daily packs containing 60+ ingredients, including whole food fruits and vegetables, 20+ vitamins and minerals, fiber, adaptogens, and prebiotics.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsAble PartnersPLUS CapitalSelva Ventures

Co-investors7percent VenturesJovono

Perry is a workforce engagement platform that uses performance-tied incentives to improve employee productivity, fill open shifts, reduce last-minute callouts, and build optimized schedules, with features for referral rewards and social sharing.

Future of WorkHealthtechHR Tech

Jupiter sells anti-dandruff hair care products, including shampoos, conditioners, serums, and dry shampoo formulated with ingredients like zinc pyrithione to treat dandruff and seborrheic dermatitis.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsMelitas Ventures LlcSWAT Equity PartnersTrue Beauty Ventures

Andy Moss(Founder)in

Co-investorsKima VenturesTrucks VCCounterview CapitalSlow Ventures

Kinship develops skincare products formulated and tested for sensitive and eczema-prone skin, including sunscreens, cleansers, moisturizers, eye creams, and body lotions.

ConsumerDirect to ConsumerE-commerce

Co-investorsTrue Beauty VenturesSelva Ventures

Leap operates a platform that launches and manages retail stores for consumer brands, providing location selection, store design, operations management, and data analytics to reduce expansion risk and cost.

B2B MarketplacesRetail Tech

Co-investorsDnx VenturesEqual VenturesHyde Park Venture PartnersMGV.VC

Rewards app allowing users to earn bitcoin when shopping online.

Alex Adelman(Founder & CEO)Matt Senter(Founder)

Co-investors2 Punks CapitalFermionSerena VenturesAcrew CapitalBain Capital VenturesBITKRAFT Ventures+9 more

Lucky Beverage Company produces beverages with a focus on authentic storytelling and resilience-oriented branding.

Consumer

Co-investors359 CapitalDMG VenturesImaginary Venture CapitalInvestBevMaveronBrand Foundry Ventures+4 more

LUUM provides AI-powered lash extension services using robotic technology to apply lashes consistently and safely, staffed by lash artists.

ConsumerHealthtech

Co-investorsCleo CapitalLong Journey VenturesDenver Ventures

Motion provides a creative analytics platform that pairs advertising creative assets with their performance metrics in visual reports.

Developer ToolsFuture of Work

David Berglas

Co-investors500 GlobalAbstract VenturesHabitat PartnersInovia CapitalSuperAngel.FundThreshold Ventures+2 more

Nostra delivers site speed optimization, SEO performance, personalization, and marketing data solutions to enterprise and high-growth brands.

AdTechAI & Machine LearningE-commerceMarketing TechSaaS

Arthur Root(Founder)in

Co-investorsHigh AlphaCrosscut VenturesGood FriendsGreen Meadow VenturesNOMO VenturesSignal Peak Ventures

Nostra is a crypto "super app" that lets users lend, borrow, swap, and bridge their cryptocurrency in a single platform.

Crypto & Web3Fintech

Co-investorsWintermuteCrossCutGood FriendsHigh AlphaSignal Peak Ventures

Novel provides branded mobile wallet passes that integrate with Shopify merchants' loyalty, email/SMS, and subscription platforms to enroll customers, sync balances, and send push notifications.

E-commerceMarketing TechRetail Tech

Livble lets tenants split their monthly rent payments and align them with their payroll schedule to avoid late fees, while also helping them build credit through rent payments.

ConsumerFintechPropTech

Co-investorsKaedan Capital

Olive & June sells at-home manicure and nail care products, including polish, salon-grade DIY tools, and a "mani system" for consumers doing their own nails.

ConsumerDirect to ConsumerE-commerce

Co-investorsAlpha Edison

Producer of packaged Asian food products celebrating authentic Asian flavors.

Kim P.(Founder)in

Co-investorsBlack Jays VenturesPortfolia

Optimizely develops an AI-powered marketing operating system used by over 10,000 businesses to manage campaigns and conduct experiments.

AI & Machine LearningDeveloper ToolsEnterprise SoftwareMarketing TechSaaSNew York, US

Pete Koomen(Founder)inDan Siroker(Co-founder and former Chief Executive Officer)Alexander Atzberger(Chief Executive Officer of combined Optimizely)inShafqat Islamin

BoardIlya Fushman(Director)inScott Weiss(Director)

Co-investorsAdvancit CapitalAndreessen HorowitzAshton KutcherBattery VenturesBridge BankCorrelation Ventures+20 more

Orita builds a bespoke machine learning model on a brand's own customer data to create audience segments that populate directly in Klaviyo, ranking subscribers by engagement daily.

AI & Machine LearningE-commerceMarketing Tech

Co-investorsJavelin Venture Partners

PopSugar (PS) is a digital media and lifestyle publisher covering fitness, nutrition, and wellness content, including free workout programs and healthy-eating guides.

ConsumerMedia & EntertainmentWellness & Fitness

Postscript helps ecommerce brands design and operate SMS marketing programs that engage customers and drive revenue.

AI & Machine LearningE-commerceEnterprise SoftwareMarketing TechSaaSPhoenix, US

Adam Turner(Founder/CEO)inAlex Beller(Founder)inColin Turner(Founder)in

BoardMike Duboe(Board Member / Investor representative (General Partner, Greylock))Sarah Guo(Board Member (joined at Series B, 2021, as a Greylock partner))

Co-investors01 Advisors1984 Ventures Management, LlcAccompliceAli CapitalBeyond CapitalExpanding Capital+10 more

An affiliate-style guide site reviewing and ranking online casinos for Hungarian players, covering welcome bonuses, game selection, licensing, payment methods (including HUF and crypto), and VIP programs.

ConsumerMedia & Entertainment

Reflex is an on-demand staffing platform that connects retailers with vetted, background-checked retail associates for shifts such as sales, cashier, inventory, and event roles.

Future of WorkMarketplacesRetail Tech

Mike Meyers(Founder)in

Co-investorsATX Venture PartnersCanaan PartnersRed Swan VenturesService Provider CapitalAlpine Space VenturesBayern Kapital+2 more

Remark builds digital clienteling and commerce tools for prestige luxury brands ("Maisons"), offering tailored product recommendations, curated styled edits, and on-brand client interaction handling.

AI & Machine LearningE-commerceRetail Tech

Co-investorsInspired CapitalShine CapitalSpero VenturesStripeVisible Ventures

Direct-to-consumer lingerie and apparel brand founded by Rihanna, known for extended sizing and a VIP membership model.

Co-investorsACME CapitalBlack Jays VenturesCrosscut VenturesKensington Capital Partners LimitedRho Ventures

ShoppingGives provides a social impact platform that enables businesses to integrate charitable giving into their commerce operations, allowing customers to donate at point of purchase or through customizable giving campaigns.

E-commerceImpact & Social GoodSaaS

Ronny Sage(Founder and CEO)in

Co-investorsSerena VenturesSummit Peak Ventures20VCBACKGROUND CAPITALCaffeinated CapitalGlobal Founders Capital+2 more

Small Door Veterinary operates membership-based veterinary practices offering in-person services such as exams, dental cleanings, in-house lab diagnostics, and vaccinations, along with 24/7 online telemedicine for pet owners.

ConsumerDigital HealthHealthtechNew York, US

Co-investorsPrimary Venture PartnersToba CapitalValspring Capital

Snif is a direct-to-consumer fragrance brand offering scented body products including body whips and body mists.

ConsumerDirect to Consumer

Phil Riportella(Founder)in

Co-investorsAdapt VenturesMaveronUNCOMMON DENOMINATOR

Co-investorsirrvrntVC

Starface is a skincare brand known for its pimple patches and other acne-focused products aimed at consumers.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsAble PartnersFourward VenturesBBG VenturesGingerbread Capital

Online subscription fashion retailer carrying shoes, handbags, jewelry, and denim through brands including Fabletics, Justfab, ShoeDazzle, and Savage x Fenty.

Co-investorsCrosscut VenturesManhattan WestOCV PartnersL CattertonNeuberger Berman

Tracksmith is a running apparel brand that designs technical clothing and gear for runners across various training efforts, from easy miles and long runs to track workouts and race days.

ConsumerDirect to ConsumerSports Tech

Co-investorsCauseway PartnersReshapeRed Sea Ventures

Co-investorsCostella KirschPlanven Entrepreneur Ventures

True Botanicals develops clean skincare products such as serums, face oils, eye creams, and cleansers formulated with bioactive, plant-based ingredients.

ConsumerDirect to ConsumerWellness & FitnessMill Valley, US

Mats Lederhausen(Director)Christina Mace-Turner(Executive Officer, Director, Promoter)Hillary Peterson(Executive Officer, Director, Promoter)Meghan Higney(Executive Officer)

BoardJon Sebastiani(Director)Anna Ohlsson-Baskerville(Director)

Co-investorsMagic HourSonoma Brands CapitalUnilever Ventures

Tydo is an audit platform integrated into Claude that monitors e-commerce stores by running regular audits on retention, shipping, email/SMS, and other metrics, comparing stores against similar-sized brands and providing actionable recommendations.

AI & Machine LearningData & InfrastructureE-commerceEnterprise SoftwareFintechSaaSSan Francisco, US

Scott Sonneborn(Founder)inManav Kohli(Founder)inSitki Timucin(Advisor)Lacey Powers Grubb(Head of Events)

Co-investorsClocktower VenturesSouth QuadY CombinatorGreylock Partners

Violet provides a unified API for commerce infrastructure that simplifies checkout, catalog management, and order processing for platforms and marketplaces serving multiple merchants.

B2B MarketplacesE-commerceSaaS

Co-investorsSeaChangeRed Sea Ventures

Co-investorsNielsen Innovate