Sugar Capital — Full Portfolio

Afterpay is a buy-now-pay-later service that lets shoppers pay for purchases over time, either in four interest-free installments or over 3, 6, 12, or 24 months at partner brands.

ConsumerFintechRetail Tech

NMNick Molnar(Founder)inAnthony Eisen(Founder)

Co-investorsMAMatrix

Airrobe curates and sells everyday essentials and clothing designed to be worn frequently and reduce wardrobe waste.

Circular EconomyConsumerE-commerce

HCHannon Comazzetto(Founder)in

Co-investorsALAlberts Impact VenturesINInvestible Climate Tech FundSYSydney AngelsTITidal Ventures

Archive provides resale strategy, technology, and operations services to brands looking to build and scale their own resale businesses.

AI & Machine LearningCircular EconomyClimate TechE-commerceRetail TechSaaSLos Altos, US

EGEmily Gittins(Founder)inRRRyan Rowe(Founder)in

Co-investorsBABain Capital VenturesCLCleo CapitalENEnergize CapitalFEFernbrook Capital ManagementFRFrontline VenturesGOGood Friends+10 more

Archive builds AI-powered creator marketing software for e-commerce brands, automating influencer program management and scaling community-driven marketing efforts.

AI & Machine LearningCreator EconomyE-commerceMarketing Tech

GWGeoffrey Woo(Co-founder & Chairman)inPBPaul Benigeri(Co-Founder & CEO)in

Co-investorsANAntiFLFlorida FundersVOVocal VenturesENEnergize CapitalNVNVP CapitalY Y Combinator

Argent Work is a women's professional apparel brand that sells workwear and offers style content aimed at working women.

ConsumerDirect to ConsumerE-commerceNew York City, US

SCSali Christeson(Founder)in

Co-investorsLELemonade CapitalNANat TurnerPOPortland Seed FundTHThe Perkins FundFUFuel Capital

Black Wolf sells men's grooming and skincare products, including a face and body acne routine, sonic cleansing devices, and body wash.

Direct to ConsumerE-commerceWellness & Fitness

Sam(Co-founder)Alex(Co-founder)

Brightland is a direct-to-consumer food brand that produces small-batch, cold-pressed extra virgin olive oils, vinegars, and related pantry products sourced from California olives.

ConsumerDirect to ConsumerE-commerceLos Angeles, US

AIAishwarya Iyer(Executive Officer, Director)inFikret Cem Sinirlioglu(Director)

Co-investorsCOContrarySUSuperangelSUSuperAngel.Fund

Builder.io provides visual development tools that enable teams to collaborate on software development through a plug-and-play approach.

Cloud ComputingDeveloper ToolsSan Francisco, US

Brent Locks(Co-founder & COO)inSteve Sewell(Founder)inMHMisko Hevery(Chief Technology Officer)inLBLindsay Brunner(Head of Communications)in

BoardMDMike Duboe(Board Member (Venture Partner, Greylock))in

Co-investorsCOCommerce VenturesGOGood FriendsGRGreylock PartnersHAHabitat PartnersIMImaginary Venture CapitalINInsight Partners+5 more

Cake is a telehealth brand offering flavored erectile dysfunction medications, including sildenafil and tadalafil, marketed directly to consumers for men's sexual health.

ConsumerDigital HealthDirect to ConsumerE-commerceWellness & FitnessNorth Hollywood, US

Hunter Morris(Executive Officer, Director, Promoter)Holden IsraelinMitch Orkis(Director)

BoardBTBrian Thorne(Director)inKevin Chen(Director)

Co-investorsHAHabitat PartnersLELerer HippeauSESelva VenturesAFAF VenturesBRBrand Foundry VenturesSISilas Capital Partners

Caraway makes non-toxic kitchenware, including ceramic-coated cookware free of PFAS and other harmful materials, sold direct to consumers.

ConsumerDirect to ConsumerE-commerceNew York, US

JNJordan Nathan(Founder)in

Co-investorsALAlexander Geza Marcus PejacsevichFIFive Four VenturesLILiquidity CapitalSUSuperangelSUSuperAngel.FundSPSpringdale Ventures

Chptr turns the obituary data funeral homes already collect into televised and radio obituary announcements that air on local news stations for at least three consecutive days, along with slideshows, heirloom films, and social remembrance products.

ConsumerMedia & EntertainmentSaaSNy, US

RCRehan Choudhry(CEO)inJTJeff Tennery(Chief Commercial Officer)inJHJamie Henriod(COO)in

BoardMichael Flannery(Director)Oliver Libby(Director)Andrew Bebbington(Director)

Co-investorsCOCosmic Venture PartnersGRGrit Capital PartnersMUMu VenturesCICityRock Venture PartnersGRGrit Capital Seed

Disco, formerly Co-op Commerce, runs a shared network that lets direct-to-consumer brands cut customer acquisition costs together.

CSConner Sherline(Founder)inCandice Faktor(Founder)Chris Sukornyk(Founder)

Co-investorsFEFelicis VenturesGRGround Up VenturesSUSuperangelSUSuperAngel.FundBEBessemer Venture PartnersFUFusion VC+10 more

Disco is a platform for building branded learning academies that combine AI tools, course creation, and community features into one experience.

AI & Machine LearningEdTechSaaS

CFCandice Faktor(Co-founder)CSChris Sukornyk(Co-founder)in

Co-investorsGAGarage CapitalGOGolden VenturesGSGSV VenturesINInovia CapitalMAMantella Venture PartnersBEBessemer Venture Partners+7 more

Disco is a US company that makes a real-time employee recognition tool.

HR Tech

Justin Vandehey

Co-investors50500 GlobalINInventus Capital PartnersBEBessemer Venture PartnersFEFelicis VenturesINIndicator VenturesLILiveOak Venture Partners+4 more

DISCO offers a file management platform designed specifically for music and media teams to organize, catalog, and distribute music files across digital streaming platforms.

Creator EconomyEnterprise SoftwareMarketing TechMedia & EntertainmentSaaS

Co-investorsBRBridford Investments (Bridford Group)BEBessemer Venture PartnersFEFelicis VenturesINIndicator VenturesLILiveOak VenturesRIRiverPark Ventures+2 more

EcoCart provides ecommerce brands with a post-purchase checkout suite combining shipping protection, bundled returns, and transparent climate contributions, along with live impact counters and educational touchpoints to communicate a brand's sustainability story.

Climate TechE-commerceRetail Tech

Dane-AustinPTPeter TwomeyinDBDane Baker(Founder)in

Co-investors50500 GlobalAMAmbush CapitalLELeap Forward VenturesTETechMeetsTraderFIFifth WallMAMana Ventures

Everlane designs and sells apparel and accessories positioned on transparency and sustainability, offering quality basics and fashion items through direct-to-consumer channels.

ConsumerDirect to ConsumerE-commerce

MPMichael Preysman(Founder)inACAlfred ChanginJesse Farmer(Founder)

Co-investorsBLBling CapitalLELerer HippeauMAMaveronTUTuesday CapitalBEBetaworksIMImaginary Venture Capital+1 more

Exponent is an anti-aging skincare brand that sells "activated" clinical skincare designed to keep potent active ingredients fresh and prevent degradation.

ConsumerDirect to ConsumerWellness & Fitness

LWLiz Whitman(Founder & CEO)in

Co-investorsALAlumni VenturesFLFlybridge Capital PartnersJOJoyance Partners

Feastables is a consumer snack brand selling chocolate bars, cups, gummies, chocolate milk, and branded apparel through its direct-to-consumer online store.

ConsumerDirect to ConsumerFoodTech

Jim Murray(Founder)inJDJimmy Donaldson(Founder)inMrBeast(Founder)

Co-investorsALAlpha Wave GlobalCOColor CapitalMAMastryREReshapeSESeven Seven SixSHShrug Capital+1 more

Govalo is a Shopify app that gives online stores gift card management and buying tools, including custom gift card designs, scheduled delivery direct to recipients, corporate bulk gifting, and giftable subscriptions via Recharge and Bold.

E-commerceRetail TechSaaS

Grüns makes nutrient-dense gummy supplements formulated with 60+ whole-food ingredients designed to provide comprehensive daily nutrition.

ConsumerDirect to ConsumerHealthtechWellness & Fitness

CJChad Janis(Founder)in

Co-investorsABAble PartnersHEHeadlineHEHeadline Growth Management, LLCPLPLUS CapitalSESelva Ventures

Perry is a workforce engagement platform that uses performance-tied incentives to improve employee productivity, fill open shifts, reduce last-minute callouts, and build optimized schedules, with features for referral rewards and social sharing.

Future of WorkHealthtechHR Tech

Jupiter sells anti-dandruff hair care products, including shampoos, conditioners, serums, and dry shampoo formulated with ingredients like zinc pyrithione to treat dandruff and seborrheic dermatitis.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsMEMelitas Ventures LlcSWSWAT Equity PartnersTRTrue Beauty Ventures

Andy Moss(Founder)inElsa Kawai(Founder)Mika Kozma(Founder)Mike Lenz(Founder)Trey Matteson(Founder)Vincent Lo(Founder)

Co-investorsFJFJ LabsKIKima VenturesTRTrucks VCCOCostanoa VenturesCOCounterview CapitalHEHemisphere Ventures LLC+1 more

Kinship is a skincare brand that makes vegan, cruelty-free products, including facial serums, moisturizers, and sunscreens formulated with its plant-based pre-probiotic technology.

ConsumerDirect to ConsumerE-commerceWellness & Fitness

Alison Haljun(Founder)in

Co-investorsH H Venture PartnersTRTrue Beauty VenturesSESelva Ventures

Leap operates a platform that launches and manages retail stores for consumer brands, providing location selection, store design, operations management, and data analytics to reduce expansion risk and cost.

B2B MarketplacesRetail TechChicago, US

Jared Golden(Director)inAmish . Tolia(Executive Officer, Director)in

BoardJCJohn Cowgill(Director)inRZRick Zullo(Director)in

Co-investorsDNDnx VenturesEQEqual VenturesHYHyde Park Venture PartnersMGMGV.VCTHThe Lab Private Equity Fund 2, LPCOCostanoa Ventures

Locket Connect offers an "Insurance Wallet" product that lets companies embed insurance policy management into their own app, allowing customers to store policy details and renewal dates.

FintechInsurTechSaaS

Co-investorsCOCofounderZoneKOKogito VenturesCOCostanoa Ventures

Rewards app allowing users to earn bitcoin when shopping online.

AAAlex Adelman(Founder & CEO)Matt Senter(Founder)

Co-investors2 2 Punks CapitalFEFermionFJFJ LabsNANat TurnerNVNvested EquitySESerena Ventures+21 more

Lucky Beverage Company produces beverages with a focus on authentic storytelling and resilience-oriented branding.

Consumer

RLRichard Laver(Founder)in

Co-investors35359 CapitalDMDMG VenturesIMImaginary Venture CapitalINInvestBevMAMaveronBRBrand Foundry Ventures+3 more

LUUM provides AI-powered lash extension services using robotic technology to apply lashes consistently and safely, staffed by lash artists.

ConsumerHealthtech

Co-investorsCLCleo CapitalFOFoundation CapitalLOLong Journey VenturesDEDenver Ventures

Motion is an AI-powered work platform that unifies projects, tasks, docs, and meetings in one interface, with autonomous AI agents that handle scheduling, reporting, and administrative work for teams.

AI & Machine LearningEnterprise SoftwareFuture of WorkSaaSSan Francisco, US

HQHarry Qi(Founder)inOROmid Rooholfada(Founder)inEYEthan Yu(Founder)inDavid Nelson(Executive Officer, Director, Promoter)Daniel Kruchkow(Director, Promoter)Mark Nelson(Director, Promoter)

Co-investorsHOHOF CapitalLELeonis CapitalNENewView CapitalSCScale Venture PartnersSISignalFireTUTuesday Capital+14 more

Motion provides AI-powered creative analytics for performance marketing and growth teams, generating visual-first reports across Meta, TikTok, YouTube, and LinkedIn ad accounts.

AdTechAI & Machine LearningDeveloper ToolsFuture of WorkMarketing Tech

David Berglas

Co-investors50500 GlobalABAbstract VenturesHAHabitat PartnersINInovia CapitalMAMana VenturesSUSuperangel+3 more

Nostra delivers site speed optimization, SEO performance, personalization, and marketing data solutions to enterprise and high-growth brands.

AdTechAI & Machine LearningE-commerceMarketing TechSaaS

ARArthur Root(Founder)in

Co-investorsHIHigh AlphaCRCrosscut VenturesGOGood FriendsGRGreen Meadow VenturesNONOMO VenturesSISignal Peak Ventures

Nostra is a crypto "super app" that lets users lend, borrow, swap, and bridge their cryptocurrency in a single platform.

Crypto & Web3Fintech

Co-investorsWIWintermuteCRCrosscut VenturesGOGood FriendsHIHigh AlphaSISignal Peak Ventures

Novel provides branded mobile wallet passes for Shopify merchants, integrating with their existing loyalty, email/SMS, and subscription tools to enroll customers, sync loyalty balances, and send push notifications without an app.

E-commerceMarketing TechRetail Tech

Co-investorsGRGreen Meadow VenturesLELerer Hippeau

A financial solutions provider that enables property management software platforms to embed payment and financial capabilities for their end users.

ConsumerFintechPropTechSaaS

Co-investorsKAKaedan Capital

Olive & June sells at-home manicure and nail care products, including polish, salon-grade DIY tools, and a "mani system" for consumers doing their own nails.

ConsumerDirect to ConsumerE-commerceLos Angeles, US

SGSarah Gibson Tuttle(Founder and CEO)in

Co-investorsALAlpha Edison

Producer of packaged Asian food products celebrating authentic Asian flavors.

VPVanessa Pham(Cofounder)Kim P.(Founder)inVanessa Pham Kim Pham(Founder)

Co-investorsBLBlack Jays VenturesCOConsumer VenturesPOPortfolia

Optimizely develops an AI-powered marketing operating system used by over 10,000 businesses to manage campaigns and conduct experiments.

AI & Machine LearningDeveloper ToolsEnterprise SoftwareMarketing TechSaaSNew York, US

PKPete Koomen(Founder)inDSDan Siroker(Founder)inAAAlexander Atzberger(Chief Executive Officer of combined Optimizely)inSIShafqat IslaminAndrew Davies(Founder)Edward Barrow(Founder)

Co-investorsADAdvancit CapitalANAndreessen HorowitzASAshton KutcherBABain Capital VenturesBABattery VenturesBRBridge Bank+27 more

POPSUGAR is a media and lifestyle brand that publishes content covering health, fitness, beauty, lifestyle, shopping, and entertainment for a general consumer audience.

ConsumerMedia & EntertainmentWellness & Fitness

Co-investorsBABaseline Ventures

Postscript helps ecommerce brands design and operate SMS marketing programs that engage customers and drive revenue.

AI & Machine LearningE-commerceEnterprise SoftwareMarketing TechSaaSPhoenix, US

ATAdam Turner(Founder)inABAlex Beller(Founder)inCTColin Turner(Founder)in

BoardMDMike Duboe(Board Member / Investor representative (General Partner, Greylock))inSGSarah Guo(Board Member (joined at Series B, 2021, as a Greylock partner))in

Co-investors0101 Advisors191984 Ventures Management, LlcACAccompliceALAli CapitalBEBeyond CapitalEXExpanding Capital+12 more

An affiliate-style guide site reviewing and ranking online casinos for Hungarian players, covering welcome bonuses, game selection, licensing, payment methods (including HUF and crypto), and VIP programs.

ConsumerMedia & Entertainment

Reflex is an on-demand staffing platform that connects retailers with vetted, background-checked retail associates for shifts such as sales, cashier, inventory, and event roles.

Future of WorkMarketplacesRetail TechAustin, US

MMMike Meyers(Founder)inCarson Jones(Executive Officer, Director)

BoardGeoff Bernstein(Director)

Co-investorsATATX Venture PartnersCACanaan PartnersRERed Swan VenturesSEService Provider CapitalALAlpine Space VenturesBABayern Kapital+2 more

Remark provides AI-powered customer support and shopping assistance for e-commerce businesses, using AI personas to answer shopper questions and resolve support tickets while routing complex cases to human agents.

AI & Machine LearningE-commerceRetail TechSaaS

TSTheo Satloff(Co-founder & CEO)inCarl-Philip Majgaard(Co-founder & Tech Lead)IPIan Patterson(Co-founder & Sales)in

Co-investorsINInspired CapitalSHShine CapitalSPSpero VenturesVIVisible VenturesSTStripeTWTwelve Below

Direct-to-consumer lingerie and apparel brand founded by Rihanna, known for extended sizing and a VIP membership model.

Co-investorsACACME CapitalBLBlack Jays VenturesCRCrosscut VenturesKEKensington Capital Partners LimitedRHRho VenturesXBXB Ventures+6 more

ShoppingGives provides a social impact platform that enables businesses to integrate charitable giving into their commerce operations, allowing customers to donate at point of purchase or through customizable giving campaigns.

E-commerceImpact & Social GoodSaaS

RSRonny Sage(Founder and CEO)in

Co-investorsMAMana VenturesRERed Dog CapitalSESerena VenturesSEService Provider CapitalSUSummit Peak Ventures2020VC+8 more

Small Door provides veterinary care for pets through modern clinics that combine technology with personalized service.

ConsumerDigital HealthHealthtechWellness & FitnessNew York, US

Co-investorsALAlumni VenturesLELerer HippeauNANat TurnerPRPrimary Venture PartnersTOToba CapitalVAValspring Capital+3 more

Snif is a direct-to-consumer fragrance brand offering scented body products including body whips and body mists.

ConsumerDirect to Consumer

Phil Riportella(Founder)inBryan Edwards(Founder)

Co-investorsADAdapt VenturesBFBFG PartnersMAMaveronUNUNCOMMON DENOMINATOR

Star Strips + Salicylic Acid is a pore-clearing nose strip product that removes blackheads and unclogs pores using salicylic acid and aloe vera, designed for weekly use on the nose.

ConsumerDirect to ConsumerHealthtechWellness & Fitness

JSJulie Schott(Founder)inBBBrian Bordainick(Founder)inJulie Schott Brian Bordainick(Founder)

Co-investorsABAble PartnersALAlign VenturesANAngel groupBBBBG VenturesFOFourward VenturesELElectric Feel Ventures Llc+2 more

Online subscription fashion retailer carrying shoes, handbags, jewelry, and denim through brands including Fabletics, Justfab, ShoeDazzle, and Savage x Fenty.

LJLaura Jones Joukovskiin

Co-investorsCRCrosscut VenturesMAManhattan WestOCOCV PartnersL L CattertonNENeuberger Berman

Tracksmith is an independent running brand that designs and sells apparel and products for competitive amateur runners.

ConsumerDirect to ConsumerHardwareSports TechBoston, US

MTMatt Taylor(Founder)in

Co-investorsCACauseway PartnersFJFJ LabsLELerer HippeauREReshapeRERed Sea Ventures

Tribe Dynamics was a creator marketing measurement and analytics provider; it was acquired by CreatorIQ in 2021 and its offerings are now part of the CreatorIQ platform for managing and measuring creator marketing programs.

Creator EconomyMarketing TechSaaS

Co-investorsCOCostella KirschPLPlanven Entrepreneur VenturesDGDGNL VenturesLILighter Capital

True Botanicals creates botanically-formulated skincare products designed for whole-body wellbeing, using clinically validated plant-based ingredients that prioritize safety and efficacy.

ConsumerDirect to ConsumerE-commerceHealthtechWellness & FitnessMill Valley, US

HPHillary Peterson(Founder)inCMChristina Mace-Turner(Executive Officer, Director, Promoter)inMHMeghan Higney(Executive Officer)in

BoardMats Lederhausen(Director)inJSJon Sebastiani(Director)AOAnna Ohlsson-Baskerville(Director)in

Co-investorsMAMagic HourSOSonoma Brands CapitalUNUnilever VenturesCUCue BallGRGreycroft

Tydo is an audit platform integrated into Claude that monitors e-commerce stores by running regular audits on retention, shipping, email/SMS, and other metrics, comparing stores against similar-sized brands and providing actionable recommendations.

AI & Machine LearningData & InfrastructureE-commerceEnterprise SoftwareFintechSaaSSan Francisco, US

SSScott Sonneborn(Founder)inMKManav Kohli(Founder)inSitki Timucin(Advisor)inLPLacey Powers Grubb(Head of Events)in

Co-investorsCLClocktower VenturesSOSouth QuadY Y CombinatorCOConsonant VenturesCOContraryCRCRV (Charles River Ventures)+13 more

Violet provides a unified API for commerce infrastructure that simplifies checkout, catalog management, and order processing for platforms and marketplaces serving multiple merchants.

B2B MarketplacesE-commerceSaaSSeattle, US

BSBrandon Schulz(Founder)inRhen Zabel(Executive Officer, Director, Promoter)Adam Dreiblatt(Director)

Co-investorsALAlumni VenturesSESeaChangeDEDementia Discovery FundHOHopelabNONorthwell HoldingsONOno Venture Investment, Inc.+4 more