Earth Optics

Market position

EarthOptics is described in trade coverage as a leader in soil digitization and predictive agronomy, and in vendor profiles as a soil intelligence and agricultural data insights company. Comparable companies cited by a third-party data provider include CropX, Taranis, Greeneye Technology, AgroScout, GAMAYA, Trace Genomics and Descartes Labs.

The company contrasts its method with conventional soil testing, stating it can produce comprehensive soil insights with significantly fewer samples, greater accuracy and lower cost. It also cites the development of a remote-sensing method for precisely measuring soil carbon and, via GroundOwl, non-invasive electromagnetic induction sensing for full-field mapping of soil properties, along with a reporting protocol intended to support verifiable sequestration data in carbon markets.

Technology

The platform combines field sensor data collection, including non-invasive electromagnetic induction (EMI) sensing in the GroundOwl product, with laboratory soil analysis and machine learning models to produce high-resolution maps of soil physical, chemical and biological properties. Outputs are delivered via a customer dashboard and used for variable-depth tillage prescriptions, nutrient management and carbon quantification. A third-party tech-stack listing cites AWS Step Functions, Atlassian Jira, Go, C++, StackAdapt and Gravity Forms.

Go-to-market

Sales are directed at growers, cooperatives, agribusinesses and ag retailers, supported by regional lab and office presence for local implementation and faster analytics turnaround. The company markets through content and thought leadership, including the annual Predictive Ag Report, the "Grounded with EarthOptics" podcast series, and published case studies, and it engages an external communications agency. Partnerships with carbon and data platforms such as Grassroots Carbon and Merge Impact serve as additional channels.

Farmers, ranchers and landowners, along with cooperatives, large-scale growers, agribusinesses and ag retailers, and consumer brands seeking verified soil health data or product-level greenhouse gas footprints.

Geography

United States-focused operations with laboratory capacity in Emeryville, California and a laboratory and office facility opened in the Raleigh-Durham area of North Carolina in 2026. Company listings variously cite Arlington, Virginia; Raleigh, North Carolina; and Minneapolis, Minnesota locations. One third-party profile states employees are distributed across North America, South America and Europe.

History

Founded in 2018, EarthOptics raised a Series A in September 2021 and a $27.6 million Series B announced in January 2023, led by the venture arm of Continental Grain. In March 2023 it entered a multi-year exclusive blockchain services agreement with Merge Impact for verified soil health and mapping data. In January 2024 it announced passing one million physically mapped acres. Trade press reported a merger with predictive agronomy company Pattern Ag in September 2024, and the combined business is referred to in later coverage as EarthOptics & Pattern Ag. In November 2024 it announced $24 million in additional financing. Subsequent milestones include the launch of the Total Farm subscription program for the 2025 season, a No. 3 U.S. placement in the Seed World Global Innovation Showdown in June 2025, the appointment of Jennifer Ross Harned as Chief Operating Officer in May 2026, the opening of a Raleigh-Durham lab and office in May 2026, and the launch of GroundOwl EMI-based soil carbon mapping with Grassroots Carbon in June 2026.