Fundraising Fox

Earth Optics

Arlington, US · Founded 2018 · Delaware corporation · 14 known investors

earthoptics.com ↗

EarthOptics builds a machine learning platform and remote-sensing system (GroundOwl and SoilMapper) that maps physical, chemical, and biological soil data to measure compaction, moisture, carbon, and nutrient content. It serves the food value chain — growers, ranchers, service providers, CPGs, and grocers — for soil health management and carbon credit verification.

AgTechAI & Machine LearningClimate TechDeep Techin /earthoptics@EarthOptics

Founders & leadership

LD
Lars DyrudCEO
TM
Todd MartinExecutive Officer
SL
Stephanie LandaExecutive Officer
HB
Hunt BowersExecutive Officer
AG
Adam GersonExecutive Officer
JD
John DombroskyExecutive Officer, Director
CR
Cristina RohrDirector
DN
Derek NormanDirector
ES
Evan SavellDirector
SG
Sid GorhamDirector
MN
Michael NicklasDirector
EF
Edward Fryar, Jr.Director

Investors · 14

Argonautic VenturesNew York · $5M
Cerity Partners VenturesNew York
Doon CapitalSilicon Valley
iSelect FundSt. Louis · $250K – $2M
Middleland CapitalArlington
Route 66 VenturesAlexandria · $500K – $4M
S2G InvestmentsChicago
S2G VenturesChicago · $1M – $5M
TO VCNew York
Valor Capital GroupNew York · $100K – $5M
VTC VenturesRoanoke · $100K – $5M
Earthshot VenturesreportedSydney · $100K – $5M
Serra VenturesreportedChampaign · $5M
TPBreportedSan Francisco

Reported raises · per SEC filings

Form D private placements
▶$38.1MraisedOct 2025 · 43 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Todd MartinExecutive Officer
  • Stephanie LandaExecutive Officer
  • Derek NormanDirector
  • Cristina RohrDirector
  • Brian LoebDirector
  • Lars DyrudExecutive Officer, Director
  • Colin SteenDirector
  • Michael NicklasDirector
  • Sid GorhamDirector
  • David FriedbergDirector
  • Alastair CooperDirector
  • Edward O. Fryar, Jr.Director
  • Adam GersonExecutive Officer
Offering amount
$51.3M
Amount sold
$38.1M
First sale
Oct 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$38.4MraisedSep 2024 · 31 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Colin SteenDirector
  • Michael NicklasDirector
  • David FriedbergDirector
  • Evan SavellDirector
  • Hunt BowersExecutive Officer
  • Lars DyrudExecutive Officer, Director
  • Todd MartinExecutive Officer
  • Adam GersonExecutive Officer
  • Derek NormanDirector
  • Edward Fryar, Jr.Director
  • Cristina RohrDirector
  • Sid GorhamDirector
  • Robert HranacExecutive Officer
  • Stephanie LandaExecutive Officer
Amount sold
$38.4M
First sale
Aug 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$16.6MraisedSep 2024 · 28 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Cristina RohrDirector
  • Edward Fryar, Jr.Director
  • Derek NormanDirector
  • Evan SavellDirector
  • Todd MartinExecutive Officer
  • Sid GorhamDirector
  • Colin SteenDirector
  • Stephanie LandaExecutive Officer
  • Hunt BowersExecutive Officer
  • Michael NicklasDirector
  • Adam GersonExecutive Officer
  • Lars DyrudExecutive Officer, Director
  • Robert HranacExecutive Officer
  • David FriedbergDirector
Offering amount
$25M
Amount sold
$16.6M
First sale
Aug 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3MraisedMar 2023 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Evan SavellDirector
  • Edward Fryar, Jr.Director
  • Adam GersonExecutive Officer
  • Stephanie LandaExecutive Officer
  • Ryan TekstenDirector
  • Cristina RohrDirector
  • Lars DyrudExecutive Officer, Director
  • Colin SteenDirector
Offering amount
$3M
Amount sold
$3M
First sale
Jul 2022
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$34.3MraisedMar 2023 · 19 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Stephanie LandaExecutive Officer
  • Lars DyrudExecutive Officer, Director
  • Cristina RohrDirector
  • Colin SteenDirector
  • Edward Fryar, Jr.Director
  • Adam GersonExecutive Officer
  • Ryan TekstenDirector
  • Evan SavellDirector
Offering amount
$34.3M
Amount sold
$34.3M
First sale
Nov 2022
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.5MraisedDec 2021 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Ryan TekstenDirector
  • Edward Fryar, Jr.Director
  • Cristina RohrDirector
  • Lars DyrudExecutive Officer, Director
Offering amount
$3.5M
Amount sold
$3.5M
First sale
Dec 2021
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$10MraisedSep 2021 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Lars DyrudExecutive Officer, Director
  • Todd MartinDirector
  • John DombroskyDirector
  • Kess BergDirector
  • Ashley HillerDirector
Offering amount
$10.3M
Amount sold
$10M
First sale
Aug 2021
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$642.1KraisedFeb 2020 · 4 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Lars DyrudExecutive Officer
  • Todd MartinDirector
Offering amount
$2M
Amount sold
$642.1K
First sale
Jan 2020
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.