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Janelle Maiocco

Founder

Founder at Farmstr · Founder at Barn2Door

Nashville, Tennessee, United States

FoundedBarn2DoorFarmstr

Find your path to Janelle

207 people in our graph share verified history with Janelle — schools, employers, funds. One of them is your warm intro.

Brian JorgensonunlockedJanelle: together at SBGE at Seattle Pacific University (2000–2002)
×11Janelle: together at U.S. House of Representatives

About

Janelle Maiocco is the Founder and Chief Executive Officer of Barn2Door, a software and payments platform that helps independent farmers sell their products online and in person and manage direct-to-market operations. She founded the company in 2015 and has led it to serve thousands of farmers across all 50 states. Prior to Barn2Door, she spent over 20 years in the food sector, including work with Fortune 500 food brands, food and farming cooperatives, and venture-backed ecommerce startups.

Founder at Farmstr

Founder at Barn2Door

Intro paths

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In turn, Janelle can intro founders to Barn2Door's investors below.

Barn2Door's investors · 9

Bullpen CapitalSan Francisco · $2M – $4M checksConductor CapitalDurham · $3M – $5M checksDecathlon Capital PartnersPalo Alto · since 2024Ff Venture CapitalNew York · $300K – $700K checksFourth RealmMenlo ParkGlobal Founders CapitalBerlin · $637K – $32M checksLead Edge CapitalNew York · $50M – $400M checks · since 2021Serra VenturesChampaign · $5M checksSocial StartsSan Francisco

Experience

  1. Barn2Door, Inc.Chief Executive Officercurrent2015 — presentNashville, Tennessee, United States
  2. Young Catholic ProfessionalsBoard Membercurrent2026 — presentNashville, TN
  3. SENT VenturesSENT Advisor, Nashville Chaptercurrent2026 — present
  4. FarmstrCEO2013 — 2015Seattle
  5. Blue Ribbon Cooking SchoolChef Instructor2010 — 2014Seattle, WA
  6. Tavola LLCConsultant & Influencer2006 — 2013
  7. Tavola LLCBusiness Consultant2002 — 2013Greater Seattle Area
  8. Pasta & Company[Interim] Director of Marketing2006Seattle, WA
  9. Klir Technologies, IncDirector of Marketing2000 — 2002
  10. U.S. House of RepresentativesCommunications Manager1995 — 1996

Skills & more

Local FoodLeadership2Food Technology1E-commerce1Product ManagementSustainable AgricultureCustomer AcquisitionMarketing9Start-ups4Brand Development18Blogging14Social Media12
+8 morePublic RelationsMarketing CommunicationsContent DevelopmentEntrepreneurshipCommunications StrategyOnline MarketplaceSocial Media MarketingSales Management
  • Master in Food Preservation

From Janelle's professional profile.

Frequently asked questions

Who is Janelle Maiocco?
Janelle Maiocco is the Founder and Chief Executive Officer of Barn2Door, a software and payments platform that helps independent farmers sell their products online and in person and manage direct-to-market operations. She founded the company in 2015 and has led it to serve thousands of farmers across all 50 states. Prior to Barn2Door, she spent over 20 years in the food sector, including work with Fortune 500 food brands, food and farming cooperatives, and venture-backed ecommerce startups.
Where does Janelle Maiocco work?
Janelle Maiocco is Founder of Barn2Door and Co-founder at Farmstr.
What companies did Janelle Maiocco found?
Janelle Maiocco founded Barn2Door, Farmstr.
Where did Janelle Maiocco go to school?
Janelle Maiocco studied at SBGE at Seattle Pacific University (MBA, Business Administration); Art Institute of Seattle (Art of Cooking, International Culinary School); Seattle Pacific University (Bachelor of Arts, Psychology).

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