Opendorse
Lincoln, US · Founded 2012 · Delaware corporation · 3 known investors
Find your way into Opendorse
102 people in our graph share verified history with the Opendorse team — schools, employers, funds. One of them is your warm intro.
Jim Barsnessunlockedknows Adi Kunalic · together at University of Nebraska-Lincoln (overlapped)
×9knows the team · via University of Nebraska-Lincoln
knows the team · via BrightLine iTV
knows the team · via SMITH HAYES Financial Services
Opendorse operates a platform for athlete influencer marketing, connecting brands with college and student athletes to run full-service endorsement campaigns at scale. It serves brands seeking athlete partnerships and athletes monetizing their name, image, and likeness.
Founders & leadership
Opendorse was founded in 2012 by Adi Kunalic and Blake Lawrence.
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Adi KunalicinCo-Founder/COOHe previously co-founded Hurrdat, a media agency that was acquired in 2014, and played college football at Nebraska before an NFL career.
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Blake LawrenceinCo-Founder/PresidentBlake Lawrence played college football at Nebraska as a linebacker before a concussion-related injury ended his athletic career in 2009; he holds a bachelor's degree in marketing and an MBA from Nebraska, and co-founded Opendorse in 2012 after previously co-founding Hurrdat, which was acquired by B2 Interactive in 2014.
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Steve DentonCEO
Board
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Investors · 3
Reported raises · per SEC filings
Form D private placements$24.4M disclosed across 5 of 8 rounds · 2016–2026
▶$2.1MraisedFeb 2026 · 13 investors · Other TechnologyRule 506(b)
▶$2.1MraisedFeb 2026 · 13 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Adi KunalicDirector
- Robert SchultzDirector
- John GiulianiDirector
- Blake LawrenceDirector
- Steve DentonExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $2.1M
- First sale
- Feb 2026
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$15MraisedAug 2022 · 53 investors · Other TechnologyRule 506(b)
▶$15MraisedAug 2022 · 53 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Thad LangfordDirector
- Rob SchultzDirector
- Adi KunalicExecutive Officer, Director
- John GuilianiDirector
- Blake LawrenceExecutive Officer, Director
- Offering amount
- $15M
- Amount sold
- $15M
- First sale
- Aug 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5MraisedMar 2022 · 1 investors · Other TechnologyRule 506(b)
▶$5MraisedMar 2022 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Blake LawrenceExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $5M
- First sale
- Feb 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$8MofferedMar 2021 · Other TechnologyRule 506(b)
▶$8MofferedMar 2021 · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- ROB SCHULTZDirector
- THAD LANGFORDDirector
- BLAKE LAWRENCEExecutive Officer, Director
- ADI KUNALICDirector
- Offering amount
- $8M
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2MofferedMar 2020 · Other TechnologyRule 506(b)
▶$2MofferedMar 2020 · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- BLAKE LAWRENCEExecutive Officer, Director
- Offering amount
- $2M
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$1.5MraisedMar 2019 · 11 investors · Other TechnologyRule 506(b)
▶$1.5MraisedMar 2019 · 11 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- BLAKE LAWRENCEExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $1.5M
- First sale
- Mar 2019
- Incorporated
- Corporation, Nebraska, 2015
- Federal exemptions
- 06b
▶$3.5MofferedMar 2017 · Other TechnologyRule 506(b)
▶$3.5MofferedMar 2017 · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Blake LawrenceExecutive Officer, Director
- Thad LangfordDirector
- Adi KunalicDirector
- Offering amount
- $3.5M
- Incorporated
- Corporation, Nebraska, 2012
- Federal exemptions
- 06b
▶$743.2KraisedMay 2016 · 7 investors · Other TechnologyRule 506(b)
▶$743.2KraisedMay 2016 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Adi KunalicDirector
- Blake LawrenceExecutive Officer, Director
- Thad LangfordDirector
- Offering amount
- $750K
- Amount sold
- $743.2K
- First sale
- Apr 2016
- Incorporated
- Corporation, Kansas, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 3
by search overlap
Hudl's Website3797 shared keywordsHudl provides AI-powered video capture, data and analytics tools—including hands-free cameras and livestreaming—for athletes, coaches, teams and fans across 40 sports and multiple competitive levels. It also offers performance analysis, fan-facing scores and stats, and a fundraising product for sports programs.
NCSA2775 shared keywordsNCSA operates an online college recruiting platform where student-athletes build profiles, upload highlight videos and transcripts, search for colleges, and message college coaches directly. It also offers developmental coaching through IMG Academy and serves athletes, college coaches, and club/high school coaches.
Nfl2174 shared keywordsThe National Football League (NFL) is a professional sports organization that operates a league of American football teams and produces content related to professional football, including news, fantasy sports, and merchandise.
Companies competing with Opendorse for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Opendorse do?
- Opendorse operates a platform for athlete influencer marketing, connecting brands with college and student athletes to run full-service endorsement campaigns at scale. It serves brands seeking athlete partnerships and athletes monetizing their name, image, and likeness.
- Who founded Opendorse?
- Opendorse was founded by Adi Kunalic, Blake Lawrence in 2012.
- Who are Opendorse's investors?
- Opendorse's investors include Flyover Capital, Invest Nebraska, Serra Ventures.
- How much funding has Opendorse raised?
- Opendorse has disclosed $24.4M raised across 5 of its 8 known rounds.
- Where is Opendorse headquartered?
- Opendorse is headquartered in Lincoln, US.