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Spatial

Techstars '16

Cincinnati, US · Founded 2016 · 7 employees on LinkedIn · 5 known investors

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Spatial.ai provides psychographic segmentation and site selection analytics for location-based businesses, using behavioral data from credit card transactions, mobile visits, and social media activity to validate retail and franchise locations.

AdTechAI & Machine LearningData & InfrastructureMarketing TechPropTechRetail TechSaaS

Founders & leadership

Spatial was founded in 2016 by Lyden Foust and Will Kiessling.

LFLyden Foust
Lyden FoustCEO & Co-founderLyden Foust spent five years as a researcher studying retail expansion, including work on Zaxby's Chicken site selection, before co-founding Spatial, which offers real-time psychographic segmentation and location analytics using social media, mobile visitation, and transaction data.
WK
Will KiesslingCTO & Co-founder

Investors · 5

Serra Ventureslisted by Serra VenturesChampaign · $5M

How we know: Serra Ventures's portfolio page · the VCSheet dataset · Not right? Tell us

Service Provider Capitallisted by Service Provider CapitalVail
Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Deloitte VenturesreportedToronto

How we know: press coverage · Not right? Tell us

Key figures

latest reported
HeadcountAug 20267

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 4

SurveyMonkeySurveyMonkey is an online platform for creating surveys and forms to run market research, customer satisfaction, event registration, and employee feedback programs. It offers AI-assisted survey building, expert templates, a global respondent panel, analytics tools, and integrations for individuals, teams, and enterprise organizations.
EsriEsri develops ArcGIS, a geospatial platform that enables organizations across industries to create digital twins, conduct spatial analysis, and optimize operations. The platform serves government agencies, retailers, consultants, and other enterprises seeking location-based intelligence and data-driven decision-making.
QualtricsQualtrics is an experience management platform that lets organizations collect, analyze, and manage survey, ticket, and contact data with built-in security and compliance controls. It offers features such as sensitive data redaction, GDPR erasure handling, single sign-on and multi-factor authentication, project approval workflows, and admin reporting for enterprise customers.
Spatial New York, USASpatial is a Unity-powered platform for building, hosting, and scaling interactive 3D experiences across web, mobile, and VR, including branded games, virtual stores, and training environments. It serves creators, educators, and enterprises building content such as digital art, classrooms, training simulations, and branded experiences.

Companies working in the same space as Spatial.

▸Research sources · 9

primary sources listed

9 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Spatial do?
Spatial.ai provides psychographic segmentation and site selection analytics for location-based businesses, using behavioral data from credit card transactions, mobile visits, and social media activity to validate retail and franchise locations.
Who founded Spatial?
Spatial was founded by Lyden Foust, Will Kiessling in 2016.
Who are Spatial's investors?
Spatial's investors include Inovia Capital, Serra Ventures, Service Provider Capital, Techstars, Deloitte Ventures.
Where is Spatial headquartered?
Spatial is headquartered in Cincinnati, US.