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HerdDogg, Inc.

Seward, US · Founded 2015 · Delaware corporation · 9 employees on LinkedIn · 7 known investors

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HerdDogg makes Bluetooth-enabled smart ear tags and solar-powered transmitters that continuously monitor cattle movement and temperature, using AI to generate real-time health and estrus alerts. The system helps ranchers and dairy producers detect illness and heat cycles early, reducing antibiotic use and cattle mortality.

Founders & leadership

HerdDogg, Inc. was founded in 2015 by MELISSA BRANDAO.

MBMELISSA BRANDAO
MELISSA BRANDAOFounder & Inventor2015–2022Founder of HerdDogg, Brandao holds multiple patents in agricultural technology and has focused on livestock monitoring systems.
AUAndrew Uden
Andrew UdenStrategic Advisor
MPMichael Peck
Michael PeckExecutive ChairMichael Peck is Executive Chair of HerdDogg and has previously launched and scaled Patheous Medical, a mobile dysphagia imaging service, and Innara Health, a medtech company focused on NICU technology, as well as co-founded Flyover Capital, an early-stage venture capital firm.
JMJonathan Moyes
Jonathan MoyesVP of Engineering
TT
THOMAS TRONENamed on SEC filing

Board

JW
Jason WroneBoard director
SS
Shane SchulzBoard director
DDDean Didato
Dean DidatoBoard directorPartner at Innova Memphis, Inc.
LF
Louis FaustBoard director
RSRobert Schultz
Robert SchultzBoard directorManaging Partner at Serra Ventures
EH
Edward HamburgBoard director

Investors · 7

Reported raises · per SEC filings

Form D private placements

$13.7M disclosed across 9 rounds · 2018–2025

▶$110KraisedDec 2025 · 3 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Edward HamburgDirector
  • Shane C. SchulzDirector
  • Robert SchultzDirector
  • Andrew UdenExecutive Officer, Director
Amount sold
$110K
First sale
Dec 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.3MraisedJul 2025 · 6 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Shane C. SchulzDirector
  • Edward HamburgDirector
  • Louis FaustDirector
  • Andrew UdenExecutive Officer, Director
  • Robert SchultzDirector
Offering amount
$4M
Amount sold
$1.3M
First sale
Jun 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$500KraisedNov 2024 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Jason WroneDirector
  • Shane SchulzDirector
  • Dean DidatoDirector
  • Louis FaustDirector
  • Edward HamburgDirector
  • Robert SchultzDirector
  • Andrew UdenExecutive Officer, Director
Offering amount
$2M
Amount sold
$500K
First sale
Oct 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.5MraisedJan 2024 · 6 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Andrew UdenExecutive Officer, Director
  • Edward HamburgDirector
  • Louis FaustDirector
  • Jason WroneDirector
  • Robert SchultzDirector
  • Shane SchulzDirector
  • Dean DidatoDirector
Offering amount
$6M
Amount sold
$3.5M
First sale
Oct 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$460KraisedMar 2023 · 2 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Jason WroneDirector
  • Shane SchulzDirector
  • Dean DidatoDirector
  • Edward HamburgDirector
  • Andrew UdenExecutive Officer, Director
  • Robert SchultzDirector
  • Louis FaustDirector
Offering amount
$4M
Amount sold
$460K
First sale
Mar 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.2MraisedMay 2022 · 10 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • MELISSA BRANDAOExecutive Officer, Director, Promoter
  • JASON WRONEDirector
  • DEAN DIDATODirector
  • LOUIS FAUSTExecutive Officer, Director
  • EDWARD HAMBURGDirector
  • SHANE C. SCHULZDirector
  • ROB SCHULTZDirector
Offering amount
$3M
Amount sold
$2.2M
First sale
Oct 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.2MraisedAug 2020 · 15 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • SHANE C. SCHULZDirector
  • EDWARD HAMBURGDirector
  • ROB SCHULTZDirector
  • MELISSA BRANDAOExecutive Officer, Director, Promoter
  • LOUIS FAUSTExecutive Officer, Director
  • DEAN DIDATODirector
Offering amount
$5.2M
Amount sold
$3.2M
First sale
Jul 2020
Incorporated
Corporation, Delaware, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$350.8KraisedJun 2019 · 3 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • SHANE SCHULZDirector
  • MELISSA BRANDAOExecutive Officer, Director, Promoter
  • ROB SCHULTZDirector
Offering amount
$2M
Amount sold
$350.8K
First sale
May 2019
Incorporated
Corporation, Delaware, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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Frequently asked questions

What does HerdDogg, Inc. do?
HerdDogg makes Bluetooth-enabled smart ear tags and solar-powered transmitters that continuously monitor cattle movement and temperature, using AI to generate real-time health and estrus alerts. The system helps ranchers and dairy producers detect illness and heat cycles early, reducing antibiotic use and cattle mortality.
Who founded HerdDogg, Inc.?
HerdDogg, Inc. was founded by MELISSA BRANDAO in 2015.
Who are HerdDogg, Inc.'s investors?
HerdDogg, Inc.'s investors include Grit Road, Innova Memphis, Inc., Invest Nebraska, iSelect Fund, Lever VC, Portland Seed Fund, Serra Ventures.
How much funding has HerdDogg, Inc. raised?
HerdDogg, Inc. has disclosed $13.7M raised across 9 rounds.
Where is HerdDogg, Inc. headquartered?
HerdDogg, Inc. is headquartered in Seward, US.