Fundraising Fox

HerdDogg, Inc.

Seward, US · Founded 2015 · Delaware corporation · 9 employees on LinkedIn · 6 known investors

Find your way into HerdDogg, Inc.

472 people in our graph share verified history with the HerdDogg, Inc. team — schools, employers, funds. One of them is your warm intro.

Johnny Hooperunlockedknows MELISSA BRANDAO · together at University of California, Berkeley, Haas School of Business (overlapped)

×4knows the team · via Northwestern University - Kellogg School of Management

×5knows the team · via The University of Kansas

×2knows the team · via University of California, Berkeley, Haas School of Business

HerdDogg makes Bluetooth-enabled smart ear tags and solar-powered transmitters that continuously monitor cattle movement and temperature, using AI to generate real-time health and estrus alerts. The system helps ranchers and dairy producers detect illness and heat cycles early, reducing antibiotic use and cattle mortality.

AgTech AI & Machine Learning Hardware IoT

Founders & leadership

HerdDogg, Inc. was founded in 2015 by MELISSA BRANDAO.

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MELISSA BRANDAO

MELISSA BRANDAO inFounder & Inventor2015–2022Founder of HerdDogg, Brandao holds multiple patents in agricultural technology and has focused on livestock monitoring systems.

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Andrew Uden

Andrew UdeninStrategic Advisor

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Michael Peck

Michael Peck inExecutive ChairMichael Peck is Executive Chair of HerdDogg and has previously launched and scaled Patheous Medical, a mobile dysphagia imaging service, and Innara Health, a medtech company focused on NICU technology, as well as co-founded Flyover Capital, an early-stage venture capital firm.

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Jonathan Moyes

Jonathan MoyesinVP of Engineering

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THOMAS TRONENamed on SEC filing

Board

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Jason WroneBoard director

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Shane SchulzBoard director

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Dean Didato

Dean Didato inBoard directorPartner at Innova Memphis, Inc.

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Louis FaustBoard director

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Robert Schultz

Robert Schultz in 𝕏Board directorManaging Partner at Serra Ventures

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Edward HamburgBoard director

Investors · 6

Innova Memphis, Inc.Memphis · $2M

Invest NebraskaLincoln · $250K

iSelect FundSt. Louis · $250K – $2M

Lever VCNew York · $100K – $5M

Portland Seed FundPortland · $25K

Serra VenturesreportedChampaign · $5M

Reported raises · per SEC filings

Form D private placements

$13.7M disclosed across 9 rounds · 2018–2025

▶$110KraisedDec 2025 · 3 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Edward HamburgDirector
Shane C. SchulzDirector
Robert SchultzDirector
Andrew UdenExecutive Officer, Director

Amount sold: $110K
First sale: Dec 2025
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$1.3MraisedJul 2025 · 6 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Shane C. SchulzDirector
Edward HamburgDirector
Louis FaustDirector
Andrew UdenExecutive Officer, Director
Robert SchultzDirector

Offering amount: $4M
Amount sold: $1.3M
First sale: Jun 2025
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$500KraisedNov 2024 · 1 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Jason WroneDirector
Shane SchulzDirector
Dean DidatoDirector
Louis FaustDirector
Edward HamburgDirector
Robert SchultzDirector
Andrew UdenExecutive Officer, Director

Offering amount: $2M
Amount sold: $500K
First sale: Oct 2024
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$3.5MraisedJan 2024 · 6 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Andrew UdenExecutive Officer, Director
Edward HamburgDirector
Louis FaustDirector
Jason WroneDirector
Robert SchultzDirector
Shane SchulzDirector
Dean DidatoDirector

Offering amount: $6M
Amount sold: $3.5M
First sale: Oct 2023
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$460KraisedMar 2023 · 2 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Jason WroneDirector
Shane SchulzDirector
Dean DidatoDirector
Edward HamburgDirector
Andrew UdenExecutive Officer, Director
Robert SchultzDirector
Louis FaustDirector

Offering amount: $4M
Amount sold: $460K
First sale: Mar 2023
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$2.2MraisedMay 2022 · 10 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

MELISSA BRANDAOExecutive Officer, Director, Promoter
JASON WRONEDirector
DEAN DIDATODirector
LOUIS FAUSTExecutive Officer, Director
EDWARD HAMBURGDirector
SHANE C. SCHULZDirector
ROB SCHULTZDirector

Offering amount: $3M
Amount sold: $2.2M
First sale: Oct 2021
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$3.2MraisedAug 2020 · 15 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

SHANE C. SCHULZDirector
EDWARD HAMBURGDirector
ROB SCHULTZDirector
MELISSA BRANDAOExecutive Officer, Director, Promoter
LOUIS FAUSTExecutive Officer, Director
DEAN DIDATODirector

Offering amount: $5.2M
Amount sold: $3.2M
First sale: Jul 2020
Incorporated: Corporation, Delaware, 2015
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$350.8KraisedJun 2019 · 3 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

SHANE SCHULZDirector
MELISSA BRANDAOExecutive Officer, Director, Promoter
ROB SCHULTZDirector

Offering amount: $2M
Amount sold: $350.8K
First sale: May 2019
Incorporated: Corporation, Delaware, 2015
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 3

by search overlap

HerdX16 shared keywordsHerdX offers the HerdView app together with RFID smart cattle tags and readers (Smart Reader, Handheld Reader, Sled Reader) to monitor animal health, track herd inventory, and detect at-risk animals through area monitoring. The system is aimed at cattle ranches and feedlots of any size, in the livestock/agriculture industry.

Herd I6 shared keywordsHerd-i is an agritech company that uses artificial intelligence and machine learning with in-shed cameras to detect lameness and other health issues in dairy herds. The platform provides early detection and decision-support tools to help dairy farmers improve herd health, productivity, and animal welfare.

Smartpaddock6 shared keywordsSmart Paddock develops an integrated livestock monitoring platform combining GPS tracking, water tank monitoring, and fence line management for farm operators. The Australian-made solution provides real-time visibility of animals, vehicles, and infrastructure through web and mobile interfaces.

Companies competing with HerdDogg, Inc. for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

HerdDogg Launches First Commercially Available Long-Range Smart Tags for Livestock Careprweb.com · Apr 2021

HerdDogg, Inc. Closes Series A Financingprweb.com · Jan 2021

Frequently asked questions

What does HerdDogg, Inc. do?: HerdDogg makes Bluetooth-enabled smart ear tags and solar-powered transmitters that continuously monitor cattle movement and temperature, using AI to generate real-time health and estrus alerts. The system helps ranchers and dairy producers detect illness and heat cycles early, reducing antibiotic use and cattle mortality.
Who founded HerdDogg, Inc.?: HerdDogg, Inc. was founded by MELISSA BRANDAO in 2015.
Who are HerdDogg, Inc.'s investors?: HerdDogg, Inc.'s investors include Innova Memphis, Inc., Invest Nebraska, iSelect Fund, Lever VC, Portland Seed Fund, Serra Ventures.
How much funding has HerdDogg, Inc. raised?: HerdDogg, Inc. has disclosed $13.7M raised across 9 rounds.
Where is HerdDogg, Inc. headquartered?: HerdDogg, Inc. is headquartered in Seward, US.