HerdDogg, Inc.
Seward, US · Founded 2015 · Delaware corporation · 9 employees on LinkedIn · 6 known investors
HerdDogg makes Bluetooth-enabled smart ear tags and solar-powered transmitters that continuously monitor cattle movement and temperature, using AI to generate real-time health and estrus alerts. The system helps ranchers and dairy producers detect illness and heat cycles early, reducing antibiotic use and cattle mortality.
Founders & leadership
HerdDogg, Inc. was founded in 2015 by MELISSA BRANDAO.
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MELISSA BRANDAOFounder
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Andrew UdenExecutive
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Michael PeckExecutive Chair
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Jonathan MoyesinVP of Engineering
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THOMAS TRONENamed on SEC filing
Board
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Jason WroneBoard director
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Shane SchulzBoard director
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Louis FaustBoard director
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Edward HamburgBoard director
Investors · 6
Reported raises · per SEC filings
Form D private placements$13.7M disclosed across 9 rounds · 2018–2025
▶$110KraisedDec 2025 · 3 investors · OtherRule 506(b)
▶$110KraisedDec 2025 · 3 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Edward HamburgDirector
- Shane C. SchulzDirector
- Robert SchultzDirector
- Andrew UdenExecutive Officer, Director
- Amount sold
- $110K
- First sale
- Dec 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.3MraisedJul 2025 · 6 investors · OtherRule 506(b)
▶$1.3MraisedJul 2025 · 6 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Shane C. SchulzDirector
- Edward HamburgDirector
- Louis FaustDirector
- Andrew UdenExecutive Officer, Director
- Robert SchultzDirector
- Offering amount
- $4M
- Amount sold
- $1.3M
- First sale
- Jun 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$500KraisedNov 2024 · 1 investors · OtherRule 506(b)
▶$500KraisedNov 2024 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jason WroneDirector
- Shane SchulzDirector
- Dean DidatoDirector
- Louis FaustDirector
- Edward HamburgDirector
- Robert SchultzDirector
- Andrew UdenExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $500K
- First sale
- Oct 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.5MraisedJan 2024 · 6 investors · OtherRule 506(b)
▶$3.5MraisedJan 2024 · 6 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Andrew UdenExecutive Officer, Director
- Edward HamburgDirector
- Louis FaustDirector
- Jason WroneDirector
- Robert SchultzDirector
- Shane SchulzDirector
- Dean DidatoDirector
- Offering amount
- $6M
- Amount sold
- $3.5M
- First sale
- Oct 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$460KraisedMar 2023 · 2 investors · OtherRule 506(b)
▶$460KraisedMar 2023 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jason WroneDirector
- Shane SchulzDirector
- Dean DidatoDirector
- Edward HamburgDirector
- Andrew UdenExecutive Officer, Director
- Robert SchultzDirector
- Louis FaustDirector
- Offering amount
- $4M
- Amount sold
- $460K
- First sale
- Mar 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.2MraisedMay 2022 · 10 investors · OtherRule 506(b)
▶$2.2MraisedMay 2022 · 10 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- MELISSA BRANDAOExecutive Officer, Director, Promoter
- JASON WRONEDirector
- DEAN DIDATODirector
- LOUIS FAUSTExecutive Officer, Director
- EDWARD HAMBURGDirector
- SHANE C. SCHULZDirector
- ROB SCHULTZDirector
- Offering amount
- $3M
- Amount sold
- $2.2M
- First sale
- Oct 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.2MraisedAug 2020 · 15 investors · OtherRule 506(b)
▶$3.2MraisedAug 2020 · 15 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- SHANE C. SCHULZDirector
- EDWARD HAMBURGDirector
- ROB SCHULTZDirector
- MELISSA BRANDAOExecutive Officer, Director, Promoter
- LOUIS FAUSTExecutive Officer, Director
- DEAN DIDATODirector
- Offering amount
- $5.2M
- Amount sold
- $3.2M
- First sale
- Jul 2020
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$350.8KraisedJun 2019 · 3 investors · OtherRule 506(b)
▶$350.8KraisedJun 2019 · 3 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- SHANE SCHULZDirector
- MELISSA BRANDAOExecutive Officer, Director, Promoter
- ROB SCHULTZDirector
- Offering amount
- $2M
- Amount sold
- $350.8K
- First sale
- May 2019
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 3
by search overlapHerdX16 shared keywordsHerdX offers the HerdView app together with RFID smart cattle tags and readers (Smart Reader, Handheld Reader, Sled Reader) to monitor animal health, track herd inventory, and detect at-risk animals through area monitoring. The system is aimed at cattle ranches and feedlots of any size, in the livestock/agriculture industry.
Herd I6 shared keywordsHerd-i uses in-shed cameras and machine learning to capture and score individual dairy cows for lameness and body condition, applying the DairyNZ lameness and BCS scoring systems. Farmers review the results and per-cow images through a web-based dashboard with customizable thresholds, watchlists, and notifications.
Smartpaddock6 shared keywordsSmart Paddock provides 24/7 GPS tracking and monitoring of cattle and farm assets using IoT devices and a cloud-based analytics platform. The solution sends real-time alerts for theft, animal distress, water access issues, and other anomalies to help livestock farmers manage their herds remotely.
Companies competing with HerdDogg, Inc. for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does HerdDogg, Inc. do?
- HerdDogg makes Bluetooth-enabled smart ear tags and solar-powered transmitters that continuously monitor cattle movement and temperature, using AI to generate real-time health and estrus alerts. The system helps ranchers and dairy producers detect illness and heat cycles early, reducing antibiotic use and cattle mortality.
- Who founded HerdDogg, Inc.?
- HerdDogg, Inc. was founded by MELISSA BRANDAO in 2015.
- Who are HerdDogg, Inc.'s investors?
- HerdDogg, Inc.'s investors include Innova Memphis, Inc., Invest Nebraska, iSelect Fund, Lever VC, Portland Seed Fund, Serra Ventures.
- How much funding has HerdDogg, Inc. raised?
- HerdDogg, Inc. has disclosed $13.7M raised across 9 rounds.
- Where is HerdDogg, Inc. headquartered?
- HerdDogg, Inc. is headquartered in Seward, US.