Breedr
Austin, US · Founded 2023 · 5 known investors
Breedr is a cattle management app that tracks individual animals from conception to carcass and turns that data into insights on performance, profitability, and beef quality. It serves beef supply chain participants—seedstock, cow-calf, calf nursery, feedyard operations, and packers/retailers—to build data-driven premium beef programs.
Also known as Breedr
Founders & leadership
Breedr was founded in 2023 by Ian Wheal.
Board
Investors · 5
Reported raises · per SEC filings
Form D private placements$10.2M disclosed across 2 rounds · 2023–2024
▶$1.5MraisedOct 2024 · 2 investors · AgricultureRule 506(b)
- George EasleyDirector
- Ian WhealExecutive Officer, Director
- James LawExecutive Officer, Director
- Justin SherrardDirector
- Rob SchultzDirector
- Offering amount
- $3M
- Amount sold
- $1.5M
- First sale
- Sep 2024
- Incorporated
- Corporation, Delaware, 2023
- Federal exemptions
- 06b
▶$8.7MraisedJul 2023 · 9 investors · AgricultureRule 506(b)
- James LawExecutive Officer, Director
- George EasleyDirector
- Remus BrettDirector
- Ian WhealExecutive Officer, Director
- Offering amount
- $10.4M
- Amount sold
- $8.7M
- Minimum investment
- $54.3K
- First sale
- Jul 2023
- Incorporated
- Corporation, Delaware, 2023
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Breedr develops cattle management software centered on individual animal records, tracking each animal from conception to carcass and converting that data into real-time insights intended to help producers improve performance, profitability and beef quality. The product is delivered as a mobile app with features such as a chute mode for processing cattle and a breeding stock table, alongside supply-chain management offerings.
The platform is positioned to link independent producers across a beef supply chain so that feedback from downstream stages flows back upstream, supporting genetic, performance and beef-quality improvement over successive production cycles. Breedr also works with producers and brands to build tailored beef programs that include exclusive programs and pricing grids, calf buy-back partnerships and retained ownership options.
Founding story
Breedr was founded by Ian Wheal, who serves as Founder and CEO and is described as the son of a fourth-generation cattleman, giving the company a stated grounding in four generations of ranching heritage. The company frames its mission as helping producers double the commercial potential of their beef while supporting rural communities and land stewardship.
Business model
Breedr sells access to its cattle management software on a subscription basis, with Basic and Premium account tiers and optional onboarding or implementation fees depending on the complexity of an operation. It also partners with producers and brands on tailored beef supply-chain programs.
Recurring subscription fees for Breedr Basic and Breedr Premium accounts, plus optional onboarding and implementation fees.
Traction
The company reports outcomes with partners including a 30% improvement in feed conversion efficiency, prime beef share rising from 5% to 24% (a 16-point gain) and an $8/cwt premium over market average. Named customers include The 808 Ranch in Missouri and Double M Ranch in New Mexico, where a company article describes 14,000 calves on a data-driven operation.
Latest developments
Breedr has publicized a $27 million raise to digitize the global beef supply chain via an article on its site, alongside product updates including a breeding stock table and chute mode enhancements, and a promotional subscription offer running to 30 April 2026.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Breedr describes itself as building smart beef supply chains and positions its joined-up, conception-to-carcass approach as distinct from other offerings in the cattle industry, according to a customer testimonial from The 808 Ranch.
Breedr emphasizes individual-animal lifetime tracking combined with closed-loop feedback across independent producers within a single supply chain, and access to premium beef programs such as preferential pricing grids, calf buy-back opportunities and retained ownership models.
Technology
A cattle management application that captures individual animal data at the point of handling (including a chute mode for processing cattle) and a breeding stock table, and transforms lifetime animal records into real-time performance insights. The company has published material on the application of artificial intelligence to turning cattle data into decisions, and cites genomic sorting as an input for feedyard cattle sourcing.
Go-to-market
Direct sales supported by live demo requests and app downloads, promotional free-access offers for new subscribers (an eight-month "Free 'til Fall" trial for sign-ups on or before 30 April 2026, capped at 1,500 cattle), customer case studies with ranch partners, content marketing and an email newsletter.
Participants across the beef supply chain, segmented on the company's site into seedstock, cow-calf, calf nursery and feedyard operations as well as packers and retailers.
Geography
Customer references and case studies are in the United States, including Missouri, New Mexico and Arkansas, with US support handled via a dedicated US support address; the company describes its ambitions in terms of the global beef supply chain.
History
Founded by Ian Wheal, Breedr has grown from an individual-animal tracking app into a broader supply-chain platform offering premium beef programs, publishing product updates and customer case studies with US ranch operations and announcing a $27 million financing to expand its work digitizing the global beef supply chain.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsNew customers signing up for a Breedr Basic or Premium account on or before 30 April 2026 receive eight months of free access, capped at 1,500 cattle, before standard subscription rates apply.
Company article announces a $27 million raise for Breedr, described as the platform giving every cow a digital record that follows it from birth.
$27M source ↗
Company "What's New" article introduces a breeding stock table in the Breedr app.
Company article describes updates to Breedr's chute mode for processing cattle.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- Breedrbreedr.co · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Breedr do?
- Breedr is a cattle management app that tracks individual animals from conception to carcass to improve beef performance and quality.
- Who founded Breedr?
- Breedr was founded by Ian Wheal in 2023.
- Who are Breedr's investors?
- Breedr's investors include Better Food Ventures, Molten Ventures, Outsiders, Forward Partners, Serra Ventures.
- How much funding has Breedr raised?
- Breedr has disclosed $10.2M raised across 2 rounds.
- Where is Breedr headquartered?
- Breedr is headquartered in Austin, US.