London · Pre-Seed–Series A · 12 people tracked
This fund appears to be inactive.
UK Companies House records show JAMJAR INVESTMENTS LLP (no. OC372943) as dissolved. It is unlikely to be making new investments — this profile is kept for reference and historical accuracy.
Investment thesis
JamJar backs early-stage consumer brands across the UK and Europe, drawing on its founders' experience building innocent. It looks for complementary founding teams that can ruthlessly prioritise, products consumers love with strong early metrics, and businesses with high exit potential capable of reaching a £250m+ valuation. The firm invests early and provides hands-on help to build large consumer brands.
Source: firm website, verified Aug 11, 2026.
Team · 12 people
from the firm's website & public directories
What they invest in
from 67 of 84 portfolio companiesConsumer ×49Direct to Consumer ×32E-commerce ×17FoodTech ×14Wellness & Fitness ×11Hardware ×6Fintech ×5Healthtech ×5
HQs:United Kingdom×27France×2United States×2Germany×1
Who they back
founder profiles across 18 portfolio companiesFounding team size:solo founder×122 founders×6
Investments · 84 tracked
founders shown can be your intro pathahead produces reduced-sugar snacks and protein products, including gummies, chocolate bars, wafer bars, nut butter cups, protein powders, cereals and spreads, formulated with less added sugar plus added fiber and protein.
ConsumerDirect to ConsumerFoodTech
Co-investorsFoodLabs
App for monitoring health and getting help from a doctor
Baller League UK is a UK-based indoor football league featuring teams and players competing in matches, with online rankings for player statistics such as goals, assists, and points.
Media & EntertainmentSports Tech
Béa provides an at-home fertility treatment and care service designed to help people conceive without relying on timed intercourse, offering expert support from the start of the conception journey.
Digital HealthFemTechHealthtech
Co-investorsAmboy Street VenturesAngel AcademeCalm/Storm VCMolten VenturesOctopus VenturesQVentures+1 more
BIBBI Parfum is a fragrance brand selling perfumes online direct to consumers, shipping to the EU and UK.
ConsumerDirect to ConsumerE-commerce
Stina Seger(Founder)
Blue Bottle Coffee is a specialty coffee company that roasts and sells single-origin coffees, signature blends, matcha, and instant coffee through direct-to-consumer subscriptions and physical cafes, offering curated tasting experiences and a membership rewards program.
ConsumerDirect to ConsumerFoodTechSan Francisco, US
James Freeman(Founder of Issuer)Bryan Meehan(Founder of Issuer)Mike Volpi(Director)
BoardMichelangelo Volpi(Director)Tony Conrad(Director)in
Co-investorsAvant Global LLCBrighter CapitalCollaborative FundGV (Google Ventures)Kindred VenturesRaptor Group+4 more
LA-based specialty coffee roaster and retailer focusing on single-origin beans
Bricklane redevelops and upgrades UK housing stock into modern, energy-efficient rental homes, using its own technology to identify areas in need of quality rental housing.
Climate TechPropTech
Co-investorsClocktower VenturesDMG VenturesForm VenturesSwordfish Investmentsnoa
Cherrypick is a consumer app that recommends recipes based on dietary preferences, plans weekly meals, and automatically builds a supermarket grocery basket for delivery or in-store collection.
ConsumerE-commerceFoodTech
Co-investorsOctopus VenturesAnterra Capital
Countingup provides a combined accounting, bookkeeping, and tax platform for self-employed individuals and small business owners in the UK.
Enterprise SoftwareFintechLegalTechSaaSLondon, GB
Tim Fouracre(Founder & CEO)in
Co-investorsFramework Venture PartnersFrontline VenturesMolten Ventures
Cuckoo is a broadband provider offering full fibre internet to consumers, positioning itself on simpler pricing, fairer deals and customer service.
Consumer
Tommy Toner(Founder)in
Co-investorsRTP GlobalBonAngels Venture PartnersMashup VenturesSchmidtSmilegate InvestmentY Combinator
Cuure offers personalized dietary supplements, recommending tailored wellness solutions based on individual needs and goals.
ConsumerDirect to ConsumerWellness & Fitness
Hugo Facchin(Founder)inJules Marcilhacy(Founder)in
Co-investorsV3 Ventures
Deliveroo operates a food delivery platform and app that lets consumers order meals from local restaurants, with order tracking and deals.
FoodTechLogistics & Supply ChainMarketplacesLondon, GB
Co-investorsAccelEntrée CapitalFELIX CAPITALHoxton VenturesIndex VenturesNGP Capital+6 more
Dot Dot Tea is a consumer beverage brand selling bubble tea and bubble coffee products, including cold brew Americano bubble coffee, through its online store.
ConsumerDirect to ConsumerE-commerce
Fiit is a fitness platform offering on-demand and connected workout classes led by trainers and in-house DJs, using technology to track performance and progression.
ConsumerSports TechWellness & Fitness
Co-investorsSupernode Global
Flash Pack organizes premium small-group adventure tours for solo travelers in their 30s to 50s, pairing them with local guides ("Pack Leaders") and premium hotels and experiences.
ConsumerMarketplacesTravel & Hospitality
Co-investorsActive Partners
Gen H (Generation Home) is a UK mortgage lender offering products such as an "Income Booster" that increases borrowing capacity using support from family and friends, and "New Build Boost," a scheme pairing a mortgage with a 15% interest-free equity loan.
FintechPropTech
Co-investorsEntrée CapitalLa FamigliaMS&AD VenturesLegal & GeneralWaterfall Eden
Glowery is a skincare brand focused on simplifying skincare routines and supporting skin barrier health.
ConsumerDirect to ConsumerWellness & Fitness
Alex
Graze produces healthier snacks made with simple, wholesome ingredients, sold via subscription snack boxes and in retail stores across the UK.
ConsumerDirect to ConsumerFoodTechLondon, GB
Co-investorsOctopus Ventures
Healf is an online retailer that curates and sells wellbeing products—including vitamins, supplements, healthy snacks, and cooking essentials—organized around four pillars: Eat, Move, Mind, and Sleep.
Direct to ConsumerE-commerceWellness & Fitness
Co-investorsVerve CapitalActive Partners
Heist Studios sells women's apparel including shapewear, hosiery, and everyday clothing collections such as nude, wedding, and smooth ranges.
ConsumerDirect to ConsumerE-commerce
Three-word geolocation system for mapping the world
Chris Sheldrick(Founder)inJack David Waley-Cohen(Co-founder)inMohan Ganesalingam(Co-founder)
Co-investorsBeyond1435 GmbHChannel 4 VenturesFraser McCombs CapitalGerman Media PoolIngka InvestmentsIntel Capital+4 more
Humantra makes a zero-sugar, vegan daily electrolyte sachet mix formulated with natural ingredients and added Vitamin C, B12 and Zinc, sold direct-to-consumer and stocked in select UK Boots locations.
ConsumerDirect to ConsumerWellness & Fitness
Immersive Gamebox operates location-based entertainment venues offering interactive group gaming experiences using motion tracking, touch-sensitive walls, and projection mapping, without headsets or controllers.
ConsumerGamingHardwareMedia & Entertainment
Co-investorsIndex VenturesHarlan Capital Partners
innocent (Fresh Trading Limited) is a drinks company that has operated since 1999, producing beverages at its all-electric factory.
ConsumerFoodTechImpact & Social Good
Josh Wood Colour offers an at-home hair colour range including permanent colours, root touch-ups, and shade-specific care products, plus 1-to-1 video colour consultations and a London salon (the Atelier in Holland Park).
ConsumerDirect to ConsumerE-commerceLondon, GB
Josh Wood(Founder)
Co-investorsIndex VenturesVenrex
KluraLabs develops antimicrobial packaging materials for food that extend shelf life and reduce preservative use, serving retailers, distributors, and manufacturers in the food supply chain.
CleantechFoodTechNew MaterialsUK, GB
Dr. Matin Mohseni(Founder)Dr. Reza Saberi Moghaddam(Founder)
Co-investorsStarship VenturesWinklevoss Capital
Koru Kids operates an online platform that helps UK families find, hire, and legally employ part-time and full-time nannies, handling vetting, matching, contracts, payroll, and HMRC and pension administration.
ConsumerHR TechMarketplaces
Rachel Carrell(Founder)in
Co-investorsAlbionVCMolten VenturesSamos Investments
Lick is a paint brand that sells high-quality paint products online and in physical retail locations (B&Q).
Consumer
Lucas London(Founder)in
Co-investorsFELIX CAPITALOMERS Ventures
The London Interdisciplinary School (LIS) is a UK university that teaches undergraduates, postgraduates, and working professionals to solve complex, real-world problems using knowledge and skills drawn from multiple disciplines.
EdTech
Co-investorsEmerge Education
Interdisciplinary university bridging arts and sciences
Lucky Saint produces alcohol-free beer, including an unfiltered lager and a lime and sea salt lager variant.
ConsumerDirect to ConsumerFoodTech
Co-investorsBeringeaPuma Private Equity
ManyPets provides pet insurance to UK consumers with coverage for pre-existing conditions and claims handling via AI and automation technology.
ConsumerInsurTech
Co-investorsCommerzVenturesOctopus VenturesPortfolio VenturesMunich Re Venturesoctopus investments
Marleybones makes Pantry Fresh dog food, gently steam-cooked in shelf-stable packs that require no freezer, alongside air-dried treats and supplements.
ConsumerDirect to ConsumerE-commerce
Co-investorsActive PartnersR/GA Ventures
Matcha operates a hiring platform for hospitals and health systems to identify and match clinical staff candidates.
AI & Machine LearningHealthtechMarketplacesNew York City, US
Abhinav Swaminathan(Founder)inThomas Blake(Founder)in
Co-investorsY CombinatorFoodLabs
Meatly produces cultivated (lab-grown) meat for use in pet food, offering an animal-free protein alternative for pets.
AgTechBiotechFoodTech
Co-investorsAgronomicsClean Growth FundOyster Bay Venture CapitalSiddhi Capital
Co-investorsAV8 VenturesIQ Capital
Oatly makes oat-based food and drink products, including oat drinks, chilled oat drinks, cooking products, and oatgurt.
Climate TechConsumerFoodTech
Rickard Öste(Founder)Björn Öste(Founder)
Co-investorsCoefficient CapitalDynabrand VenturesFELIX CAPITALIndustrifondenK2 GlobalOyster Bay Venture Capital+4 more
Papier is a stationery brand founded in 2015 that sells premium personalised paper products such as notebooks, photo books, and desk accessories, mostly made on-demand.
ConsumerDirect to ConsumerE-commerce
Taymoor Atighetchi(Founder)in
Co-investorsBeringeaBeringea ProVen VCTDMG VenturesFELIX CAPITALSamos InvestmentsLansdowne Partners+1 more
Patch operates coworking studios, private offices, meeting rooms, and event spaces with flexible memberships for freelancers, flexible workers, and startup teams.
Future of WorkPropTech
Co-investorsBlue Wire Capital
Popchips makes popped (not fried) snack chips positioned as a better-for-you option, emphasizing flavour and crunch.
ConsumerDirect to Consumer
Reformed sells powdered nutritional coffee and matcha blends that combine single-origin beans or ceremonial-grade matcha with collagen for daily health supplementation.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsFoodLabsV3 Ventures
UK online architectural platform helping homeowners design, finance and build home extensions and renovations.
Alexandra Depledge, MBE(Founder)in
Co-investorsOMERS VenturesProject A Ventures
Co-investorsRedbus Ventures
Runna provides personalized running training plans for athletes of all levels, from beginners to elite competitors, covering distances from 5K to ultramarathons.
HealthtechSports TechWellness & Fitness
Ben(Founder & Professional Running Coach)Ben Parker(Founder)in
Co-investorsCircle & Co.Creator VenturesD&FG ElementsEka VenturesSecond Alpha Partners
Sava develops a wearable biosensor that continuously monitors multiple biomarkers (glucose, lactate, ketones, sodium, histamine, urea, alcohol, cortisol) in real-time, delivering health data to a mobile app for preventative health monitoring and chronic disease management.
HardwareHealthtechMedical Devices
Renato Circi(Founder)inRafaël Michali(Founder)in
Co-investorsBalderton CapitalExceptional VenturesItalian Founders FundNorrsken VC
Shellworks develops VIVOMER, a compostable material made by collaborating with microorganisms that produce natural polymers, designed to perform like plastic but break down without leaving waste.
BiotechCircular EconomyClimate TechNew MaterialsLondon
Insiya Jafferjee(Co-founder)inAmir Afshar(Co-founder)Edward Jones(Director)
BoardFelix Mounier(Director)
Co-investorsEnvestorsFounder CollectiveSie VenturesTrue.
Simba sells sleep products such as its adjustable Hybrid pillow, which uses removable foam Nanocubes, thermoregulating Stratos fabric technology, and recycled Simba Renew fibres to control height, firmness, and temperature.
ConsumerDirect to ConsumerE-commerce
Steve Reid(Founder)inKym Brammin
Co-investorsAMK Investment OfficeMiroma VenturesMonte Carlo Capital
Skin Rocks is a skincare brand selling products such as moisturisers and serums (including a hyperpigmentation serum) directly to consumers, along with gift sets and refills.
Direct to ConsumerE-commerceWellness & Fitness
Co-investorsRedrice Ventures
smol sells cleaning products designed to use less plastic, carbon and chemicals.
Circular EconomyConsumerDirect to Consumer
Nick Green(Founder)in
Co-investorsBalderton Capital
SPOKE is a direct-to-consumer menswear brand selling trousers, jeans, and wardrobe essentials with an emphasis on precise sizing and fit.
ConsumerDirect to ConsumerE-commerceLondon, GB
Ben Farren(Founder)in
Co-investors24 HaymarketMolten VenturesOxfordAda Ventures
Sustainable electric toothbrush and dental care
London, GB
Mark Rushmore(Founder)inGyve Safavi(Founder)in
Co-investorsDMG VenturesMiroma VenturesSalica InvestmentsV3 Ventures
Personalised pet products tailored to a dog's breed and health, delivered to the door
tiney is a childminder agency (CMA) in England that recruits, trains, and quality-assures home-based childminders, and connects parents with local childminders offering small, mixed-age childcare.
ConsumerEdTechMarketplaces
Co-investorsIndex Ventures
Tony's Chocolonely is a chocolate maker working to end exploitation in the cocoa industry, including forced labour, child labour and deforestation.
ConsumerFoodTechImpact & Social Good
Co-investorsVerlinvest
TrueStart is a coffee brand offering fresh and instant coffee products, including decaffeinated and lightly caffeinated ranges, using natural decaffeination methods such as the Swiss Water Method.
ConsumerDirect to ConsumerE-commerce
Co-investorsDLF Venture
A company focused on improving understanding of energy-limiting, often invisible chronic conditions such as Long Covid and ME, which it states affect over 100 million people.
Digital HealthHardwareHealthtechWellness & Fitness
Co-investorsCircle & Co.Octopus Ventures
Wevat provides a digital tax-free shopping service that lets travelers claim back VAT refunds on their purchases through an app-based process.
ConsumerFintechRetail TechTravel & HospitalityLondon, FR
Raphael Chow(CEO & Co-founder)
Co-investorsEntrée Capitalfirstminute capitalSweet Capital
Who Gives A Crap sells toilet paper and related household paper products directly to consumers, donating 50% of its profits to clean water and sanitation non-profits worldwide.
ConsumerDirect to ConsumerImpact & Social Good
Co-investorsAirTree VenturesAthletic VenturesGiant LeapVerlinvest
Wild is a UK refillable personal care brand selling deodorant, body wash, lip balm, and roll-on deodorant designed to cut single-use plastic through reusable cases and plastic-free refills.
Circular EconomyConsumerDirect to ConsumerWellness & FitnessUK, GB
CharlieFreddyFreddy Ward(Founder)inCharlie Bowes-Lyon(Founder)in
Co-investorsCreator VenturesPolipo VenturesRedbus VenturesV3 Ventures
A fashion brand offering apparel including shirts, tops, trousers, skirts, blazers, and knitwear, with a range of linen clothing marketed for office and leisure wear.
ConsumerDirect to ConsumerE-commerce
Co-investorsPembroke VCT
XOXO makes prebiotic sparkling sodas containing 6g of prebiotic fibre and low sugar, sold in seven fruit flavours as a gut-health-focused alternative to regular soda.
ConsumerDirect to ConsumerFoodTech
Rory Paterson(Founder)in
Co-investorsGGFGreen Generation FundHeartfelt CapitalLever VCSamos Investments
Yepoda sells The Dewy Day, a moisturizing niacinamide and apricot cushion foundation that combines makeup coverage with skincare ingredients for a natural, dewy finish.
ConsumerDirect to ConsumerE-commerce
Veronika Strotmann(Founder)inSander Joonyoung
Co-investorsV3 VenturesVerlinvest
Yoto makes a screenless audio device for children that provides access to stories, songs, and educational content without advertisements.
ConsumerEdTechHardwareMedia & Entertainment
Co-investorsBurda Principal InvestmentsDns CapitalEmerge EducationEnjoyventure ManagementActon CapitalGlobal Founders Capital
Zero Deposit offers a deposit replacement scheme for UK renters, providing a Zero Deposit Guarantee that lets tenants move in by paying about one week's rent plus a setup fee and a small annual charge instead of a traditional five-week cash security deposit.
FintechInsurTechPropTech
Portfolio news
latest coverage across their companies
Suri · indianretailer.com · Aug 20, 2026
Oatly · greenqueen.com.hk · Aug 19, 2026
Meatly · finsmes.com · May 11, 2026
Blue Bottle Coffee · foodnavigator.com · Apr 27, 2026
Béa Fertility · syndicateroom.com · Mar 24, 2026
Healf · insider.fitt.co · Feb 23, 2026
ManyPets · globalrecognitionawards.org · Feb 17, 2026
Principals & officers · per Companies House
what is this? ⓘLLP designated member · since 2012
LLP designated member · since 2012
LLP designated member · since 2012
LLP designated member · since 2012
Adam Richard Balon — 25–50% of voting rights, right to share surplus assets 25 to 50 percent limited liability partnership
Richard John Reed — 25–50% of voting rights, right to share surplus assets 25 to 50 percent limited liability partnership
Jonathan Carlton Langley Wright — 25–50% of voting rights, right to share surplus assets 25 to 50 percent limited liability partnership
Frequently asked questions
- How many investments has JamJar Investments made?
- JamJar Investments has 83 tracked investments.
- What stage does JamJar Investments invest at?
- JamJar Investments invests at the Pre-Seed, Seed, Series A stages.
- What is JamJar Investments's typical check size?
- JamJar Investments typically writes checks of $630K – $6.3M.
- What sectors does JamJar Investments focus on?
- JamJar Investments focuses on Consumer, Direct to Consumer, Fintech, FoodTech, Healthtech, PropTech, Travel & Hospitality, Wellness & Fitness.
- Where is JamJar Investments located?
- JamJar Investments is headquartered in London, GB.
- Who does JamJar Investments co-invest with?
- JamJar Investments most often shares deals with Octopus Ventures, Index Ventures, Molten Ventures, among 104 tracked co-investors.
Media · Podcasts & interviews
featuring the teamVisualising success, with Richard Reed CBE, co-founder of Innocent and JamJar Investments
Holly & Co · Richard Reed
Rob Moore Interviews Richard Reed Co Founder of Innocent Smoothies & Jamjar Investments
Rob Moore · Richard Reed
Richard Reed Interview - Co-Founder Innocent Drinks & JAMJAR Investments
Entrepreneur Handbook · Richard Reed
Co-investors · 2
Hambro Perks is a global investment firm backing innovative businesses across their lifecycle, aiming to deliver strong returns for investors.
Slingshot Ventures is a venture capital firm backed by successful entrepreneurs that invests in the future of digital consumer life, supporting founders building consumer brands, platforms and marketplaces.
Firms observed investing alongside JamJar Investments, from public investor directories. Shared companies are the overlap with JamJar Investments's recorded portfolio.
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