London · Pre-Seed–Series A · 13 people tracked
This fund appears to be inactive.
UK Companies House records show JAMJAR INVESTMENTS LLP (no. OC372943) as dissolved. It is unlikely to be making new investments — this profile is kept for reference and historical accuracy.
Find your way into JamJar Investments
2,282 people in our graph share verified history with the JamJar Investments team — schools, employers, funds. One of them is your warm intro.
Investment thesis
JamJar backs early-stage consumer brands across the UK and Europe, drawing on its founders' experience building innocent. It looks for complementary founding teams that can ruthlessly prioritise, products consumers love with strong early metrics, and businesses with high exit potential capable of reaching a £250m+ valuation. The firm invests early and provides hands-on help to build large consumer brands.
Source: firm website, verified Aug 11, 2026.
Team · 13 people
from the firm's website & curated & public directories
What they invest in
from 69 of 85 portfolio companiesConsumer ×52Direct to Consumer ×33E-commerce ×17FoodTech ×16Wellness & Fitness ×14Hardware ×6Marketplaces ×6Circular Economy ×5
HQs:United Kingdom×33United States×3Germany×2France×2Netherlands×1
Who they back
founder profiles across 46 portfolio companiesFounding team size:solo founder×312 founders×133 founders×2
Where their founders studiedfrom 36 founders with education data
Imperial College London ×5The University of Edinburgh ×3University of Nottingham ×3Royal College of Art ×2University of Cambridge ×2
What their founders studiedfrom 32 founders with field-of-study data
Engineering ×9Humanities ×8Business & Management ×4Economics ×4Design & Architecture ×3Mathematics & Statistics ×3Politics & Policy ×2
Where their founders worked beforefrom 40 founders with career history
383 ×2McKinsey & Company ×2Unilever ×2
1 hold an MBA (of 36 with degree data)
Investments · 85 tracked
founders shown can be your intro pathBy year:2026 · 12023 · 12021 · 32015 · 16 dated
Ahead Nutrition sells low-sugar and high-protein snack foods including gummies, bars, spreads, and powders directly to consumers.
ConsumerDirect to ConsumerFoodTechWellness & FitnessHamburg, DE
JohnnyPhil
Co-investorsFoodLabs
Baller League UK is a UK-based indoor football league featuring teams and players competing in matches, with online rankings for player statistics such as goals, assists, and points.
Media & EntertainmentSports Tech
Béa provides at-home fertility treatments that bridge the gap between natural conception attempts and in-vitro fertilization, offering clinic-level care with personalized support.
Digital HealthFemTechHealthtechMedical DevicesLondon, GB
Co-investorsAmboy Street VenturesAngel AcademeCalm/Storm VCMolten VenturesOctopus VenturesQVentures+1 more
BIBBI Parfum is a fragrance brand selling perfumes online direct to consumers, shipping to the EU and UK.
ConsumerDirect to ConsumerE-commerce
Stina Seger(Founder)
Blue Bottle Coffee is a specialty coffee company that roasts and sells single-origin coffees, signature blends, matcha, and instant coffee through direct-to-consumer subscriptions and physical cafes, offering curated tasting experiences and a membership rewards program.
ConsumerDirect to ConsumerFoodTechSan Francisco, US
James Freeman(Founder of Issuer)inBryan Meehan(Founder of Issuer)in
BoardMichelangelo Volpi(Director)Tony Conrad(Director)inMike Volpi(Director)
Co-investorsAvant Global LLCBrighter CapitalCollaborative FundGV (Google Ventures)Kindred VenturesRaptor Group+4 more
BrickLane is a team based in London focused on improving the rental housing market through property management and investment services.
Climate TechPropTechLondon, GB
Simon Heawood(Co-founder, CEO)in
Co-investorsClocktower VenturesDMG VenturesForm VenturesSwordfish Investmentsnoa
Cherrypick builds a grocery shopping platform for consumers.
ConsumerE-commerceFoodTechRetail TechLondon, GB
Tom
Co-investorsOctopus VenturesAnterra Capital
Countingup provides a combined accounting, bookkeeping, and tax platform for self-employed individuals and small business owners in the UK.
Enterprise SoftwareFintechLegalTechSaaSLondon, GB
Tim Fouracre(Founder & CEO)in
Co-investorsFramework Venture PartnersFrontline VenturesMolten Ventures
Cuckoo is a broadband provider offering full fibre internet to consumers, positioning itself on simpler pricing, fairer deals and customer service.
Consumer
Tommy Toner(Founder)in
Co-investorsRTP GlobalBonAngels Venture PartnersMashup VenturesSchmidtSmilegate InvestmentY Combinator
Cuure offers personalized dietary supplements, recommending tailored wellness solutions based on individual needs and goals.
ConsumerDirect to ConsumerWellness & Fitness
Hugo Facchin(Founder)inJules Marcilhacy(Founder)in
Co-investorsV3 Ventures
Deliveroo operates a food delivery platform and app that lets consumers order meals from local restaurants, with order tracking and deals.
FoodTechLogistics & Supply ChainMarketplacesLondon, GB
Will Shu(Founder)
Co-investorsAccelBlue Wire CapitalEntrée CapitalFELIX CAPITALHoxton VenturesIndex Ventures+6 more
Dot Dot Tea produces ready-to-drink cold brew Americano bubble coffee beverages sold through direct-to-consumer channels.
ConsumerDirect to ConsumerE-commerceFoodTechLondon, GB
YanSusie
Fiit is a fitness platform offering on-demand and connected workout classes led by trainers and in-house DJs, using technology to track performance and progression.
ConsumerSports TechWellness & Fitness
Co-investorsSupernode Global
Flash Pack organizes small-group adventure travel experiences for solo travelers, matching participants by age and lifestyle to foster friendships while traveling to curated destinations.
B2B MarketplacesConsumerMarketplacesTravel & Hospitality
Radha Vyas(Founder)in
Co-investorsActive Partners
Gen H (Generation Home) is a UK mortgage lender offering products such as an "Income Booster" that increases borrowing capacity using support from family and friends, and "New Build Boost," a scheme pairing a mortgage with a 15% interest-free equity loan.
FintechPropTech
Co-investorsEntrée CapitalLa FamigliaMS&AD VenturesLegal & GeneralWaterfall Eden
Glowery is a skincare brand focused on simplifying skincare routines and supporting skin barrier health.
ConsumerDirect to ConsumerWellness & Fitness
Alex
Graze produces healthier snacks made with simple, wholesome ingredients, sold via subscription snack boxes and in retail stores across the UK.
ConsumerDirect to ConsumerFoodTechLondon, GB
Co-investorsOctopus VenturesBetaworksSalesforce Ventures
Healf is a wellness platform that guides users through holistic practices including nutrition, movement, mindfulness, and sleep to support overall wellbeing transformation.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
MaxLestat
Co-investorsVerve CapitalActive Partners
Three-word geolocation system for mapping the world
London
Chris Sheldrick(Founder)inJack David Waley-Cohen(Co-founder)inMohan Ganesalingam(Co-founder)
BoardJan Dietmar Trescher(Director)Abdul Guefor(Director)inTracy Louisa Doree(Director)
Co-investorsBeyond1435 GmbHChannel 4 VenturesDeutsche Bahn Digital VenturesFraser McCombs CapitalGerman Media PoolIngka Investments+5 more
Humantra makes a zero-sugar, vegan daily electrolyte sachet mix formulated with natural ingredients and added Vitamin C, B12 and Zinc, sold direct-to-consumer and stocked in select UK Boots locations.
ConsumerDirect to ConsumerWellness & Fitness
Immersive Gamebox operates location-based entertainment venues offering interactive group gaming experiences using motion tracking, touch-sensitive walls, and projection mapping, without headsets or controllers.
ConsumerGamingHardwareMedia & Entertainment
Co-investorsIndex VenturesHarlan Capital Partners
Innocent Drinks produces fruit and vegetable-based beverages and products, focusing on natural ingredients to promote health and wellness.
ConsumerFoodTechImpact & Social GoodWellness & FitnessLondon, GB
Josh Wood Colour offers an at-home hair colour range including permanent colours, root touch-ups, and shade-specific care products, plus 1-to-1 video colour consultations and a London salon (the Atelier in Holland Park).
ConsumerDirect to ConsumerE-commerceLondon, GB
Co-investorsIndex VenturesVenrex
KluraLabs develops antimicrobial packaging materials for food that extend shelf life and reduce preservative use, serving retailers, distributors, and manufacturers in the food supply chain.
CleantechFoodTechNew MaterialsUK, GB
Dr. Matin Mohseni(Founder)Dr. Reza Saberi Moghaddam(Founder)
Co-investorsStarship VenturesWinklevoss Capital
Koru Kids operates an online platform that helps UK families find, hire, and legally employ part-time and full-time nannies, handling vetting, matching, contracts, payroll, and HMRC and pension administration.
ConsumerHR TechMarketplaces
Rachel Carrell(Founder)in
Co-investorsAlbionVCMolten VenturesSamos InvestmentsAtomicoGlobal Founders Capital
Lick is a paint brand that sells high-quality paint products online and in physical retail locations (B&Q).
Consumer
Lucas London(Founder)in
Co-investorsFELIX CAPITALOMERS Ventures
LIS is a university institution offering partnerships with organisations across sectors to collaborate on research, develop leadership capabilities, and connect with interdisciplinary talent.
EdTechEnterprise SoftwareFuture of WorkSector AgnosticLondon, GB
Ed Fidoe(CEO)inChris Persson(Executive Chair)in
Co-investorsEmerge Education
Lucky Saint is a non-alcoholic lager beer brewed with traditional techniques and four natural ingredients, positioned for modern consumers seeking alcohol-free drinking options.
ConsumerDirect to ConsumerFoodTech
Luke Boase(Founder)in
Co-investorsBeringeaPuma Private Equity
ManyPets provides pet insurance to UK consumers with coverage for pre-existing conditions and claims handling via AI and automation technology.
ConsumerInsurTechLondon, GB
Co-investorsCommerzVenturesOctopus VenturesPortfolio VenturesMunich Re Venturesoctopus investments
Marleybones produces fresh, shelf-stable dog food meals made with natural ingredients and cooked using a proprietary gentle steam method.
ConsumerDirect to ConsumerE-commerceFoodTechWellness & Fitness
Josephine
Co-investorsActive PartnersR/GA Ventures
Matcha operates a hiring platform for hospitals and health systems to identify and match clinical staff candidates.
AI & Machine LearningHealthtechMarketplacesNew York City, US
Abhinav Swaminathan(Founder)inThomas Blake(Founder)in
Co-investorsY CombinatorFoodLabs
Meatly partners with pet food brands to develop nutritionally formulated, safe, and sustainable pet food products, scaling production toward broader market availability within 3-5 years.
AgTechBiotechConsumerFoodTech
Owen Ensor(Founder)in
Co-investorsAgronomicsClean Growth FundOyster Bay Venture CapitalSiddhi Capital
Co-investorsAV8 VenturesIQ Capital
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Oatly makes oat-based food and drink products, including oat drinks, chilled oat drinks, cooking products, and oatgurt.
Climate TechConsumerFoodTech
Rickard Öste(Founder)Björn Öste(Founder)
Co-investorsCoefficient CapitalDynabrand VenturesFELIX CAPITALIndustrifondenK2 GlobalOyster Bay Venture Capital+9 more
Papier is a stationery brand founded in 2015 that sells premium personalised paper products such as notebooks, photo books, and desk accessories, mostly made on-demand.
ConsumerDirect to ConsumerE-commerce
Taymoor Atighetchi(Founder)in
Co-investorsBeringeaBeringea ProVen VCTDMG VenturesFELIX CAPITALSamos InvestmentsLansdowne Partners+1 more
Patch operates a network of neighborhood coworking and community spaces across UK high streets, combining flexible workspace with cultural and social programming.
Future of WorkImpact & Social GoodPropTechLondon, GB
Co-investorsBlue Wire Capital
Popchips makes popped (not fried) snack chips positioned as a better-for-you option, emphasizing flavour and crunch.
ConsumerDirect to Consumer
Reformed sells powdered nutritional coffee and matcha blends that combine single-origin beans or ceremonial-grade matcha with collagen for daily health supplementation.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsFoodLabsV3 Ventures
UK online architectural platform helping homeowners design, finance and build home extensions and renovations.
Alexandra Depledge, MBE(Founder)in
Co-investorsOMERS VenturesProject A Ventures
Co-investorsRedbus Ventures
Runna provides personalized running training plans for athletes of all levels, from beginners to elite competitors, covering distances from 5K to ultramarathons.
HealthtechSports TechWellness & Fitness
Ben Parker(Founder)in
Co-investorsCircle & Co.Creator VenturesD&FG ElementsEka VenturesSecond Alpha Partners
Sava develops a wearable biosensor that continuously monitors multiple biomarkers (glucose, lactate, ketones, sodium, histamine, urea, alcohol, cortisol) in real-time, delivering health data to a mobile app for preventative health monitoring and chronic disease management.
HardwareHealthtechMedical Devices
Renato Circi(Founder)inRafaël Michali(Founder)in
Co-investorsBalderton CapitalExceptional VenturesItalian Founders FundExor VenturesNorrsken VC
Shellworks develops VIVOMER, a compostable material made by collaborating with microorganisms that produce natural polymers, designed to perform like plastic but break down without leaving waste.
BiotechCircular EconomyClimate TechNew MaterialsLondon
Insiya Jafferjee(Co-founder)inAmir Afshar(Co-founder)inEdward Jones(Director)
BoardFelix Mounier(Director)
Co-investorsEnvestorsFounder CollectiveSie VenturesTrue.
Simba sells sleep products such as its adjustable Hybrid pillow, which uses removable foam Nanocubes, thermoregulating Stratos fabric technology, and recycled Simba Renew fibres to control height, firmness, and temperature.
ConsumerDirect to ConsumerE-commerce
Steve Reid(Founder)inKym Brammin
Co-investorsAMK Investment OfficeMiroma VenturesMonte Carlo CapitalElevate VenturesValley Capital Partners
Skin Rocks is a skincare brand selling products such as moisturisers and serums (including a hyperpigmentation serum) directly to consumers, along with gift sets and refills.
Direct to ConsumerE-commerceWellness & Fitness
Caroline Hirons(Facialist and Founder)in
Co-investorsRedrice Ventures
smol sells cleaning products designed to use less plastic, carbon and chemicals.
Circular EconomyConsumerDirect to Consumer
Nick Green(Founder)in
Co-investorsBalderton Capital
SPOKE is a London-based menswear brand selling clothing and accessories online, including a sock collection produced in partnership with the London Sock Company.
ConsumerDirect to ConsumerE-commerceLondon, GB
Ben Farren(Founder)in
Co-investors24 HaymarketMolten VenturesOxfordAda VenturesBethnal Green VenturesSeedrs
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Suri sells subscription-based oral care products, including flavoured toothpaste refills in mint varieties and toothbrushes, aimed at consumers.
Circular EconomyConsumerDirect to ConsumerLondon, GB
Mark Rushmore(Founder)inGyve Safavi(Founder)in
Co-investorsDMG VenturesMiroma VenturesSalica InvestmentsV3 Ventures
Tap is a smart home control hub centered on an OLED light switch that provides lighting control, energy management, and home health monitoring through built-in sensors.
CleantechConsumerHardwareIoT
Rowan Dixon(Founder)in
Tiney operates a network of childminding homes in the UK that provide early years education and affordable childcare for families while supporting childminders as professionals.
B2B MarketplacesConsumerEdTechImpact & Social GoodMarketplacesLondon, GB
Brett Wigdortz OBE(Founder and CEO)inEdd Read(Chief Technical Officer)inJohn Newbold(Chief Product Officer)in
Co-investorsIndex Ventures
Tony's Chocolonely is a chocolate maker working to end exploitation in the cocoa industry, including forced labour, child labour and deforestation.
ConsumerFoodTechImpact & Social Good
Co-investorsVerlinvest
TrueStart is a coffee brand offering fresh and instant coffee products, including decaffeinated and lightly caffeinated ranges, using natural decaffeination methods such as the Swiss Water Method.
ConsumerDirect to ConsumerE-commerceBristol, GB
Simon Hills(Founder)in
Co-investorsDLF Venture
A company focused on improving understanding of energy-limiting, often invisible chronic conditions such as Long Covid and ME, which it states affect over 100 million people.
Digital HealthHardwareHealthtechWellness & Fitness
Co-investorsCircle & Co.Octopus Ventures
Wevat provides a digital tax-free shopping service that lets travelers claim back VAT refunds on their purchases through an app-based process.
ConsumerFintechRetail TechTravel & HospitalityLondon, FR
Raphael Chow(CEO & Co-founder)
Co-investorsEntrée Capitalfirstminute capitalSweet Capital
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Who Gives A Crap sells toilet paper and related household paper products directly to consumers, donating 50% of its profits to clean water and sanitation non-profits worldwide.
ConsumerDirect to ConsumerImpact & Social Good
Danny Alexander(Founder)inSimon Griffiths(Founder)in
Co-investorsAirTree VenturesAthletic VenturesGiant LeapThe CraftoryVerlinvest
Wild is a UK refillable personal care brand selling deodorant, body wash, lip balm, and roll-on deodorant designed to cut single-use plastic through reusable cases and plastic-free refills.
Circular EconomyConsumerDirect to ConsumerWellness & FitnessUK, GB
Freddy Ward(Founder)inCharlie Bowes-Lyon(Founder)in
Co-investorsCreator VenturesPolipo VenturesRedbus VenturesV3 VenturesTrilogy Equity Partners
A fashion brand offering apparel including shirts, tops, trousers, skirts, blazers, and knitwear, with a range of linen clothing marketed for office and leisure wear.
ConsumerDirect to ConsumerE-commerce
Pip Durell(Founder)in
Co-investorsPembroke VCT
XOXO makes prebiotic sparkling sodas containing 6g of prebiotic fibre and low sugar, sold in seven fruit flavours as a gut-health-focused alternative to regular soda.
ConsumerDirect to ConsumerFoodTech
Rory Paterson(Founder)in
Co-investorsGGFGreen Generation FundHeartfelt CapitalLever VCSamos Investments
Yepoda sells The Dewy Day, a moisturizing niacinamide and apricot cushion foundation that combines makeup coverage with skincare ingredients for a natural, dewy finish.
ConsumerDirect to ConsumerE-commerce
Veronika Strotmann(Founder)inSander Joonyoung
Co-investorsV3 VenturesVerlinvest
Yoto makes a screenless audio device for children that provides access to stories, songs, and educational content without advertisements.
ConsumerEdTechHardwareMedia & Entertainment
Co-investorsBurda Principal InvestmentsDns CapitalEmerge EducationEnjoyventure ManagementActon CapitalGlobal Founders Capital
Zero Deposit provides an alternative to traditional security deposits for the residential rental market, serving landlords, tenants, and letting agents.
FintechInsurTechPropTech
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
AheadBabylonBea FertilityBluebottleBricklaneEqualsLondon Interdisciplinary SchoolPlastic PackagingReformedTownhouse
Portfolio news
latest coverage across their companiesGraze · siliconflorist.substack.com · Aug 29, 2026
Wild · agdaily.com · Aug 21, 2026
Suri · indianretailer.com · Aug 20, 2026
Oatly · greenqueen.com.hk · Aug 19, 2026
Runna · support.runna.com · Aug 19, 2026
RESI · resiconference.com · Jul 29, 2026
Meatly · finsmes.com · May 11, 2026
Principals & officers · per Companies House
what is this? ⓘLLP designated member · since 2012
LLP designated member · since 2012
LLP designated member · since 2012
LLP designated member · since 2012
Adam Richard Balon — 25–50% of voting rights, right to share surplus assets 25 to 50 percent limited liability partnership
Richard John Reed — 25–50% of voting rights, right to share surplus assets 25 to 50 percent limited liability partnership
Jonathan Carlton Langley Wright — 25–50% of voting rights, right to share surplus assets 25 to 50 percent limited liability partnership
Frequently asked questions
- How many investments has JamJar Investments made?
- JamJar Investments has 82 tracked investments, 4 of which have exited via acquisition or IPO.
- What stage does JamJar Investments invest at?
- JamJar Investments invests at the Pre-Seed, Seed, Series A stages.
- What is JamJar Investments's typical check size?
- JamJar Investments typically writes checks of $630K – $6.3M.
- What sectors does JamJar Investments focus on?
- JamJar Investments focuses on Consumer, Direct to Consumer, Fintech, FoodTech, Healthtech, PropTech, Travel & Hospitality, Wellness & Fitness.
- Where is JamJar Investments located?
- JamJar Investments is headquartered in London, GB.
- Does JamJar Investments lead rounds?
- JamJar Investments has led 4 of the 8 rounds where its role is on record.
- Who does JamJar Investments co-invest with?
- JamJar Investments most often shares deals with Octopus Ventures, V3 Ventures, FELIX CAPITAL, among 107 tracked co-investors.
Media · Podcasts & interviews
featuring the teamVisualising success, with Richard Reed CBE, co-founder of Innocent and JamJar Investments
Holly & Co · Richard Reed
Rob Moore Interviews Richard Reed Co Founder of Innocent Smoothies & Jamjar Investments
Rob Moore · Richard Reed
Richard Reed Interview - Co-Founder Innocent Drinks & JAMJAR Investments
Entrepreneur Handbook · Richard Reed
Co-investors · 2
Hambro Perks is a global investment firm backing innovative businesses across their lifecycle, aiming to deliver strong returns for investors.
Slingshot Ventures is a venture capital firm backed by successful entrepreneurs that invests in the future of digital consumer life, supporting founders building consumer brands, platforms and marketplaces.
Firms observed investing alongside JamJar Investments, from public investor directories. Shared companies are the overlap with JamJar Investments's recorded portfolio.
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