XOXO
6 known investors
Find your way into XOXO
168 people in our graph share verified history with the XOXO team — schools, employers, funds. One of them is your warm intro.
XOXO makes prebiotic sparkling sodas containing 6g of prebiotic fibre and low sugar, sold in seven fruit flavours as a gut-health-focused alternative to regular soda. The drinks are available online and in UK retailers including Sainsbury's, Ocado, Whole Foods, and Holland & Barrett.
Also known as drinkxoxo · XOXO Prebiotic Soda
Founders & leadership
Investors · 6
Company profile
researched Aug 2026XOXO produces prebiotic sparkling soft drinks sold in 330ml cans in the United Kingdom. Each can contains 6g of prebiotic fibre, fewer than 47 calories and 6-8g of sugar derived from fruit juice with no added sugar, which the company describes as over 70% less sugar than conventional soda. The drinks are formulated without artificial ingredients and are described as vegan and gluten free.
The range comprises seven flavours - Sparkling Tropical Fruits, Kyoho Grape, Lychee, Red Berries, Watermelon, Ginger & Lemon and Orange - alongside a Mix Pack of best sellers and a six-flavour Variety Pack. Multipacks of 12 cans are listed at £23.99 on the company's own store. The company positions the product as the UK's first prebiotic sparkling soda and states that each can carries more prebiotic fibre than any other sparkling drink on the UK market.
Business model
Consumer packaged goods: XOXO sells canned prebiotic sodas both direct-to-consumer through its own e-commerce site and through grocery, health and specialist retail channels.
Revenue comes from sales of canned soda multipacks, priced at £23.99 for 12 x 330ml cans on the company's own site, plus merchandise; a bundle builder and a customer rewards programme are offered online.
Traction
The company reports availability in more than 12,000 stores across Europe and lists UK stockists including Sainsbury's, Ocado, Whole Foods and Holland & Barrett, alongside independent health food retailers.
▸Full profile — market position, technology, go-to-market, geography
Market position
The company describes itself as the UK's first prebiotic sparkling soda and claims the highest prebiotic fibre content of any sparkling drink on the UK market, competing with conventional sodas and functional gut-health beverages.
Positioning rests on 6g of prebiotic fibre per can - presented as more than other UK sparkling drinks - combined with low sugar sourced only from fruit juice, under 47 calories, no artificial ingredients, and a fruit-forward flavour range including Kyoho Grape and Lychee.
Technology
Product formulation combines prebiotic dietary fibre with real fruit juice in carbonated form; prebiotic fibre is described as feeding existing beneficial gut bacteria rather than adding bacteria as probiotics do.
Go-to-market
Direct-to-consumer online sales at drinkxoxo.com with free express shipping and a money-back guarantee on first orders, supported by retail listings at Sainsbury's, Ocado, Whole Foods and Holland & Barrett and independent health food stores across the UK. The site also runs a rewards programme, bundle builder and blog.
Consumers seeking lower-sugar, lower-calorie fizzy drinks and gut-health-oriented alternatives to conventional soda, including plant-based, vegan and gluten-free shoppers.
Geography
Headquartered in the United Kingdom, with retail availability across UK grocery and health retailers and a stated presence in more than 12,000 stores across Europe.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 6
by search overlapCompanies competing with XOXO for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 1
primary sources listed
- XOXOdrinkxoxo.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does XOXO do?
- XOXO is a UK maker of prebiotic sparkling sodas with 6g of fibre and low sugar per 330ml can.
- Who founded XOXO?
- XOXO was founded by Rory Paterson.
- Who are XOXO's investors?
- XOXO's investors include GGF, Green Generation Fund, Heartfelt Capital, JamJar Investments, Lever VC, Samos Investments.