Amery Capital
Family officeLondon · Seed · 1 people tracked
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Investment thesis
Amery Capital is an investment vehicle founded by Maurice Helfgott for his entrepreneurial investments and advisory assignments, with a focus on technology and e-commerce businesses.
Source: firm website, verified Oct 2, 2026.
Team · 1 people
from the firm's websiteWhat they invest in
from 9 of 15 portfolio companiesConsumer ×4E-commerce ×4B2B Marketplaces ×3Marketplaces ×3AI & Machine Learning ×2Enterprise Software ×2Marketing Tech ×2Retail Tech ×2
HQs:United Kingdom×6
Investments · 15 tracked
founders shown can be your intro pathAvant Arte makes fine art accessible through time-limited edition releases and public art placements, working with renowned contemporary artists to reach new collectors and audiences worldwide.
B2B MarketplacesConsumerMarketplacesLondon, GB
Mazdak Sanii(Founder)inChristian Luiten(Founder)in
Co-investorsBessemer Venture PartnersLocalGlobe
Brightpearl is a retail operating system that automates multi-channel order fulfillment, inventory management, and accounting for merchants and wholesalers.
E-commerceEnterprise SoftwareRetail Tech
Chris Tanner(Founder)in
Co-investorsMMC VenturesNotion CapitalVenture FoundersVolution Ventures
Bulbshare operates Ignite Communities, a mobile-first customer collaboration platform that lets brands co-create products, marketing, and strategies with engaged digital communities and gather feedback through surveys, video diaries, and multimedia content.
AI & Machine LearningMarketing TechSaaS
Co-investorsAscensionBegin CapitalBlossom Street VenturesCreative UKPortfolio Ventures
Hakim Group is the largest independent family of optician practices in the UK and Ireland, providing back-office support systems and business services to help independent optical practices maintain their autonomy while benefiting from centralized operational support.
Enterprise SoftwareHealthtechWellness & Fitness
Co-investorsAll Seas Capital Partners
Keaze helps shared owners in the UK sell their Shared Ownership homes, including resales, by guiding them through the sales process.
B2B MarketplacesMarketplacesPropTech
Co-investorsCreative UK
ME+EM is a direct-to-consumer womenswear brand that designs and sells flattering, functional clothing directly to consumers without wholesale middlemen.
ConsumerDirect to ConsumerE-commerceLondon, GB
Clare Hornby(Founder + CEO)in
Co-investorsFreston VenturesHighland Europe
MyOptique Group is an eyewear retailer focused on providing personal service to meet customers' eyewear needs.
ConsumerE-commerceRetail TechLondon, GB
Co-investorsLocalGlobe
Nas.com is an AI platform that lets entrepreneurs create an online storefront, generate marketing content and ads, and accept global payments from a single product photo or description.
AdTechAI & Machine LearningCreator EconomyE-commerceMarketing Tech
Nuseir Yassin(Founder & CEO)in
Co-investorsiAngelsKhosla Venturesfresh.fundLightspeed Venture PartnersNIV500 Global+3 more
Tiney operates a network of childminding homes in the UK that provide early years education and affordable childcare for families while supporting childminders as professionals.
B2B MarketplacesConsumerEdTechImpact & Social GoodMarketplacesLondon, GB
Brett Wigdortz OBE(Founder and CEO)inEdd Read(Chief Technical Officer)inJohn Newbold(Chief Product Officer)in
Co-investorsIndex VenturesLocalGlobeRubio Impact Ventures
Portfolio news
latest coverage across their companiesTiney · help.tiney.co · Jun 16, 2026
Frequently asked questions
- How many investments has Amery Capital made?
- Amery Capital has 15 tracked investments, 1 of which have exited.
- What stage does Amery Capital invest at?
- Amery Capital invests at the Seed stage.
- What sectors does Amery Capital focus on?
- Amery Capital focuses on AI & Machine Learning, E-commerce.
- Where is Amery Capital located?
- Amery Capital is headquartered in London, GB.























