Fundraising FoxAmery Capital
Family officeLondon · Pre-Seed–Seed · 1 people tracked
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Investment thesis
Amery Capital is an investment vehicle founded in 2004 by Maurice Helfgott for his entrepreneurial investments and advisory assignments, focused on technology and ecommerce businesses.
Source: firm website, verified Oct 3, 2026.
Team · 1 people
from the firm's website
What they invest in
from 14 of 16 portfolio companiesConsumer ×6E-commerce ×6B2B Marketplaces ×4Retail Tech ×4AI & Machine Learning ×3Marketing Tech ×3Marketplaces ×3Direct to Consumer ×2
HQs:United Kingdom×8United States×1
Who they back
founder profiles across 8 portfolio companiesFounding team size:solo founder×42 founders×23 founders×14+ founders×1
Investments · 16 tracked
founders shown can be your intro path
Avant Arte makes fine art accessible through time-limited edition releases and public art placements, working with renowned contemporary artists to reach new collectors and audiences worldwide.
B2B MarketplacesConsumerMarketplacesLondon, GB
Mazdak Sanii(Founder)inChristian Luiten(Founder)inCurtis Penning(Founder)
Co-investorsBessemer Venture PartnersLocalGlobeProsus Ventures
Brightpearl is a retail operating system that automates multi-channel order fulfillment, inventory management, and accounting for merchants and wholesalers.
E-commerceEnterprise SoftwareRetail Tech
Chris Tanner(Founder)inAndrew Mulvenna(Founder)
Co-investorsMMC VenturesNotion CapitalVenture FoundersVolution VenturesWestern Technology InvestmentCipio Partners
Bulbshare operates Ignite Communities, a mobile-first customer collaboration platform that lets brands co-create products, marketing, and strategies with engaged digital communities and gather feedback through surveys, video diaries, and multimedia content.
AI & Machine LearningMarketing TechSaaS
Co-investorsAscensionBegin CapitalBlossom Street VenturesCreative UKAscension VenturesPortfolio Ventures
END. is an online retailer of fashion apparel and footwear, selling menswear and lifestyle brands across categories such as outerwear, knitwear, and shoes.
ConsumerE-commerceRetail Tech
Flume has developed a patented redesign of the urinary (Foley) catheter that moves the drainage holes and eliminates the exposed tip to reduce infection, blockage, and patient pain.
HealthtechMedical Devices
Hakim Group is the largest independent family of optician practices in the UK and Ireland, providing back-office support systems and business services to help independent optical practices maintain their autonomy while benefiting from centralized operational support.
Enterprise SoftwareHealthtechWellness & Fitness
Co-investorsAll Seas Capital Partners
Keaze helps shared owners in the UK sell their Shared Ownership homes, including resales, by guiding them through the sales process.
B2B MarketplacesMarketplacesPropTech
Co-investorsCreative UK
Maxi is a financial management app that operates through iMessage conversations, providing users with proactive financial insights, spending reminders, and automated handling of recurring financial tasks.
AI & Machine LearningFintechNew York City, US
Akeem Williams(Founder)inHarsha VankayalapatiYuheng Wang
Co-investorsPassion CapitalY CombinatorBrickyard
ME+EM is a direct-to-consumer womenswear brand that designs and sells flattering, functional clothing directly to consumers without wholesale middlemen.
ConsumerDirect to ConsumerE-commerceLondon, GB
Clare Hornby(Founder)inEmma Howarth(Founder)
Co-investorsFreston VenturesHighland Europe
MyOptique Group is an eyewear retailer focused on providing personal service to meet customers' eyewear needs.
ConsumerE-commerceRetail TechLondon, GB
Jamie Murray Wells(Founder)
Co-investorsHighland EuropeLocalGlobeBeringea
Nas.com is an AI platform that lets entrepreneurs create an online storefront, generate marketing content and ads, and accept global payments from a single product photo or description.
AdTechAI & Machine LearningCreator EconomyE-commerceMarketing Tech
Nuseir Yassin(Founder & CEO)in
Co-investorsiAngelsKhosla Venturesfresh.fundLightspeed Venture PartnersNIV500 Global+4 more
Oliver Sweeney sells men's footwear and related products directly to consumers, offering international shipping to the UK, US, EU, Canada and Australia.
ConsumerDirect to ConsumerE-commerce
Co-investorsBusiness Growth Fund
SpaceandPeople brokers promotional, retail, and experiential marketing space for brands, agencies, and retailers across UK shopping centres, retail parks, and high-footfall venues.
B2B MarketplacesMarketing TechRetail Tech
Tiney operates a network of childminding homes in the UK that provide early years education and affordable childcare for families while supporting childminders as professionals.
B2B MarketplacesConsumerEdTechImpact & Social GoodMarketplacesLondon, GB
Brett Wigdortz OBE(Founder and CEO)inEdd Read(Chief Technical Officer)inJohn Newbold(Chief Product Officer)inBrett Wigdortz(Founder)
Co-investorsIndex VenturesLocalGlobeRubio Impact VenturesMustard Seed
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Bond AuctionLong Tall Sally
Exits · 2
2 acquisitions · showing 1MyOptique Groupacq. by Essilor
Portfolio news
latest coverage across their companiesTiney · help.tiney.co · Jun 16, 2026
Frequently asked questions
- How many investments has Amery Capital made?
- Amery Capital has 16 tracked investments, 2 of which have exited.
- What stage does Amery Capital invest at?
- Amery Capital invests at the Pre-Seed, Seed stages.
- What sectors does Amery Capital focus on?
- Amery Capital focuses on AI & Machine Learning, E-commerce, EdTech, Enterprise Software, Fintech.
- Where is Amery Capital located?
- Amery Capital is headquartered in London, GB.
- Who does Amery Capital co-invest with?
- Amery Capital most often shares deals with LocalGlobe, Creative UK, Highland Europe, among 22 tracked co-investors.
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