/Investor DB

Amery Capital

Family office

London · Seed · 1 people tracked

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Investment thesis

Amery Capital is an investment vehicle founded by Maurice Helfgott for his entrepreneurial investments and advisory assignments, with a focus on technology and e-commerce businesses.

Source: firm website, verified Oct 2, 2026.

Stage
Seed
HQ
London, GB
Instruments
Equity
Founded
2004
Tracked investments
15
Acquisitions
1

Team · 1 people

from the firm's website

What they invest in

from 9 of 15 portfolio companies

Consumer ×4E-commerce ×4B2B Marketplaces ×3Marketplaces ×3AI & Machine Learning ×2Enterprise Software ×2Marketing Tech ×2Retail Tech ×2

HQs:United Kingdom×6

Investments · 15 tracked

founders shown can be your intro path
Avant Arteavantarte.com𝕏

Avant Arte makes fine art accessible through time-limited edition releases and public art placements, working with renowned contemporary artists to reach new collectors and audiences worldwide.

B2B MarketplacesConsumerMarketplacesLondon, GB

Mazdak Sanii(Founder)inChristian Luiten(Founder)in

Co-investorsBessemer Venture PartnersLocalGlobe

Bond Auctionbondauction.com
Brightpearlbrightpearl.comin𝕏

Brightpearl is a retail operating system that automates multi-channel order fulfillment, inventory management, and accounting for merchants and wholesalers.

E-commerceEnterprise SoftwareRetail Tech

Chris Tanner(Founder)in

Co-investorsMMC VenturesNotion CapitalVenture FoundersVolution Ventures

Bulbsharebulbshare.comAcquired

Bulbshare operates Ignite Communities, a mobile-first customer collaboration platform that lets brands co-create products, marketing, and strategies with engaged digital communities and gather feedback through surveys, video diaries, and multimedia content.

AI & Machine LearningMarketing TechSaaS

Matt Hay(Founder)in

Co-investorsAscensionBegin CapitalBlossom Street VenturesCreative UKPortfolio Ventures

Endclothingendclothing.com
Flumeflumecatheter.com
Hakim Grouphakimgroup.co.ukin𝕏

Hakim Group is the largest independent family of optician practices in the UK and Ireland, providing back-office support systems and business services to help independent optical practices maintain their autonomy while benefiting from centralized operational support.

Enterprise SoftwareHealthtechWellness & Fitness

Co-investorsAll Seas Capital Partners

Keazekeaze.com

Keaze helps shared owners in the UK sell their Shared Ownership homes, including resales, by guiding them through the sales process.

B2B MarketplacesMarketplacesPropTech

Co-investorsCreative UK

Long Tall Sallylongtallsally.com
ME+EMmeandem.com

ME+EM is a direct-to-consumer womenswear brand that designs and sells flattering, functional clothing directly to consumers without wholesale middlemen.

ConsumerDirect to ConsumerE-commerceLondon, GB

Clare Hornby(Founder + CEO)in

Co-investorsFreston VenturesHighland Europe

MyOptique Groupmyoptique.co.uk

MyOptique Group is an eyewear retailer focused on providing personal service to meet customers' eyewear needs.

ConsumerE-commerceRetail TechLondon, GB

Co-investorsLocalGlobe

Nasnas.ioin𝕏

Nas.com is an AI platform that lets entrepreneurs create an online storefront, generate marketing content and ads, and accept global payments from a single product photo or description.

AdTechAI & Machine LearningCreator EconomyE-commerceMarketing Tech

Nuseir Yassin(Founder & CEO)in

Co-investorsiAngelsKhosla Venturesfresh.fundLightspeed Venture PartnersNIV500 Global+3 more

Oliver Sweeneyoliversweeney.com
Retail Profilespaceandpeople.co.uk
Tineytiney.co

Tiney operates a network of childminding homes in the UK that provide early years education and affordable childcare for families while supporting childminders as professionals.

B2B MarketplacesConsumerEdTechImpact & Social GoodMarketplacesLondon, GB

Brett Wigdortz OBE(Founder and CEO)inEdd Read(Chief Technical Officer)inJohn Newbold(Chief Product Officer)in

Co-investorsIndex VenturesLocalGlobeRubio Impact Ventures

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Amery Capital made?
Amery Capital has 15 tracked investments, 1 of which have exited.
What stage does Amery Capital invest at?
Amery Capital invests at the Seed stage.
What sectors does Amery Capital focus on?
Amery Capital focuses on AI & Machine Learning, E-commerce.
Where is Amery Capital located?
Amery Capital is headquartered in London, GB.

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