Cuure

Cuure is a French company, operating under the legal entity Groupe Well SAS in Paris, that sells food supplements built around a personalisation model. Customers complete an online questionnaire covering lifestyle, goals and health needs, and receive a recommendation produced with the input of the company's Scientific Committee. The flagship offer, MyCuure, is a monthly box of 30 daily sachets grouping the recommended supplements into a single daily dose, delivered by subscription and adjustable over time. Alongside the personalised box, Cuure sells individual "Essentials" (vitamins, minerals, fatty acids, amino acids, adaptogenic plants) and three proprietary formulas: FS-3B, combining pre-, pro- and postbiotics with triple encapsulation for digestive comfort; MA-05, positioned as a metabolism activator; and Onely, an all-in-one powder said to gather 82 premium actives.

The company describes itself as a French laboratory founded in 2019 whose stated mission covers health solutions more broadly than supplements — including biological tests and tracking technologies. Products are formulated and manufactured in France, tested in independent or third-party laboratories, and registered with the French Directorate General for Food (DGAL). A mobile app supports adherence tracking, progress monitoring, order management and a loyalty programme. Its catalogue lists 79 products and 256 ingredients, spanning needs such as energy, stress, sleep, skin, immunity, digestion, joints, vision, sport, conception and maternity, and menopause.

Cuure's Scientific Committee includes researchers and clinicians such as Dafni Hadjieconomou (Paris Brain Institute – INSERM), Djihad Hadjadj (Université Paris Cité – Institut Cochin), nutrition doctor Armelle Marcilhacy, nutritionist Sabrina Lento, Florence Constant (MD, PhD in epidemiology and public health) and Silivia Faré (professor of bioengineering, Politecnico di Milano).

Founding story

Jules Marcilhacy and Hugo Facchin conceived the business in 2019 after seeing personalised supplement models succeed in the United States and questioning whether the approach could work in Europe. Marcilhacy, the son of a doctor and nutritionist, and Facchin both had e-commerce backgrounds; Facchin had earlier run a direct-to-consumer venture in the US and came from a family of entrepreneurs in health and wellness. Marcilhacy built a first prototype — homepage plus onboarding questionnaire delivering recommendations — over a single weekend on the no-code platform Bubble to test the acquisition funnel, then built the first version of the personalisation algorithm in a second weekend. The founders gave themselves three months to launch commercially and made their first sale, a 30-day subscription, within that window.

Business model

Direct-to-consumer e-commerce with a recurring subscription at its core: the MyCuure personalised box ships monthly as 30 daily sachets, while individual supplements are also sold as one-off or 30-day units (for example Vitamin D3 at €6.90 for 30 days, Multivitamins at €24.90, Morosil at €19.90). A loyalty programme rewards customers from their second order, and additional channels referenced include pharmacy access, an ambassador programme and referrals.

Revenue comes from product sales, primarily recurring monthly subscription boxes of personalised sachets, plus à la carte supplement purchases at unit prices; box-format items are priced at a discount to the list price (e.g. €6.21 vs €6.90 for Vitamin D3).

Traction

The company reports a community of more than 300,000 people and over 30,000 five-star product reviews; individual products show large review counts (2,721 for Vitamin D3, 2,561 for Omega 3, 2,277 for Probiotic Blend). It states 94% of customers see an improvement in overall wellbeing and 91% on their main need after three months, and cites 76 clinical and pre-clinical studies on its ingredients. Revenue grew to over €100,000 per month before the July 2020 seed round; the company reached $10M in total funding and 30+ employees, with a team of 25 (2 co-founders, 15 full-time, 3 interns, 5 freelancers) reported in an earlier founder interview.

Latest developments

As of 2023 the tech team had grown to ten people and was building a mobile app conceived as the entry point to a wider health and wellness experience, with a vision of surrounding the supplement range with on-demand access to experts, testing and other services. The current catalogue features three proprietary formulas — FS-3B, MA-05 and Onely — alongside the MyCuure personalised box and the Essentials range.