German Media Pool
Venture capitalBerlin · Seed–Late Stage · 7 people tracked
Investment thesis
German Media Pool pioneered the independent media-for-equity fund model, offering venture-backed consumer-facing startups premium above-the-line media (TV, radio, out-of-home, print, social) at attractive pricing in return for equity, or equity plus cash. It invests jointly on the same terms as VC co-investment partners, typically €0.5–5 million net media per deal though larger is possible. It focuses on scaling consumer companies from Seed onwards with emphasis on Series A or later, across all consumer categories, requiring strong fit between partner media capabilities and the company's customer acquisition strategy. It does not lead rounds or normally take board seats, investing directly or via convertibles. Its associated cash fund GMPVC Opportunities pursues follow-on and select seed-stage investments.
Source: firm website, verified Aug 7, 2026.
Team · 7 people
from the firm's website & public directories
What they invest in
from 21 of 37 portfolio companiesMedia & Entertainment ×7Consumer ×5AdTech ×4Healthtech ×4Digital Health ×3E-commerce ×3Fintech ×3AI & Machine Learning ×2
HQs:Germany×16
Investments · 37 tracked
founders shown can be your intro pathOne of Europe's fastest-growing fashion platforms, present in 26 markets with over 30m monthly active users.
libify provides home care solutions for people in need of care and their relatives, including home emergency call systems with fall detection and GPS, care supply boxes of hygiene products, and certified online care courses.
Digital HealthHealthtechLongevityMunich, DE
PKW.de is an online platform for buying and selling used cars in Germany, offering nationwide vehicle search, home delivery, financing, registration service, and a 14-day return right for private buyers.
E-commerceMarketplacesMobility & Transportation
Allianz Direct is a fully digital direct insurer offering car, motorcycle, personal liability, household contents, and travel insurance products that can be bought and managed online.
FintechInsurTech
baybies makes mineral sunscreen products for children, including a sunscreen and a roll-on, formulated with zinc oxide, SPF 50, and no added fragrance.
ConsumerDirect to ConsumerWellness & Fitness
Barcelona-based digital flower platform with B2C retail and a B2B SaaS-enabled marketplace connecting growers with buyers.
ABOUT YOU is an online fashion retailer offering women's clothing, shoes, and accessories from a wide range of labels, with home delivery and free returns.
ConsumerE-commerceRetail Tech
Geschenke.de is an online gift discovery platform that aggregates gift ideas from selected partner shops and offers an AI assistant for personalized recommendations.
ConsumerE-commerceMarketplaces
HYGH operates a network of digital out-of-home (DOOH) advertising displays across major German cities, offering programmatic booking, hyperlocal targeting, and flexible campaign durations through its online platform.
AdTechMarketing TechSaaSBerlin, DE
Jukebox is a German music television channel broadcasting music videos from artists such as Adele, Taylor Swift, Robin Schulz, Cro, Rihanna and Herbert Grönemeyer.
Media & EntertainmentLandshut, DE
Alexander Trauttmansdorff(Geschäftsführung (Managing Director))
Klassik Radio is a German radio broadcaster focused on classical music, presenting programming and features such as concert stories around classical works and instruments.
Media & Entertainment
Koite Health develops light-activated antibacterial (photoactivated) therapies for oral and other local infections, with its Lumoral device paired with a Lumorinse mouthrinse to treat and prevent conditions such as tooth decay and gum disease.
Digital HealthHealthtechMedical Devices
Media Frankfurt sells premium advertising placements at major German airports, marketing airport ad space to reach millions of passengers.
AdTechMedia & EntertainmentFrankfurt, DE
RTL.de is a German entertainment and news portal offering videos and articles across categories such as breaking news, celebrity news, sports, lifestyle, and TV show coverage.
Media & Entertainment
Sanity Group manufactures and distributes cannabinoid-based pharmaceutical products under the avaay Medical brand across European markets, including medical cannabis.
HealthtechMedical DevicesBerlin, DE
WallDecaux provides analog and digital out-of-home (DOOH) advertising at premium urban locations, from city light posters to programmatically bookable digital screens.
AdTechMarketing TechMedia & Entertainment
Wellster is a telemedicine platform that delivers digital medical care through synchronous and asynchronous consultations, guided by medical standards and supported by real-world evidence from anonymized treatment data.
Digital HealthHealthtech
Global geolocation service dividing the world into 3-meter squares each with a three-word address.
Portfolio news
latest coverage across their companiesGostudent · myengineeringbuddy.com · Jun 2, 2025
Frequently asked questions
- What stage does German Media Pool invest at?
- German Media Pool invests at the Seed, Series A, Series B, Series C, Growth, Late Stage stages.
- What is German Media Pool's typical check size?
- German Media Pool typically writes checks of $550K – $5.5M.
- What sectors does German Media Pool focus on?
- German Media Pool focuses on B2B Marketplaces, Consumer, Digital Health, Direct to Consumer, E-commerce, Fintech, Marketplaces, Media & Entertainment, Mobility & Transportation.
- Where is German Media Pool located?
- German Media Pool is headquartered in Berlin, DE.
- Does German Media Pool lead rounds?
- German Media Pool typically participates in rounds rather than leading them.
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