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Puma Private Equity

Growth equity

London · Growth · 4 people tracked

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Investment thesis

Puma Growth Partners invests in growing, scale-up businesses across a wide range of sectors, taking a long-term, people-centric approach. As a sector-agnostic investor, it offers equity investment of £5m to £15m alongside operational expertise, partnering closely with management teams to help them achieve transformational growth. The firm draws on multi-decade experience across market cycles, combining a spirit of backing innovation and entrepreneurship with investment discipline, and offers flexible deal structures tailored to each company's needs.

Invests inSaaSSector AgnosticLondonUnited Kingdom

Source: firm website, verified Aug 3, 2026.

Stage
Growth
Check
$6.3M – $18.8M
HQ
London, GB
Instruments
Equity
Founded
2018
Tracked investments
37

Team · 4 people

from the firm's website
Ben Leslie· Investment Directorin

Investment Director at Puma Growth Partners who led the firm's investment in MOTH.

What they invest in

from 17 of 37 portfolio companies

Enterprise Software ×6Consumer ×5SaaS ×5AI & Machine Learning ×4Direct to Consumer ×4E-commerce ×3Mobility & Transportation ×3Sports Tech ×3

HQs:United Kingdom×9Ireland×2Germany×1France×1United States×1

Who they back

founder profiles across 9 portfolio companies
78%
solo founders
7 of 9 mapped founding teams

Founding team size:solo founder×72 founders×13 founders×1

Investments · 37 tracked

founders shown can be your intro path

By year:2023 · 32022 · 22021 · 12020 · 17 dated

Bikmobikmo.comin𝕏Oct 2023

Bikmo provides cycle insurance and cycle business insurance to riders across Europe.

FintechInsurTechSports Tech

Co-investorsDevelopment Bank of Wales

CameraMaticscameramatics.comin𝕏

CameraMatics develops a cloud platform for fleet vehicle operations management that integrates IoT data to help fleet operators reduce risks including insurance and staged accidents.

AI & Machine LearningCloud ComputingEnterprise SoftwareIoTLogistics & Supply ChainMobility & TransportationSaaSDublin, IE

Mervyn O'Callaghan(Founder)inSimon Murray(Founder)in

Co-investorsSure Valley VenturesBlume EquityEnterprise IrelandIreland Strategic Investment FundSalica Investments

Capital Kartscapitalkarts.com𝕏

Capital Karts operates an indoor go-karting track at Star City in Birmingham, offering adult, kids, and family racing experiences.

ConsumerSports TechBirmingham, GB

Deazydeazy.cominJan 2022

Deazy connects businesses with vetted, high-performing development teams to deliver digital projects.

B2B MarketplacesDeveloper ToolsFuture of WorkSaaS

Andy(Co-founder & CEO)

Dymagdymag.comin𝕏Apr 2023

DYMAG manufactures advanced lightweight wheels using forged aluminum, magnesium, and carbon hybrid technologies for high-performance automobiles and motorcycles.

Advanced ManufacturingHardwareMobility & TransportationNew Materials

HR Duohrduo.comin

HR Duo provides an integrated HR and operations platform combining software with consultancy to help mid-market companies automate workforce management, including rotas, payroll, and compliance.

AI & Machine LearningEnterprise SoftwareHR TechSaaSCo. Meath, IE

Co-investorsSalica Investments

HubBoxhub-box.comin

HubBox provides checkout technology that enables retailers to offer parcel pickup as a shipping option at point-of-sale, integrating with major carriers and e-commerce platforms.

E-commerceLogistics & Supply ChainRetail TechSaaS

Co-investorsAscensionCambridge Angels groupSeneca PartnersKM CapitalNexus Investment Ventures

Le Collecol.cc𝕏

Le Col designs and manufactures performance cycling apparel, producing its kit in its own factory in Italy.

ConsumerDirect to ConsumerSports Tech

Yanto Barker(Founder)

LOVE CORNlovecorn.com

LOVE CORN makes crunchy roasted corn snacks sold in multiple flavors and pack sizes for everyday snacking.

ConsumerDirect to ConsumerFoodTechHo-Ho-Kus, US

James McCloskey(Executive Officer, Director)Marissa McCloskey(Executive Officer, Director)Gavin McCloskey(Executive Officer, Director)in

BoardShane Thakrar(Director)Thomas Hadley(Director)

Co-investorsBarrel Ventures

Lucky Saintluckysaint.co𝕏

Lucky Saint is a non-alcoholic lager beer brewed with traditional techniques and four natural ingredients, positioned for modern consumers seeking alcohol-free drinking options.

ConsumerDirect to ConsumerFoodTech

Luke Boase(Founder)in

Co-investorsBeringea

MUSOmuso.comin𝕏Aug 2022 · $3.9M

MUSO provides content protection and piracy measurement services to studios, broadcasters, publishers, and digital content companies.

CybersecurityData & InfrastructureEnterprise SoftwareMarketing TechMedia & Entertainment

Andy Chatterley(CEO)in

Ostmodernostmodern.coin𝕏Feb 2021

Ostmodern is a design consultancy that helps organisations become more design-driven through product and strategy work.

Enterprise SoftwareLondon, GB

Pockitpockit.com

Pockit is a London-based fintech offering digital current accounts and prepaid debit cards, plus services like international transfers and salary advances, aimed at underserved UK consumers.

Co-investorsMaven Capital Partners

Ron Dorffrondorff.comDec 2020

Ron Dorff is a men's apparel brand selling swimwear, underwear, tops, bottoms, sneakers, accessories, and fragrance directly to consumers.

ConsumerDirect to ConsumerE-commerceParis, FR

Claus Lindorff(Founder)in

Co-investorsFriheden InvestCrowdcube

Semerissemeris.comin

Semeris provides AI-powered document analysis software for structured finance professionals, enabling rapid extraction of relevant information and comparison of legal documents in deal execution.

AI & Machine LearningData & InfrastructureEnterprise SoftwareFintechLegalTechLondon, GB

Sam Daroczy(CTO, Co-Founder)inPeter Jasko(CEO)in

Co-investorsQVentures

Thingtraxthingtrax.com

Staines, GB

Imran Shafqat(Founder)

Co-investorsAI SeedSuperSeedVinci BV

Transreporttransreport.co.ukin

Transreport builds an operational platform for coordinating and managing assisted travel for passengers with accessibility needs, used by rail and aviation operators.

Enterprise SoftwareImpact & Social GoodMobility & TransportationSaaSTravel & Hospitality

Jay Shen(Founder & Chief Executive Officer)in

Co-investorsBlackfinch VenturesPembroke VCTBlackfinch Spring VCTPraetura Ventures

TravelLocaltravellocal.cominSep 2023

TravelLocal connects travelers with handpicked local travel agents to create personalized itineraries and authentic destination experiences.

B2B MarketplacesMarketplacesTravel & Hospitality

Co-investorsActive PartnersChannel 4 VenturesGresham House Ventures

Yasogoyaso.com

YASO operates an AI-powered platform that helps international consumer brands sell and manage their presence across China's ecommerce and social commerce channels, handling storefronts, fulfilment and KOL partnerships.

AI & Machine LearningE-commerceMarketing TechRetail TechLondon, GB

Adam Knight(Co-founder)inJames Campbell(Co-founder)inJonny Plein(Co-founder)inEmma Zhou(China General Manager)in

Co-investorsAvonmore DevelopmentsHaatchPortfolio VenturesPlayfair Capital

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

ApplebarnAveniChinook Urban MiningConnectrEverpressGrowing FingersHot Copper Pub Company LimitedInfluencerIris Audio TechnologiesMOTHNrgOpen HouseOpes IndustriesPure CremationRosebourneRunaTictracWelcome Health

Portfolio news

latest coverage across their companies

Principals & officers · per Companies House

what is this? ⓘ
David Robert Kaye

Director · British · since 2018

Alexander Rupert West

Director · British · since 2018

Ownership & control

Puma Investment Management Limited — 75–100% of shares, 75–100% of voting rights, right to appoint and remove directors

Frequently asked questions

How many investments has Puma Private Equity made?
Puma Private Equity has 37 tracked investments.
What stage does Puma Private Equity invest at?
Puma Private Equity invests at the Growth stage.
What is Puma Private Equity's typical check size?
Puma Private Equity typically writes checks of $6.3M – $18.8M.
What sectors does Puma Private Equity focus on?
Puma Private Equity focuses on SaaS, Sector Agnostic.
Where is Puma Private Equity located?
Puma Private Equity is headquartered in London, GB.
Who does Puma Private Equity co-invest with?
Puma Private Equity most often shares deals with Salica Investments, Channel 4 Ventures, JamJar Investments, among 25 tracked co-investors.

Images

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